Club Cooee

What Club Cooee does

Club Cooee is a 3D avatar-based social metaverse platform operated by cooee GmbH, a privately held German limited liability company founded in October 2007 in Kaiserslautern by game-development veterans Ingo Frick and Alexander Jorias (creators of Archimedean Dynasty and AquaNox), together with Werner Bruckner and Markus Wiekenberg. Users create customizable 3D avatars, decorate private virtual rooms with furniture and embedded media, and socialize in music clubs and user-hosted parties through a lightweight 3D client distributed on Windows, iOS, and Android. The platform supports six languages and serves users in over 200 countries, combining avatar chat, room customization, DJ-music experiences, and a user-generated content marketplace with over one million user-created fashion items.

The underlying architecture combines a small-footprint (~3MB) Windows client that integrates into the desktop alongside other applications with cross-platform mobile apps, server-side shared-world infrastructure, and a dual-currency virtual economy: Cooee Cash (a premium currency purchased with real money via Stripe, Paysafe, Apple Pay, Google Pay, and Pagseguro) and Cooee Points (an engagement reward currency). A Designer Studio allows users to author avatar outfits and room furniture, open personal shops, and trade creations in a peer-to-peer marketplace. Adjacent features include a DJ Player, web-radio and Grooveshark-era music streaming integration, an Offer Wall for ad-rewarded currency earning, a Draw Lots gamified video-ad feature, achievement/level gamification, and an anti-fraud anomaly detection pipeline.

Monetization spans a freemium subscription (Gold Membership with annual cadence), Cooee Cash virtual goods purchases, marketplace commissions on peer-to-peer transactions, advertising (Offer Wall and video ads), and event partnerships with musicians and brands. The company has raised disclosed funding from Aurelia Private Equity (seed, April 2008) and a 2010 round led by Generis Capital Partners with Innoven Partenaires and an angel investor. Brand and music partnerships with Microsoft Germany, Bigpoint.com, Grooveshark, Melvin & Hamilton, Osapiens, Scotty McCreery, and Avaion have supported distribution, marketing events, and early U.S. market entry.

Name

Club Cooee

Legal name

cooee GmbH

Website

https://clubcooee.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Cooee is a 3D avatar-based social metaverse platform where users create avatars, decorate virtual rooms, attend music clubs and parties, and design or trade virtual fashion items across Windows, iOS, and Android in over 200 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaiserslautern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Gold Membership Subscriptions: Club Cooee operates a two-tier freemium model. Basic Membership is free for non-commercial purposes. Gold Membership requires a periodical subscription fee and unlocks premium features, exclusive content, and enhanced access to the virtual economy. Subscriptions renew automatically and can be cancelled with 14 days notice.
2. Cooee Cash (Virtual Currency): Users purchase Cooee Cash — the platform's virtual currency — using real money through payment methods including Stripe, Paysafe, Apple Pay, and Google Pay. Cooee Cash is used to buy premium avatar items, room decorations, additional private rooms, and other virtual goods. The currency is not redeemable for real money.
3. User-Generated Item Sales (Marketplace): User designers create and list avatar fashion items and room furnishings in the Club Cooee marketplace. The platform takes a commission on each transaction conducted in Cooee Cash between users, creating a take-rate revenue stream on peer-to-peer virtual goods trade.
4. Advertising & Sponsored Content: Club Cooee is partially financed through advertising. Third-party advertising messages appear throughout the platform. The Offer Wall also generates revenue from video ad partners, with a share passed to users in the form of Cooee Cash rewards.
5. Draw Lots / Gamified Ad Rewards: Users can participate in a Draw Lots feature that rewards Cooee Cash for watching short video ads. Revenue is generated from video ad partners and shared with users as prizes, incentivizing engagement and ad consumption.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Club Cooee is a 3D social network where users create and customize avatars, decorate personal virtual rooms, attend music clubs and user-hosted parties, and socialize via chat and animations. The platform combines a lightweight 3D client (Windows desktop, iOS, Android) with a user-generated marketplace where designers create and sell avatar fashion items and room furnishings using a dual-currency economy (Cooee Cash and Cooee Points).

Product overview

Club Cooee is a 3D virtual world and social metaverse platform that combines avatar-based chat, virtual party spaces, music entertainment, and a user-generated content economy. The platform consists of the core Club Cooee application (available as Windows desktop client and mobile app for iOS/Android), the Club Cooee Marketplace for peer-to-peer trading of rare items, and the Designer Studio for user-created fashion and furniture. Users engage through customizable 3D avatars, decorate personal rooms, attend music clubs and virtual parties, and can become designers selling creations to other users. The platform operates a dual virtual currency system: Cooee Cash (premium, purchased with real money) and Cooee Points (earned through activity). Gold Membership offers a premium subscription tier with enhanced features, while the free Basic Membership provides core access. Related platforms include DJparty.fm for music discovery. The platform launched in 2009 and supports users in over 200 countries with 6 language versions.

Differentiator

Problem solved

Functional benefit

Brands

• Cooee Cash: Virtual premium currency used within Club Cooee for purchasing exclusive fashion items, furniture, and rare treasures.

Products and services

• Club Cooee (3D Social Platform) A 3D virtual platform and social metaverse where users create customizable avatars, decorate personal rooms, attend virtual parties and music clubs, chat with friends, and create or purchase virtual fashion items and furniture. Available on Windows desktop, iOS, and Android.
• Cooee Cash Premium virtual currency used to purchase exclusive fashion items, furniture, rare treasures, and special features within Club Cooee. Purchasable with real money via Stripe, Paysafe, Apple Pay, Google Pay, and Pagseguro. Not redeemable for real currency.
• Cooee Points Reward currency earned through active community participation such as chatting, decorating rooms, joining events, and general app engagement. Used for progression and acquiring in-app rewards.
• Gold Membership Paid premium tier offering enhanced access to services, features, and actions not available in the free Basic Membership. Includes periodical subscription options with auto-renewal.
• Club Cooee Marketplace Peer-to-peer marketplace where users can buy and sell rare, exclusive, and unique fashion items and luxury furniture. Items sold here are not available in regular shops. The platform takes a commission on each transaction conducted in Cooee Cash.
• Designer Studio Design tool enabling users to create custom outfits, furniture, and room items. Users can open their own shops to sell creations to other players and earn Cooee Cash.
• Club Cooee Mobile App Mobile application available for iOS (Apple App Store) and Android (Google Play Store) enabling users to access Club Cooee on smartphones and tablets.
• Club Cooee Windows Client Desktop client for Windows integrating directly into the Windows desktop with low system requirements and a small ~3 MB download size.
• DJparty.fm Social music discovery platform operated by cooee GmbH featuring 3D avatar-based music rooms. Partners with Grooveshark for access to a 15 million-song catalog. Users can create avatars, listen to music, vote on DJ tracks, and become DJs themselves.

Quantifiable outcome

• Over 1 million Google Play downloads (2019)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Melvin & HamiltonminorStrategic or Co-development Partner · 19 September 2022Club Cooee partnered with fashion brand Melvin & Hamilton and technology company Osapiens to create a bridge between reality and the metaverse. Using NFC technology, real-life Melvin & Hamilton shoes were brought into the Club Cooee metaverse, allowing users to virtually try on or interact with physical fashion items in the 3D environment.
• GroovesharkcoreTechnology or Integration · 15 November 2011Grooveshark, the largest internationally available on-demand music streaming and discovery service, partnered with DJparty.fm (a Club Cooee-operated service) to power the music catalog for the 3D avatar-based music discovery platform. Grooveshark granted users full access to its library of over 15 million songs, enabling social music listening in virtual 3D music rooms.
• DJparty.fmcoreStrategic or Co-development Partner · 15 November 2011DJparty.fm was a Club Cooee-operated social music discovery service that allowed users to create avatars, listen to music in 3D music rooms, vote on DJ tracks, and become DJs themselves. It operated as a distinct product within or closely aligned with the Club Cooee ecosystem, integrating Grooveshark's music catalog.
• Microsoft Germany (Windows Live Messenger / BizSpark One)flagshipStrategic or Co-development Partner · 2 June 2010A cooperation between Microsoft Germany (supported by the startup initiative 'unternimm was.') and cooee GmbH enabled Club Cooee to integrate into the Windows Live Messenger desktop client, accessible via the 'Meet People' tab for German users. This provided direct in-client distribution. Additionally, Microsoft selected Club Cooee as one of three German companies for the global BizSpark One program, which helped increase visibility, attend industry events, and connect with potential partners including investors.
• Bigpoint.comcoreChannel Partner/ Reseller/ Distributor · 1 April 2009Bigpoint.com (a top-3 browser gaming portal globally) partnered with Club Cooee to provide its players with access to exclusive Club Cooee features. New users from Bigpoint received Bigpoint-specific news integration within Club Cooee, exclusive Bigpoint outfits for their avatars, and a dedicated Bigpoint lobby. Bigpoint sold fan merchandise (t-shirts, posters, logos) for its popular games within Club Cooee's shop.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Rec Room: Rec Room is a cross-platform social gaming platform with avatar-based social spaces, user-generated rooms, and creator monetization. Comparable to Club Cooee in social 3D rooms, avatar customization, and UGC content model, though with a stronger gaming focus.
• Habbo Hotel (Sulake): Habbo is a long-running virtual social community with avatar-based chat, user-decorated rooms, and a virtual goods economy. Highly comparable to Club Cooee in target demographic (teens/young adults), product model (avatar chat + room customization), and virtual goods monetization.
• VRChat: VRChat is a 3D avatar-based social platform supporting cross-platform VR and desktop experiences, with user-created worlds and avatar customization. Comparable in core 3D avatar social experience and music/social room culture to Club Cooee.
• Second Life (Linden Lab): Second Life is a pioneering 3D virtual world platform with avatar customization, user-created rooms/spaces, and a robust UGC economy with a Linden Dollar virtual currency. It is the closest historical analog to Club Cooee in terms of 3D social world + virtual goods marketplace.
• IMVU: IMVU is a 3D avatar-based social platform with a virtual goods marketplace where users customize avatars, decorate rooms, and socialize. Directly comparable to Club Cooee in product offering, target demographic, and UGC marketplace monetization model.

Emerging players

• Decentraland Foundation: Decentraland is a blockchain-based 3D virtual world with avatar customization, user-owned virtual real estate, and a marketplace for virtual goods. Compares to Club Cooee in 3D avatar social experience and UGC marketplace, with a Web3 angle and tokenized economy.
• The Sandbox: The Sandbox is a blockchain-based 3D virtual world platform with avatar-based social experiences, user-generated content, and a virtual goods/NFT marketplace. Comparable to Club Cooee in avatar social + UGC marketplace model with a Web3 monetization layer.
• Highrise (Pixels): Highrise is a mobile-first avatar-based social platform with virtual rooms, avatar customization, and creator economy. Comparable to Club Cooee in core avatar chat/social experience but with a more modern mobile-native target audience.

Broad incumbents

• Roblox Corporation: Roblox is the dominant avatar-based social gaming and creation platform with a massive UGC economy and developer payouts. Comparable to Club Cooee's avatar + room + virtual goods concept at vastly larger scale and with significantly more capital, representing the broad incumbent in the space.
• Meta Horizon Worlds: Meta Horizon Worlds is Meta's flagship avatar-based social VR/metaverse platform with user-created spaces and avatar customization. Represents the broad incumbent threat from a hyperscaler-backed competitor in the same 3D avatar social space as Club Cooee.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/clubcooee
• YouTubeyoutube.com/user/ClubCooee
• Facebookfacebook.com/clubcooee
• Instagraminstagram.com/clubcooee
• TikToktiktok.com/@clubcooee.official
• LinkedInlinkedin.com/company/club-cooee

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Cooee