HoundDog
HoundDog is a B2B SaaS platform that uses AI to automate certificate of insurance (COI) collection, verification, and renewal tracking for businesses managing vendor and subcontractor compliance across construction, property management, transportation, higher education, municipalities, and franchise industries.
- Company typePrivate
- Founded2021
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HoundDog does
HoundDog (legal entity Insured, Inc.) is a US-based B2B SaaS company founded in 2021 that automates the collection, verification, and renewal tracking of Certificates of Insurance (COIs) and related compliance documents (W9s, MSAs, subcontractor agreements) for businesses that must manage insurance documentation across their vendor and subcontractor base. The company is headquartered in Columbia, Missouri with a registered entity in Delaware, and serves customers across verticals including contractors and construction, property management, trucking and transportation, higher education, municipalities, franchises, and other SMB-heavy industries. Named customers include EquipmentShare (tracking thousands of COIs nationally), the University of Missouri, Coil Construction, Energy Link, Club Carwash, Beary Construction, Dillon Homes, and GoodHouse.
The platform is built on an AI and automation stack that ingests COI documents (primarily ACORD 25 forms), uses machine learning and NLP to extract and interpret policy details, coverage limits, expiration dates, and special endorsements, and then verifies each COI against customer-defined requirements — flagging missing coverage, incorrect limits, and policy expirations. The system automatically fetches renewals when COIs expire and re-verifies them, surfaces compliance status through a visual dashboard, and includes an audit tool that the company claims reduces audit preparation time by 80%+. Enterprise customers receive API integrations, dedicated certificate management support, and white-labeled dashboards. The platform runs on AWS infrastructure.
HoundDog operates on a monthly subscription model with two tiers — Pro (tiered by user count, self-serve and inside-sales motion) and Enterprise (custom pricing with API access and dedicated support). Pricing is quote-based and tied to the number of vendors/contractors being tracked, with volume discounts for larger organizations. The company runs a sales-led GTM combining website self-serve for SMBs, an inside sales team for mid-market accounts, and an insurance broker/agency channel partner program (with named partners including Bull Insurance Agency, Powers Insurance, Mitchell Insurance, and Beacon Insurance Group) that packages HoundDog with insurance offerings to insureds.
HoundDog firmographics
Firmographics- Name
- HoundDog
- Legal name
- Insured, Inc
- Website
- https://hounddog.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HoundDog is a B2B SaaS platform that uses AI to automate certificate of insurance (COI) collection, verification, and renewal tracking for businesses managing vendor and subcontractor compliance across construction, property management, transportation, higher education, municipalities, and franchise industries.
- Ownership category
- akta.pro rank
HoundDog industry classification
Industry- Product category
- Insurance Compliance Software (InsurTech)
- NAICS
- Claims Adjusting (524291), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD)
- akta.pro secondary industry
- Third-Party Monitoring, Vendor Risk & Control Testing for Market Infrastructure (FSAFAKAO)
Keywords
Where HoundDog is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HoundDog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Pro Plan: Monthly subscription plan for COI and vendor document tracking. Priced based on number of vendors/contractors being tracked. Includes automated collection, verification, and renewal tracking. Tiered user limits (1 user, 2-10 users, unlimited users).
- Subscription - Enterprise Plan: Customized enterprise subscription with all Pro features plus custom options, API integrations, dedicated insurance and certificate management team, and white-labeled dashboards. Unlimited users. Priced based on organizational needs and volume.
- Volume Discounts: Volume-based pricing discounts available for larger organizations tracking many vendors or contractors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - COI and Vendor Document Tracking with essential automation features |
| Subscription | Monthly | Enterprise Plan - Customized COI tracking with full feature set and integrations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
HoundDog product offering
Product offeringCore offering
HoundDog is a B2B SaaS platform that automates certificate of insurance (COI) collection, verification, and renewal tracking for businesses that manage vendor and subcontractor compliance. Using AI and automation, the platform extracts and interprets COI information, verifies coverage against customer-defined requirements, and automatically collects renewals. Beyond COIs, the platform also tracks additional vendor compliance documents such as W9s, MSAs, and contractor agreements. It serves industries including construction, property management, trucking, higher education, municipalities, and franchises.
Product overview
HoundDog is a B2B SaaS platform that automates Certificate of Insurance (COI) collection and verification for businesses. The company offers two main subscription tiers—Pro and Enterprise—both providing COI and vendor document tracking capabilities. The platform uses AI and automation to collect COIs from vendors, verify compliance against customer requirements, and automatically manage renewals. Pro Plan targets small to medium businesses with features like advanced COI organization, audit tools, and dedicated account management. Enterprise Plan is customized for larger organizations requiring API integrations, custom dashboards, and both automated and manual verification options.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Plan COI and Vendor Document Tracking subscription plan for small to mid-sized businesses. Uses proprietary AI technology to collect, verify, and automatically re-collect COIs at renewal time. Includes advanced COI organization, audit tools that reduce audit time by 80%+, dedicated account manager, manual reviews, priority support and training, and special endorsement recognition. Supports tracking of multiple policy types including liability, work comp, auto, and umbrella. Available in user tiers of 1 user, 2-10 users, or unlimited users.
- Enterprise Plan Customized COI and Vendor Document Tracking subscription plan for larger organizations with complex compliance needs. Includes all Pro Plan features plus both automated and manual COI verifications, a dedicated insurance and certificate management team, API integrations, custom solutions for complex tracking needs, custom or white-labeled dashboards, and unlimited users. Priced based on organizational needs and volume.
Quantifiable outcome
- 72% improvement in safety and compliance within first few months of use
- +2 more outcomes
Companies that use HoundDog
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
HoundDog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
HoundDog partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Bull Insurance AgencycoreInsurance agency partner offering COI tracking software to their insureds. Partners package HoundDog with insurance quotes to increase client retention and differentiate proposals. Offered at discounted rates or at no cost to top clients.
- Powers InsurancecoreInsurance agency partner offering COI tracking software to their insureds. Packaging HoundDog with insurance offerings helps retain top clients and win new business through the partner program.
- Mitchell InsurancecoreInsurance agency partner offering COI tracking software to their insureds. Helps insurance agencies become better risk managers for their insureds.
- Beacon Insurance GroupcoreInsurance agency partner offering COI tracking software to their insureds. Partner program enables agencies to differentiate from competition and generate new revenue.
- AWS (Amazon Web Services)coreCloud infrastructure provider for HoundDog's data storage. AWS provides the underlying infrastructure and security measures for the platform.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
HoundDog competitors and assessment
Company assessmentDirect peers
- COI Pro: COI Pro focuses on certificate of insurance tracking, vendor management, and compliance verification for businesses managing subcontractor and vendor documentation. Direct competitor in the COI workflow automation space.
- MyCOI: MyCOI is a direct competitor offering certificate of insurance tracking, vendor compliance management, and automated renewal services for businesses. Closest one-to-one competitor to HoundDog in the COI automation niche.
- Billy (Billy Compliance): Billy is a COI tracking and vendor compliance platform targeting contractors, property managers, and similar SMB verticals. Overlaps directly with HoundDog's core COI automation and verification value proposition.
- CertFocus: CertFocus provides automated COI tracking, vendor compliance, and insurance certificate management primarily for construction and property management. Directly comparable product offering and target verticals to HoundDog.
Broad incumbents
- Riskonnect: Riskonnect provides integrated risk management software with insurance certificate tracking and vendor compliance features. Larger platform serving enterprises that may also evaluate dedicated COI tools like HoundDog.
- ProcessUnity: ProcessUnity provides vendor risk and third-party risk management software that includes document and insurance certificate collection as part of broader TPRM workflows. Competes for the same buyer budget focused on third-party risk oversight.
- Procore: Procore is a leading construction management platform that includes insurance certificate and compliance tracking within its broader project management suite. Larger incumbent with overlapping COI functionality for the construction vertical HoundDog targets.
- Origami Risk: Origami Risk is an enterprise risk management platform offering insurance tracking, certificate management, and vendor compliance capabilities as part of a broader risk/insurance suite. Broader incumbent serving overlapping buyer needs around insurance compliance.
- Avetta: Avetta offers contractor and supplier management with insurance verification and compliance tracking for enterprise supply chains. Adjacent competitor serving contractors/property managers with overlapping COI verification capabilities.
Emerging players
- Venminder: Venminder is a vendor risk management platform with third-party risk monitoring, document collection, and compliance workflows that intersect with HoundDog's vendor insurance tracking use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HoundDog social profiles
Digital presenceHoundDog financial estimates
Financial estimateRevenue estimate
Valuation estimate
HoundDog leadership team
Management profileNumber of profiles
Profiles7 records
HoundDog funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HoundDog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HoundDog
What does HoundDog do?
HoundDog is a B2B SaaS platform that automates certificate of insurance (COI) collection, verification, and renewal tracking for businesses that manage vendor and subcontractor compliance. Using AI and automation, the platform extracts and interprets COI information, verifies coverage against customer-defined requirements, and automatically collects renewals. Beyond COIs, the platform also tracks additional vendor compliance documents such as W9s, MSAs, and contractor agreements. It serves industries including construction, property management, trucking, higher education, municipalities, and franchises.
Is HoundDog a public or private company?
HoundDog is a private company. It is classified as venture growth investor backed and is currently operating.
When was HoundDog founded?
HoundDog was founded in 2021. It employs 1 to 10 people.
Where is HoundDog based?
HoundDog is headquartered in Columbia, United States, in the North America region.
How does HoundDog make money?
Three revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are subscription - Enterprise Plan and volume Discounts.
Who are HoundDog's main competitors?
Direct peers on record are COI Pro, MyCOI, Billy (Billy Compliance) and CertFocus. Broad incumbents are Riskonnect, ProcessUnity, Procore, Origami Risk and Avetta. Venminder is listed as an emerging player.
Does HoundDog have an API?
Yes. Enterprise plan includes API integrations for custom solutions and complex tracking needs. No public API documentation or developer portal identified in available sources.
What industry is HoundDog in?
HoundDog's product category is Insurance Compliance Software (InsurTech). Its primary akta.pro industry code is HLAMAMAD, Veterinary Billing, Payments & Insurance Claims Software, with a secondary code of FSAFAKAO, Third-Party Monitoring, Vendor Risk & Control Testing for Market Infrastructure. Its NAICS code is 524291 and its SIC code is 6411.