Bluink Ltd
Bluink Ltd is an Ottawa-based private company that builds eID-Me, a smartphone-based digital identity verification and digital credential wallet for Canadian consumers, enterprises, and government agencies. It serves financial services, healthcare, legal, retail, travel, and government clients with biometric verification, KYC compliance, and password-free authentication.
- Company typePrivate
- Founded2010
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bluink Ltd does
Bluink Ltd is an Ottawa-based private company founded in 2010 that builds eID-Me, a smartphone-based digital identity verification and digital credential platform. The product verifies users by capturing a selfie with liveness detection, scanning a government-issued photo ID, and where supported reading the NFC chip on passports, then comparing the selfie against the document portrait to confirm identity. Verified credentials are encrypted with AES-256 and stored only on the user's mobile device under a privacy-by-design architecture in which Bluink servers retain no personal information after issuance, and users control which identity attributes (age, address, date of birth) are shared with relying parties.
The platform extends into a broader product suite covering identity verification for organizations, a digital wallet for verified credentials, a mobile driver's licence (mDL), password-free login and MFA, and an ID Verification SDK for embedded integration. Bluink holds SOC 2 Type 2 (AICPA), is a Registered Biometric System with Quebec's Commission d'accès à l'information (CAI), is a Microsoft Partner, and aligns with Canadian standards including PCTF, IALs, FINTRAC KYC, and Law Society of Ontario KYC. The eID-Me consumer app carries a 4.8-star rating with 10,000+ ratings on the Canadian App Store.
Revenue is generated primarily from enterprise customers — Government of Canada, FCT, Commissionaires, and a Canadian property law firm are named — through quote-based subscriptions, API access, and SDK licensing, while the individual consumer app is free in most cases (freemium). The company is led by Founder/CEO and President Steve Borza with COO John Boyer and CTO Larry Hamid, operates exclusively in Canada, and reports a headcount band of 11–50 employees.
Bluink Ltd firmographics
Firmographics- Name
- Bluink Ltd
- Legal name
- Bluink Ltd.
- Website
- https://bluink.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bluink Ltd is an Ottawa-based private company that builds eID-Me, a smartphone-based digital identity verification and digital credential wallet for Canadian consumers, enterprises, and government agencies. It serves financial services, healthcare, legal, retail, travel, and government clients with biometric verification, KYC compliance, and password-free authentication.
- Ownership category
- akta.pro rank
Bluink Ltd industry classification
Industry- Product category
- Digital Identity Verification
- akta.pro primary industry
- Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)
- akta.pro secondary industries
- Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF), Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
Keywords
Where Bluink Ltd is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bluink Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Digital Identity (Free): eID-Me digital identity is free for individual users in most cases. Users can register and obtain a digital identity at no cost to prove identity online and in-person. Some third-party verification sources may incur a small fee during registration, but users are informed prior to submission.
- Business Identity Verification Solutions: Bluink offers paid identity verification solutions for organizations including identity verification API, digital ID integration, and mDL mobile driver's licence support. Organizations pay for solutions that enable KYC compliance, fraud prevention, and customer onboarding.
- ID Verification SDK: Bluink provides an ID verification SDK for businesses to integrate identity verification capabilities into their own applications and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Individual users - Free digital identity |
| Subscription | Quote-based | Business solutions - Enterprise pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Bluink Ltd product offering
Product offeringCore offering
Bluink provides the eID-Me smartphone-based digital identity platform that enables remote identity verification through selfie biometric matching with liveness detection, government-issued photo ID scanning, and NFC passport chip reading. The platform delivers a digital wallet storing encrypted identity data locally on the user's device, along with password-free login, mobile driver's licence (mDL), and an ID verification SDK for enterprise integration into KYC and fraud-prevention workflows.
Product overview
Bluink Ltd offers eID-Me, a unified digital identity platform providing identity verification and digital ID wallet services. The core eID-Me product serves as a smartphone-based digital identity that verifies users through document scanning and biometric matching. The platform includes identity verification solutions for organizations, a digital wallet for storing verified credentials, mobile driver's licence (mDL) support, and password-free authentication. An ID Verification SDK enables developers to integrate these capabilities into their own applications. The system supports Canadian government-issued photo IDs including driver's licences, passports, and provincial ID cards, with encryption and privacy-by-design principles where identity data is stored locally on users' devices.
Differentiator
Problem solved
Functional benefit
Brands
- eID-Me: Identity verification and digital ID mobile application that allows users to verify their identity and store verified ID information on a secure digital wallet.
Products and services
- eID-Me Identity Verification
Quantifiable outcome
- Reduces identity verification time from weeks to minutes
- +2 more outcomes
Companies that use Bluink Ltd
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles6 records
Bluink Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Bluink Ltd partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bluink Ltd competitors and assessment
Company assessmentRegional players
- Signicat: European digital identity platform offering identity verification, electronic signatures, KYC/AML, and trusted identity services primarily across Nordics and broader Europe under eIDAS. Regional peer because it competes with Bluink in digital identity verification and authentication but primarily serves European markets under eIDAS rather than Canadian PCTF/IALs.
Direct peers
- AU10TIX: Identity verification and authentication platform specializing in document authentication, biometric facial matching, and AML compliance for financial services, gaming, and sharing economy sectors. Direct peer because it competes with Bluink on document + biometric verification for KYC and fraud prevention in similar regulated verticals.
- Veriff: Identity verification platform combining document authentication, biometric facial matching, and liveness detection with KYC/AML compliance workflows. Direct peer because it offers the same document + selfie + liveness verification stack for KYC onboarding and fraud prevention across financial, government, and sharing economy customers.
- ID.me: US-based digital identity network offering identity verification, group affiliation verification, and login.gov partnership for government services. Direct peer because both operate digital identity wallets on smartphones with government verification, KYC, and selective attribute sharing, and both target government and regulated-vertical use cases.
- Yoti: Digital identity platform offering reusable ID, age verification, biometric authentication, and eSign services via a consumer app and enterprise APIs. Direct peer because Yoti shares Bluink's model of a consumer digital ID wallet paired with enterprise verification APIs, with privacy-preserving attribute sharing as a core differentiator.
- Trulioo: Vancouver-based global identity verification platform offering KYC/AML, business verification, and document verification across 195+ countries. Direct peer because both are Canadian-headquartered IDV companies competing for the same financial services, government, and enterprise customers with overlapping document and biometric verification capabilities.
- Onfido: Global AI-based digital identity verification company offering document verification, biometric facial comparison, and KYC/AML compliance. Direct peer because both serve enterprise customers with similar document scanning + selfie biometric + liveness verification workflows for identity proofing.
- Jumio: End-to-end identity verification and KYC platform combining document scanning, biometric facial recognition, and liveness detection. Direct peer because it competes head-to-head in identity verification for financial services, government, and sharing economy verticals with similar technology stack and enterprise GTM motion.
- Persona: Unified identity platform offering configurable KYC, document verification, biometric verification, and watchlist screening with API and SDK delivery. Direct peer because Persona and Bluink both serve enterprises needing identity verification, support SDK integrations, and target similar regulated use cases including financial services and sharing economy.
Broad incumbents
- Thales Digital Identity and Security: Global provider of digital identity, biometric authentication, mobile driver's licence, and identity verification solutions as part of a broader security portfolio serving governments, financial institutions, and enterprises worldwide. Broad incumbent because it competes with Bluink on mDL, biometric authentication, and government digital ID while also offering much wider security and defense capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bluink Ltd social profiles
Digital presenceBluink Ltd compliance and trust
Trust signalCompliance5 records
Bluink Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluink Ltd leadership team
Management profileNumber of profiles
Profiles3 records
Bluink Ltd funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluink Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluink Ltd
What does Bluink Ltd do?
Bluink provides the eID-Me smartphone-based digital identity platform that enables remote identity verification through selfie biometric matching with liveness detection, government-issued photo ID scanning, and NFC passport chip reading. The platform delivers a digital wallet storing encrypted identity data locally on the user's device, along with password-free login, mobile driver's licence (mDL), and an ID verification SDK for enterprise integration into KYC and fraud-prevention workflows.
Is Bluink Ltd a public or private company?
Bluink Ltd is a private company. It is classified as unknown and is currently operating.
When was Bluink Ltd founded?
Bluink Ltd was founded in 2010. It employs 11 to 50 people.
Where is Bluink Ltd based?
Bluink Ltd is headquartered in Ottawa, Canada, in the North America region.
How does Bluink Ltd make money?
Three revenue lines are on record. Individual Digital Identity (Free) is the primary driver. The others are business Identity Verification Solutions and ID Verification SDK.
Who are Bluink Ltd's main competitors?
Signicat is listed as a regional player. Direct peers are AU10TIX, Veriff, ID.me, Yoti, Trulioo, Onfido, Jumio and Persona. Thales Digital Identity and Security is listed as a broad incumbent.
Does Bluink Ltd have an API?
Yes. Bluink offers an eID-Me Verification API that allows verification of identity information (name, address, date of birth, and mobile phone number) against trusted verification sources such as credit bureaus and mobile carriers. The identity information is processed on the eID-Me server but is never stored. Bluink does not retain any of the identity information used with the eID-Me Verification API.
What industry is Bluink Ltd in?
Bluink Ltd's product category is Digital Identity Verification. Its primary akta.pro industry code is FSAGAFAA, Identity Verification & Digital ID (IDV, eIDAS, biometrics), with a secondary code of FSAGAHAF, Digital Identity, eKYC & Borrower Verification (Lending-Focused).