My Music Workshop

Name

My Music Workshop

Legal name

My Music Workshop Inc.

Website

https://mymusicworkshop.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Music Education for Children

NAICS

Fine Arts Schools (61161), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Online / Virtual Music Instruction & Platforms (EDAMANAI)

akta.pro secondary industries

Music Instruction (Instrumental & Vocal) (EDAMAAAE), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ), Early Childhood Music Education (Ages 0–7) (EDAMANAD)

Keywords

• Online music education
• Children's music lessons
• Music learning platform
• Piano lessons for kids
• Interactive music curriculum

Headquarters

HQ city

Escondido

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Family Subscription: Monthly and annual subscription plans for families. Monthly at $16/month, annual at $120/year ($10/month). Additional students can be added for $5/month or $29/year. 7-day free trial available.
2. School/District Licensing: Custom pricing for schools, districts, and educators. Contact sales for pricing.
3. Affiliate Revenue: Amazon Associates program earning advertising fees from linking to Amazon product recommendations in the store

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

My Music Workshop operates a subscription-based web platform that delivers video-based music lessons in piano, drums, ukulele, and singing for children ages 4-12, supplemented by interactive quizzes, gamified rewards, jam-along practice tracks, and a parent progress dashboard. The same platform is offered to homeschool families as a structured curriculum and to schools and districts under custom licensing.

Product overview

My Music Workshop is a unified online music education platform providing comprehensive music lessons for children ages 4-12 through a subscription-based membership model. The core platform integrates multiple lesson types including Piano Lessons, Drum Lessons, Ukulele Lessons, and Singing Lessons, supported by supplementary curriculum areas such as Reading Music, Music Basics, Instrument Exploration, and Songland. The platform distinguishes itself through gamification features including Rock Star Rewards, Music Avatars, Music Store, and Music Rooms, which motivate continued engagement. Additional components include Interactive Quizzes for knowledge reinforcement, Jam Along Practice Tracks for real-music practice sessions, and a Parent Dashboard for progress monitoring. The Homeschool Curriculum offering provides a structured, self-paced alternative specifically designed for homeschool families with pre-planned lessons, printable worksheets, and progress tracking. All features are accessible through monthly or annual subscription plans with family pricing for multiple students.

Differentiator

Problem solved

Functional benefit

Products and services

• My Music Workshop Membership Core subscription membership granting access to the full library of online music lessons, interactive quizzes, gamified rewards, jam-along practice tracks, avatars, virtual music rooms, and the parent progress dashboard for children ages 4-12.
• Piano Lessons for Kids Sequential piano video lessons covering technique, reading music, scales, chords, and songs, with built-in play-along practice tracks for children ages 4-12.
• Drum Lessons for Kids Online drum lessons covering proper technique, sight reading, single drum and drum set instruction, and play-along practice tracks for children.
• Ukulele Lessons for Kids Interactive ukulele lessons teaching chords, strumming patterns, and song performance with jam-along practice tracks for kids.
• Singing Lessons for Kids Vocal lessons teaching warm-ups, solfege, pronunciation, harmony singing, and sing-along practice for children ages 4-12.
• Homeschool Music Curriculum Pre-planned, sequential music curriculum packaged for homeschool families, including printable worksheets, practice journals, parent progress documentation, and flexible self-paced learning for ages 4-12.
• School and District Licensing Custom subscription licensing of the My Music Workshop platform for schools and districts, providing a whole-school music curriculum with progress tracking across multiple students.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yousician: Subscription-based online music education platform covering guitar, piano, ukulele, bass, and singing with gamified lessons and real-time feedback. Closest direct competitor by model, multi-instrument breadth, and gamified learning approach for children and adults.
• Hoffman Academy: Online piano lessons for children founded by a credentialed music educator, with structured sequential curriculum and parent-friendly design. Highly comparable to My Music Workshop's piano-first, educator-led, kid-focused lesson approach.
• Simply Piano (by JoyTunes): Mobile-first piano learning app with interactive lessons, gamification, and AI-driven feedback. Comparable in target audience (kids and families), gamified design, and subscription model, though more mobile-centric and piano-specialized.
• Fender Play: Subscription video-based lessons from Fender covering guitar, bass, ukulele, and piano with structured beginner paths. Comparable in subscription pricing, multi-instrument video curriculum, and beginner-friendly positioning, though anchored on guitar and the Fender brand.
• Playground Sessions: Interactive piano learning software with video lessons, gamified progression, and song-based curriculum. Comparable in piano-first focus, gamification, and adult/kid crossover audience, though more piano-specialized.
• Flowkey: Online piano learning app with interactive video lessons, real-time feedback, and a large song library. Comparable in subscription model, interactive video approach, and beginner-to-intermediate piano focus for families.
• Skoove: Online piano lesson platform with interactive lessons, AI feedback, and a song-based curriculum for beginners. Comparable in interactive lesson delivery, beginner positioning, and individual subscription model.
• SmartMusic: Web-based music education platform widely used in US schools for assessment, accompaniment, and instrument practice. Comparable in school/district channel, structured curriculum, and K-12 music education focus, though more assessment-and-accompaniment oriented.

Emerging players

• Musik at Home (Katie Gordon): Subscription-based online music classes for young children focused on general music, singing, and movement. Comparable in targeting young children, parent-led home use, and subscription delivery, but with a preschool music class orientation rather than instrument instruction.
• Outschool: Online marketplace for live group classes for kids including music lessons. Comparable as a destination for parents seeking online music education for children ages 4-12, and a channel competitor for the same household budget, though Outschool is live-instructor-led and multi-subject.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4vN6uI_RB1A3BCRdeiUygw
• Facebookfacebook.com/MyMusicWorkshop
• Instagraminstagram.com/mymusicworkshop
• Xx.com/mmw_forkids
• LinkedInlinkedin.com/company/mymusicworkshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Music Workshop