Framed

What Framed does

Framed! by Sarah, LLC operates as a direct-to-consumer women's lifestyle and personalized merchandise brand headquartered in Wichita Falls, Texas. Founded by Sarah Williams in 2015, the company evolved from a single brick-and-mortar boutique at 4031 Sports St. into a nationwide subscription-based e-commerce business serving thousands of women across the United States. Its product portfolio centers on monthly subscription boxes — the Monogram Box (personalized clothing and accessories), T-Shirt Club (inspirational graphic tees), Tees 4 Teachers (educator-focused tees), and the StyleBox launched in April 2026 (curated lifestyle items) — supplemented by a quarterly Kids Monogram Box for girls ages 6–11, twice-yearly Holiday Gift Boxes, and gift cards. Personalization through monogramming across clothing, accessories, tumblers, and bags is the central differentiator.

The company runs on a fully outsourced SaaS technology stack: Shopify for the e-commerce storefront, Stripe for payment processing, Paywhirl for recurring subscription billing and lifecycle management, and Affiliatly for the affiliate program. No proprietary software, mobile application, or AI/ML capability is disclosed. Notable commercial partnerships include multi-year annual collaborations with Kate Spade (August Monogram Box drops from 2020–2023), a custom manufacturing relationship with Steel Mill for exclusive bag designs, and artist collaborations with creators such as Lily & Sparrow Design Co. for original tee graphics.

Revenue is generated primarily through recurring monthly subscriptions (Basic, Combo, and Ultimate Monogram Box tiers plus standalone T-Shirt Club and Tees 4 Teachers), one-time e-commerce purchases, twice-yearly seasonal gift boxes described as the highest-selling products, gift card sales, and Amazon Associates affiliate commissions disclosed under FTC guidelines. The go-to-market motion is community-led and product-led, driven by organic social engagement (Facebook Live reveals, Instagram, Pinterest, YouTube), a content-rich blog with archives spanning 2019–2026, email and SMS opt-in channels, and subscriber word-of-mouth. In 2026 the company closed its Wichita Falls warehouse and transitioned all subscription fulfillment to a third-party logistics partner, signaling a shift to an asset-light operating model.

Name

Framed

Legal name

Framed! by Sarah, LLC

Website

https://framedbysarah.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Framed! by Sarah is a Texas-based direct-to-consumer e-commerce brand operating monthly subscription boxes — the Monogram Box, T-Shirt Club, and StyleBox — that deliver personalized women's clothing, accessories, and lifestyle items to thousands of nationwide subscribers.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Subscription Boxes

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)

akta.pro secondary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

Keywords

• Subscription boxes
• Personalized gifts
• Monogrammed apparel
• Curated lifestyle
• Women's fashion

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Subscription Boxes: Three subscription box products (Monogram Box, T-Shirt Club, Tees 4 Teachers) billed monthly, with Basic, Combo, and Ultimate tier upgrades. Subscriptions auto-renew monthly; cancellation requires 14-day advance notice before billing date.
2. E-commerce Product Sales: Individual purchase of curated clothing, accessories, and lifestyle items (graphic tees, hoodies, kimonos, tumblers, monogrammed bags, jewelry) through the online shop. One-time and limited-edition purchases.
3. Affiliate Commissions: The company earns commissions on sales made through affiliate links to Amazon and other partner sites. Disclosed as FTC-compliant affiliate marketing.
4. Gift Boxes (One-Time): One-time gift boxes sold twice yearly for Mother's Day and Christmas. Explicitly noted as the highest-selling products during those periods.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Framed curates and sells personalized women's lifestyle subscription boxes and related apparel, accessories and home goods through its own e-commerce shop and recurring monthly subscriptions. The flagship offering, the Monogram Box, delivers 3–5 monogrammed items monthly, alongside the T-Shirt Club (monthly graphic tees), Tees 4 Teachers (educator tees), the newly launched StyleBox, a quarterly Kids Monogram Box, and seasonal Holiday Gift Boxes.

Product overview

Framed by Sarah operates a portfolio of women's subscription box services centered around personalization and style. The core offerings include The Monogram Box (monthly personalized subscription with clothing, accessories, and home items), the T-Shirt Club (monthly inspirational graphic tees), and Tees 4 Teachers (teacher-focused monthly tees). In April 2026, the company launched the StyleBox as a new subscription category featuring curated lifestyle and self-care items. The company also offers a quarterly Kids Monogram Box for ages 6-11, seasonal Holiday Gift Boxes, and gift cards. Subscriptions are available in multiple tiers (basic, Combo, Ultimate) with varying levels of inclusions. The company curates all items with monogramming capabilities and partners with suppliers like Kate Spade for exclusive collaborations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Monogram Box A monthly personalized subscription box containing 3–5 curated items including clothing, accessories, and home goods, with items customized and monogrammed to the subscriber's preferences. Available in multiple tiers including Basic, Combo (with T-Shirt Club), and Ultimate (with T-Shirt Club and accessories). Designed for women seeking a recurring self-care ritual and easy, complete styled looks.
• Framed T-Shirt Club A monthly subscription delivering a unique, super-soft inspirational graphic tee designed by Framed or in collaboration with artists. Features different designs each month that subscribers can style with their existing wardrobe. Available standalone or as part of the Combo/Ultimate Monogram Box tiers.
• Framed Tees 4 Teachers A monthly t-shirt subscription specifically designed for educators, featuring teacher-themed graphic tees curated to help teachers look stylish while meeting the unique demands of their profession.
• Framed StyleBox A monthly subscription box containing 3–4 curated lifestyle items including clothing, accessories, and self-care products (pajamas, t-shirts, eye masks, journals, earrings). Features easy, versatile pieces designed for everyday style and comfort, with items handpicked by Sarah.
• Kids Monogram Box A quarterly subscription box for girls ages 6–11 containing personalized surprises including monogrammed items, accessories, and age-appropriate lifestyle products delivered to the child's door.
• Holiday Gift Boxes One-time gift boxes available twice yearly for Mother's Day and Christmas, carefully curated with exclusive items. Identified by the company as the highest-selling products of the year during those seasonal periods.
• Framed by Sarah Gift Cards Digital gift cards available for purchase in the online shop, allowing recipients to shop the Framed by Sarah store or apply value toward subscription services.

Quantifiable outcome

• Named to Inc. 5000 2023 list of fastest-growing private companies in America
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Lily & Sparrow Design Co.minorStrategic or Co-development PartnerHand lettering artist Alison from Lily & Sparrow Design Co. hand-lettered the 'Grit + Grace' September 2019 T-Shirt Club design. This represents a creative collaboration on original artwork for product designs.
• Kate SpadecoreStrategic or Co-development PartnerMultiple annual collaborations with Kate Spade (August 2020, 2021, 2022, 2023) where Kate Spade products were featured inside Monogram Boxes. Represented the company's highest-profile brand collaboration, generating subscriber excitement and press mentions. August was designated as the official annual Framed/Kate Spade collaboration month.
• Steel Mill (Manufacturing Partner)coreStrategic or Co-development PartnerCollaboration with Steel Mill (a manufacturing partner) to produce fully customized, exclusive bag designs for the July 2023 Monogram Box. Sarah Williams chose the pattern, zippers, trim, and all design details. This was the first fully-customized item created through this manufacturing partnership and was a true subscriber favorite.
• ShopifycoreTechnology or IntegrationThe company's e-commerce storefront and subscription management run on Shopify's platform. Shopify handles order processing, customer accounts, payment gateway integration, and PCI-DSS compliance for credit card data. Core infrastructure partner for all direct sales.
• StripecoreTechnology or IntegrationThird-party payment processor handling credit card transactions and recurring billing for subscriptions. Stripe processes payments in compliance with PCI-DSS standards. Used alongside Shopify for secure payment processing and subscription charge management.
• PaywhirlcoreTechnology or IntegrationSubscription management platform used to manage recurring billing and subscriber accounts for the Monogram Box, T-Shirt Club, and Tees 4 Teachers subscriptions. Handles subscription lifecycle events including renewals, failed payments, and cancellations.
• AffiliatlyminorChannel Partner/ Reseller/ DistributorAffiliate management platform used to run the Framed by Sarah affiliate program. Allows third-party affiliates to earn commissions for referring new customers. Affiliate dashboard accessible at s2.affiliatly.com/af-1074350/affiliate.panel.
• USPSminorOthersPrimary shipping carrier for order fulfillment. Most orders shipped via USPS. The company files shipping damage claims with USPS within 48 hours of receipt for damaged packages.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Scentbird: Subscription service delivering curated personal-care products (fragrances) to women monthly. Comparable recurring subscription model with personalized, discovery-oriented curation.
• Stitch Fix: Personal styling subscription service delivering curated apparel to women on a recurring basis. Most direct comparable: subscription-based personalized women's fashion at significantly greater scale.
• FabFitFun: Seasonal lifestyle subscription box targeted at women, delivering curated fashion, beauty, and lifestyle items. Comparable in category, target demographic, and box-curation model.
• Wantable: Subscription box service offering curated women's apparel and accessories with personalization. Closely aligned on personalized women's subscription model.
• Birchbox: Pioneer in subscription box commerce, delivering curated beauty and lifestyle items monthly. Comparable category pioneer with similar consumer-facing curated-box mechanics.
• BoxyCharm / IPSY: Beauty subscription boxes delivering curated products to women monthly. Comparable subscription mechanics and target customer; adjacent rather than direct overlap on apparel.
• Dia & Co: Plus-size women's styling subscription delivering curated apparel. Comparable personalized women's apparel subscription, differentiated only by size segment.
• Rocksbox: Jewelry subscription service for women with personalized styling. Comparable in subscription-based women's accessories personalization, although Rocksbox's rental model differs.
• FabKids: Kids' clothing subscription box offering personalized outfits for children on a recurring basis. Directly comparable to the Framed Kids Monogram Box for ages 6–11.

Broad incumbents

• Cratejoy: Marketplace for subscription box businesses. Comparable as subscription-commerce infrastructure rather than direct competitor; useful proxy for category economics and tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FramedBySarah
• Facebookfacebook.com/FramedBySarah
• Instagraminstagram.com/framed_boutique
• Pinterestpinterest.com/framedbysarah

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Framed