AmericasMart Atlanta
AmericasMart Atlanta operates the nation's largest permanent wholesale gift, home, and lifestyle trade mart, running the twice-yearly Atlanta Market across 51 floors and three buildings with 8,000+ brands serving qualified trade buyers from all 50 states and 60+ countries.
- Company typePrivate
- Founded1957
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AmericasMart Atlanta does
AmericasMart Atlanta, operated by IMC Manager, LLC under the ANDMORE parent brand, is the nation's largest permanent wholesale gift, home, and lifestyle trade mart. Founded in 1958 and headquartered at 240 Peachtree Street NW in downtown Atlanta, it runs the Atlanta Market twice yearly (January and July) across three interconnected buildings totaling 51 floors, hosting 1,000+ permanent showrooms, 3,000+ temporary First Finds exhibitors organized into 30+ tradeshow neighborhoods, and an aggregate 8,000+ brands. The attendee base spans all 50 U.S. states and 60+ countries, drawn from gift shop owners, independent and multi-store home retailers, interior designers, hospitality buyers, florists, event planners, and purchasing companies, with attendance restricted to verified trade buyers.
The mart's underlying technology layer centers on the ANDMORE Markets App (Scan & Go QR code for badge pickup, GPS turn-by-turn navigation, search and discovery, and showroom visit organization), a free Digital Showroom platform that lets exhibitors publish year-round product catalogs, an Exhibitor Portal for logistics and staff management, a Lead Retrieval system for booth lead capture, and the proprietary AmericasMart Logistics freight and warehousing service. Dedicated buyer outreach is run through an in-house call center contacting 50,000+ buyers per market, supplemented by 400K+ emails per marketing cycle, social channels, and listings across 30+ trade publications.
AmericasMart monetizes through four primary streams: recurring permanent showroom rental fees, transaction-based temporary booth fees for First Finds exhibitors, advertising and sponsorship packages across trade publications, Market Magazine, Buyer's Guide, social, and campus placements, and modest $50 registration fees for non-exhibiting manufacturers, sales representatives, and guests (trade buyers attend free). Distribution is direct sales to exhibitors combined with event-driven and omni-channel buyer acquisition, supported by alliance partnerships with industry associations (ASID, GHTA, ASTRA, ICFA, AIFD, WithIt, Museum Store Association) and buying groups (FMG, HTI Buying Group).
AmericasMart Atlanta firmographics
Firmographics- Name
- AmericasMart Atlanta
- Legal name
- IMC Manager, LLC
- Website
- https://atlantamarket.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AmericasMart Atlanta operates the nation's largest permanent wholesale gift, home, and lifestyle trade mart, running the twice-yearly Atlanta Market across 51 floors and three buildings with 8,000+ brands serving qualified trade buyers from all 50 states and 60+ countries.
- Ownership category
- akta.pro rank
AmericasMart Atlanta industry classification
Industry- Product category
- Wholesale Trade Show and Trade Mart Operations
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where AmericasMart Atlanta is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AmericasMart Atlanta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Exhibitor Fees - Permanent Showrooms: Permanent showroom rental fees from over 1,000 showrooms across three buildings. Showrooms range from single-line to multi-line configurations.
- Exhibitor Fees - Temporary Exhibits: Booth rental fees from 3,000+ First Finds temporary exhibitors across all categories of gift, decor and lifestyle products.
- Advertising & Sponsorships: Paid marketing opportunities for exhibitors including advertising in trade publications, Market Magazine, Buyer's Guide, social media, event sponsorships, and brand placement across campus.
- Registration Fees: Fees charged to non-exhibiting manufacturers ($50), sales representatives not registered under exhibiting company ($50), and market guests ($50 per person, up to 2 guests).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade Buyer Registration |
| Transaction based/ take rate | Pay-as-you-go | Industry Registrant Fee |
| Transaction based/ take rate | Pay-as-you-go | Non-Exhibiting Manufacturer Fee |
| Transaction based/ take rate | Pay-as-you-go | Sales Representative Badge |
| Transaction based/ take rate | Pay-as-you-go | Market Guest Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
AmericasMart Atlanta product offering
Product offeringCore offering
AmericasMart Atlanta operates a wholesale trade mart and marketplace that hosts the Atlanta Market, a twice-yearly trade show (January and July) for the gift, home, and lifestyle industries. The campus comprises 3 buildings with 51 floors, housing 1,000+ permanent showrooms and 3,000+ temporary exhibitor booths representing 8,000+ brands. The fundamental offering is physical and digital B2B marketplace infrastructure that connects wholesale exhibitors with qualified trade buyers for product sourcing, ordering, and replenishment.
Product overview
AmericasMart Atlanta operates the Atlanta Market platform — a twice-yearly wholesale trade show event (January and July) combining a physical marketplace with digital tools. The core product is the Atlanta Market trade show featuring permanent showrooms (1,000+), the First Finds temporary exhibits (3,000+ exhibitors), and specialty neighborhoods like The Gardens. Digital offerings include the ANDMORE Markets App for attendee navigation with QR badge pickup, the Digital Showroom for exhibitor product catalogs, and the Exhibitor Portal for managing show presence. The Lead Retrieval service helps exhibitors capture buyer information. Product categories span gift, home décor, seasonal/holiday, outdoor/garden, tabletop, and gourmet. The platform draws attendees from all 50 states and 60+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- The Gardens: A neighborhood in Building 2, Floor 9 featuring outdoor and garden gift exhibitors, spanning over 50,000 square feet of open-air showroom space.
- First Finds
Products and services
- Atlanta Market (January) Twice-yearly wholesale trade show (January edition) bringing together 8,000+ brands across gift, home, and lifestyle categories for wholesale buyers from all 50 U.S. states and 60+ countries. Includes 1,000+ permanent showrooms and 3,000+ temporary exhibitor booths across 3 buildings and 51 floors.
- Atlanta Market (July) Twice-yearly wholesale trade show (July edition) providing a second annual market window for gift, home, and lifestyle product sourcing, with the same brand/showroom infrastructure as the January market.
- Permanent Showroom Leasing Leasing of 1,000+ permanent showrooms on the AmericasMart campus to wholesale brands and manufacturers, providing year-round physical presence in the Atlanta wholesale marketplace.
Companies that use AmericasMart Atlanta
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
AmericasMart Atlanta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AmericasMart Atlanta partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Ace HardwarecoreAce Hardware has 5,000+ stores internationally with most independently owned & operated. AmericasMart partners with Ace as part of industry network serving home and gift retailers.
- American Institute of Floral Designer (AIFD)coreNon-profit organization advancing the art of professional floral design through education, service and leadership. Represents floral industry's leading professionals dedicated to highest standards of professional floral design.
- American Society of Interior Designers (ASID)coreOrganization for interior designers, students, manufacturers and suppliers with 13,500 design members. AmericasMart serves as resource for ASID members seeking wholesale products.
- American Specialty Toy Retailing Association (ASTRA)coreInternational not-for-profit trade organization serving specialty toy industry with more than 1,800 independent retailers, manufacturers, and sales representatives.
- Furniture Marketing Group (FMG)corePremier home furnishings network and buying group of independent retail furniture dealers. Represents over 1,050 storefronts with cumulative annual sales approaching $5 billion across U.S. and Canada.
- Gift and Home Trade Association (GHTA)coreNon-profit professional trade association for gift and home industry formed in 2000. Creates national forum connecting industry leaders in pursuit of ideas, innovations, and best practices.
- International Casual Furnishings Association (ICFA)coreRepresents manufacturers, retailers, sales representatives and designers of outdoor furnishings plus suppliers. Supports and promotes growth of outdoor and casual furnishings industry through education, networking and development.
- Hospital Gift Shops (Lilly Stamets)coreNetwork of 6,000+ healthcare and hospital facilities operating 3,500+ healthcare retail shops. AmericasMart serves as buying destination for hospital gift shop buyers.
- Museum Store AssociationcoreCommunity of nonprofit retail professionals with over 1,200 institutions and vendors worldwide. Includes over 700 museums and cultural institutions and 450 wholesale vendor members.
- WithIt – Women's Leadership Development NetworkcoreDedicated to encouraging and developing leadership, mentoring, education and networking opportunities for professional women in home and furnishings industries. 650 members across U.S. and Canada.
- HTI Buying GroupcoreHas proudly supported independent brick-and-mortar kitchenware retailers since 1998. Has 130 members operating over 140 brick and mortar independent locations across U.S. and Canada.
- Fair Trade Federation (FTF)coreTrade association of U.S. and Canadian fair trade businesses where each business decision is made with well-being of artisans and farmers in mind.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
AmericasMart Atlanta competitors and assessment
Company assessmentDirect peers
- Las Vegas Market: Sister market operated by ANDMORE; twice-yearly B2B wholesale trade show for gift, home, and lifestyle in Las Vegas. Directly comparable in business model, cadence, and exhibitor base to Atlanta Market.
- The Inspired Home Show: Major housewares-focused B2B trade show (formerly International Home + Housewares Show). Overlaps with Atlanta Market's housewares and tabletop categories for retail buyers.
- High Point Market: Semiannual wholesale home furnishings trade show in High Point, NC, also operated by ANDMORE. Closest direct competitor and sister property serving overlapping exhibitor and buyer segments in furniture and home.
- Dallas Market Center: Wholesale trade mart hosting multiple B2B markets across gift, home, apparel, and lifestyle categories. Comparable in scale, business model, and buyer mix, though concentrated in Texas.
- Ambiente: Frankfurt-based global consumer goods trade fair covering gift, home, and lifestyle. Comparable trade-show scale and B2B wholesale marketplace model with international attendee reach.
- NY NOW: Twice-yearly wholesale gift, home, and lifestyle trade show in New York. Direct competitor for the same indie retailer and boutique buyer base that Atlanta Market serves.
- ASD Market Week: Las Vegas-based B2B trade show serving consumer goods and gift retailers. Targets a similar independent retailer buyer base with overlapping product categories to Atlanta Market.
- Maison & Objet: Paris-based semiannual B2B trade show for design, gift, and lifestyle. International peer with comparable exhibitor/buyer profile in premium home and gift categories.
Emerging players
- Faire: Digital B2B wholesale marketplace connecting independent retailers with gift, home, and lifestyle brands. Does not operate a physical mart but increasingly competes for the same buyer-exhibitor relationships that drive Atlanta Market attendance.
Regional players
- Canton Fair (China Import and Export Fair): China's largest B2B trade fair with broad consumer goods coverage including gift and home. Comparable wholesale marketplace structure and exhibitor scale, though serving primarily Asia-based sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AmericasMart Atlanta social profiles
Digital presenceAmericasMart Atlanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
AmericasMart Atlanta leadership team
Management profileNumber of profiles
Profiles1 record
AmericasMart Atlanta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AmericasMart Atlanta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AmericasMart Atlanta
What does AmericasMart Atlanta do?
AmericasMart Atlanta operates a wholesale trade mart and marketplace that hosts the Atlanta Market, a twice-yearly trade show (January and July) for the gift, home, and lifestyle industries. The campus comprises 3 buildings with 51 floors, housing 1,000+ permanent showrooms and 3,000+ temporary exhibitor booths representing 8,000+ brands. The fundamental offering is physical and digital B2B marketplace infrastructure that connects wholesale exhibitors with qualified trade buyers for product sourcing, ordering, and replenishment.
Is AmericasMart Atlanta a public or private company?
AmericasMart Atlanta is a private company. It is classified as corporate owned and is currently operating.
When was AmericasMart Atlanta founded?
AmericasMart Atlanta was founded in 1957. It employs 51 to 100 people.
Where is AmericasMart Atlanta based?
AmericasMart Atlanta is headquartered in Atlanta, United States, in the North America region.
How does AmericasMart Atlanta make money?
Four revenue lines are on record. Exhibitor Fees - Permanent Showrooms are the primary driver. The others are exhibitor Fees - Temporary Exhibits, advertising & Sponsorships and registration Fees.
Who are AmericasMart Atlanta's main competitors?
Direct peers on record are Las Vegas Market, The Inspired Home Show, High Point Market, Dallas Market Center, Ambiente, NY NOW, ASD Market Week and Maison & Objet. Faire is listed as an emerging player. Canton Fair (China Import and Export Fair) is listed as a regional player.
Does AmericasMart Atlanta have an API?
No public API is recorded for AmericasMart Atlanta.
What industry is AmericasMart Atlanta in?
AmericasMart Atlanta's product category is Wholesale Trade Show and Trade Mart Operations. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its SIC code is 5020.