Rock-It Cargo
Rock-It Cargo is a global specialty freight forwarder providing end-to-end logistics for live touring, sports and broadcast, film and TV, and experiential events across 115 countries. It serves enterprise clients including FIFA, the Canadian Olympic Committee, and major touring artists, operating under parent GCL following Providence Equity Partners' $1 billion acquisition.
- Company typePrivate
- Founded1978
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Rock-It Cargo does
Rock-it Cargo (legal entity Rock-It Cargo USA LLC, founded 1978 and headquartered in El Segundo, California) is a specialty freight-forwarding and logistics provider serving the global live events economy. The company executes end-to-end logistics — carnets, customs clearance, planning, insurance, crating, moving, unpacking, and storage — organized into four service verticals: Live Touring, Sports & Broadcast, Film & TV, and Exhibitions & Experiential. Operationally it runs approximately 10,000 projects per year across 115 countries and roughly 3,200 city pairings, combining owned offices in 25+ cities with a network of local agents on six continents.
The company's technology stack is operationally focused rather than product-software focused: it relies on bespoke enterprise coordination, commodity integrations including Stripe for payment processing and DocuSign for customer paperwork, and trusted-trader credentials such as CTPAT certification and the published Modern Slavery Act statement. Revenue is generated through professional services on a quote-based, bespoke pricing model with no public tiers; the customer base is enterprise, including the FIFA World Cup 2026 (official logistics provider), the Canadian Olympic Committee (eight-year renewal), Rally dos Sertões, and top-tier touring artists and broadcasters.
Rock-it Cargo operates as the primary brand within Global Critical Logistics (GCL), which was acquired by Providence Equity Partners in May 2025 for approximately $1 billion. The company has executed a programmatic inorganic strategy — acquiring customs broker Dell Will in October 2023 and sports/broadcast freight forwarder SOS Global in January 2024 (the latter creating the stated largest specialty logistics provider in sports and broadcast) — and has extended its geographic footprint into India as of March 2025.
Rock-It Cargo firmographics
Firmographics- Name
- Rock-It Cargo
- Legal name
- Rock-It Cargo USA LLC
- Website
- https://rockitcargo.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Rock-It Cargo is a global specialty freight forwarder providing end-to-end logistics for live touring, sports and broadcast, film and TV, and experiential events across 115 countries. It serves enterprise clients including FIFA, the Canadian Olympic Committee, and major touring artists, operating under parent GCL following Providence Equity Partners' $1 billion acquisition.
- Ownership category
- akta.pro rank
Rock-It Cargo industry classification
Industry- Product category
- Specialty Event Logistics
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Fine Art & Exhibition Cargo Forwarding (TLACAJAH)
- akta.pro secondary industry
- High-Value / Fragile Bulky Goods Delivery (Art, antiques, pianos) (TLAAAKAI)
Keywords
Where Rock-It Cargo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices27 records
Markets served
Rock-It Cargo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Freight Forwarding and Logistics Services: Rock-it Cargo generates revenue through providing global freight forwarding and logistics services for mission-critical events. Services include international and domestic logistics for live events, sports, broadcasting, film and TV productions, and experiential events. The company handles freight from country to country and door to door, including customs clearance, carnet management, insurance, crating, and storage.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rock-It Cargo product offering
Product offeringCore offering
Rock-It Cargo provides bespoke, end-to-end global freight forwarding and logistics services specialized for mission-critical live events. Core offerings span four verticals — Live Touring, Sports & Broadcast, Film & TV, and Exhibitions & Experiential — and include carnets, customs clearance, planning, insurance, crating, moving, unpacking, and storage for productions operating across 115 countries.
Product overview
Rock-it Cargo operates as a Global Critical Logistics (GCL) company offering a unified logistics platform across four core service verticals: Live Touring, Sports & Broadcast, Film & TV, and Exhibitions & Experiential. The company provides bespoke end-to-end logistics including carnets, customs, planning, insurance, crating, moving, unpacking, and storage services. Operations span 115 countries with 10,000+ projects annually. In addition to core logistics services, Rock-it Cargo sells branded merchandise through its online shop including apparel, headwear, accessories, and licensed collections such as FIFA World Cup 26™. The company has expanded through acquisitions including SOS Global (2024) and Dell Will customs brokerage (2023), and operates under parent company GCL following Providence Equity Partners' $1B acquisition in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Touring Logistics
Quantifiable outcome
- Handles 10,000 projects per year across 115 countries with 3,200 city pairings
Companies that use Rock-It Cargo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Rock-It Cargo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Rock-It Cargo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- FIFAflagshipRock-it Cargo named Official Logistics Provider for FIFA World Cup 2026 in a multi-year agreement. The company will handle all freight and logistics operations for the tournament across Canada, Mexico, and the United States, featuring 48 teams competing in 104 matches across 16 cities.
- Canadian Olympic Committee (COC)coreEight-year partnership renewal between the Canadian Olympic Committee and Rock-it Cargo for logistics services supporting Canadian Olympic teams and events.
- SOS Global (acquired from NEP Group)coreRock-it Cargo acquired SOS Global, a North Carolina-based freight forwarder, from NEP Group. The acquisition created the largest specialty logistics provider in sports and broadcast markets and expanded Rock-it's domestic capabilities in live touring, film/TV production, and motorsport.
- Dell Will (customs broker)minorRock-it Cargo acquired Dell Will, a customs broker, to drive growth in the motorsport industry.
- Rally dos SertõescoreMulti-year partnership where Rock-it Cargo leads worldwide logistics operations for Brazil's Rally dos Sertões, transporting vehicles, motorcycles, and equipment.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rock-It Cargo competitors and assessment
Company assessmentBroad incumbents
- Kuehne+Nagel: One of the world's largest global freight forwarders with deep air, ocean, and road networks. Comparable as a broad incumbent that increasingly pursues specialty event and broadcast accounts where Rock-it also competes.
- DSV: Global transport and logistics group formed through major acquisitions, providing air, sea, and road freight services. Comparable to Rock-it as a large forwarder pursuing specialty verticals where scale advantages could pressure niche players.
- Expeditors International: US-listed global logistics company focused on international freight forwarding and customs brokerage. Provides a broad-incumbent comparison point for Rock-it's customs/carnet-heavy service mix and asset-light operating model.
- DHL Global Forwarding: Deutsche Post DHL's freight forwarding arm, a top-tier global forwarder with industry-leading air and ocean capacity. Overlaps with Rock-it in international event logistics and could credibly serve as an alternative provider to enterprise clients.
Emerging players
- Crown Fine Art (Menzies Aviation/Crown): Specialist fine art and exhibition logistics provider handling museums, galleries, and high-value cultural shipments. Closely comparable to Rock-it's Exhibitions & Experiential vertical and as a competing specialty forwarder in high-value, time-critical cargo.
- Hasenkamp: European specialist in art, fair, and event logistics with white-glove handling capability. Comparable to Rock-it's exhibitions and high-value-cargo capabilities, particularly across European event circuits where Rock-it also operates.
Direct peers
- Stagefreight: Entertainment and touring freight specialist serving music tours, theatrical productions, and live events globally. Closely comparable to Rock-it's Live Touring vertical in both customer base and bespoke, quote-based service model.
- AGI Global Logistics: Specialty freight forwarder focused on live events, tradeshows, and broadcast logistics. Direct competitor in the same mission-critical event freight niche that Rock-it serves, with overlapping tour, sports, and experiential clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rock-It Cargo social profiles
Digital presenceRock-It Cargo compliance and trust
Trust signalCompliance2 records
Rock-It Cargo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock-It Cargo leadership team
Management profileNumber of profiles
Profiles2 records
Rock-It Cargo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rock-It Cargo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock-It Cargo M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock-It Cargo
What does Rock-It Cargo do?
Rock-It Cargo provides bespoke, end-to-end global freight forwarding and logistics services specialized for mission-critical live events. Core offerings span four verticals — Live Touring, Sports & Broadcast, Film & TV, and Exhibitions & Experiential — and include carnets, customs clearance, planning, insurance, crating, moving, unpacking, and storage for productions operating across 115 countries.
Is Rock-It Cargo a public or private company?
Rock-It Cargo is a private company. It is classified as private equity controlled and is currently operating.
When was Rock-It Cargo founded?
Rock-It Cargo was founded in 1978. It employs 251 to 500 people.
Where is Rock-It Cargo based?
Rock-It Cargo is headquartered in Los Angeles, United States, in the North America region.
How does Rock-It Cargo make money?
One revenue line is on record: freight Forwarding and Logistics Services.
Who are Rock-It Cargo's main competitors?
Broad incumbents on record are Kuehne+Nagel, DSV, Expeditors International and DHL Global Forwarding. Emerging players are Crown Fine Art (Menzies Aviation/Crown) and Hasenkamp. Direct peers are Stagefreight and AGI Global Logistics.
Does Rock-It Cargo have an API?
No public API is recorded for Rock-It Cargo.
What industry is Rock-It Cargo in?
Rock-It Cargo's product category is Specialty Event Logistics. Its primary akta.pro industry code is TLACAJAH, Fine Art & Exhibition Cargo Forwarding, with a secondary code of TLAAAKAI, High-Value / Fragile Bulky Goods Delivery (Art, antiques, pianos). Its NAICS code is 488510 and its SIC code is 4731.