Affiliatly
Affiliatly is a bootstrapped Bulgarian SaaS affiliate tracking platform for e-commerce merchants on Shopify, WooCommerce, BigCommerce, and 9+ other platforms. It offers self-serve subscription plans from free to $129/month with native integrations and a 12-year development history.
- Company typePrivate
- Founded2014
- HeadquartersVratsa, Bulgaria
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Affiliatly does
Affiliatly, operated by Overcode LTD and headquartered in Vratsa, Bulgaria, is a self-serve SaaS affiliate tracking platform designed for e-commerce merchants operating on platforms such as Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid, Shoplazza, Storeden, Jumpseller, Shift4Shop, CrateJoy, and HikaShop. Founded in 2014, the platform enables merchants to set up affiliate marketing programs in minutes and manage them through an admin dashboard, supporting multiple tracking methods (link, coupon, QR code, email, and SKU), two-tier commission structures, branded affiliate portals, PayPal mass payouts, gift card payments, staff accounts with permissions, and Zapier-based workflow automation. The company also operates a free Affiliate Programs Directory that surfaces client programs to affiliate marketers as a top-of-funnel acquisition channel.
The platform is built as a web-based SaaS application with integration options via JavaScript or PHP for custom stores, supplemented by native plugins and app-store listings on each supported commerce platform. Recent development updates (2025–2026) have prioritized upgrading integrations from script-based to API-based connections (Squarespace, Shoplazza), adding affiliate recruitment features (Post Checkout Invitation), extending Zapier triggers with new fields, and formalizing compliance documentation (GDPR with SCCs, SOC 2 controls, ISO 27001 alignment). The company has no disclosed external funding, no patents, and operates as a bootstrapped founder-led business.
Revenue is generated exclusively through a tiered monthly subscription model ranging from a free tier (50 orders) to Pro Unlimited at $129/month, with pricing scaling by affiliate count. Distribution is entirely product-led and self-serve: merchants register online, integrate via platform-specific plugins or tracking code, and manage their program independently without sales interaction. The company supports roughly 100+ registered clients and tracks approximately 500,000 orders per year across all merchants, indicating a small but stable SMB customer base. Marketing is content-driven through the company blog, supplemented by an own-affiliate-program offering a 35% commission on first payment.
Affiliatly firmographics
Firmographics- Name
- Affiliatly
- Legal name
- Overcode LTD
- Website
- https://affiliatly.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Affiliatly is a bootstrapped Bulgarian SaaS affiliate tracking platform for e-commerce merchants on Shopify, WooCommerce, BigCommerce, and 9+ other platforms. It offers self-serve subscription plans from free to $129/month with native integrations and a 12-year development history.
- Ownership category
- akta.pro rank
Affiliatly industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where Affiliatly is headquartered
LocationHeadquarters
- HQ city
- Vratsa
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Affiliatly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Monthly subscription-based pricing tiers based on number of affiliates allowed. Plans range from free tier (limited to 50 orders) to professional tiers with unlimited orders. All paid plans include 14-day free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Up to 50 tracked orders with core tracking tools |
| Subscription | Monthly | Starter - Unlimited orders, up to 50 affiliates, $16/month |
| Subscription | Monthly | Advanced - Up to 200 affiliates, $24/month |
| Subscription | Monthly | Professional - Up to 500 affiliates, $39/month |
| Subscription | Monthly | Pro 1000 - Up to 1000 affiliates, $59/month |
| Subscription | Monthly | Pro 2500 - Up to 2500 affiliates, $79/month |
| Subscription | Monthly | Pro Unlimited - Unlimited affiliates, $129/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Affiliatly product offering
Product offeringCore offering
Affiliatly is a cloud-based affiliate tracking SaaS platform that enables e-commerce merchants to create, manage, and track affiliate marketing programs. The platform provides an admin dashboard for configuring affiliate programs, tracking referrals via multiple methods (link, coupon, QR code, email, SKU), managing commissions, and processing payouts to affiliates. It integrates natively with major e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid, and Shoplazza, and supports custom store integrations via JavaScript or PHP.
Product overview
Affiliatly is an affiliate tracking SaaS platform designed for e-commerce merchants. The core product is the Affiliatly Platform, a cloud-based affiliate program management system that enables merchants to track affiliate referrals, manage commissions, and process payments. The platform integrates directly with major e-commerce platforms including Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid, Shoplazza, Storeden, Jumpseller, Shift4Shop, CrateJoy, HikaShop, and custom stores via JS or PHP integration. The product portfolio also includes a free Affiliate Programs Directory for affiliate marketers to discover programs, and a company blog for development updates. Pricing tiers range from Free (50 orders, no credit card) through Pro Unlimited ($129/month, unlimited affiliates), with 14-day free trials on all paid plans. Key features include multiple tracking methods, two-tier commissions, branded affiliate portals, bulk payouts via PayPal, staff accounts, and Zapier integration for workflow automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliatly Platform Cloud-based affiliate tracking software (SaaS) for e-commerce merchants to create, manage, and track affiliate marketing programs. Includes an admin dashboard for program configuration, affiliate tracking via multiple methods (link, coupon, QR code, email, SKU), commission management, payment processing via PayPal or gift cards, and integrates with 11+ e-commerce platforms.
- Affiliate Programs Directory Free affiliate programs directory that lists client affiliate programs from reputable brands, designed for affiliate marketers to discover programs with high-income potential.
Quantifiable outcome
- Set up affiliate marketing program in just a few minutes
- +1 more outcomes
Companies that use Affiliatly
Customer profileSegments1 record
Ideal customer profiles2 records
Affiliatly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature8 records
Affiliatly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShopifycoreNative integration with Shopify platform for affiliate tracking. One-click app installation from Shopify App Store with full tracking functionality including coupon auto-creation.
- WooCommercecoreWordPress plugin integrated with WooCommerce. Listed in official WordPress plugin directory. Supports all tracking methods including link, coupon, QR, and email tracking.
- BigCommercecoreIntegration with BigCommerce platform supporting multiple tracking methods including the ability to stop tracking existing clients.
- SquareSpacecoreIntegration with SquareSpace platform. Recently upgraded to API-based integration for more reliable tracking.
- ShoplazzacoreMajor integration upgrade from manual tracking code to app-based integration with automatic synchronization.
- ZapiercoreZapier integration for workflow automation. Supports triggers for new affiliate registration, updated affiliate, new order tracked, and updated order. Enables connecting Affiliatly to email marketing tools like Klaviyo and MailChimp.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Affiliatly competitors and assessment
Company assessmentDirect peers
- Refersion: Refersion is a direct affiliate and influencer marketing platform for e-commerce merchants on Shopify, BigCommerce, WooCommerce, and similar platforms. It overlaps with Affiliatly on affiliate tracking, commission management, and influencer recruitment for the same SMB merchant segment.
- UpPromote: UpPromote is a Shopify-focused affiliate and referral marketing app offering tracking, coupons, and influencer programs. It overlaps heavily with Affiliatly's core Shopify merchant use case and freemium entry point.
- Tapfiliate: Tapfiliate is a cloud-based affiliate tracking SaaS serving e-commerce and SaaS businesses. It competes directly with Affiliatly on link/coupon tracking, multi-tier commissions, and integrations with major e-commerce platforms.
- GoAffPro: GoAffPro is a Shopify app for affiliate marketing with link tracking, commission tiers, and multi-level referral programs. It targets the same SMB Shopify merchant base as Affiliatly.
- LeadDyno: LeadDyno provides affiliate marketing software for Shopify, BigCommerce, and WooCommerce merchants. It directly competes with Affiliatly on affiliate link tracking, commission management, and automated affiliate recruitment.
- OSI Affiliate: OSI Affiliate is an affiliate tracking software for small and mid-sized e-commerce businesses, offering similar link, coupon, and commission tracking capabilities across multiple shopping carts.
Broad incumbents
- PartnerStack: PartnerStack is a partner ecosystem platform focused on SaaS affiliate, referral, and reseller programs. While SaaS-focused rather than e-commerce, it competes for the broader partner management software budget and demonstrates the upmarket trajectory available to affiliate platforms.
- Impact: Impact is a broad partnership management platform covering affiliates, influencers, and B2B partnerships. It serves a wider and more enterprise-leaning customer base than Affiliatly but overlaps on affiliate tracking for e-commerce.
- TUNE: TUNE is an enterprise partner marketing platform for affiliate, influencer, and strategic partnerships. It targets larger merchants and networks, representing the upmarket competitive frontier that Affiliatly would face if moving beyond SMBs.
- Awin (ShareASale): Awin (incorporating ShareASale) is a global affiliate network connecting merchants with thousands of publishers. It competes indirectly with Affiliatly by offering a managed-network alternative to self-serve affiliate tracking software for the same merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Affiliatly social profiles
Digital presenceAffiliatly compliance and trust
Trust signalCompliance3 records
Affiliatly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affiliatly leadership team
Management profileNumber of profiles
Affiliatly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affiliatly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affiliatly
What does Affiliatly do?
Affiliatly is a cloud-based affiliate tracking SaaS platform that enables e-commerce merchants to create, manage, and track affiliate marketing programs. The platform provides an admin dashboard for configuring affiliate programs, tracking referrals via multiple methods (link, coupon, QR code, email, SKU), managing commissions, and processing payouts to affiliates. It integrates natively with major e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Squarespace, Ecwid, and Shoplazza, and supports custom store integrations via JavaScript or PHP.
Is Affiliatly a public or private company?
Affiliatly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affiliatly founded?
Affiliatly was founded in 2014.
Where is Affiliatly based?
Affiliatly is headquartered in Vratsa, Bulgaria, in the Europe region.
How does Affiliatly make money?
One revenue line is on record: subscription SaaS.
Who are Affiliatly's main competitors?
Direct peers on record are Refersion, UpPromote, Tapfiliate, GoAffPro, LeadDyno and OSI Affiliate. Broad incumbents are PartnerStack, Impact, TUNE and Awin (ShareASale).
Does Affiliatly have an API?
Yes. Affiliatly provides an API for programmatic access to its affiliate tracking platform. The API is accessed via registered API keys found in the admin panel under Settings > General > API keys. The API primarily supports webhook-based triggers (not REST actions): New affiliate registration (sends registration data), Updated affiliate (sends edited info), New order tracked (pushes order ID, price, affiliate earnings, paid status, date), and Updated order (pushes old and new data). Zapier integration is available as an alternative to direct API calls. The API does not support Actions (write operations) via Zapier. Customer email cannot be included in Zapier pushes due to data timing delays. Developer documentation is at zapier.com/apps/affiliatly/integrations.
What industry is Affiliatly in?
Affiliatly's product category is Affiliate Marketing Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of MPACAFAF, Creator Commerce & Affiliate Monetization Platforms. Its NAICS code is 518 and its SIC code is 7372.