Prey Project
Prey Project provides cross-platform anti-theft device tracking, fleet management, and endpoint security software for individuals, SMBs, MSPs, and educational institutions, protecting 8.9M+ devices across 170+ countries via a freemium per-device subscription model.
- Company typePrivate
- Founded2009
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Prey Project does
Prey Project (Prey Inc.) is a cross-platform device tracking, fleet management, and endpoint security software company founded in 2009. The platform protects more than 8.9 million devices across 170+ countries, supporting Windows, macOS, Linux, Android, iOS, and Chromebook endpoints via open-source agents licensed under GPLv3. Core technical capabilities include GPS and Wi-Fi triangulation for geolocation, remote lock and wipe, BitLocker integration for Windows encryption management, and a recently added dark-web breach-monitoring module. The product suite is structured in tiers — Prey Starter (consumer), Prey Tracking, Prey Protection, and Prey Full Suite — enabling customers to graduate from basic recovery tools to a unified fleet and security platform.
The company operates a freemium-plus-subscription per-device business model, with paid tiers starting at $1.30 per device per month. Go-to-market is hybrid: product-led growth for individual and small-fleet users, an MSP/Reseller Partner Program for SMB and education buyers, and a field-sales motion for enterprise accounts. Customer segments span individuals, SMBs, enterprises, managed service providers, and educational institutions (e.g., Rock Valley College), with healthcare emerging as a target vertical. The company holds SOC 2 Type II certification, offers a HIPAA Business Associate Agreement, and is GDPR- and CCPA-compliant.
Prey is privately held, bootstrapped (no disclosed funding rounds or M&A), and operates with a team in the 11–50 range. The legal entity is headquartered in San Francisco, CA, with operational roots in Santiago, Chile. The company has earned multiple 2026 G2 awards (High Performer, Easiest Setup, Users Love Us, Best Support, Highest User Adoption, Best Estimated ROI), carries a 4.7/5 G2 rating, and reports a 93.3% customer satisfaction score.
Prey Project firmographics
Firmographics- Name
- Prey Project
- Legal name
- Prey Inc.
- Website
- https://preyproject.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prey Project provides cross-platform anti-theft device tracking, fleet management, and endpoint security software for individuals, SMBs, MSPs, and educational institutions, protecting 8.9M+ devices across 170+ countries via a freemium per-device subscription model.
- Ownership category
- akta.pro rank
Prey Project industry classification
Industry- Product category
- Device Tracking and Mobile Device Management
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint Deception & Anti-Ransomware (HDADAEAL)
Keywords
Where Prey Project is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Prey Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing (Per Device): Monthly or annual subscription-based pricing charged per protected device. Tiered plans offer increasing features and capabilities with higher tiers providing enterprise features like priority support, advanced reporting, and bulk management.
- Free Tier / Freemium: Free plan available for individual users and basic protection, providing an entry point for user acquisition and conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic device protection at no cost |
| Subscription | Annual | Paid Plans starting at $1.30 per device/month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Prey Project product offering
Product offeringCore offering
Prey Project sells cross-platform device tracking, security, and management software delivered as a SaaS subscription. The platform enables businesses, educational institutions, MSPs, and individual users to locate, lock, remotely wipe, and recover lost or stolen laptops, phones, and tablets running Windows, macOS, Linux, Android, iOS, and Chromebook from a single unified dashboard, with add-on dark web breach monitoring.
Product overview
Prey Project offers a modular platform architecture with five distinct products serving both business and individual customers. The core business offerings consist of Prey Full Suite (complete unified platform combining all features), Prey Protection (tracking with security tools), and Prey Tracking (location and fleet monitoring). For individual users, Prey Starter provides personal device protection. Prey Breach Monitoring operates as an add-on module providing dark web intelligence. The platform supports Windows, macOS, Linux, Android, iOS, and Chromebook operating systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Prey Full Suite
Quantifiable outcome
- 95% laptop recovery rate for Rock Valley College
- +2 more outcomes
Companies that use Prey Project
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Prey Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Prey Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MSP and Reseller Partner ProgramcorePartner program designed for managed service providers and resellers to integrate Prey into their service offerings. Partners can resell device tracking licenses, bundle with their managed services, and manage customer devices through the Prey platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Prey Project competitors and assessment
Company assessmentBroad incumbents
- Samsung Knox Manage: Samsung Knox Manage is an OEM-bundled EMM platform for Samsung Android fleets, competing with Prey in education and enterprise mobility deployments where Samsung hardware dominates.
- Microsoft Intune: Intune is the dominant enterprise MDM/UEM solution, often bundled with Microsoft 365. It competes with Prey at the high end of the market and frequently displaces standalone vendors.
- ManageEngine (Mobile Device Manager Plus): ManageEngine's MDM Plus is part of a broader IT management suite; comparable to Prey on device tracking/management but bundles into a much larger enterprise software portfolio.
Direct peers
- Hexnode: Hexnode offers unified endpoint management across iOS, Android, Windows, macOS, and tvOS — directly overlapping Prey's cross-platform device tracking and management value proposition for SMB and mid-market.
- Lookout: Lookout is a mobile security platform offering threat protection and data exposure monitoring on iOS/Android — adjacent to Prey's Breach Monitoring module and broader device-security stack.
- Scalefusion: Scalefusion offers multi-OS device management for Android, iOS, Windows, macOS, and Linux, with strong traction in education and retail — a direct mid-market competitor to Prey.
- Kandji: Kandji provides Apple-focused MDM with device security and compliance, comparable to Prey's cross-platform offering in the education and SMB Apple-fleet segment.
- Absolute Software: Absolute provides endpoint visibility, security, and recovery — directly comparable to Prey's device tracking, remote lock/wipe, and endpoint security positioning, especially in education and enterprise.
- Jamf: Jamf is a leading Apple-device management platform with anti-theft and recovery features, comparable to Prey's Prey Protection and Prey Tracking products for education and business fleets.
Emerging players
- Cerberus: Cerberus is an Android-focused anti-theft app with remote control, lock, and wipe features; overlaps with Prey's individual-user device protection use case but on a single platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prey Project social profiles
Digital presencePrey Project compliance and trust
Trust signalCompliance5 records
Prey Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prey Project leadership team
Management profileNumber of profiles
Profiles3 records
Prey Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prey Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prey Project
What does Prey Project do?
Prey Project sells cross-platform device tracking, security, and management software delivered as a SaaS subscription. The platform enables businesses, educational institutions, MSPs, and individual users to locate, lock, remotely wipe, and recover lost or stolen laptops, phones, and tablets running Windows, macOS, Linux, Android, iOS, and Chromebook from a single unified dashboard, with add-on dark web breach monitoring.
Is Prey Project a public or private company?
Prey Project is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prey Project founded?
Prey Project was founded in 2009. It employs 11 to 50 people.
Where is Prey Project based?
Prey Project is headquartered in Santiago, Chile, in the Latin America region.
How does Prey Project make money?
Two revenue lines are on record. Subscription Licensing (Per Device) is the primary driver. The others are free Tier / Freemium.
Who are Prey Project's main competitors?
Broad incumbents on record are Samsung Knox Manage, Microsoft Intune and ManageEngine (Mobile Device Manager Plus). Direct peers are Hexnode, Lookout, Scalefusion, Kandji, Absolute Software and Jamf. Cerberus is listed as an emerging player.
Does Prey Project have an API?
Yes. Prey offers a public API for paid account holders only. The API is accessed using a unique 'api-key' which is tied to the user's account. The API enables programmatic access to Prey's device tracking, security, and management features. The Terms of Service explicitly state that API use is exclusive to paid accounts and prohibits any use that infringes on Prey's Terms and Conditions or Privacy Policy. Developer documentation is at api.preyproject.com.
What industry is Prey Project in?
Prey Project's product category is Device Tracking and Mobile Device Management. Its primary akta.pro industry code is HDADAEAL, Endpoint Deception & Anti-Ransomware. Its NAICS code is 561621 and its SIC code is 7372.