What Vendavo does

Vendavo is a Denver-based enterprise software company founded in 1998 that develops a unified commercial excellence platform for B2B manufacturers, distributors, and services companies. The platform combines pricing optimization, configure-price-quote (CPQ), and rebate management into a single integrated system spanning three core products — Vendavo Pricing, Vendavo Quoting & Agreements, and Vendavo Rebates & Incentives — augmented by AI-powered modules including the AI Pricing Assistant, AI Documentation Assistant, AI Rebate Assistant, Machine Learning Price Rules Generator, and Vendavo Sales Intelligence. The underlying architecture embeds quantitative AI, machine learning, and agentic AI directly into commercial workflows, processing structured transaction data from ERP, CRM, and CPQ systems to deliver price elasticity modeling, anomaly detection, cross-sell recommendations, and conversational analytics; natural language interfaces enable pricing, sales, and finance teams to investigate margin performance and run what-if scenarios on demand. The platform integrates natively with Salesforce, SAP, Oracle, Microsoft Dynamics, and AWS, and maintains enterprise-grade compliance certifications including SOC 2 Type 2, ISO 27001, GDPR, and CCPA.

Vendavo operates a SaaS subscription model with multi-year enterprise contracts, quote-based pricing tailored to deployment scope and organizational requirements, and no self-serve or channel distribution. The go-to-motion is exclusively direct enterprise field sales targeting Global 2000 B2B manufacturers, distributors, and services companies, supported by a content-driven marketing program, the Growth + Profitability Summit series, and Vendavo University for product certifications. Named customers span Dell Technologies, Corning, Emerson, Volvo Trucks, Medtronic, Cencora, Xylem, DeLaval, Braskem, and ABC Supply, with documented enterprise outcomes including 100-300 basis points of gross margin improvement, 90% of quotes delivered within four hours, and $10M+ in first-year financial impact. The company holds Leader positioning in the Gartner Magic Quadrant for B2B Pricing & Rebate Optimization Software (April 2026) and has pursued growth through a series of acquisitions (JetMinds 2011, Endeavor Commerce 2017, Navetti AB 2018, Market Medium 2022) and strategic partnerships (Ness Digital Engineering 2025), while remaining privately held with no public listing and no disclosed venture funding since 2013.

Name

Vendavo

Legal name

Vendavo

Website

https://vendavo.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Vendavo is a Denver-based enterprise software company founded in 1998 that provides a unified AI-powered commercial excellence platform for B2B manufacturers, distributors, and services companies, combining pricing optimization, CPQ, and rebate management with embedded machine learning and native ERP/CRM integrations.

Ownership category

akta.pro rank

Product category

Price Optimization and B2B Commercial Excellence Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

Keywords

• Price optimization software
• Configure price quote
• Rebate management software
• B2B commercial excellence
• Pricing and margin analytics

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Vendavo operates as a SaaS platform delivering commercial excellence solutions for B2B pricing, quoting, and rebate management. The subscription model provides recurring revenue through platform access, with enterprise implementations typically including professional services for deployment and ongoing customer success engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Vendavo sells a unified B2B commercial excellence SaaS platform that combines price optimization, configure-price-quote (CPQ) quoting and agreements, and rebate/incentive management into a single enterprise system. The platform embeds quantitative AI, machine learning, and agentic AI to set, manage, and optimize prices across the price waterfall, automate quotes and approvals, and run end-to-end rebate programs — sold to global B2B manufacturers, distributors, and services companies via multi-year subscriptions and professional services.

Product overview

Vendavo is a unified commercial excellence platform for B2B enterprises that combines pricing optimization, configure-price-quote (CPQ), and rebate management into a single integrated system. The platform architecture centers on three core products: Vendavo Pricing (AI-powered price optimization and management), Vendavo Quoting & Agreements (CPQ software for streamlined quote creation and approval workflows), and Vendavo Rebates & Incentives (automated rebate program management). These are enhanced by AI-powered modules including the AI Pricing Assistant, AI Documentation Assistant, AI Rebate Assistant, and Machine Learning Price Rules Generator. Vendavo Analytics provides commercial performance visibility, while Sales Intelligence delivers cross-sell recommendations. The platform integrates natively with leading ERP and CRM systems including Salesforce, SAP, Oracle, and Microsoft Dynamics, and is designed for enterprise scale with SOC 2 Type 2, ISO 27001, and GDPR compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Vendavo Pricing AI-powered pricing platform that enables B2B enterprises to set, manage, and optimize prices across the price waterfall, combining quantitative AI, machine learning, and elasticity modeling for market-aligned price guidance and scenario simulation at enterprise scale.
• Vendavo Quoting & Agreements B2B CPQ software and quoting platform that accelerates quote and agreement management with AI pricing guidance, sales insights, automated approvals, and AI-driven cross-sell detection within a unified CPQ workflow for complex product configurations.
• Vendavo Rebates & Incentives Rebate management solution that automates program design, accrual calculations, claims validation, and payment execution for B2B channel and distributor programs, with full financial traceability and a secure partner portal.
• Vendavo Analytics Pricing and margin analytics software that uncovers margin leakage in pricing, quoting, and rebate execution, providing automated price-volume-mix analysis, margin bridge decomposition, configurable dashboards, and AI-guided analytical playbooks.
• AI Pricing Assistant Conversational AI assistant embedded in Vendavo Pricing workflows that analyzes commercial data on demand, performs root-cause analysis of margin performance, compares segments, and recommends next actions through a natural-language interface.
• AI Rebate Assistant AI assistant that helps users access rebate knowledge and documentation through natural-language interaction, supporting incentive optimization, program effectiveness analysis, and what-if scenario modeling of potential program changes.
• Vendavo Sales Intelligence AI-powered sales intelligence that reveals whitespace and cross-sell opportunities by analyzing purchasing patterns across customers, products, and markets through AI-driven similarity modeling and next-best-product recommendations.
• Vendavo Commercial Platform Unified commercial excellence platform integrating pricing, CPQ, and rebates capabilities with embedded AI, enterprise scalability via a single data model, and native ERP/CRM/eCommerce integrations for global B2B enterprises.

Quantifiable outcome

• 100-300 basis points of gross margin improvement
• +11 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Ness Digital EngineeringmajorImplementation/ SI/ Consulting Partner · 6 December 2025AI-driven engineering partnership to embed AI capabilities across Vendavo's product engineering lifecycle. Includes building a dedicated Vendavo Intelligent Engineering Center powered by Ness's ATONIS AI platform, an Innovation Studio for rapid prototyping, and Vendavo University for talent development. The partnership reflects broader shifts in the global services landscape as enterprises increasingly adopt AI-enabled modernization.
• Market MediumcoreStrategic or Co-development Partner · 19 July 2022Vendavo acquired Market Medium, a cloud-based rebate and channel management solutions provider, to enhance its commercial excellence offerings. The acquisition aims to improve revenue growth, profitability, and partner ecosystem management for manufacturing and distribution organizations. Expands Vendavo's industry expertise and rebate management capabilities.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM platform as part of Vendavo's enterprise integration framework. Reduces implementation effort by standardizing how commercial data moves across systems.
• SAPcoreTechnology or IntegrationNative integration with SAP ERP platform as part of Vendavo's enterprise integration framework. Enables reliable, repeatable connections across core commercial workflows.
• OraclecoreTechnology or IntegrationNative integration with Oracle ERP platform as part of Vendavo's enterprise integration framework. Supports enterprise-grade integration and financial system connectivity.
• Microsoft DynamicscoreTechnology or IntegrationNative integration with Microsoft Dynamics as part of Vendavo's enterprise integration framework. Connects with widely used enterprise systems to reduce implementation time.
• AWScoreTechnology or IntegrationIntegration with Amazon Web Services cloud infrastructure as part of Vendavo's platform integration ecosystem. Accelerates integration into leading enterprise platforms.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PROS Holdings: Direct competitor offering AI-powered B2B pricing optimization, configure-price-quote, and revenue management software for manufacturers, distributors, and services companies. Most comparable public competitor to Vendavo across product scope and target customer base.
• Zilliant: Direct competitor providing B2B pricing optimization and sales analytics software, with similar focus on industrial manufacturing and distribution verticals. Competes head-to-head on price optimization, deal guidance, and pricing intelligence use cases.
• Pricefx: Direct competitor offering cloud-native B2B pricing software including price optimization, price management, and CPQ. Targets similar enterprise manufacturing and distribution customers with comparable AI-driven pricing capabilities.
• Model N: Direct competitor in revenue management, particularly strong in life sciences and high-tech manufacturing, with overlapping rebate management, channel incentives, and pricing optimization capabilities. Comparable in serving global B2B enterprises.
• Vistaar Technologies: Direct competitor providing pricing and promotion management solutions for consumer goods and B2B manufacturers. Overlaps with Vendavo in pricing optimization and rebate management for industrial customers.

Broad incumbents

• SAP: Broad incumbent whose S/4HANA and SAP CPQ offerings include pricing, quoting, and rebate capabilities as part of its broader ERP suite. A key integration partner for Vendavo but also a competitive threat via native pricing functionality.
• Oracle: Broad incumbent offering Oracle CPQ (formerly BigMachines), Oracle Pricing, and revenue management modules within its broader CX/ERP suite. Competes with Vendavo at enterprise accounts via bundled suite positioning.
• Salesforce: Broad incumbent offering Salesforce CPQ (formerly SteelBrick), Revenue Cloud, and Einstein AI-driven pricing guidance. A key integration partner but increasingly competitive as Salesforce expands native pricing intelligence within its CRM platform.

Emerging players

• Competera: Emerging AI-native pricing platform with stronger retail focus but growing presence in B2B and distribution verticals. Represents the next-generation AI-first pricing competitor with faster deployment cycles.
• Symson: Emerging pricing optimization SaaS targeting mid-market B2B and distribution customers. Smaller scale but competes on the lower end of Vendavo's TAM with faster, lighter-weight pricing tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vendavo
• YouTubeyoutube.com/user/Vendavo
• Facebookfacebook.com/Vendavo
• LinkedInlinkedin.com/company/vendavo
• Instagraminstagram.com/vendavoofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendavo