Vermont Mutual Insurance Group
Vermont Mutual Insurance Group is a policyholder-owned mutual property and casualty insurer, founded in 1828 and headquartered in Montpelier, Vermont, serving over 330,000 individual and commercial policyholders across seven Northeast states exclusively through 800+ independent insurance agents.
- Company typePrivate
- Founded1828
- HeadquartersMontpelier, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Vermont Mutual Insurance Group does
Vermont Mutual Insurance Group is a policyholder-owned mutual property and casualty insurance company headquartered in Montpelier, Vermont, operating continuously since its charter in 1828. The company underwrites both personal lines (automobile, homeowners, dwelling fire, personal inland marine, and umbrella) and commercial lines (businessowners, commercial inland marine, and commercial umbrella) for individuals, families, and small-to-mid-sized businesses across seven Northeast states (Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, and Vermont). It serves over 330,000 policyholders exclusively through a network of more than 800 independent insurance agency offices, with no direct-to-consumer distribution.
The group's revenue model is recurring premium-based, with direct written premium reaching $860M in 2025 (up 5.9% year-over-year). Underlying operations are supported by a conventional P&C technology stack: a customer self-service portal (myVM), third-party claims reporting platforms (Assured Claims, DrivenClaims for glass claims), LexisNexis for credit-based insurance scoring, and electronic funds transfer for monthly premium billing. The group comprises three affiliated carriers — Vermont Mutual Insurance Company (the charter entity), Northern Security Insurance Company (acquired 1954), and Granite Security Insurance Company (affiliated 1995) — collectively employing over 300 people across Montpelier and Berlin, Vermont office facilities.
Distribution is the structural center of the business: independent agents serve as the sole customer-acquisition and service channel, providing local market knowledge and multi-carrier comparison. The company has maintained an A.M. Best A (Excellent) financial strength rating and 18 consecutive years on Ward's 50 top P&C insurer list, with total assets of $1.65B and policyholder surplus of $1B as of 2024-2025, reflecting a mature, financially conservative mutual operating model.
Vermont Mutual Insurance Group firmographics
Firmographics- Name
- Vermont Mutual Insurance Group
- Legal name
- Vermont Mutual Insurance Group
- Website
- https://vermontmutual.com
- Company type
- Private
- Founded year
- 1828
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vermont Mutual Insurance Group is a policyholder-owned mutual property and casualty insurer, founded in 1828 and headquartered in Montpelier, Vermont, serving over 330,000 individual and commercial policyholders across seven Northeast states exclusively through 800+ independent insurance agents.
- Ownership category
- akta.pro rank
Where Vermont Mutual Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Montpelier
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vermont Mutual Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property & Casualty Insurance Premiums: Core revenue is generated through collection of insurance premiums from policyholders. Vermont Mutual underwrites personal lines (automobile, homeowners, dwelling fire, inland marine, umbrella) and commercial lines (businessowners, commercial inland marine, commercial umbrella) policies. Premiums are collected through various billing options including monthly EFT, pay-by-phone, and online payment. Multi-policy discounts are offered for bundling home and auto coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Automobile Insurance - Multiple discount opportunities for safe drivers and multi-vehicle households |
| Subscription | Monthly | Homeowners Insurance - Tiered coverage levels from Enhancement Amendment to Elite Endorsement |
| Subscription | Monthly | Businessowners Policy (BOP) - Base coverage with optional enhancement endorsements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Vermont Mutual Insurance Group product offering
Product offeringCore offering
Vermont Mutual Insurance Group is a mutual property and casualty insurer that underwrites personal lines (automobile, homeowners, dwelling fire, personal inland marine, and personal umbrella) and commercial lines (businessowners, commercial inland marine, and commercial umbrella) coverage. Policies are sold exclusively through a network of over 800 independent insurance agency offices across seven Northeast states, serving more than 330,000 policyholders with $860 million in direct written premium.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Automobile Insurance Personal auto coverage sold to individual drivers and households through independent agents across seven Northeast states. Discounts available for multiple vehicles, safety/security equipment (airbags, anti-theft devices), and bundled home/auto policies, with a Massachusetts-specific Ways to Save program.
- Homeowners Insurance Homeowners coverage for owner-occupied homes, condominiums, and mobile homes, with tiered endorsement levels (Enhancement Amendment, Advantage Endorsement, Elite Endorsement) and Home Systems Protection for sudden and accidental mechanical or electrical breakdown of home systems and appliances.
- Dwelling Fire Insurance Fire and related perils coverage for tenant-occupied properties and other dwellings not eligible for standard homeowners coverage.
- Personal Inland Marine Insurance Specialty coverage for personal items such as jewelry, silverware, fine arts, and other scheduled property, protecting against losses during transit or at specified locations.
- Personal Umbrella Insurance Excess liability coverage for individuals and families that sits above the limits of underlying auto, home, and other personal policies, providing increased liability protection.
- Businessowners Policy (BOP)
- Commercial Inland Marine Insurance
- Commercial Umbrella Insurance
Quantifiable outcome
- 18 consecutive years as Ward's 50 top-performing property-casualty insurer, placing Vermont Mutual in top 2% of approximately 3,000 insurers evaluated
- +5 more outcomes
Companies that use Vermont Mutual Insurance Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Vermont Mutual Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Vermont Mutual Insurance Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Ward Group (Aon company)minorWard Group provides annual benchmarking analysis of approximately 3,000 U.S. property and casualty insurers. Their Ward's 50 designation recognizes Vermont Mutual as a top-performing insurer based on financial strength, operating performance, and consistency over a five-year period. This recognition validates Vermont Mutual's standing in the top 2% of insurers nationwide.
- University of Vermont AthleticscoreCats Win, Community Wins is a multi-year partnership between Vermont Mutual and UVM Athletics. For every Catamount win, Vermont Mutual donates $100 to a designated local charity. Since 2017, this initiative has generated over $126,000 for local non-profits. The program builds community goodwill and brand awareness while supporting Vermont charitable organizations.
- Vermont Community FoundationcoreVermont Mutual's Charitable Giving Fund is administered in partnership with the Vermont Community Foundation. The Fund has donated over $6.4 million to local non-profit organizations since 2014, focusing on education, youth development, community programs, and basic needs support.
- Vermont FoodbankminorVermont Mutual supports the Vermont Foodbank through both financial contributions via the Charitable Giving Fund and employee volunteer efforts. The Foodbank serves 153,000 Vermonters (25% of Vermont's population) by distributing 10 million pounds of food annually.
- Green Up VermontminorVermont Mutual employees participate annually in Green Up Day, the first Saturday in May, picking up litter throughout Montpelier. Vermont was the first state to designate a day to clean up the entire state, started by Gov. Deane C. Davis in 1970.
- Vermont Governor's Council on Physical Fitness and SportsminorVermont Mutual participates in the Corporate Cup Challenge, a 5 kilometer team running/walking event held in Montpelier. Proceeds benefit programs and events of the Vermont Governor's Council on Physical Fitness and Sports.
- VBSR (Vermont Businesses for Social Responsibility)minorVermont Mutual is a Champion Member of VBSR, an organization representing over 600 member businesses dedicated to positive social and environmental impact in Vermont.
- Massachusetts Property Insurance Underwriting Association (FAIR Plan)minorCEO Mark McDonnell serves on the board of the Massachusetts FAIR Plan, a residual market mechanism providing basic property insurance to Massachusetts residents. McDonnell serves on the Executive Committee of the board.
- Mutual Fire Insurance Association of New EnglandminorCEO Mark McDonnell serves on the board of the Mutual Fire Insurance Association of New England, an industry organization for mutual insurance companies in the region.
Scale indicators15 records
Recent moves10 records
Expansion highlights5 records
Vermont Mutual Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Erie Indemnity Company: Public mutual insurance exchange with multi-state P&C personal and commercial lines distributed primarily through exclusive agents. Larger scale and broader geographic footprint, but comparable in mutual heritage, regional P&C focus, and agent-driven model.
- The Hanover Insurance Group: Public regional P&C insurer with personal and commercial lines sold through independent agents across the Northeast and Midwest. Comparable in regional agency-driven distribution and product mix, but significantly larger and geographically broader.
Direct peers
- Norfolk & Dedham Group: Massachusetts-based mutual insurance group offering personal and commercial P&C coverage through independent agents. Comparable in mutual ownership, A.M. Best-rated balance sheet, and concentration in New England markets.
- Quincy Mutual Fire Insurance Company: Massachusetts-based mutual property-casualty insurer with a similar multi-line personal and commercial book distributed through independent agents. Closely comparable in mutual structure, regional Northeast focus, and agency-only distribution model.
- Concord Group Insurance: New Hampshire-based mutual holding company with personal and commercial P&C lines sold through independent agents across the Northeast. Highly comparable in mutual structure, regional concentration, and agent-only distribution.
- Plymouth Rock Assurance: Northeast-focused P&C insurer offering personal lines (auto, home) through independent agents in Massachusetts, Connecticut, New Jersey, and New York. Comparable in regional Northeast focus and agent-driven distribution.
- Middlesex Insurance Company: Massachusetts-based regional P&C insurer selling personal and commercial coverage through independent agents. Comparable in New England regional focus, mutual community roots, and agency-only distribution model.
- Maine Mutual Group: Maine-based mutual insurance holding company providing personal and commercial P&C coverage through independent agents. Comparable in mutual ownership, New England regional focus, and product mix.
- Penn National Insurance: Pennsylvania-based mutual insurance company offering personal and commercial P&C coverage through independent agents. Comparable in mutual ownership structure, multi-state regional presence, and independent agent distribution.
- Arbella Insurance Group: Massachusetts-based regional P&C insurer (not mutual, stock company) selling personal and commercial insurance through independent agents. Comparable in Northeast regional focus, distribution model, and product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Vermont Mutual Insurance Group social profiles
Digital presenceVermont Mutual Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vermont Mutual Insurance Group leadership team
Management profileNumber of profiles
Profiles13 records
Vermont Mutual Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vermont Mutual Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vermont Mutual Insurance Group M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vermont Mutual Insurance Group
What does Vermont Mutual Insurance Group do?
Vermont Mutual Insurance Group is a mutual property and casualty insurer that underwrites personal lines (automobile, homeowners, dwelling fire, personal inland marine, and personal umbrella) and commercial lines (businessowners, commercial inland marine, and commercial umbrella) coverage. Policies are sold exclusively through a network of over 800 independent insurance agency offices across seven Northeast states, serving more than 330,000 policyholders with $860 million in direct written premium.
Is Vermont Mutual Insurance Group a public or private company?
Vermont Mutual Insurance Group is a private company. It is classified as management employee owned and is currently operating.
When was Vermont Mutual Insurance Group founded?
Vermont Mutual Insurance Group was founded in 1828. It employs 251 to 500 people.
Where is Vermont Mutual Insurance Group based?
Vermont Mutual Insurance Group is headquartered in Montpelier, United States, in the North America region.
How does Vermont Mutual Insurance Group make money?
One revenue line is on record: property & Casualty Insurance Premiums.
Who are Vermont Mutual Insurance Group's main competitors?
Broad incumbents on record are Erie Indemnity Company and The Hanover Insurance Group. Direct peers are Norfolk & Dedham Group, Quincy Mutual Fire Insurance Company, Concord Group Insurance, Plymouth Rock Assurance, Middlesex Insurance Company, Maine Mutual Group, Penn National Insurance and Arbella Insurance Group.
Does Vermont Mutual Insurance Group have an API?
No public API is recorded for Vermont Mutual Insurance Group.