Parts Canada

What Parts Canada does

Parts Canada is a private Canadian distributor of aftermarket parts, accessories, and apparel for the powersports industry, serving authorized dealers and retailers across the country. The company positions itself as the leading national distributor in this niche and operates two distribution hubs — a corporate office and warehouse in Calgary, Alberta (headquarters at 1820 100th Ave NE #195) and a distribution center in London, Ontario — which together enable next-day shipping to dealers across Canada. Its product portfolio spans seven product lines: Drag (Harley-Davidson aftermarket), Street, Helmet/Apparel, Off Road, ATV, Snow, and Bicycle/E-Bike.

The company's core technology is a multi-brand wholesale distribution operation rather than proprietary software. It publishes annual catalogues and flyers by category, operates a consumer-facing marketing website (English/French) with a dealer locator, and runs a separate B2B dealer portal at dealers.partscanada.com for wholesale ordering. Distribution rights cover major aftermarket brands including Drag Specialties, Alpinestars, ICON, Thor, HJC, Z1R, Moose Utilities, S&S, Memphis Shades, Rinehart, Biltwell, and DP Brakes, alongside proprietary house brands AMS Tires, Arctiva, Python/Drag Special, and Moose Offroad.

The business model is wholesale B2B distribution: Parts Canada sources products from manufacturers and resells them at wholesale to authorized dealers and retailers who, in turn, sell to end consumers. Pricing is set by the dealers, not by Parts Canada. The company does not sell directly to consumers and instead refers them to the dealer locator. GTM is primarily channel-partner driven, supplemented by direct-to-consumer brand engagement through social media (Facebook, YouTube, Instagram, Pinterest, Snapchat, Twitter), sponsored events and athletes, and a RydeTV partnership that supports community and brand awareness. No revenue, headcount, funding, or ownership data are disclosed.

Name

Parts Canada

Legal name

Parts Canada

Website

https://partscanada.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Parts Canada is a private B2B distributor of aftermarket powersports parts, accessories, and apparel, supplying authorized Canadian dealers and retailers with next-day shipping from hubs in Calgary and London, Ontario.

Ownership category

akta.pro rank

Product category

Powersports Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Aftermarket parts distribution
• Powersports wholesale
• Motorcycle parts dealer
• ATV snowmobile accessories
• Riding apparel distribution

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Parts and Accessories Distribution: Parts Canada generates revenue by distributing aftermarket parts, accessories, and apparel to authorized dealers and retailers across Canada. They source products from multiple supplier brands and sell wholesale to their dealer network.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Parts Canada is a wholesale distributor of aftermarket parts, accessories, and apparel for the Canadian powersports industry. The company sources products from multiple aftermarket brands and distributes them to authorized dealers and retailers across Canada, with next-day shipping supported by distribution centers in Calgary, Alberta and London, Ontario. Its offering spans seven product categories including Drag, Street, Helmet/Apparel, Off Road, ATV, Snow, and Bicycle/E-Bike.

Product overview

Parts Canada is the leading national distributor of aftermarket parts, accessories, and apparel for the Canadian powersports industry. The company operates as a B2B/B2C distributor with distribution centers in Calgary, Alberta and London, Ontario. Parts Canada offers a multi-brand portfolio distributed across multiple product categories including Drag (Harley-Davidson parts), Street, Helmet/Apparel, Off Road, ATV, Snow, and Bicycle/E-Bike. The company distributes or carries numerous aftermarket brands including Drag Specialties, Alpinestars, ICON, Thor, HJC, Z1R, Moose Utilities, S&S, Memphis Shades, Rinehart, Biltwell, and DP Brakes. They also have proprietary house brands including AMS Tires, Arctiva, Python/Drag Special, and Moose Offroad. Products are sold through authorized dealers with next-day shipping available. The company publishes annual catalogues and flyers for different product categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Drag Product Line Catalog of Harley-Davidson aftermarket parts and accessories distributed to authorized dealers across Canada.
• Street Product Line Catalog of street motorcycle parts and accessories distributed to authorized dealers across Canada.
• Helmet/Apparel Product Line Catalog of motorcycle helmets, riding apparel, and protective gear distributed to authorized dealers across Canada.
• Off Road Product Line Catalog of off-road and motocross motorcycle parts and accessories distributed to authorized dealers across Canada.
• ATV Product Line Catalog of all-terrain vehicle parts and accessories distributed to authorized dealers across Canada.
• Snow Product Line Catalog of snowmobile parts and accessories distributed to authorized dealers across Canada.
• Bicycle/E-Bike Product Line Catalog of bicycle and electric bike products and accessories distributed to authorized dealers across Canada.
• AMS Tires (House Brand) Parts Canada proprietary house brand for aftermarket tires, distributed to authorized dealers in Canada.
• Arctiva (House Brand) Parts Canada proprietary house brand for snowmobile apparel, distributed to authorized dealers in Canada.
• Python/Drag Special (House Brand) Parts Canada proprietary house brand for powersports accessories, distributed to authorized dealers in Canada.
• Moose Offroad (House Brand) Parts Canada proprietary house brand for off-road parts and accessories, distributed to authorized dealers in Canada.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Drag SpecialtiescoreChannel Partner/ Reseller/ DistributorDrag Specialties is a major brand distributed by Parts Canada in Canada. It is one of the well-known brands in the powersports aftermarket industry.
• AlpinestarscoreChannel Partner/ Reseller/ DistributorAlpinestars is a major technical apparel and protection brand distributed by Parts Canada. The company features Alpinestars products prominently in their catalogues and marketing materials.
• ThorcoreChannel Partner/ Reseller/ DistributorThor is a motocross and off-road apparel brand distributed by Parts Canada in Canada. Thor products are featured in dedicated catalogues and the company sponsors Thor athletes.
• HJCmajorChannel Partner/ Reseller/ DistributorHJC is a helmet brand distributed by Parts Canada, appearing in the Helmet and Apparel catalogue.
• ICONmajorChannel Partner/ Reseller/ DistributorICON is a helmets and apparel brand distributed by Parts Canada, featured in the Helmet and Apparel catalogue.
• Z1RmajorChannel Partner/ Reseller/ DistributorZ1R is a helmet brand distributed by Parts Canada, appearing in the Helmet and Apparel catalogue.
• RydeTVminorStrategic or Co-development PartnerParts Canada partners with RydeTV as a sponsorship arrangement, directing viewers to the RydeTV platform via their sponsored events page.
• Keith Sayers (Sponsored Rider)minorOthersKeith Sayers is an FMX athlete sponsored by Parts Canada along with Thor and Alpinestars.
• Gavin Sayers (Sponsored Rider)minorOthersGavin Sayers is the youngest Parts Canada sponsored rider and serves as the company's Youth Ambassador.
• Kassie Boone (Sponsored Rider)minorOthersKassie Boone is an FMX athlete and entertainer sponsored by Parts Canada, one of the few female FMX riders in Canada.
• Tomas Casas (Sponsored Rider)minorOthersTomas Casas is a road racing Pro Sport Champion and Superbike contender sponsored by Parts Canada.
• Ben Young (Sponsored Rider)minorOthersBen Young is a Canadian National Superbike Champion sponsored by Parts Canada.
• Al Miles (Sponsored Rider)minorOthersAl 'Hi-Per' Miles is a CMDRA Pro Drag competitor sponsored by Parts Canada, multiple championship winner.
• Brodie Buchan (Sponsored Rider)minorOthersBrodie Buchan is a Flat Track Canada champion sponsored by Parts Canada.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Motorsport Aftermarket Group (MAG): US-based parent of several brands that Parts Canada distributes (e.g., S&S, performance brands) and which also runs integrated distribution. Comparable as a broad incumbent that both supplies and competes at the distribution layer.
• LeMans Corporation: Parent company of Parts Unlimited and several powersports brands. Comparable to Parts Canada as a broad incumbent in the same industry vertical with deeper scale, supplier ownership and dealer penetration.
• Summit Racing Equipment: Large US automotive and motorsport aftermarket parts distributor with a broad SKU catalogue and mixed retail/wholesale model. Comparable as a broad incumbent in aftermarket parts distribution with overlapping supplier brands.

Direct peers

• Helmet House: US-based distributor focused on helmets, apparel and accessories for the motorcycle and powersports aftermarket. Comparable to the Helmet/Apparel catalogue line at Parts Canada and operates a similar dealer-direct distribution model.
• Chaparral Motorsports: Large US powersports retailer and parts distributor carrying aftermarket brands for motorcycles, ATVs and snowmobiles. Comparable to Parts Canada through its parts/accessories distribution arm and shared supplier-brand relationships.
• Tucker Rocky / Western Power Sports: Major US distributor of powersports aftermarket parts and accessories (V-Twin, side-by-side, ATV, snowmobile) to a multi-thousand dealer network. Comparable to Parts Canada in category coverage and exclusive brand distribution, though US-focused.
• Kimpex: Canadian distributor of powersports and ATV/snowmobile aftermarket parts, accessories and clothing. The closest direct competitor to Parts Canada, sharing the same Canadian dealer channel and overlapping brand portfolio.
• Parts Unlimited: The largest US distributor of powersports aftermarket parts, accessories and apparel to a national dealer network. Most directly comparable to Parts Canada by product breadth, multi-brand portfolio, and B2B dealer-distribution model, but operating in the US rather than Canada.

Regional players

• Fox Distributing (Fox Powersports): Canadian-based powersports aftermarket distributor serving Canadian dealers. Comparable to Parts Canada in geography and customer base, providing a regional peer benchmark.

Emerging players

• BikeBandit.com (J&P Cycles): US-based online retailer/distributor of powersports parts and accessories. Comparable to Parts Canada in product categories but differentiated by a stronger DTC/ecommerce go-to-market versus Parts Canada's dealer-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/partscanada
• YouTubeyoutube.com/user/LauraLLang
• Facebookfacebook.com/partscanada
• Instagraminstagram.com/partscanada
• Pinterestpinterest.ca/partscanada
• LinkedInlinkedin.com/company/parts-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parts Canada