Mr. Mac's
Mr. Mac's is a privately held, founder-owned New England restaurant franchisor founded in 2010 that specializes in baked-to-order gourmet macaroni and cheese, serving families, commuters, and college students across dine-in, takeout, delivery, online ordering, and nationwide shipping channels.
- Company typePrivate
- Founded2010
- HeadquartersManchester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mr. Mac's does
Mr. Mac's is a privately held, founder-owned restaurant franchisor founded in 2010 by siblings Valerie Anderson and Patrick Cain in Manchester, New Hampshire, specializing in baked-to-order gourmet macaroni and cheese. The company operates a single-concept restaurant brand with a regional New England footprint, serving families, busy professionals and commuters, college students, and consumers with gluten restrictions through dine-in, takeout, take-and-bake, delivery, online ordering, and nationwide shipping channels. Core menu items are made with fresh, locally sourced ingredients including daily-shredded Cabot cheese, and the company has earned recognition from Food Network, Cooking Channel's Man vs. Food, TripAdvisor, Phantom Gourmet, MSN Lifestyle, Spoon University, and several regional publications.
The business model is dual-sided. On the consumer side, Mr. Mac's sells comfort food through company-owned and franchisee-operated restaurants, supported by an integrated online ordering platform, a 'Mac to the Max' loyalty rewards program, and a mobile app. On the franchise side, Mr. Mac's sells restaurant concepts to prospective franchisees for a $35,000 initial franchise fee, plus 6% ongoing royalty on gross revenues (with reductions above $1.5M), 1% weekly brand fund contribution, and a $2,000 per month local advertising requirement. Initial franchisee investment ranges from $343,200 to $746,500 depending on build-out. Franchise support includes site selection, design and fit-out assistance, supply chain guidance, a 3-week hands-on training program at New England locations, and on-site soft opening support, with 10-year agreements and protected territories of approximately 5 miles or 150,000 population.
The technology stack is conventional restaurant technology rather than AI-native: a mobile-friendly online ordering system, a loyalty rewards program, and standard delivery logistics integrations. The company has no disclosed AI/ML capabilities, no APIs or developer platform, no disclosed patents, no institutional funding rounds, and no disclosed revenue. Marketing relies on earned media (TV features, regional press), organic social (Facebook, Instagram, TikTok), and franchisee-funded local advertising. Strategic priorities evidenced in the data are franchise system expansion, digital channel deepening (loyalty, app, DTC shipping), and category leadership in the regional mac-and-cheese niche.
Mr. Mac's firmographics
Firmographics- Name
- Mr. Mac's
- Legal name
- Mr. Mac's
- Website
- https://mrmacsfranchise.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mr. Mac's is a privately held, founder-owned New England restaurant franchisor founded in 2010 that specializes in baked-to-order gourmet macaroni and cheese, serving families, commuters, and college students across dine-in, takeout, delivery, online ordering, and nationwide shipping channels.
- Ownership category
- akta.pro rank
Mr. Mac's industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)
- akta.pro secondary industry
- Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
Keywords
Where Mr. Mac's is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mr. Mac's business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: One-time initial franchise fee of $35,000 charged to new franchisees for the right to operate a Mr. Mac's restaurant
- Royalty Payments: Ongoing royalty of 6% of gross revenues up to $1,499,999, with reductions upon exceeding $1,500,000 in gross revenues. This is a recurring revenue stream based on franchisee sales performance.
- Brand Fund Contributions: Franchisees contribute 1% of weekly gross revenues to a brand fund for collective marketing and advertising initiatives
- Local Advertising: Franchisees contribute $2,000 per month toward local advertising efforts
- Dine-In Restaurant Sales: Revenue from customers dining in restaurants where Mac is fresh-served in iconic cast iron skillets
- Takeout and Take-and-Bake Sales: Revenue from takeout and take-and-bake orders placed online or in-store
- Delivery Sales: Revenue from delivery orders brought directly to customers' doors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Initial Investment Range |
| One time/ perpetual license | One time | Franchise Fee |
| Transaction based/ take rate | Pay-as-you-go | Ongoing Royalty |
| Transaction based/ take rate | Pay-as-you-go | Brand Fund Contribution |
| Subscription | Monthly | Local Advertising Requirement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mr. Mac's product offering
Product offeringCore offering
Mr. Mac's is a New England-based restaurant franchise specializing in baked-to-order gourmet macaroni and cheese. The company sells its restaurant concept to franchise operators ($35,000 initial franchise fee, 6% royalty) and supports them with site selection, design/fit-out, supply chain guidance, and 3-week hands-on training. End consumers access the product through dine-in restaurants, takeout, take-and-bake, delivery, online ordering, and nationwide shipping channels.
Product overview
Mr. Mac's is a single-concept franchise brand offering baked-to-order gourmet macaroni and cheese restaurants. The core product portfolio includes Dine-In service featuring cast iron skillet mac and cheese, Takeout with Take-and-Bake options, Delivery, and Online Ordering. The brand complements its restaurant operations with a 'Mac to the Max' loyalty rewards program, gluten-free menu options, and nationwide shipping. The products are unified under one restaurant concept focused on comfort food made with fresh, local ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Service In-restaurant dining experience where customers enjoy baked-to-order gourmet macaroni and cheese served in iconic cast iron skillets in a warm, welcoming atmosphere; operated by company-owned and franchisee locations across New England.
- Takeout and Take-and-Bake Fast, simple pickup or scheduled pickup of fresh, wholesome macaroni and cheese for busy lifestyles, including Take-and-Bake options that allow families to finish cooking family favorites at home.
- Delivery Direct-to-customer delivery of Mr. Mac's products via a delivery system designed for ease of use, bringing macaroni and cheese orders to customers' front doors.
- Nationwide Shipping Shipping service that allows customers across the U.S. to order Mr. Mac's macaroni and cheese products, delivered via UPS and FedEx with next-business-day processing for orders placed before 2:00 PM CST.
- Mr. Mac's Franchise Opportunity Licensed restaurant franchise offering for prospective franchisees, sold for a $35,000 initial franchise fee plus 6% ongoing royalty on gross revenues, with protected territories of approximately 5 miles or up to 150,000 population and 10-year agreements.
Quantifiable outcome
- Over 1 million mac and cheese entrees served
- +2 more outcomes
Companies that use Mr. Mac's
Customer profileSegments4 records
Ideal customer profiles4 records
Mr. Mac's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mr. Mac's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CabotcoreMr. Mac's sources Cabot cheese from local partners, with the company shredding fresh Cabot cheese each and every day for use in their macaroni and cheese preparations. This partnership ensures consistent quality ingredients for their signature products.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Mr. Mac's competitors and assessment
Company assessmentDirect peers
- Marco's Pizza: National single-concept pizza franchise with dine-in, carryout, and delivery. Comparable to Mr. Mac's in franchise-driven single-product model and multi-channel ordering infrastructure.
- S'mac: NYC-based restaurant concept specializing exclusively in gourmet macaroni and cheese with multiple chef-driven varieties. Closest direct comparable to Mr. Mac's in menu concept and dine-in/takeout/delivery model.
- Beecher's Handmade Cheese: Seattle-based cheese maker and mac and cheese purveyor with flagship restaurant operations. Comparable to Mr. Mac's in premium cheese-anchored mac and cheese positioning and restaurant-based distribution.
- Wingstop: Publicly-traded single-concept chicken wing franchise with dine-in, takeout, and delivery. Comparable to Mr. Mac's in single-product franchise model, multi-channel ordering, and franchised unit economics.
- Five Guys: National single-concept burger franchise with dine-in and takeout. Comparable to Mr. Mac's as a tightly-focused, single-menu franchised restaurant brand built on a differentiated core product.
- Noodles & Company: Publicly-traded fast-casual restaurant chain centered on noodle and pasta dishes. Comparable to Mr. Mac's in single-category comfort food positioning and dine-in/takeout/delivery model.
- PDQ: Single-concept chicken tender/sandwich franchise with dine-in, takeout, and delivery. Comparable to Mr. Mac's as a focused franchise concept with a limited menu and standardized operations.
- Moe's Southwest Grill: Franchised fast-casual Mexican restaurant chain with standardized menu and multi-channel ordering. Comparable to Mr. Mac's in franchise unit economics, training infrastructure, and brand consistency.
Broad incumbents
- Papa John's: Large publicly-traded pizza franchise with global footprint. Comparable to Mr. Mac's as a benchmark for scaled franchised QSR economics, royalty structure, and franchise support infrastructure.
- Buffalo Wild Wings: National casual dining sports bar chain with dine-in, takeout, and delivery. Comparable to Mr. Mac's as a broader incumbent in comfort-food restaurant franchising with similar guest experience dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mr. Mac's social profiles
Digital presenceMr. Mac's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Mac's leadership team
Management profileNumber of profiles
Profiles2 records
Mr. Mac's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Mac's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Mac's
What does Mr. Mac's do?
Mr. Mac's is a New England-based restaurant franchise specializing in baked-to-order gourmet macaroni and cheese. The company sells its restaurant concept to franchise operators ($35,000 initial franchise fee, 6% royalty) and supports them with site selection, design/fit-out, supply chain guidance, and 3-week hands-on training. End consumers access the product through dine-in restaurants, takeout, take-and-bake, delivery, online ordering, and nationwide shipping channels.
Is Mr. Mac's a public or private company?
Mr. Mac's is a private company. It is classified as family owned and is currently operating.
When was Mr. Mac's founded?
Mr. Mac's was founded in 2010. It employs 11 to 50 people.
Where is Mr. Mac's based?
Mr. Mac's is headquartered in Manchester, United States, in the North America region.
How does Mr. Mac's make money?
Seven revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Payments, brand Fund Contributions, local Advertising, dine-In Restaurant Sales, takeout and Take-and-Bake Sales and delivery Sales.
Who are Mr. Mac's's main competitors?
Direct peers on record are Marco's Pizza, S'mac, Beecher's Handmade Cheese, Wingstop, Five Guys, Noodles & Company, PDQ and Moe's Southwest Grill. Broad incumbents are Papa John's and Buffalo Wild Wings.
Does Mr. Mac's have an API?
No public API is recorded for Mr. Mac's.
What industry is Mr. Mac's in?
Mr. Mac's's product category is Casual Dining Restaurants. Its primary akta.pro industry code is CRAHAJAI, Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals, with a secondary code of CRAHAJAK, Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals. Its NAICS code is 722513 and its SIC code is 5812.