What UrbanPro does

UrbanPro, operated by ThinkVidya Learning Pvt Ltd and founded in 2010 in Bangalore by Rakesh Kalra, is a two-sided online and offline tutoring marketplace. The platform connects 7.5 lakh+ verified tutors and institutes with 55 lakh+ students across more than 1,000 learning categories, organized horizontally into school tuition (Classes 1-12 across CBSE, ICSE and state boards), language learning (English, French, German, Spanish, Japanese, plus Indian languages), hobby and enrichment classes (dance, music, yoga, photography, cooking), IT and professional courses (Python, Java, DevOps, AWS, Data Science), and competitive exam coaching (IELTS, GRE, GMAT, UPSC, IBPS, Engineering and Medical entrances).

The core technology is a marketplace platform delivered via web (urbanpro.com) and mobile apps on Android and iOS, complemented by three monetization-adjacent modules: UrbanPro SecurePay for in-platform payments, a fee calculator for pricing transparency, and an Ask & Answer community layer. A 4-lakh+ verified review and rating system underpins discovery, and SEO-indexed category pages serve as the primary top-of-funnel acquisition channel. Operational presence spans 11+ Indian metros — including Bangalore, Hyderabad, Delhi, Mumbai, Chennai, Pune, Kolkata, Gurgaon, Ahmedabad, Jaipur and Noida — and five international markets (Canada, USA, Sri Lanka, UAE, Australia).

Monetization is a transaction-fee and listing-fee model: tutors and institutes create profiles, pay to list or feature services, and UrbanPro earns commission or transaction fees on tutoring engagements. Tutor hourly rates are set independently and cluster in INR 150-2,000 depending on subject and experience; price examples include ~INR 475/hr for DevOps, ~INR 450/hr for Adobe Photoshop, ~INR 400/hr for PHP, and ~INR 350/hr for JavaScript. UrbanPro is private, founder/management-owned, with one disclosed funding event ($2M from Nirvana Venture Advisors in May 2015) and no publicly disclosed revenue.

Name

UrbanPro

Legal name

ThinkVidya Learning Pvt Ltd

Website

https://urbanpro.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

UrbanPro is India's largest two-sided tutoring marketplace, connecting 7.5 lakh+ verified tutors and institutes with 55 lakh+ students across 1,000+ categories including school tuition, languages, hobbies, IT courses and exam coaching in India and five international markets.

Ownership category

akta.pro rank

Product category

Online Tutoring Marketplace

NAICS

Educational Services (611), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)

Keywords

• Online tutoring marketplace
• Tutor booking platform
• Language learning classes
• Exam coaching services
• Hobby classes platform

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Tutoring marketplace commission: UrbanPro connects students with tutors and institutes, taking a commission or transaction fee from the tutoring or class engagement. Tutors and institutes create profiles and pay to list/feature their services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

UrbanPro operates a two-sided online and offline tutoring marketplace connecting students and parents with verified tutors and training institutes across 1,000+ categories including school tuition (CBSE/ICSE), language learning, hobby classes, IT courses, and competitive exam coaching. The platform enables direct comparison of tutors via reviews and ratings, booking of free demo classes, and secure payment processing for tutoring engagements.

Product overview

UrbanPro is India's largest tutoring marketplace platform offering both online and offline classes with personal tutors across 1,000+ categories. The platform operates as a two-sided marketplace connecting 7.5 lakh+ verified tutors and institutes with 55 lakh+ students. The core product portfolio includes: the main UrbanPro Tutoring Marketplace (with UrbanPro Live Classes for real-time sessions), the UrbanPro Mobile App for learners, UrbanPro SecurePay for payments, and the UrbanPro Fee Calculator for pricing transparency. Service categories span School Tuition (Classes 1-12, CBSE/ICSE), College/Professional Tuition (BTech, BCom, BBA, BSc), Language Classes (English, French, German, Spanish, Japanese, and Indian languages), Hobby Classes (Dance, Music, Yoga, Photography, Drawing), IT Courses (Python, Java, DevOps, Data Science, AWS), Exam Coaching (IELTS, GRE, GMAT, Engineering, Medical, UPSC), and Preschool Enrichment Classes. The platform supports geographic expansion across India and international markets including Canada, USA, Sri Lanka, UAE, and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• UrbanPro Tutoring Marketplace India's largest online and offline tutoring marketplace connecting over 7.5 lakh verified tutors and institutes with 55 lakh+ students across 1,000+ categories including school tuition, languages, hobbies, IT courses, and exam coaching.
• Tuition Services School-level tuition services covering Classes 1-12 across CBSE, ICSE, and state boards, including subject-specific tutoring for Mathematics, English, Science, Physics, and Hindi, as well as college-level tuition for BCom, BTech, BBA, BSc.
• Language Classes Language learning services including Spoken English, French, German, Spanish, Japanese, Chinese, Arabic, Russian, Italian, Sanskrit, Hindi, Kannada, Tamil, Telugu, and Marathi for personal, professional, or exam purposes.
• Hobby Classes Creative and fitness hobby classes including Dance, Hindustani/Carnatic Music, Guitar, Keyboard, Piano, Violin, Singing, Yoga, Photography, Drawing, Painting, Cooking, Makeup, Handwriting, and Personality Development.
• IT Courses Professional IT and software training including Python, Java, .Net, C++, C Language, JavaScript, PHP, Microsoft Excel, SAP, Selenium, Angular.JS, AWS, Adobe Photoshop, DevOps, and Data Science courses for working professionals and job seekers.
• Exam Coaching Entrance exam and professional exam coaching covering IELTS, PTE, TOEFL, GRE, GMAT for study abroad; Engineering, Medical, MBA, CA, CET for Indian exams; and competitive exams including UPSC, IBPS, Bank Clerical, Staff Selection Commission, and UGC NET.
• Preschool Enrichment Classes Early childhood enrichment classes for preschoolers including dance, music, phonics, karate, and drawing, with costs ranging from Rs 1-1.2 lakh annually in urban India.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Superprof: Global two-sided marketplace connecting students with tutors across academic subjects, languages, and hobbies. Superprof is a near-direct peer to UrbanPro in marketplace model, category breadth, and free demo-class positioning, though it skews more global/online vs. UrbanPro's India-first base.
• Cuemath: India-based math learning platform connecting students with trained teachers for after-school math programs. Operates a tutor-network (franchise-like) model serving Indian K-8 students — a comparable peer in the Indian home-tutoring space where UrbanPro is also active.
• Brainly: Peer-to-peer learning community where students ask homework questions and verified experts/peer tutors answer. Brainly is a comparable peer-to-peer knowledge marketplace, particularly relevant to UrbanPro's academic tutoring and homework-help use cases.
• Varsity Tutors: US-focused online tutoring marketplace and live-instructor platform offering one-on-one and small-group tutoring across academic subjects, test prep, and enrichment. Direct peer on the marketplace-plus-live-class combination serving students and parents.
• Tutor.com: US-based on-demand tutoring marketplace/platform connecting students with tutors for academic subjects, test prep, and AP coursework. A direct comparator to UrbanPro on the on-demand tutor marketplace model, differentiated primarily by geography.
• Preply: Online tutor marketplace specializing in language learning with verified tutor profiles, student reviews, and per-hour pricing. Direct peer to UrbanPro's language-class segment, applying the same marketplace + commission model with comparable UX features like tutor comparison and trial lessons.
• italki: Global marketplace for language tutors offering 1:1 lessons with community tutors and professional teachers at user-set hourly rates. Closely comparable to UrbanPro's language-classes vertical, with the same tutor self-pricing and review-rating mechanisms.
• Vedantu: India-based live online tutoring platform for K-12, test prep, and coding, employing its own teachers rather than an open marketplace. Closely comparable in serving Indian K-12 demand and test prep, with a more vertically-integrated model but overlapping target customer.

Broad incumbents

• Chegg: Public listed US edtech company offering textbook rentals, homework help, tutoring, and study resources. Broad incumbent in the student learning-support space with overlapping capabilities around on-demand homework help and tutor connections, though primarily a US K-12/higher-ed player.
• Unacademy: Large India-based edtech company focused on competitive exam prep (UPSC, IIT-JEE, NEET, banking) with subscription-based live classes from top educators. Competes with UrbanPro in the Indian exam-coaching segment, though via a curated-creator model rather than open marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urbanpro_for_learners
• Xx.com/urbanproapp
• Facebookfacebook.com/urbanproapp
• LinkedInlinkedin.com/company/urbanpro-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UrbanPro