LeMans Corporation

Name

LeMans Corporation

Legal name

LeMans Corporation

Website

https://parts-unlimited.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Powersports Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Powersports parts distribution
• Aftermarket motorcycle parts
• Motorcycle accessories wholesale
• OEM replacement parts
• Powersports dealer supply

Headquarters

HQ city

Janesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Core offering

LeMans Corporation, operating under the Parts Unlimited® brand, is a wholesale distributor of aftermarket and OEM-equivalent powersports parts and accessories. The company supplies motorsports and outdoor sport components to dealers and retailers via its e-commerce platform at parts-unlimited.com, positioning itself with the tagline "We support the sport."

Product overview

Parts Unlimited® is a single-brand e-commerce platform offering powersports parts and accessories. The company operates under the LeMans Corporation parent entity and sells a range of aftermarket and OEM-equivalent components under the Parts Unlimited brand, positioning itself as supporting motorsports and outdoor sport enthusiasts. Based on the limited source material, no individual product modules, sub-brands, or named product lines beyond the core Parts Unlimited brand were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Parts Unlimited®

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Tucker Rocky / Biker's Choice: Tucker Rocky distributes V-twin and metric motorcycle aftermarket parts, accessories, and riding gear through a dealer network. It overlaps directly with LeMans on powersports wholesale distribution, particularly in the motorcycle and off-road segments.
• Helmet House: Helmet House distributes motorcycle helmets, apparel, and accessories to powersports dealers across the U.S. It competes with LeMans in the riding gear and accessories categories through a similar dealer-distribution model.
• Motorsport Aftermarket Group (MAG): MAG is a powersports aftermarket holding company combining several brands (including parts distribution) serving dealers globally. Comparable to LeMans as a multi-brand powersports aftermarket distributor and brand consolidator.
• Western Power Sports (WPS): WPS is one of the largest U.S. wholesale distributors of powersports aftermarket parts, accessories, and apparel, serving motorcycle, ATV/UTV, snowmobile, and marine dealers. It directly competes with LeMans/Parts Unlimited across product lines, dealer channel, and distribution model.

Regional players

• Parts Canada: Parts Canada is the Canadian counterpart-style wholesale distributor of powersports aftermarket parts and accessories to Canadian dealers. Highly comparable in product mix and channel model to LeMans/Parts Unlimited, but primarily serves a different geography.
• Kimpex: Kimpex is a Canadian-based distributor of powersports aftermarket parts and accessories serving snowmobile, ATV, and motorcycle markets. Comparable in product breadth and dealer-distribution model to LeMans, with geographic focus in Canada.

Broad incumbents

• RevZilla (part of RevGroup): RevZilla is a leading direct-to-consumer e-commerce retailer of motorcycle and powersports gear and parts. It is comparable as a downstream channel that competes with Parts Unlimited's e-commerce storefront for the same enthusiast end customers.
• Polaris Inc. Polaris is a major OEM of powersports vehicles (motorcycles, ATVs/UTVs, snowmobiles) and increasingly sells parts, accessories, and apparel directly. It is comparable as the dominant upstream supplier whose OEM and accessories strategy directly shapes LeMans' distribution opportunity and risk.

Emerging players

• Cometic Gasket: Cometic is a manufacturer and distributor of powersports and automotive gaskets and engine components that sells through dealers and distributors including Parts Unlimited. It is comparable as a powersports aftermarket parts supplier reaching the same end customers, though it is upstream of LeMans' distribution role.
• EPI Performance (EPI): EPI manufactures and distributes clutches, drive systems, and related drivetrain components for UTVs, ATVs, and snowmobiles through the powersports dealer channel. Comparable as an aftermarket supplier whose products flow through distributors like LeMans.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/partsunlimited
• LinkedInlinkedin.com/company/lemans-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeMans Corporation