Mau Marine

What Mau Marine does

Mau Marine is a second-generation, family-owned boat dealership and one-stop marine facility headquartered at 1400 Gordon Dr in Okoboji, Iowa, where East Lake meets West Lake Okoboji. The company is owned and operated by sisters Julie Andres and Susan Mau and serves the Iowa Great Lakes region with a focus on recreational boating enthusiasts, watersports buyers, luxury boat customers, and pontoon owners. Its product portfolio spans new boats from at least eleven OEM brands (Sea Ray, Monterey, MasterCraft, Chris Craft, Boston Whaler, Blackfin, Tigé, Harris, Bennington, ATX Boats), Sea-Doo personal watercraft, and pre-owned inventory, with boats ranging from approximately $20,000 to over $300,000.

The company's underlying capability base is marine service and repair rather than software. Its technical specializations cover new and used boat preparation, detailing, jet propulsion, engine mechanics, drive and propulsion, electrical, plumbing, structural work, painting, and fiberglass. The service team holds more certifications than competitors, including Mercruiser Master certification on site, supported by a mix of long-tenured veterans and marine service school graduates. Distribution is anchored by a single physical showroom open seven days a week, a direct sales team of roughly eleven staff with published direct contacts, and a website that supports online inventory browsing with quote-based pricing.

Revenue is generated across five streams: new and used boat sales (one-time transactions), marine service and repair (professional services), storage and marina slips including winter storage (managed services), parts/accessories and a 24-hour gas dock (hardware sales), and financing assistance (transaction fees). The go-to-motion is enterprise-style field sales combined with direct-to-consumer retail, supplemented by an annual events calendar (Customer Appreciation Party, Riva Experience, SLX Brunch, 4th of July Boat Show, Winter Games) and a loyalty program called the Platinum Program that bundles priority service, VIP events, and dockside cleaning. The company employs 51-100 staff and has no disclosed funding, parent company, or external investors.

Name

Mau Marine

Legal name

Mau Marine

Website

https://maumarine.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Mau Marine is a second-generation, family-owned boat dealership and one-stop marine facility in Okoboji, Iowa, selling new and pre-owned boats, personal watercraft, and providing service, storage, financing, and marina services to recreational boaters across the Iowa Great Lakes region.

Ownership category

akta.pro rank

Product category

Marine Dealership

NAICS

Boat Dealers (441222), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Yacht & Recreational Boat Service & Refit (TLAKAKAD)

akta.pro secondary industries

Marine & Boat Finance (FSAKADAH), Bareboat Yacht Charters (Self-Skippered) (THAEAEAB)

Keywords

• Boat dealership
• Marine services
• Boat storage
• Personal watercraft
• Boat financing

Headquarters

HQ city

Okoboji

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New and Used Boat Sales: Primary revenue stream from sales of new boats (Sea Ray, Monterey, MasterCraft, Chris Craft, Boston Whaler, Blackfin, Harris, Bennington, Sea-Doo, Tigé, ATX Boats, and more) and pre-owned boats. Boat prices range from approximately $40,000 to over $300,000 depending on brand and model.
2. Marine Service and Repair: Full-service repair and maintenance facility for all makes and models of boats. Service department with specialists for quick diagnosis and speedy repair times.
3. Storage and Marina Services: Boat slips and storage situated where East Lake meets West Lake Okoboji. Winter storage services available. The historic Hwy 71 location has housed a marina facility for over a century.
4. Parts, Accessories, and Gas Dock: Ship's Store offering drinks, sunglasses, snacks, ropes, ice, boards, sunscreen, tubes, apparel, life jackets, sandals, and more. 24-hour gas dock providing fuel and snacks.
5. Financing Services: Financing assistance for boat purchases, allowing customers to finance new and used boats, as well as add parts, accessories, and extended service plans to the loan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mau Marine is a second-generation, family-owned boat dealership in Okoboji, Iowa, that sells new and pre-owned boats, pontoons, and Sea-Doo personal watercraft from multiple premium brands. The company operates as a one-stop marine facility, offering complementary services including boat financing, full-service repair and maintenance for all makes and models, boat storage and slip rentals, and an on-site Ship's Store carrying marine accessories, snacks, and apparel.

Product overview

Mau Marine is a second-generation, family-owned boat dealership in Okoboji, Iowa, operating as a one-stop marine facility. The company offers a comprehensive portfolio consisting of new boat sales (Sea Ray, Monterey, MasterCraft, Chris Craft, Boston Whaler, Blackfin, Tige, Harris, Bennington, ATX Boats), Sea-Doo personal watercraft, and used boat sales. Complementary services include boat financing, full-service repair and maintenance, boat storage and slips, a ship's store, and the Platinum Program loyalty rewards. The dealership serves the Iowa Great Lakes region with an emphasis on creating an elevated ownership experience and hosting annual customer events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Many employees have been with the company for 10+ years, indicating stable operations and customer relationship continuity.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Sea Ray BoatscoreChannel Partner/ Reseller/ DistributorFlagship boat line since the 1970s. Sea Ray is recognized as a pioneer in marine technology, manufacturing excellence, and performance innovation since 1956. Mau Marine is a premier Sea Ray dealer in the Iowa Great Lakes region.
• Sea-Doo/BRPcoreChannel Partner/ Reseller/ DistributorAuthorized Sea-Doo dealer since 1992 when Mau Marine purchased 12 personal watercrafts to test the market. Sea-Doo has since become the personal watercraft industry leader, dominating racing and GT categories.
• Chris CraftcoreChannel Partner/ Reseller/ DistributorPremium boat brand with roots in the Lakes Area dating back to the 1950s. After acquisition by a private owner with ties to Italian boatbuilder Riva, the brand was reborn with beauty, nostalgia, and graceful power. Boats feel right at home on Okoboji waters.
• Boston WhalercoreChannel Partner/ Reseller/ DistributorThe 'unsinkable legend' builds boats known for being strong, durable, and unsinkable. Stocks from 13-20' hulls powered with Mercury outboards. Boats have graced Okoboji waters for decades.
• Monterey BoatscoreChannel Partner/ Reseller/ DistributorFamily-owned boatbuilder with over 25 years of experience, known for innovative interior layouts, cutting-edge features, and outstanding build quality.
• MasterCraftcoreChannel Partner/ Reseller/ DistributorPremium performance, innovation, and luxury boats known for precision-engineered hulls, cutting-edge surf systems, and unrivaled fit and finish. Leads the pack in watersports excellence.
• TigécoreChannel Partner/ Reseller/ DistributorSurf boats designed around the thrill of the perfect wave, with bold styling, breakthrough technology (including TAPS System and Convex V Hull), and massive versatility.
• BenningtoncoreChannel Partner/ Reseller/ DistributorGold standard in pontoon luxury, craftsmanship, and performance with sleek styling, ultra-comfortable seating, and industry-leading construction.
• HarriscoreChannel Partner/ Reseller/ DistributorPremium pontoon manufacturer designing and crafting boats for over 60 years. Built for all-day comfort, strong, secure, and incredibly spacious.
• BlackfincoreChannel Partner/ Reseller/ DistributorGold standard in top-quality fishing boats since 1973. New models blend yacht-inspired design with innovative construction, backed by decades of experience.
• Okoboji StoreminorStrategic or Co-development PartnerPartner for events including Riva Experience (private concert events), Winter Games weekend, and Brrriva. Okoboji Store provides food, drinks, and entertainment for Mau Marine customer events. Also provides Love Shack menu and dining options for ship store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarineMax: Largest recreational boat retailer in the U.S., operating a multi-brand, multi-location dealership model very similar to Mau Marine but at national scale. Both sell premium brands (Sea Ray is a MarineMax flagship) and run full-service sales, service, storage, and finance operations.
• OneWater Marine: Public multi-brand boat retailer operating dozens of dealerships across the U.S. Same business model as Mau Marine — new/used sales, service, parts, financing, and storage — but at consolidated scale with national OEM leverage.
• SkipperBud's: Family-owned Midwest recreational boat dealer chain with multiple locations across the Great Lakes region. Directly comparable multi-brand sales, service, storage, and marina model, and the most geographically overlapping private competitor to Mau Marine.
• Walstrom Marine: Multi-location recreational boat dealer in Michigan with a comparable premium-brand mix (Sea Ray, Boston Whaler, MasterCraft) and full-service marina, service, and storage offering similar to Mau Marine's.
• Sail & Ski Center: Texas-based multi-brand boat dealer carrying similar premium lines (Sea Ray, MasterCraft, Harris, Bennington) with comparable sales, service, storage, and financing model, though operating in a different geography.

Broad incumbents

• MasterCraft Boat Company: Manufacturer of premium surf/wake/ski boats sold by Mau Marine. A key OEM partner; relevant as a comparable because the company's growth in premium surf boats is tightly coupled to MasterCraft's product cycles and dealer allocations.
• Cobalt Boats: Family-owned luxury bowrider and runabout manufacturer. Comparable to Mau Marine as a family-owned premium boat business and as an OEM whose products compete in adjacent segments to what Mau Marine sells.
• West Marine: Large specialty marine retailer carrying parts, accessories, and apparel. Adjacent to Mau Marine's ship's store and parts business; both serve recreational boaters, though West Marine does not sell new boats at scale.
• Bass Pro Shops: Mass-market outdoor retailer that sells boats (Tracker, Nitro, Sun Tracker) through its stores. Comparable in selling recreational boats and marine accessories to consumers but at a much larger, big-box scale than Mau Marine.

Emerging players

• Boatsetter: Peer-to-peer and managed boat rental marketplace. Comparable to Mau Marine's rental business at boatokobojirentals.com — both monetize recreational boats through short-term rentals — though Boatsetter is digital-first and asset-light.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGQS81XLV7-YWGrlEIZQdNQ
• Facebookfacebook.com/maumarine
• Instagraminstagram.com/mau_marine
• Xx.com/maumarine

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mau Marine