What Regiis Ova Caviar does

Regiis Ova Caviar is a privately held, premium direct-to-consumer caviar company co-founded by Chef Thomas Keller and Shaoching Bishop and operated under Bishop Keller, Inc., a California corporation headquartered in Yountville. The company sources sustainably farmed caviar (Ossetra, Golden Ossetra, Kaluga Hybrid, Supreme, Royal, Classic, Siberian) directly from a curated set of global sturgeon farm partners selected by Bishop, the same farms that supply Michelin-starred restaurants. The core product portfolio spans individual caviar and roe tins, small-batch spreads (Caviar Butter, Caviar Crème Fraîche), curated gift sets, accessories (mother-of-pearl spoons, tin openers, blini mixes), and an e-gift card program, all sold through a Shopify-hosted online store with FedEx priority overnight shipping across the United States.

Revenue is generated through four primary streams: (1) one-time e-commerce product sales across individual SKUs and gift sets priced from $25 to $1,140; (2) tiered annual club memberships (Amuse at $1,200/yr, Tasting at $2,500/yr, Chef's at $5,000/yr) providing recurring seasonal shipments and concierge service; (3) on-premises dining and beverage sales at the RO Restaurant & Lounge in Yountville, CA, with reservations via Resy; and (4) e-gift cards in fixed denominations. The brand serves affluent individual consumers, gift purchasers, professional chefs, and restaurant clients, leveraging Keller's culinary reputation and Bishop's caviar industry expertise as core differentiators. The company is bootstrapped with no disclosed external funding, employs 11-50 people, and has expanded through The Caviar Collective supply partnership with Golden State Seafood and The Fishery.

Name

Regiis Ova Caviar

Legal name

Regiis Ova

Website

https://regiisova.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Yountville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time purchase of individual caviar tins, fish roe, gift sets, and accompaniments (spoons, tin openers, blini mix, crème fraîche) sold through the online store at fixed price points. Products ship FedEx priority overnight. This is the primary revenue stream.
2. Club Membership Subscriptions: Three tiers of annual membership (Amuse at $1,200/yr, Tasting at $2,500/yr, Chef's at $5,000/yr) providing recurring shipments of caviar with exclusive accoutrements, concierge support, and member perks such as discounts and priority access to limited-edition products. Chef's Membership additionally includes dinner for two at The French Laundry or Per Se.
3. RO Restaurant & Lounge: In-person dining at the RO Restaurant & Lounge in Yountville, CA, offering caviar and roe paired with small plates, snacks, and prestige Champagne. Reservations are managed through Resy. This physical location provides a brand experience venue separate from e-commerce.
4. E-Gift Cards: Digital gift cards sold in fixed denominations ($75, $125, $150, $250, $500, $1,000) for online orders only, not valid at the RO Lounge. Gift cards represent prepaid stored-value revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Regiis Ova is a direct-to-consumer premium caviar retailer and lifestyle brand that hand-selects and sells sustainably farmed caviar (Ossetra, Golden Ossetra, Kaluga Hybrid, Supreme, Royal, Classic, Siberian) and fish roe (salmon, trout) sourced from elite global sturgeon farms. Its offerings include prepared caviar products (Caviar Butter, Caviar Crème Fraîche), curated gift sets, serving accessories (mother-of-pearl spoons, tin openers, blini mix, crème fraîche), and a tiered annual Club membership program with concierge service. The RO Restaurant & Lounge in Yountville, CA operates as a physical brand-experience venue pairing caviar with small plates and prestige Champagne.

Product overview

Regiis Ova Caviar is an online premium caviar retailer founded by Chef Thomas Keller and Shaoching Bishop, offering direct-to-consumer sales of sustainably farmed caviar sourced from sturgeon farms supplying Michelin-starred restaurants. The product portfolio centers on premium caviar varieties (Ossetra, Golden Ossetra, Kaluga Hybrid, Supreme, Royal, Classic, and Siberian) alongside prepared products (Caviar Butter, Caviar Crème Fraîche), curated gift sets (The Duo, The Royal Treatment, The Temptuous Trio), accessories (Mother of Pearl Spoons, Tin Openers, Blini Mixes), and an e-commerce gift card program. The company operates The Club membership program with three tiers (Amuse $1,200/yr, Tasting $2,500/yr, Chef's $5,000/yr) offering recurring shipments, and maintains a physical RO Restaurant & Lounge in Yountville, California. Products are sold exclusively through their Shopify-powered online store with FedEx priority overnight shipping.

Differentiator

Problem solved

Functional benefit

Brands

• The Caviar Collective: A partnership between Regiis Ova (Shaoching Bishop and Chef Thomas Keller), Golden State Seafood (Karo Kavoukjian), and The Fishery (Ken Beer) to produce and sell Classic, Royal, and Supreme white sturgeon caviars under a shared initiative rooted in transparency and American caviar production.

Products and services

• Ossetra Caviar Premium imported Ossetra caviar (Acipenser gueldenstaedtii) with robust nutty flavor and buttery finish; light brown to dark brown eggs. Sold to home consumers and chefs seeking restaurant-quality sturgeon caviar.
• Golden Ossetra Caviar Rare premium Golden Ossetra caviar with complex nutty flavor, bright tones and buttery finish; medium-large eggs with firm texture. Aimed at luxury consumers and chefs seeking rare varietals.
• Kaluga Hybrid Caviar Imported Kaluga and Amur Sturgeon hybrid caviar in warm gray, brown to light golden tones; large, firm eggs with unique flavor profile. Sold to premium home consumers and chefs.
• Golden Kaluga Hybrid Caviar Limited-quantity imported Kaluga x Amur Sturgeon hybrid caviar; golden-toned, large, firm eggs with pure flavor and pleasant light aftertaste. Sold to luxury and chef customers.
• Supreme Caviar Best-grade California white sturgeon caviar; hand-selected firm beads bursting with rich nutty flavor; medium-large amber-to-gold beads. Targeted at premium home consumers and chefs.
• Royal Caviar Premium white sturgeon caviar ('other black gold'); medium-large light grey to amber eggs with smooth nutty flavor and creamy finish. Sold to luxury consumers and chefs.
• Classic Caviar Domestic white sturgeon roe with buttery, nutty flavor; varies in size and color. Marketed as ideal spread, caviar sauce or dip. Sold to home consumers and chefs.
• Siberian Caviar Siberian Baerii reserve caviar, freshly harvested on demand; creamy taste with varied egg shades. Sold to home consumers and chefs.
• Smoked Trout Roe Small firm pearls of vibrant orange with slightly sweet, smoked and briny taste. Sold as a premium roe option for home entertaining and chef use.
• Salmon Roe Domestically sourced bright red-orange salmon roe with robust flavor and full burst; the largest roe size offered.
• Trout Roe Domestic trout roe with firm orange pearls, slightly sweet and briny taste; pairs with brunch spreads, pasta and fish dishes.
• Caviar Butter Small-batch luxury spread combining Sonoma cultured butter and California white sturgeon caviar; rich, briny and deeply flavorful.
• Caviar Crème Fraîche Small-batch luxury spread from housemade crème fraîche and California white sturgeon caviar (minimum 55% premium caviar); tangy and subtly briny.
• Curated Caviar Gift Sets (The Duo, Reigning Supreme, The Opulent Ossetra, The Royal Treatment, The Temptuous Trio, Ode to Ossetra, The Little Pearl, The Pink Pearl, Reserve Duo) Premium leather gift boxes bundled with caviar, mother-of-pearl spoon, tin opener and gel packs in sizes from $160 to $1,140, designed for gifting, special occasions, corporate gifting and celebration events.
• Mother of Pearl Spoons (including Limited Edition variants) Hand-carved mother-of-pearl spoons in 3.5\", 4.5\" and 5\" sizes (regular and limited-edition abalone/pink/yellow tipped) for serving caviar and hors d'oeuvres.
• Caviar Tin Opener Custom stainless steel opener designed to ease opening of caviar tins.
• Custom Leather Gift Box Black leather gift box with ribbon and gel packs; fits 30g to 250g caviar tins.
• Buckwheat Blini Mix and Crème Fraîche The French Laundry-made buckwheat (gluten-free) blini mix with crème fraîche; one 6oz bag makes 32 blinis with included recipe.
• Buckwheat Blini Mix (Gluten-Free) Gluten-free buckwheat blini mix from The French Laundry, sold as a stand-alone accompaniment.
• Crème Fraîche Premium crème fraîche made from cream and culture; pairs with blinis, brioche or potato chips.
• E-Gift Card Electronic gift card for online orders in $75, $125, $250, $500 and $1,000 denominations; no expiry; online only, not valid at RO Lounge.
• Amuse Club Membership Annual membership at $1,200/year with three seasonal deliveries of 100–125g caviar each, exclusive accoutrements, 10% savings on additional purchases, expedited shipping, early access to rare caviars, and dedicated concierge support.
• Tasting Club Membership Annual membership at $2,500/year with three shipments of 200–250g premium caviar each, seasonal accoutrements, 15% savings, priority access to rare caviars, and personalized concierge service.
• Chef's Club Membership Elite annual membership at $5,000/year with five shipments of ~250g exceptional caviar each, three culinary gifts throughout the year, dinner for two at The French Laundry or Per Se (subject to availability, beverage + supplements not included), and dedicated concierge service.
• RO Restaurant & Lounge Physical caviar and Champagne lounge at 6480 Washington Street, Yountville, CA, offering caviar and roe paired with small plates, snacks and prestige Champagne from Chef Thomas Keller; reservations managed via Resy.

Quantifiable outcome

• Regiis Ova's mission is to support sustainable farming and provide chefs with high-quality caviar at more affordable prices by going straight to the source, cutting out intermediaries.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• The Caviar CollectivecoreStrategic or Co-development PartnerThe Caviar Collective is a partnership between four industry leaders: Karo Kavoukjian of Golden State Seafood, Ken Beer of The Fishery, Shaoching Bishop and Chef Thomas Keller of Regiis Ova Caviar. The initiative is proud to offer Classic, Royal, and Supreme white sturgeon caviars, marking a new chapter in American caviar rooted in transparency, innovation, and deep respect for the craft.
• Sturgeon Farm Partners (Sustainably Farmed)coreOthersRegiis Ova sources caviar directly from select sturgeon farms globally. Shaoching Bishop spent six months personally visiting farms worldwide, and only a handful pass Regiis Ova's quality and sustainability standards. These farms also supply caviar to Michelin-starred restaurants. Bishop oversaw sturgeon farming operations at Sterling Caviar and previously restructured Tsar Nicoulai Caviar, establishing deep relationships in the sturgeon farming industry.
• Chef Thomas Keller's Restaurant NetworkcoreStrategic or Co-development PartnerRegiis Ova was founded by and is closely associated with Chef Thomas Keller, proprietor of The French Laundry (Yountville), Per Se (New York), Bouchon, Bouchon Bakery, Ad Hoc, La Calenda, and The Surf Club Restaurant. Caviar is chosen for Chef Keller's restaurants as well as restaurant affiliates and chef events. The Chef's Membership includes dinner for two at The French Laundry or Per Se.
• The French Laundry / Per Se (Thomas Keller restaurants)coreStrategic or Co-development PartnerThe Chef's Membership ($5,000/year) includes dinner for two at The French Laundry in Yountville, CA or Per Se in New York, NY — two of the world's most celebrated dining destinations with Michelin 3-star ratings. Blackout dates may apply and specific dates are not guaranteed, subject to availability. Beverage and supplements not included.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dean & DeLuca: Iconic luxury gourmet food retailer offering caviar, gift baskets, and pantry specialties across stores and online. Comparable on premium gifting positioning, though De & De Luca is a broader assortment incumbent rather than a caviar specialist.

Emerging players

• Goldbelly: Online marketplace for premium and artisanal American food with nationwide cold-chain shipping. Adjacent/emerging peer that could host or compete with Regiis Ova's DTC funnel in the luxury food gifting category.

Direct peers

• Petrossian: Paris-founded, family-owned caviar house selling premium caviar and roe DTC and through its own restaurants/shops worldwide. Closest like-for-like peer to Regiis Ova on premium DTC caviar + branded experience venue + gift set model.
• California Caviar Company: Premium American farmed caviar brand (successor to Tsar Nicoulai Caviar, which Bishop previously restructured). Comparable on premium white sturgeon and paddlefish caviar assortment and DTC/wholesale mix.
• Browne Trading Company: Maine-based specialty seafood and caviar retailer/wholesaler selling premium caviar, smoked fish, and accompaniments to consumers and chefs. Comparable assortment, gift-set packaging, and chef supply orientation.
• Regalis Foods: NYC-based premium caviar and specialty food DTC brand supplying both consumers and Michelin-caliber restaurants. Directly comparable product mix and customer base to Regiis Ova (Regiis Ova's site explicitly disclaims affiliation, underscoring overlap).
• Prunier Caviar: Historic French caviar house (Caviar House & Prunier) with DTC, retail counters, and foodservice supply of premium caviar and smoked fish. Comparable on heritage premium positioning and DTC + gifting model.
• Imperial Caviar & Seafood: U.S. caviar and specialty seafood distributor serving restaurants and consumers with farmed and wild caviar. Comparable on caviar-led assortment and U.S. DTC/foodservice distribution.
• Marky's Caviar: Long-standing specialty retailer of caviar, smoked fish, and gourmet foods with national DTC shipping and foodservice supply. Comparable to Regiis Ova on premium caviar assortment, gift sets, and broad U.S. shipping.
• Sterling Caviar: U.S. white sturgeon caviar producer where Shaoching Bishop was previously CEO. Direct peer as a premium American farmed-caviar brand with overlapping product range (Classic, Royal, Supreme tier caviars).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/regiisovacaviar
• LinkedInlinkedin.com/company/regiis-ova-caviar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regiis Ova Caviar