Purview Services

What Purview Services does

Purview Services (legal entity Purview Consultancy Services Ltd) is a privately held IT services and consulting firm founded in 2010 in Edinburgh, Scotland, by Mr. Punna Reddy, with global headquarters in the UK and an operations/delivery headquarters in Hyderabad, India. The company offers an integrated portfolio spanning AI/ML, cloud (AWS, Azure, GCP), cybersecurity, DevOps, data/BI and analytics, blockchain, IoT, mobile and web development, RPA, and networking, alongside managed services for IT support, infrastructure, applications, security, software development, and quality assurance. It also runs a workforce solutions arm covering volume recruitment, recruit-train-deploy, contract payroll, and offshore/nearshore delivery, as well as industry-specific solutions for BFSI, healthcare, manufacturing, media, public sector, retail, travel, and wireless/telecommunications (including 4G/5G RAN engineering for tier-1 operators and OEMs).

The company operates through wholly-owned legal entities across 18+ countries — UK, India, USA, UAE, Singapore, Hong Kong, China, Malaysia, Japan, Australia, Poland, Luxembourg, Canada, and several European/MENA markets — and maintains a portfolio of 12 sub-brands spanning IoT (Castlematic), fintech (EFUNDZZ, Benepay), healthtech (Purview Healthcare, iPhysicianHub, Telehealth Center), AR/VR (Purview Technologies with Vuzix), SaaS (Simple I8), digital marketing (Purview Digital, 2080), manufacturing (Edgeflex, Purview Lifesciences). Revenue is generated primarily through professional services, managed services subscriptions/retainers, and workforce/staffing contracts under both time-based and fixed-SOW pricing. Marquee logos include HSBC, JP Morgan, UBS, SBI, IDFC First Bank, Accenture, Capgemini, Cognizant, Deloitte, EY, PwC, Oracle, HPE, NTT, and Indian state governments (Andhra Pradesh, Bihar). The firm holds ISO 27001, ISO 20000-1, USFCR Verified Vendor, Living Wage Employer, and GDPR-aligned certifications, and in February 2025 secured £1.8M in debt financing from HSBC UK to fund the acquisition of Australian managed services provider EDF Systems, expanding its Asia-Pacific data center footprint by 52 staff.

Name

Purview Services

Legal name

Purview Consultancy Services Ltd

Website

https://purviewservices.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Purview Services is a privately held global IT services and consulting firm founded in 2010, headquartered in Edinburgh with delivery operations in Hyderabad, serving banking, telecom, government, and enterprise clients across 18+ countries via AI, cloud, cybersecurity, managed services, and workforce solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services and Consulting: IT consulting, strategy, and implementation services delivered by expert consultants. Revenue generated through project-based engagements and consulting fees.
2. Managed IT Services: Ongoing managed services including infrastructure management, application management, security services, and IT support. Typically delivered through subscription-based or retainer contracts.
3. Software Development Services: Custom software development, mobile app development, and enterprise application development services delivered by dedicated development teams.
4. Workforce Solutions: Volume contract and permanent recruitment, contract payroll, and recruit-train-deploy services for staffing and workforce management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Purview Services is an IT services and consulting firm that delivers AI/ML, cloud, cybersecurity, data analytics, DevOps, IoT, blockchain, networking, and digital transformation services to enterprise clients. The company also provides managed IT services, infrastructure management, application support, and workforce solutions including recruitment, training, and offshore/nearshore staffing across 18+ countries.

Product overview

Purview Services is a global IT services, consulting, and business solutions firm offering an integrated portfolio of technology services. The core offerings include AI and ML Services, Cloud Services, Cyber Security Services, Data/Business Intelligence and Analytics, DevOps, and Digital Transformation as foundational technology services. Specialized managed services cover IT support, infrastructure, applications, security, software development, and quality assurance. The company provides workforce solutions including recruitment, training, payroll, and offshore/nearshore delivery. Industry-specific solutions serve Banking and Financial Services, Healthcare, Manufacturing, Media, Public Sector, Retail, and Travel sectors. The portfolio also includes deeptech sub-brands such as Castlematic (IoT fleet tracking), Purview Technologies (AR/VR), Purview Healthcare (revenue cycle management), Telehealth Center (telemedicine), EFUNDZZ (SME lending), and Benepay (payments). ESG AR Solutions powered by Vuzix partnership address accessibility and sustainability use cases.

Differentiator

Problem solved

Functional benefit

Brands

• Castlematic: IoT division providing Real-time GPS Fleet Tracking Software
• EFUNDZZ
• Simple I8
• Purview Digital
• Purview Healthcare
• iPhysicianHub
• Telehealth Center
• Purview Technologies
• Purview Lifesciences
• Edgeflex
• Benepay
• 2080

Products and services

• AI and ML Services
• Cloud Services
• Cyber Security Services
• Data, BI and Analytics
• DevOps Services
• Quality Assurance and Performance Engineering Services
• Mobile App Development
• Robotic Process Automation (RPA)
• Networking Solutions
• Internet of Things (IoT) Services
• Blockchain Services
• Digital Transformation Consulting
• Managed IT Support Services
• Infrastructure Managed Services
• Managed Application Services
• Managed Security Services
• Managed Software Development
• Help Desk Services
• Wireless and Telecommunications Services
• Volume Contract and Permanent Recruitment
• Time-Based and SOW Delivery
• Recruit, Train and Deploy
• Offshore and Nearshore Services
• Contract Payroll Services
• Castlematic IoT Fleet Tracking
• Purview Healthcare Revenue Cycle Management
• Telehealth Center Digital Clinic
• EFUNDZZ SME Lending Marketplace
• Benepay Payment Solutions
• Simple I8 Cloud SaaS
• ESG Augmented Reality Solutions

Quantifiable outcome

• Acquisition of EDF Systems adds 52 team members and enables expansion into Asia-Pacific data center market

Named customers22 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• VuzixcoreTechnology or IntegrationPartnership for AR glasses and smart solutions. Collaborating on ESG-focused augmented reality solutions including glasses for the blind, remote dental checkup tools, in-ambulance expert remote support, solar panel farm maintenance, and facility expert remote support solutions.
• AWS (Amazon Web Services)coreTechnology or IntegrationTechnology partnership for cloud services delivery. AWS partnership enables cloud migration, infrastructure, and managed cloud services for enterprise clients.
• Microsoft AzurecoreTechnology or IntegrationTechnology partnership for cloud services delivery including Azure-based solutions, cloud security, and managed services.
• Google CloudcoreTechnology or IntegrationTechnology partnership for cloud services delivery and data analytics solutions.
• CiscocoreTechnology or IntegrationNetworking solutions partnership for network design, implementation, and security services.
• SalesforcesupportingTechnology or IntegrationCRM and cloud solutions partnership for enterprise customer engagement solutions.
• SAPsupportingTechnology or IntegrationEnterprise software partnership for ERP solutions and business applications.
• ServiceNowsupportingTechnology or IntegrationIT service management and workflow automation partnership.
• SnowflakesupportingTechnology or IntegrationData analytics and cloud data platform partnership.
• UiPathsupportingTechnology or IntegrationRobotic Process Automation partnership for automation solutions using UiPath platform.
• Automation AnywheresupportingTechnology or IntegrationRPA platform partnership for intelligent automation solutions.
• OraclesupportingTechnology or IntegrationDatabase and enterprise technology solutions partnership.
• HPE (Hewlett Packard Enterprise)supportingTechnology or IntegrationEnterprise hardware and infrastructure solutions partnership.
• US Federal Contractor RegistrationsupportingOthersVerified vendor status enabling participation in federal contracting opportunities with enhanced trust and compliance.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cognizant: US-headquartered global IT services leader with deep BFSI and healthcare practices and broad digital transformation capabilities. Competes with Purview across virtually all service lines but operates at massively greater scale and brand recognition.
• Accenture: World's largest IT services and consulting firm with end-to-end digital transformation, cloud, security, and industry services. Competes for the largest global enterprise engagements Purview also targets, but with vastly superior scale and brand.
• Capgemini: Global IT services and consulting firm with strong European presence, managed services, and industry-specific solutions. Compares on consulting-led model and BFSI/manufacturing customer mix, though at materially larger scale.
• NTT Data: Global IT services and infrastructure provider with strong telecom engineering heritage, including 5G network services. Overlaps directly with Purview's telecom engineering practice and enterprise IT services portfolio.

Direct peers

• Wipro: Global IT services and consulting company delivering application development, cloud, data, cybersecurity, and industry-specific solutions to enterprise clients in BFSI, healthcare, manufacturing, and telecom. Highly comparable customer overlap and delivery model.
• Mphasis: Mid-tier Indian IT services firm focused on BFSI, healthcare, and emerging tech with cloud, cognitive, and digital transformation offerings. Closest scale comparable to Purview with similar customer concentration in banking and financial services.
• HCL Technologies: India-based IT services firm with practices in cloud, digital, engineering, and infrastructure managed services. Competes head-to-head with Purview for mid-tier and large enterprise application and infrastructure outsourcing deals.
• Infosys: India-headquartered global IT services and consulting firm offering application development, cloud, data, and enterprise transformation across BFSI, manufacturing, healthcare, and telecom. Directly comparable as a delivery model and customer-base competitor, though at vastly larger scale.
• Larsen & Toubro Infotech (LTI) / LTIMindtree: India-headquartered global IT services and consulting firm delivering digital, cloud, data, and managed services across BFSI, manufacturing, healthcare, and telecom. Comparable in offshore delivery and vertical specializations.
• Tata Consultancy Services (TCS): Largest Indian IT services firm with end-to-end digital transformation, cloud, cybersecurity, and managed services across all major verticals. Operates the same offshore-led delivery model targeting global enterprise and BFSI clients that Purview Services pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purviewservices
• LinkedInlinkedin.com/company/purviewservices

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purview Services