Bull Insurance Agency

Name

Bull Insurance Agency

Legal name

Bull Insurance Agency

Website

https://bullinsuranceagency.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance agency
• Commercial insurance
• Personal insurance
• Agribusiness insurance
• Life insurance

Headquarters

HQ city

Lamar

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Bull Insurance Agency earns commissions from multiple national insurance carriers for placing and servicing personal and commercial insurance policies. As an independent agency, it represents multiple carriers and earns override commissions and policy-based compensation on each policy sold and renewed. Revenue is recurring in nature as policies are typically annual and subject to renewal.
2. Commercial Insurance Products: Commercial insurance including Business Owners Packages (BOP), Commercial Auto, General Liability, Workers Compensation, Cyber Liability, EPLI, Professional Liability, and specialized coverages for contractors, restaurants, churches, and other business types.
3. Life Insurance & Financial Products: Life insurance products including term, whole life, and specialized children's policies, as well as annuities, disability insurance, and long-term care insurance offered through their Quote & Apply tool.
4. Agribusiness/Farm & Ranch Insurance: Specialized coverage for farm and ranch operations including livestock, machinery, equipment, farm auto, confinement operations, and agribusiness activities such as custom spraying, hay, seed sales, grain bin sales, irrigation, and farm dirt work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bull Insurance Agency is a 100% independent insurance agency that places personal, commercial, agribusiness, life, and specialty insurance coverage with multiple national carriers on behalf of clients. As an independent broker, the agency proactively shops the open market to match customers with the best combination of cost and coverage, distributing products through licensed agents at two physical offices, by phone, and via an online life insurance quoting tool.

Product overview

Bull Insurance Agency is a 100% independent insurance agency offering a comprehensive portfolio of insurance products and risk management services. The agency provides Personal Insurance (homeowners, umbrella, condo/renters, auto, life, and recreational vehicles), Commercial Insurance (BOP, commercial auto, general liability, workers compensation, professional liability, cyber liability, and specialty lines), Farm & Agribusiness Insurance, and specialized Fireworks Insurance with stock throughput and inland marine coverage. The agency operates as a broker model, shopping multiple national carriers to find clients the best combination of cost and coverage. Key products include Business Owners Packages, Commercial Auto, Workers Compensation, General Liability, Umbrella Policies, Cyber Liability, Liquor Liability, Fireworks Insurance (retail, wholesale, professional display, manufacturers), Farm & Ranch, Life Insurance with annuity/disability/long-term care riders, and Parametric Insurance. The portfolio is distributed across personal lines, commercial/business lines, agribusiness, and specialty niche products.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Multi-carrier personal lines coverage for individuals and families including homeowners, umbrella, condo and renters, automobile, life, and recreational vehicles (boat, motorcycle, RV, ATV).
• Commercial / Business Insurance
• Farm & Agribusiness Insurance
• Life Insurance and Financial Products
• Fireworks Insurance

Quantifiable outcome

• Life insurance quoting platform connects customers with over 30 carriers for instant comparison.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorAuto-Owners Insurance is referenced as the provider of the Simplified Children's Advantage Plan Plus life insurance product offered through Bull Insurance Agency. The partnership provides specialized whole life insurance for children with unique benefit escalation features at ages 18 and 25 without premium increases.
• DocuSigncoreTechnology or IntegrationDocuSign is integrated into the life insurance Quote & Apply tool, enabling customers to electronically sign insurance applications online as part of the digital quoting and application process.
• GloveBox (Client Portal)coreTechnology or IntegrationGloveBox provides the client portal platform (my.gloveboxapp.com) used by Bull Insurance Agency for policy servicing, document management, and client communications. Agency ID referenced: 1239.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AssuredPartners: Large national independent insurance brokerage operating across personal, commercial, and specialty lines through an agency-network model. Represents the scaled version of Bull Insurance Agency's independent multi-carrier brokerage approach.
• Lockton Companies: Largest independent insurance brokerage worldwide, operating a multi-carrier, multi-line placement model for commercial and specialty risks. Comparable as a large-scale independent brokerage competitor.
• HUB International: Global insurance brokerage with a network of independent agency offices across the U.S., offering personal, commercial, and specialty coverages. Comparable business model and multi-carrier placement strategy to Bull Insurance Agency.
• Arthur J. Gallagher & Co. Large diversified insurance brokerage and risk management firm placing commercial and personal lines across multiple carriers. Relevant as a scaled incumbent operating the same independent-brokerage model.

Emerging players

• Burns & Wilcox: Specialty wholesale insurance brokerage placing complex and niche commercial risks across multiple carriers. Comparable to Bull Insurance Agency's specialty-niche posture (especially fireworks and agribusiness) at the wholesale layer.
• Next Insurance: Digital-first SMB commercial insurance platform using AI-driven underwriting to bind policies directly online. Relevant as an emerging disruptive competitor to the traditional independent agency model for small commercial accounts.

Direct peers

• Brightway Insurance: Franchised independent insurance agency network that shops multiple carriers for personal and commercial lines. Shares Bull Insurance Agency's core model of independent multi-carrier brokerage with local/regional agent delivery.
• Goosehead Insurance: Independent insurance agency franchise operating on a multi-carrier platform across personal and commercial lines. Operates the same multi-carrier brokerage model as Bull Insurance Agency, though at a national franchise scale rather than a single regional operator.

Regional players

• COUNTRY Financial: Midwest-based mutual insurance company with an agency distribution model covering personal, commercial, life, and agribusiness lines. Comparable on product breadth (especially farm/ranch) and Midwest geographic focus to Bull Insurance Agency.
• Shelter Insurance: Missouri-headquartered regional insurance carrier with an exclusive/captive agent network serving the same Midwest geography as Bull Insurance Agency. Directly relevant as a regional competitor for personal and commercial lines in Bull's Southwest Missouri footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bullinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bull Insurance Agency