Ready Set
Ready Set is a performance creative platform that builds integrated creative production and media execution systems for B2C brands spending $250K+/month on paid social, serving 200+ brands across $350M+ in managed ad spend.
- Company typePrivate
- Founded2019
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Ready Set does
Ready Set is a performance creative agency and production platform that builds integrated creative strategy, production, and media execution systems for B2C brands scaling paid social advertising. Founded in 2019 and headquartered in San Mateo, California, the company targets high-growth direct-to-consumer brands spending $250K+/month on paid social, serving 200+ brands that have placed $350M+ in managed ad spend across Meta, TikTok, YouTube, and Streaming/CTV. Named customers include DoorDash, Coinbase, Hims & Hers, Robinhood, AG1, Replit, Freshpet, Chewy, Allbirds, Poshmark, Mercari, Brigit, Earnest, and Thorne.
The company operates two core subscription-based service offerings: the Full Performance Creative System, an end-to-end engagement covering creative strategy, production, and media execution as a single accountable workflow; and the Creative Execution Engine, a production-focused service for teams that already have strategy in-house. Underlying technology includes AI-assisted creative workflows (invested in since 2022), proprietary frameworks such as the Creative Diversity Score (CDS) and Creative Diversity Analysis (CDA), a Cross-Account Knowledge Base aggregating learnings across 200+ accounts, a Test-and-Learn Engine, and in-house studios in Los Angeles and Argentina producing UGC, premium animation, and static creative. Supporting products include a Casting Division (1,200+ casting calls per month, 3,000+ talents booked) and a free Creative Diversity Analysis audit for eligible brands.
The business model is primarily subscription-based monthly fees on a quote basis, targeting brands spending $250K+/month on paid social, with secondary revenue from a referral program paying $2,500–$5,000 per signed referral. Distribution is direct enterprise field sales with 'Book a Call' CTAs, supplemented by content marketing, a weekly newsletter (Funnel Vision), and partner referrals. The company holds Meta Business Partner certification granting priority platform access. Ready Set is a founder-led private company — co-founded by John Gargiulo (CEO) and Sambou Makalou (COO) — with no disclosed institutional funding rounds, operating globally with a 100% remote workforce.
Ready Set firmographics
Firmographics- Name
- Ready Set
- Legal name
- Ready Set, Inc.
- Website
- https://readyset.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ready Set is a performance creative platform that builds integrated creative production and media execution systems for B2C brands spending $250K+/month on paid social, serving 200+ brands across $350M+ in managed ad spend.
- Ownership category
- akta.pro rank
Ready Set industry classification
Industry- Product category
- Performance Creative Services
- NAICS
- Motion Picture and Video Production (51211), Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)
- akta.pro secondary industries
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
Keywords
Where Ready Set is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ready Set business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Full Performance Creative System: Ready Set owns the full loop: what to test, what to produce, what to scale. Creative strategy, production, and media execution run inside one connected workflow. Billed as a monthly service for brands seeking an integrated partner accountable to portfolio-level outcomes.
- Creative Execution Engine: For teams with strong internal strategy who are bottlenecked on production speed or creative range. Ready Set provides creative production support at scale.
- Referral Program: Referral fees of $2,500-$5,000 for referring brands that sign contracts with Ready Set.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Performance Creative System - integrated creative and media service |
| Subscription | Monthly | Creative Execution Engine - production-focused service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ready Set product offering
Product offeringCore offering
Ready Set delivers an integrated performance creative system for B2C brands, combining creative strategy, in-house production (UGC, animation, static, video across paid social, YouTube, and Streaming/CTV), and media execution into a single workflow. The company operates two core service engagements—the Full Performance Creative System (full-loop ownership of strategy, production, and media) and the Creative Execution Engine (production support for teams with internal strategy)—with AI-assisted workflows, a proprietary Creative Diversity Score (CDS), and a Cross-Account Knowledge Base built from 200+ brands and $350M+ in managed ad spend.
Product overview
Ready Set is a Performance Creative System offering integrated creative strategy, production, and media execution for brands scaling paid social. The company operates two core service offerings: the Full Performance Creative System (full-service integrated creative and media) and the Creative Execution Engine (execution-only for teams with internal strategy). Supporting products include the Creative Diversity Analysis (a free audit tool), Casting Division (talent marketplace with 3,000+ talents), Funnel Vision Newsletter (weekly industry insights), and a Referral Program. The system is built on three drivers of performance: Volume, Velocity, and Variety.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Performance Creative System An integrated, monthly subscription-based managed service for B2C brands where Ready Set owns the full loop of strategy, production, and media execution. Creative strategists and media buyers operate as a single unit, with AI-assisted workflows producing on-brand creative at scale across paid social, YouTube, and Streaming/CTV. Best for teams seeking an integrated partner accountable to portfolio-level outcomes.
- Creative Execution Engine A production-focused monthly subscription service for B2C brands that already have strong internal strategy but are bottlenecked on production speed or creative range. Ready Set plugs in to execute tests faster, increase iteration volume, and scale without production drag.
- Casting Division An in-house talent management platform connecting B2C brands with actors, models, voice-over artists, and videographers for UGC and field video productions across social media platforms. Supports the casting, audition, and booking workflow underlying Ready Set's creative production system.
Quantifiable outcome
- 28% lower CPA for Happy Head
- +11 more outcomes
Companies that use Ready Set
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
Ready Set technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Ready Set partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MetacoreMeta Business Partner certification. Ready Set is certified across the full Meta ads ecosystem with access to priority support, early betas, and platform insights most agencies never see. This partnership enables Ready Set to provide superior performance for clients advertising on Meta platforms.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Ready Set competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: Performance marketing agency specializing in paid social, paid search, and creative for DTC and ecommerce brands. Directly comparable to Ready Set in ICP (mid-market to enterprise DTC), paid-social focus, and integrated creative-plus-media service model.
- Power Digital Marketing: Full-service performance marketing agency serving DTC and ecommerce brands with creative, media, and analytics under one roof. Directly comparable target customer (high-growth B2C brands), service bundling, and growth-stage positioning.
- Hawke Media: Performance marketing agency focused on ecommerce and DTC brands across paid social, Amazon, and lifecycle channels. Comparable on customer segment (scaling B2C brands) and integrated performance creative + media offering.
- MuteSix: Performance creative and media agency focused on DTC and ecommerce brands, with a strong paid social and TikTok creative production capability. Closely comparable to Ready Set's Full Performance Creative System positioning.
- Metric Theory: Data-driven digital marketing agency with deep paid social and paid media practice serving enterprise brands. Comparable on enterprise B2C customer base and analytics-led media execution.
- Adtaxi: Digital marketing agency with strong paid social and programmatic practice serving mid-market and enterprise brands. Comparable on customer profile and paid-social-led performance offering.
- AMP Agency: Performance-driven creative and media agency producing video and digital campaigns for consumer brands. Comparable integrated creative-and-media service model and DTC/enterprise customer base.
- Room 214: Performance creative and media agency focused on subscription and DTC brands with paid social as a core channel. Comparable ICP (high-growth subscription/DTC) and integrated creative + media model.
Broad incumbents
- Tinuiti: Large independent performance marketing agency covering paid social, search, Amazon, and CRM at scale. Broader incumbent serving the same B2C brand buyers with overlapping capabilities but a much wider service portfolio.
- Rise Interactive: Full-funnel digital media agency with paid social, programmatic, and analytics practices. Comparable enterprise B2C buyer overlap, but broader portfolio beyond performance creative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ready Set social profiles
Digital presenceReady Set compliance and trust
Trust signalCompliance1 record
Ready Set financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ready Set leadership team
Management profileNumber of profiles
Profiles2 records
Ready Set funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ready Set M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ready Set
What does Ready Set do?
Ready Set delivers an integrated performance creative system for B2C brands, combining creative strategy, in-house production (UGC, animation, static, video across paid social, YouTube, and Streaming/CTV), and media execution into a single workflow. The company operates two core service engagements—the Full Performance Creative System (full-loop ownership of strategy, production, and media) and the Creative Execution Engine (production support for teams with internal strategy)—with AI-assisted workflows, a proprietary Creative Diversity Score (CDS), and a Cross-Account Knowledge Base built from 200+ brands and $350M+ in managed ad spend.
Is Ready Set a public or private company?
Ready Set is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ready Set founded?
Ready Set was founded in 2019. It employs 101 to 250 people.
Where is Ready Set based?
Ready Set is headquartered in San Mateo, United States, in the North America region.
How does Ready Set make money?
Three revenue lines are on record. Full Performance Creative System is the primary driver. The others are creative Execution Engine and referral Program.
Who are Ready Set's main competitors?
Direct peers on record are Disruptive Advertising, Power Digital Marketing, Hawke Media, MuteSix, Metric Theory, Adtaxi, AMP Agency and Room 214. Broad incumbents are Tinuiti and Rise Interactive.
Does Ready Set have an API?
No public API is recorded for Ready Set.
What industry is Ready Set in?
Ready Set's product category is Performance Creative Services. Its primary akta.pro industry code is MPAAACAG, Performance Creative & Ad Content Production (for Paid Media), with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 51211 and its SIC code is 7812.