Pact
Pact Coffee (Your Grind Ltd) is a UK specialty coffee subscription service that sources 84+ SCA-scoring beans directly from growers in 10 countries, roasts to order at a carbon-neutral Surrey roastery, and delivers via D2C subscription, retail partnerships (Waitrose, Whole Foods, Ocado), and B2B wholesale.
- Company typePrivate
- Founded2015
- HeadquartersBermondsey, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pact does
Pact Coffee (legally Your Grind Ltd) is a UK-based specialty coffee subscription and direct-to-consumer retailer, headquartered in Bermondsey, London, with a dedicated carbon-neutral roastery in Haslemere, Surrey. The company sources 84+ SCA-scoring specialty-grade beans directly from growers across 10 origin countries — including Brazil, Colombia, DRC, El Salvador, Ethiopia, Guatemala, Honduras, Kenya, Peru, and Rwanda — and pays growers an average of 46% above the Fairtrade base price through a direct trade model and a Three Phase Programme that provides taste calibration, technical investment up to $1,000, and production support to farmers. Beans are roasted to order using Loring precision roasting technology, then packaged with nitrogen flushing and one-way valves to preserve freshness.
The core product is a flexible subscription service with three tiers — House (£8.95/250g), Select (£9.95/250g), and Micro-lot (£12.95/250g) — fully customizable by roast level, grind size, origin, and delivery cadence, with subscribers receiving 20–25% off versus one-off purchases and the ability to pause, skip, or cancel at any time. Beyond subscriptions, Pact sells one-off coffee bags, Nespresso-compatible pods, sugarcane-EA decaf, equipment bundles (AeroPress, Clever Dripper, V60 Speciality Coffee Starter Set — iF Design Award 2026), and gift vouchers, distributed through its own e-commerce site as well as Waitrose, Whole Foods UK, and Ocado. A separate B2B wholesale division (business.pactcoffee.com) serves offices, cafes, and retailers.
The revenue model combines recurring subscription revenue with one-off purchases, equipment/hardware sales, gift voucher revenue, and B2B/wholesale contracts. Customer acquisition is primarily product-led via content marketing (brew guides, blog, video), an email funnel offering 25% off the first two orders, the Mention Me Refer-a-Friend programme, and an Awin-powered affiliate programme. The company is B Corp certified (2022), ICO-registered as a data controller, and operates with 51–100 employees. No public listing, no recent disclosed venture funding (last round 2016, totaling ~$3.36M), and no acquisitions or M&A activity are on record.
Pact firmographics
Firmographics- Name
- Pact
- Legal name
- Your Grind Ltd
- Website
- https://pactcoffee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pact Coffee (Your Grind Ltd) is a UK specialty coffee subscription service that sources 84+ SCA-scoring beans directly from growers in 10 countries, roasts to order at a carbon-neutral Surrey roastery, and delivers via D2C subscription, retail partnerships (Waitrose, Whole Foods, Ocado), and B2B wholesale.
- Ownership category
- akta.pro rank
Pact industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Pact is headquartered
LocationHeadquarters
- HQ city
- Bermondsey
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pact business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee Subscription: Recurring subscription model offering regular deliveries of freshly roasted speciality coffee. Subscribers can customize roast level, grind size, origin preferences, and delivery frequency. Subscription provides 20-25% discount versus one-off purchases. Customers can pause, skip, reschedule, or cancel at any time.
- One-off Coffee Purchases: Non-subscription customers can purchase coffee bags individually at standard retail prices.
- Coffee Equipment Sales: Sale of brewing equipment including AeroPress, V60, Clever Dripper, coffee machines, grinders, and accessories. Equipment bundled with coffee subscriptions or sold separately.
- Wholesale/B2B: B2B division (business.pactcoffee.com) supplying coffee to businesses including cafes, offices, and retailers.
- Gift Vouchers and Bundles: Gift vouchers for coffee subscriptions and pre-packaged gift bundles for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | House - The daily ritual coffee at competitive price point |
| Subscription | Monthly | Select - Rotating seasonal selection for adventurous palates |
| Subscription | Monthly | Micro-lot - Rare and sublime limited harvests from specific plots |
| Unit Pricing | Pay-as-you-go | AeroPress Original Coffee Maker |
| Unit Pricing | Pay-as-you-go | Clever Dripper Coffee Maker |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Pact product offering
Product offeringCore offering
Pact Coffee roasts specialty-grade (84+ SCA) coffee to order at its carbon-neutral roastery in Haslemere, Surrey, and delivers it directly to consumers via a flexible subscription service with customisable roast, grind, origin, and delivery frequency. The company also sells one-off coffee purchases, brewing equipment, gift vouchers/bundles, and operates a B2B wholesale program supplying offices, cafes, and retailers.
Product overview
Pact Coffee operates as a specialty-grade coffee subscription and direct-to-consumer retail platform. The core offering is a flexible subscription service (Pact Subscription) providing freshly roasted specialty-grade coffee (scoring 84+ points) delivered to customers' doors, with options to customize roast level (light, medium, dark), format (wholebean, ground, pods), flavor profiles (chocolate, chocolate-fruity, fruity, fruity-floral), and brewing methods. Beyond subscriptions, Pact offers one-off purchases, wholesale programs for businesses, and an affiliate/ambassador partnership program. The product portfolio spans coffee products across multiple origins (Brazil, Colombia, DRC, El Salvador, Ethiopia, Guatemala, Honduras, Kenya, Peru, Rwanda), equipment (AeroPress, Clever Dripper, V60 Starter Sets, coffee machines, grinders), accessories (Airtight Canister), and gift options (vouchers, bundles). All coffee is sourced directly from farmers through direct trade relationships and roasted to order at Pact's carbon-neutral roastery in Haslemere, Surrey.
Differentiator
Problem solved
Functional benefit
Products and services
- Pact Coffee Subscription Flexible subscription delivering freshly roasted specialty-grade (84+ SCA) coffee to customers' doors, with customisable delivery frequency, roast, grind, and origin. Subscribers can pause, skip, reschedule, or cancel at any time and save approximately 20-25% versus one-off purchases.
- One-off Coffee Purchases Non-subscription single-bag coffee purchases from Pact's curated selection of specialty coffees sourced from multiple origins, available at standard retail prices.
- Nespresso-Compatible Coffee Pods Coffee pods compatible with Nespresso machines, offering convenient single-serve specialty-grade coffee.
- Gift Vouchers Digital gift vouchers that allow recipients to redeem a Pact Coffee subscription delivered to their door.
- Gift Bundles Curated bundles combining coffee and brewing equipment, designed for gifting occasions.
- AeroPress Coffee Maker Versatile brewing device combining immersion brewing with pressure extraction, producing rich, smooth coffee; includes 50 paper filters, stirrer, and scoop. Priced at £29.95.
- Clever Dripper Coffee Maker Brewing device combining the depth of a cafetière with the clarity of a pour-over filter via a valve system, producing full-flavoured, clear coffee without sediment. Priced at £23.95.
- Speciality Coffee Starter Set with V60
Quantifiable outcome
- 84+ scoring beans (versus industry standard of 80+)
- +2 more outcomes
Companies that use Pact
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Pact partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- StripecorePayment processing partner enabling secure credit and debit card transactions on the Pact Coffee website. Processes payments including VISA, MasterCard, and American Express.
- AwincoreAffiliate network through which Pact manages its affiliate programme. Allows content creators and influencers to earn commission on sales through unique trackable links.
- Royal Mail / Parcel Delivery PartnerscoreOperational logistics partners handling delivery of coffee orders to customers across mainland England, Scotland, Wales, Northern Ireland, and Channel Islands.
- LoringcoreProvider of precision roasting technology used in Pact's Haselmere roastery for roasting coffee to order with precision.
- Coffee Growers WorldwideflagshipDirect trade partnerships with exceptional coffee growers across 9+ origin countries including Rwanda, Kenya, Colombia, Brazil, Ethiopia, and others. Through direct trade relationships, Pact pays above Fairtrade prices and invests in farmer development through the Three Phase Programme.
- Specialty Coffee Association (SCA)coreIndustry association defining speciality coffee standards. Pact adheres to SCA scoring guidelines, sourcing only 84+ point coffees.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pact competitors and assessment
Company assessmentEmerging players
- Counter Culture Coffee: US specialty roaster with strong direct trade and sustainability credentials and a training-focused brand. Comparable on direct trade model, specialty positioning, and educational content marketing, though primarily US-based.
- Caravan Coffee Roasters: London-based specialty roaster and cafe operator. Comparable as a UK specialty player with own-roastery, cafe, and wholesale supply, though less D2C subscription-centric than Pact.
Broad incumbents
- Nespresso: Global pod-coffee incumbent owned by Nestlé. Competes in adjacent slots (premium convenience coffee) and a key distribution rival via Nespresso-compatible pods, but operates at vastly different scale and price point.
- Lavazza: Established Italian coffee manufacturer with broad portfolio spanning retail, foodservice, and pods. Competes with Pact in UK retail and B2B coffee supply, but as a much larger, multi-tier incumbent.
Direct peers
- Blue Bottle Coffee: Specialty coffee roaster and D2C subscription player known for direct trade sourcing and freshly roasted beans. Highly comparable on model (subscription + retail + cafe) and customer base (third-wave coffee enthusiasts), though primarily US-focused.
- Origin Coffee: UK specialty coffee roaster with direct trade relationships, B Corp credentials, and a wholesale + D2C footprint. Closely comparable on ethical sourcing, B2B supply, and third-wave UK positioning.
- Driftaway Coffee: Subscription-first specialty coffee D2C brand with a focus on direct trade, transparency, and personalised discovery. Comparable model: subscription-led, direct trade, education-driven content marketing.
- Square Mile Coffee Roasters: London-based specialty coffee roaster serving cafes, offices, and home consumers with high-scoring single-origin coffees. Direct UK comparable on roastery model, B2B/B2C mix, and specialty positioning.
- Trade Coffee: US-based coffee subscription service that matches customers to beans from a network of roasters. Comparable as a personalised coffee subscription D2C operator competing for the same consumer mindset.
- Hasbean Coffee: UK specialty roaster selling single-origin coffees D2C online, with a strong direct-trade and micro-lot focus. Comparable on specialty D2C coffee model and emphasis on origin story and freshness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pact social profiles
Digital presencePact compliance and trust
Trust signalCompliance2 records
Pact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pact leadership team
Management profileNumber of profiles
Profiles5 records
Pact funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pact
What does Pact do?
Pact Coffee roasts specialty-grade (84+ SCA) coffee to order at its carbon-neutral roastery in Haslemere, Surrey, and delivers it directly to consumers via a flexible subscription service with customisable roast, grind, origin, and delivery frequency. The company also sells one-off coffee purchases, brewing equipment, gift vouchers/bundles, and operates a B2B wholesale program supplying offices, cafes, and retailers.
Is Pact a public or private company?
Pact is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pact founded?
Pact was founded in 2015. It employs 51 to 100 people.
Where is Pact based?
Pact is headquartered in Bermondsey, United Kingdom, in the Europe region.
How does Pact make money?
Five revenue lines are on record. Coffee Subscription is the primary driver. The others are one-off Coffee Purchases, coffee Equipment Sales, wholesale/B2B and gift Vouchers and Bundles.
Who are Pact's main competitors?
Emerging players on record are Counter Culture Coffee and Caravan Coffee Roasters. Broad incumbents are Nespresso and Lavazza. Direct peers are Blue Bottle Coffee, Origin Coffee, Driftaway Coffee, Square Mile Coffee Roasters, Trade Coffee and Hasbean Coffee.
Does Pact have an API?
No public API is recorded for Pact.
What industry is Pact in?
Pact's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.