Elements International

What Elements International does

Elements International Group, LLC is a privately held B2B furniture wholesaler headquartered at 2250 Skyline Drive in Mesquite, Texas. The company sells exclusively to furniture retailers and interior designers; a Retailer Tax ID is required for purchase and no direct-to-consumer channel exists. It operates four distinct fulfillment programs tailored to retailer size and inventory strategy: a Domestic Texas Warehouse Program (487,000 sq ft, 114 dock doors, 298+ SKUs, no minimum order), a Mixed Vietnam Warehouse quick-ship program (102 pre-stocked items, humidity-controlled storage, 1,000+ mixed SKUs available), a Direct Container Program from factories in Vietnam, Malaysia, and China with on-site Quality Control teams and turn-key freight management (bookings, customs clearance, delivery scheduling; standard 90-day lead time), and a specialized Cribs to Cribs Program for baby and youth furniture.

The product assortment spans eight categories: bedroom furniture, casual and formal dining, living room (including upholstery, sectionals, and electric fireplaces), bar and game room furniture, home office, outdoor furniture, upholstery, and baby/kids furniture. Sub-brands include Elements International Games (pool tables, shuffleboard, game room). Elements maintains a showroom presence at the High Point Market in North Carolina and operates a digital catalog, a retailer-facing My|FurnishWeb portal for product information and photography requests, and a Preferred Customer email program. The company has been in operation for over 20 years and has been a C-TPAT validated partner with U.S. Customs and Border Protection since July 30, 2014.

Revenue is generated through wholesale hardware sales across the shipping programs above, with sales-led go-to-market executed through direct sales, dedicated customer service, and dealer relationships supported by marketing tools (customizable point-of-purchase materials, dynamic photography, data feeds, advertising materials, and warranty processing). Key named accounts include Aaron's (Vendor of the Year, 2015). The company has pursued growth through acquisitions of Largo Furniture and AIF (American International Furniture), expanded its Vietnam footprint with a new showroom, launched a dedicated Lux Leather Factory, and relocated its domestic headquarters. Leadership disclosure is limited to Richard Frankl as CFO; no institutional or private-equity ownership is indicated.

Name

Elements International

Legal name

Elements International Group, LLC

Website

https://elementsgrp.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Elements International is a privately held B2B furniture wholesaler selling exclusively to furniture retailers and interior designers. It sources from factories in Vietnam, Malaysia, and China and distributes via a 487,000 sq ft Mesquite, TX warehouse, a Mixed Vietnam Warehouse, and direct-container programs across bedroom, dining, living, and youth categories.

Ownership category

akta.pro rank

Product category

Wholesale Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Wholesale furniture
• Furniture distribution
• Bedroom furniture
• Dining furniture
• Upholstered furniture

Headquarters

HQ city

Mesquite

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale Furniture Sales: Elements operates as a wholesale furniture supplier selling to furniture retailers and interior designers. Revenue is generated through product sales via multiple shipping programs: Direct Container (factory direct with freight management), Mixed Container (Vietnam quick ship program), and Domestic Warehouse (Texas warehouse with no minimums).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elements International is a B2B wholesale furniture supplier that sells residential and commercial furniture exclusively to furniture retailers and interior designers. The company operates multiple shipping programs—Domestic Texas Warehouse, Mixed Vietnam Warehouse, Direct Container, and Mixed Container—sourcing product from factories in Vietnam, Malaysia, and China and distributing through its 487,000 sq ft Mesquite, TX warehouse.

Product overview

Elements International is a B2B furniture wholesale company serving furniture retailers and interior designers with over 20 years of experience. The company operates multiple shipping programs: the Domestic Texas Warehouse Program (Mesquite, TX - 487,000 sq ft, 114 dock doors, 298+ items, no minimums), the Mixed Vietnam Warehouse Program (quick ship, 102 items with humidity-controlled storage), the Direct Container Program (Vietnam, Malaysia, China sourcing with turn-key freight management), and the Cribs to Cribs Program (specialized baby/children's furniture). Their product portfolio spans bedroom furniture (bedroom sets, master bedroom sets, beds, nightstands, vanity sets, youth bedroom sets), dining room furniture (dining sets, chairs, tables, cabinets, bar sets, kitchen islands), living room furniture (living room sets, sectionals, sofas, chairs, chaises, entertainment centers, fireplaces), bar and game room furniture (billiard tables, foosball tables, air hockey, dartboards, shuffleboard), home office furniture, outdoor furniture, and upholstery. The company differentiates through value pricing (high-end looks without the price tag), superior quality management, customer service support, and marketing tools for retailers. Element International Games is a specialized sub-brand for gaming and game room products.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroom Furniture

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• C-TPAT (Customs-Trade Partnership Against Terrorism)coreOthers · 30 July 2014Elements International is a validated member of the C-TPAT program since July 30, 2014. This U.S. Customs and Border Protection program ensures supply chain security from point of origin to U.S. destination, preventing smuggling and human trafficking. All business partners importing into the U.S. must complete security questionnaires.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Crown Mark Furniture: Wholesale furniture supplier selling dining, bedroom, and occasional furniture to retailers with comparable overseas sourcing model.
• Standard Furniture: Case goods and upholstery manufacturer-wholesaler serving independent furniture retailers across the U.S. with similar product breadth.
• Global Furniture USA: Wholesale furniture distributor in the same importer-and-distribute model, competing for the same independent furniture retailer customers.
• Amini Innovation Corp (AIC Furniture): Multi-category furniture wholesaler with Asian sourcing and B2B dealer channel; potentially comparable given Elements' AIF acquisition history.
• Homelegance: Importer and wholesaler of residential furniture with Asia-based sourcing and similar bedroom/dining/living room assortment marketed through independent dealers.
• Ashley Furniture Industries: The largest U.S. furniture manufacturer and wholesaler with vertically integrated sourcing, domestic distribution, and a multi-category portfolio directly overlapping Elements' bedroom, dining, and upholstery wholesale offering.
• Coaster Company of America: Wholesale furniture importer and distributor headquartered in Southern California serving the same independent retailer base with comparable case-goods and upholstery assortments.
• Liberty Furniture Industries: Wholesale case goods and accent furniture manufacturer with Asian sourcing and B2B showroom presence, directly comparable to Elements across product category and channel.
• Hooker Furniture: Case goods, accent furniture, and upholstery wholesaler selling through independent furniture retailers with similar category breadth and High Point Market presence.

Broad incumbents

• Haverty's Furniture: Established regional U.S. furniture retailer with its own sourcing/supplier programs; relevant as a downstream retail-format incumbent operating alongside the wholesale model Elements serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elements-international-group-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elements International