FPX

What FPX does

FPX is a developer of Configure-Price-Quote (CPQ) software solutions purpose-built for discrete manufacturers that sell highly configurable, engineered-to-order products. Operating as a product brand under Revalize, Inc., FPX delivers its solutions through the cloud-based FPX Selling Cloud platform and targets manufacturers of specialty vehicles and commercial equipment, including fleet trucks, utility vehicles, construction machinery, and material handling equipment. The company cites over three decades of domain experience in these verticals and is led by CEO Mike Conte with Ed McAdoo serving as Vice President of Corporate Operations.

The company's core technology centers on rules-based configuration engines designed to enforce 100% order accuracy, an automated permission-based approval workflow that supports collaborative selling, and omnichannel capabilities spanning direct sales teams, dealer networks, and self-service ecommerce portals. Product offerings include FPX Enterprise CPQ (the flagship configuration, pricing, and quoting engine), FPX Selling Cloud (the underlying cloud platform branded 'FPX from Revalize'), and Selector (a product selection and configuration guidance module). The platform integrates with existing ERP, CRM, and pricing systems and synchronizes with partner product and service catalogs. FPX maintains operational presence in the United States (Jacksonville, FL), the United Kingdom (Harlow, Essex), and Germany (Karlsruhe and Bochum) through wholly owned subsidiaries Procad GmbH & CO KG, Procad International GmbH, Revalize GmbH, and Tenado GmbH.

FPX generates revenue primarily through enterprise software subscriptions for its Configure-Price-Quote and Selector functionality, sold via a direct enterprise field sales motion characterized by consultative demos and CPQ consultations. Pricing is quote-based and not publicly disclosed. The company has historically expanded through acquisition, including Glider (2014) and Intelliquip (2019), and received an investment round led by HGGC in 2017. As a brand within the broader Revalize portfolio of CPQ and engineering software entities, FPX occupies a specialized niche serving the quoting and configuration needs of complex discrete manufacturers.

Name

FPX

Legal name

Revalize, Inc.

Website

https://fpx.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

FPX, a product brand under Revalize, Inc., provides Configure-Price-Quote (CPQ) and Selector software for discrete manufacturers of specialty vehicles and commercial equipment, including fleet trucks, utility vehicles, construction machinery, and material handling equipment, delivered via its cloud-based Selling Cloud platform.

Ownership category

akta.pro rank

Product category

Configure-Price-Quote (CPQ) Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

Keywords

• Configure price quote software
• CPQ solutions
• Sales configuration software
• Enterprise CPQ platform
• Specialty vehicle manufacturing software

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise CPQ Software Subscription: FPX generates revenue through enterprise software subscriptions for its Configure, Price, Quote solutions. The cloud-based FPX Selling Cloud platform is sold to discrete manufacturers on a subscription basis, providing access to Selector and CPQ/SCPQ functionality along with support and updates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

FPX develops and sells Configure-Price-Quote (CPQ) software delivered through the FPX Selling Cloud platform, purpose-built for discrete manufacturers of highly configurable products such as fleet trucks, utility vehicles, construction machinery, and material handling equipment. The company's solutions — including FPX Enterprise CPQ and Selector — enable manufacturers and their dealer networks to configure, price, quote, and order complex engineered equipment with 100% order accuracy across direct sales, dealer channels, and self-service ecommerce.

Product overview

FPX offers a unified portfolio centered on Enterprise CPQ (Configure, Price, Quote) and SCPQ (Selector Configure, Price, Quote) solutions delivered through the FPX Selling Cloud platform. The core product, FPX Enterprise CPQ, provides configuration, pricing, and quoting capabilities with 100% order accuracy through built-in rules. Selector is a complementary module focused on product selection and configuration guidance for complex equipment. FPX targets discrete manufacturers of fleet trucks, utility vehicles, construction machinery, and material handling equipment, supporting direct sales, dealer networks, and self-service ecommerce channels. The company also provides Customer Success Management and Global Customer Support services through its parent company Revalize.

Differentiator

Problem solved

Functional benefit

Brands

• FPX Selector: Best-in-breed product selection and configuration solution for complex engineered equipment
• FPX Selling Cloud

Products and services

• FPX Enterprise CPQ Enterprise CPQ solution that enables discrete manufacturers to configure, price, and quote highly engineered products with built-in rules ensuring 100% order accuracy, supporting direct sales teams, dealer networks, and self-service ecommerce channels.
• FPX Selling Cloud Cloud-based platform delivering industry-specific Selector and CPQ (SCPQ) solutions for consumer vehicle brands, commercial equipment, and specialty vehicle manufacturers, enabling sellers and dealers to spec, quote, and order inventory faster.
• Selector Product selection and configuration tool for complex engineered equipment that guides sales teams and customers to the right product configuration at the right price across devices.

Quantifiable outcome

• 100% order accuracy with rules built into the solution
• +7 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ERP SystemscoreTechnology or IntegrationFPX integrates seamlessly with existing back office ERP systems, allowing manufacturers to maintain their existing enterprise resource planning infrastructure while leveraging FPX's CPQ capabilities for configure, price, and quote workflows.
• CRM PlatformscoreTechnology or IntegrationFPX provides seamless integration with front office CRM systems, enabling sales teams to access CPQ functionality within their existing customer relationship management workflows.
• Pricing SystemscoreTechnology or IntegrationFPX synchronizes with partner product and service catalogs to optimize pricing, integrating with existing pricing systems to ensure accurate and competitive quoting.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Salesforce Revenue Cloud (formerly Salesforce CPQ): Salesforce's CPQ/Revenue Cloud is a direct CPQ competitor embedded in the broader Salesforce CRM platform, targeting B2B manufacturers and complex sellers with quote-to-cash workflows comparable to FPX's Selector and Enterprise CPQ.
• Oracle Configure, Price, Quote (Oracle CPQ): Oracle CPQ (originally BigMachines) is a leading enterprise CPQ platform acquired by Oracle and integrated with Oracle CX and ERP clouds, serving manufacturers and complex B2B sellers with the same configure-price-quote functionality FPX provides.
• SAP CPQ (formerly CallidusCloud): SAP CPQ, originally CallidusCloud, is part of SAP's broader CX suite and competes with FPX in configure-price-quote for complex product sellers, often sold alongside SAP ERP to discrete and process manufacturers.

Direct peers

• Tacton: Tacton is a CPQ vendor focused on complex, engineered-to-order products in industrial manufacturing, directly comparable to FPX's discrete-manufacturer specialization with configuration rules and guided selling.
• Configure One (now part of Anthology): Configure One is a CPQ solution purpose-built for complex, configure-to-order manufacturers, serving automotive, industrial equipment, and machinery verticals that closely overlap with FPX's target customer base.
• Conga (formerly Apttus): Conga's CPQ and Revenue Lifecycle Management platform serves B2B sellers with complex product configuration, pricing, and quoting, competing head-to-head with FPX in mid-market and enterprise manufacturing accounts.
• PROS: PROS provides AI-powered pricing, CPQ, and revenue optimization software for B2B manufacturers and distributors, with overlapping capabilities in pricing-driven quoting workflows similar to FPX's Selector and CPQ offerings.
• Infor CPQ: Infor CPQ is part of Infor's industry-specific ERP suites (especially Infor CloudSuite Industrial), serving discrete and process manufacturers with configure-price-quote capability that competes with FPX for complex-config manufacturers.

Emerging players

• Vendavo: Vendavo provides B2B price optimization and management with adjacent CPQ-style capabilities for industrial manufacturers, overlapping with FPX in pricing accuracy and margin preservation themes for discrete manufacturers.
• KBMax: KBMax (now part of Epicor) is a CPQ and product configurator focused on complex manufacturing including automotive and industrial equipment, making it a comparable modern configurator peer to FPX's Selector product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FPX
• Facebookfacebook.com/fpxsolutions
• LinkedInlinkedin.com/company/317509

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FPX