Global Benefits Group

Name

Global Benefits Group

Legal name

GB Group plc

Website

https://gbg.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Identity Verification & Fraud Prevention

NAICS

Credit Bureaus (561450)

SIC

Finance Services (6199)

akta.pro primary industry

Beneficial Ownership (UBO) & Corporate Registry Verification (KYB) (FSAMAMAK)

akta.pro secondary industries

BNPL Fraud, Identity & Chargeback/Risk Management (FSAKACAI), Privacy, Data Protection & Compliance (zk compliance, GDPR/PII handling) (FSAPAJAM)

Keywords

• Identity verification
• Fraud prevention
• KYC compliance
• Biometric authentication
• Document verification

Headquarters

HQ city

Foothill Ranch

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Identity Verification Services: Subscription and usage-based pricing for identity data verification, document authentication, and biometric verification services. Enterprise clients access via GBG Go platform with API integration.
2. Fraud Prevention and Risk Intelligence: Ongoing subscription revenue from transaction monitoring, application fraud detection, PEP/sanctions screening, and GBG Trust network access. Pricing based on transaction volume and modules deployed.
3. Know Your Business (KYB) Solutions: Business verification and KYB automation services with GBG Detected platform providing company data access, screening, and ongoing monitoring for compliance purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Global Benefits Group (operating as GBG) provides a global identity verification and fraud prevention platform through its GBG Go orchestration layer, enabling enterprises to verify customer identities, assess risk, and detect fraud across 195+ countries. The company delivers modular products spanning document authentication, biometric verification, KYC/KYB screening, PEP/sanctions screening, risk intelligence, transaction monitoring, and fraud network analytics for 20,000+ businesses worldwide.

Product overview

GBG operates as a global identity verification and fraud prevention platform company offering a comprehensive suite of identity intelligence solutions. The flagship GBG Go platform serves as the central orchestration layer connecting 110+ modular products across three core pillars: Verify Identity (Data Verification, Document Authentication, Biometric Verification, Dynamic KBA, Digital IDs), Assess Risk (KYC, KYB/GBG Detected, Risk Intelligence, PEPs & Sanctions Screening, Transaction Monitoring), and Protect Against Fraud (GBG Trust network, Synthetic Identity Detection, Document Fraud Detection, Application Fraud Prevention). The architecture enables customers to deploy individual modules or leverage the unified platform for integrated customer journeys, with global coverage across 195+ countries and 62 billion+ annual transactions.

Differentiator

Problem solved

Functional benefit

Brands

• GBG Go: All-in-one identity platform for connecting with genuine customers worldwide through a single API, providing identity verification, fraud prevention, and compliance solutions across 195+ countries.
• GBG Trust
• GBG Detected
• Loqate

Products and services

• GBG Go All-in-one identity orchestration platform providing 110+ identity, fraud and risk modules across 195+ countries through a single API and intuitive UI, for enterprise development and compliance teams.
• Document Authentication Forensic authentication of government-issued identity documents supporting 8,500+ ID types from 195 countries with 50+ authentication tests, including NFC chip data extraction for biometrically chipped documents. Designed for enterprise onboarding and KYC workflows.
• Biometric Verification Facial recognition and biometric identity verification using 68-point face landmark analysis, certified passive liveness testing to highest ISO/IEC standard, and deepfake injection attack detection for remote identity proofing.
• Dynamic KBA Knowledge-based authentication using dynamic out-of-wallet questions generated in real-time from non-credit data sources for secure user verification and step-up authentication.
• Data Verification Identity data verification and matching against authoritative sources across 50 countries for compliant customer onboarding.
• Digital IDs Acceptance and verification of smartphone-based Digital ID credentials from government and bank issuers, including eIDs and mobile driver licenses (mDLs), supporting 2.5 billion Digital ID holders worldwide.
• Know Your Customer (KYC) Customer due diligence and identity verification for Anti-Money Laundering (AML) compliance with automated screening against PEPs, sanctions watchlists, and adverse media in 50+ countries.
• Know Your Business (KYB) / GBG Detected End-to-end business verification with automated onboarding, director and UBO discovery, and access to 600M+ company records from 190 countries, reducing onboarding times by up to 60%.
• Risk Intelligence Real-time identity risk intelligence including mobile fraud signals (SIM swap, call forwarding), email risk scoring, IP address geolocation, and address risk analysis for fraud prevention at onboarding.
• PEPs & Sanctions Screening Automated screening against 450+ PEPs and sanctions watchlists including UN, EU, OFAC, OFSI with fuzzy logic algorithms to reduce false positives and ensure AML compliance.
• Transaction Monitoring AI-driven transaction fraud detection using machine learning to analyze behavioral patterns, increasing fraud detection by up to 34% while reducing false positives by up to 51%.
• GBG Trust Cross-industry fraud network connecting 1,000+ global brands sharing identity intelligence, delivering 96% identity fraud detection accuracy for recognition of synthetic identities and fraud patterns.
• Synthetic Identity Fraud Detection Detection of synthetic and remixed digital identities through silent probing of identity quality, activity and history, producing automated synthetic identity scores based on credit footprint consistency.
• Document Fraud Detection Protection against deepfakes and forgeries with certified passive liveness testing and 50+ forensic document authentication tests, defending against presentation attacks and GenAI face swap applications.
• Application Fraud Prevention Real-time application fraud detection including first-party fraud, identity theft and criminal account takeover using alternative data intelligence and automated machine learning models.

Quantifiable outcome

• Customer pass rates improved from 68% to 82% for casino players
• +9 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or Integration · 21 November 2025AWS selected as preferred cloud provider to accelerate growth, streamline operations, and drive innovation through migration of workloads to AWS and leveraging its AI services. The move aims to enhance efficiency, security, and customer solutions, supporting GBG's expansion and product development.
• EquifaxcoreTechnology or IntegrationExpanded global partnership between GBG and Equifax for identity verification and fraud prevention services, combining Equifax data assets with GBG's verification platform.
• Mount Airey GroupminorStrategic or Co-development PartnerPartnership offering first-to-market certification chain validation for passports, including country-specific policy controls for government identity document verification.
• LoqatecoreTechnology or IntegrationGBG subsidiary providing address verification and location intelligence services, enabling capture and validation of customer addresses globally.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Veriff: Veriff provides AI-powered identity verification with strong biometric and document authentication capability, increasingly competing with GBG in financial services, crypto, and gaming verticals with aggressive pricing.
• Sumsub: Sumsub delivers an all-in-one verification platform covering KYC, KYB, AML, transaction monitoring, and fraud prevention, frequently competing with GBG for gaming, fintech, and crypto customers with a unified dashboard approach.
• Persona: Persona is a fast-growing identity verification platform offering configurable KYC, KYB, and AML orchestration, increasingly competing with GBG for mid-market and emerging fintech customers with flexible orchestration tooling.

Broad incumbents

• Equifax: Equifax is a major credit bureau and identity/fraud data incumbent with global identity verification capabilities through Kount and partnered offerings, competing with GBG in data verification, KYC, and transaction monitoring while serving as a data partner.
• Entrust: Entrust is an established identity security and verification provider (now including Onfido and additional identity capabilities), competing broadly with GBG across biometric verification, KYC/AML, and digital identity for enterprise customers.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions is a large, established provider of identity verification, KYC/AML screening, fraud analytics, and beneficial ownership data, overlapping materially with GBG's GBG Detected and KYC/KYB offerings while offering a much broader risk and compliance portfolio.

Direct peers

• Trulioo: Trulioo offers global identity verification, business verification (KYB), and AML screening across 195+ countries, putting it in direct competition with GBG across data verification, KYC, and KYB, particularly for cross-border onboarding use cases.
• Mitek Systems: Mitek Systems provides mobile identity verification through document authentication and biometric facial comparison, with a strong enterprise focus in financial services and a comparable product portfolio to GBG's Verify Identity suite.
• Jumio: Jumio is a direct competitor offering AI-powered identity verification, KYC, AML, and biometric authentication to enterprise customers across financial services, gaming, and crypto. Its end-to-end orchestration platform mirrors GBG Go's positioning closely, competing for the same large enterprise deals.
• Onfido: Onfido (now part of Entrust) provides AI-based document and biometric identity verification with a comparable Atlas platform for orchestration, directly competing with GBG's biometric verification and GBG Go platform across banking and fintech customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/gbgplc
• LinkedInlinkedin.com/company/gb-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Benefits Group