ID Studios
ID Studios is a privately held, strategy-based commercial interior architecture and design firm founded in 2005 in Solana Beach, California, serving enterprise clients across workplace, life sciences, education, government, and hospitality verticals through project-based design, FF&E, branding, and LEED services.
- Company typePrivate
- Founded2005
- HeadquartersSolana Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ID Studios does
ID Studios is a strategy-based commercial interior architecture and design firm founded in 2005 in Solana Beach, California, by Amy Morway and Deborah Elliott. The firm operates as a human-centered design studio serving enterprise clients across five primary verticals: workplace/corporate, academic/education, life sciences, municipal/government, and multi-family/hospitality/retail. Its core offering is end-to-end interior architecture and design services, from visioning and strategic planning through programming, schematic design, construction documentation, and construction administration, supplemented by FF&E specification, sustainable design and LEED facilitation, environmental graphics and branding, lab planning, and compliance consulting.
The firm's underlying capability is a methodology-driven, relationship-intensive service rather than a software or platform product. Notable technical competencies include lab planning for life science clients, LEED and Fitwell certification support, and environmental graphics that integrate brand identity into physical space. The team includes NCIDQ-certified designers, registered architects (including a licensed CA architect with LEED AP credentials), and specialized technical and creative directors.
ID Studios generates revenue through project-based professional services engagements, with fees structured by project scope and complexity. The firm is privately held and founder-led, with no disclosed external funding. Revenue mechanics rely on direct enterprise sales, a referral network of architects, builders, and developers, and repeat engagements with clients such as Illumina, Boston Consulting Group, Werfen, Tandem Diabetes, Marsh & McLennan, WD-40, and SOLV Energy. Geographic reach is primarily Southern California with select national projects. The firm is WBENC-certified as a women-owned business and has received multiple industry awards including a 2025 Golden Nugget Award, GlobeSt Women of Influence (2023), and consecutive San Diego Business Journal Best Places to Work honors. A significant leadership transition is underway, with founding principal Amy Morway retiring in early 2026 and ownership having been progressively distributed to Jill Russell-Layman, Rich Guerena, and Maegen Curry over 2022-2023.
ID Studios firmographics
Firmographics- Name
- ID Studios
- Legal name
- ID Studios, Inc.
- Website
- https://idstudiosinc.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ID Studios is a privately held, strategy-based commercial interior architecture and design firm founded in 2005 in Solana Beach, California, serving enterprise clients across workplace, life sciences, education, government, and hospitality verticals through project-based design, FF&E, branding, and LEED services.
- Ownership category
- akta.pro rank
Where ID Studios is headquartered
LocationHeadquarters
- HQ city
- Solana Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ID Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Interior Architecture & Design Services: ID Studios generates revenue through project-based design service engagements for commercial interior architecture and design. Services include visioning and strategic planning, programming, schematic design, design development, construction documentation, construction administration, and consultant coordination. Projects are typically one-time engagements with fees based on project scope and complexity.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
ID Studios product offering
Product offeringCore offering
ID Studios is a strategy-based commercial interior architecture and design firm that delivers human-centered design solutions across workplace, academic, life sciences, municipal, hospitality, retail, and multi-family residential sectors. The firm provides end-to-end services from visioning and strategic planning through programming, schematic design, design development, construction documentation, construction administration, and consultant coordination, including specialized FF&E procurement, environmental graphics and branding, and LEED/WELL sustainable design facilitation.
Product overview
ID Studios is a strategy-based commercial interior architecture and design firm offering a comprehensive suite of services centered on human-centered design solutions. The firm operates as a single integrated offering rather than a platform-plus-modules architecture. Core services include Interior Architecture & Design Services, supplemented by specialized service modules covering Workplace Strategy & Design, Academic & Education Design, Life Sciences Design, Municipal & Government Design, Multi-Family/Hospitality & Retail Design, FF&E (Furniture, Fixtures & Equipment), Branding & Graphics, Sustainable Design & LEED Certification, Wellness & Sustainability, Compliance & Due Diligence, Construction Administration, and Landlord Services. These modules work together to provide end-to-end interior design solutions from visioning and programming through construction administration and sustainable certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Architecture & Design Services Strategy-based commercial interior architecture and design services focused on creating human-centered design solutions covering visioning and strategic planning, programming, schematic design, design development, construction documentation, construction administration, and consultant coordination for workplace, academic, life sciences, municipal, and multi-family/hospitality clients.
- Workplace Strategy & Design Space utilization analysis, hybrid work planning, test fit plans, and change management services for corporate workplace environments.
- Academic & Education Design Interior design services for educational institutions including K-12 schools, universities, and student housing complexes.
- Life Sciences Design Specialized lab planning, lab infrastructure feasibility, vivarium design, and lab test fit plans for life science and biotechnology facilities.
- Multi-Family, Hospitality & Retail Design Interior design for multi-family residential, hospitality, and retail environments including student housing, assisted living, and country clubs.
- Municipal & Government Design Interior architecture and design services for municipal buildings and government facilities with compliance and accessibility requirements.
- FF&E (Furniture, Fixtures & Equipment) Furniture planning, selection, procurement, FF&E standards and guidelines, art and accessories selection, and interior landscaping services.
- Branding & Graphics Environmental graphics, signage design, wayfinding, 3D renderings, and visualization services including virtual reality fly-throughs.
- Sustainable Design & LEED Certification Energy efficiency, waste reduction, water conservation, indoor air quality improvement, sustainable building materials, natural lighting incorporation, and LEED facilitation and certification services.
- Landlord Services Building repositioning and common space design services for property landlords and commercial real estate owners.
Quantifiable outcome
- Projects consistently bid within budget and built at estimated construction cost through established project management processes
- +2 more outcomes
Companies that use ID Studios
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles6 records
ID Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ID Studios partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Pierce Education PropertiescoreID Studios has an ongoing collaborative partnership with Pierce Education Properties on multiple student housing projects including Topaz Student Apartments near San Diego State University and College View Apartments at San Diego State University. ID Studios provides interior design, FF&E specification, and environmental graphics services for these build-to-suit student housing developments.
- KTGY ArchitecturecoreID Studios collaborates with KTGY Architecture as architect of record on student housing projects including Topaz Student Apartments, providing integrated interior design services alongside KTGY's architectural design.
- AVRP StudioscoreID Studios partners with AVRP Studios on student housing design projects, combining architectural and interior design expertise for comprehensive design solutions.
- DLR GroupcoreID Studios collaborated with DLR Group on the Logan Memorial Educational Campus project, providing FF&E design services alongside DLR Group's architectural design for this K-12 educational campus.
- Swinerton BuildersmajorID Studios joined the Design Build team led by Swinerton Builders for the Illumina lab conversion project, providing design services as part of the design-build delivery method.
- Spurlock Landscape ArchitectsminorID Studios collaborated with Spurlock Landscape Architects on the ResMed exterior renovation project, combining interior and landscape architecture for comprehensive outdoor space design.
- Orangewall StudiosminorID Studios worked with Orangewall Studios as a team partner on the Umpqua Bank headquarters project.
- Walen ConstructionminorID Studios collaborated with Walen Construction as a team partner on the Umpqua Bank headquarters project.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
ID Studios competitors and assessment
Company assessmentBroad incumbents
- Perkins&Will: Global architecture and design firm with strong healthcare, science & technology, and education practices. Comparable life sciences/lab planning expertise; much larger scale and national footprint.
- Gensler: Largest global architecture and design firm, with dominant workplace, life sciences, education, and hospitality practices. Competes with ID Studios for many of the same enterprise clients but at vastly larger scale and geographic reach.
- SmithGroup: Integrated design firm with strong higher education, science & technology, and workplace practices. Comparable multi-vertical strategy; significantly larger scale and national presence.
Direct peers
- HBA (Hirsch Bedner Associates): Global interior design firm specializing in hospitality, with growing workplace/lifestyle practices. Comparable multi-vertical strategy and enterprise client focus; ID Studios' hospitality and multi-family work is a smaller overlap.
- LPA Design Studios: California-based integrated design firm offering architecture, interior design, and planning with strong workplace, education, and life sciences verticals. Similar firm size, regional footprint, and multi-vertical service model.
- Ware Malcomb: Commercial architecture and interior design firm with offices across the western US serving workplace, life sciences, healthcare, and industrial clients. Directly comparable service offering and target market; larger geographic footprint.
- EwingCole: Integrated architecture, interior design, and engineering firm with strong science & technology, healthcare, and workplace practices. Comparable life sciences focus and firm size tier.
- RMW Architecture & Interiors: West Coast-based integrated architecture and interior design firm with strong workplace, life sciences, and education practices. Comparable service mix, regional concentration, and client profile (enterprise, life sciences, higher education).
- IA Interior Architects: One of the largest pure-play interior architecture firms in the US, with a similar focus on workplace, life sciences, and healthcare interiors. Directly comparable in service offering and target client base (enterprise corporate clients); IA is much larger in scale.
Regional players
- Design Workshop: Interior design firm with workplace, healthcare, and education practices in the western US. Comparable regional focus and multi-vertical service model, though smaller and less specialized in life sciences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ID Studios social profiles
Digital presenceID Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Studios leadership team
Management profileNumber of profiles
Profiles8 records
ID Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Studios
What does ID Studios do?
ID Studios is a strategy-based commercial interior architecture and design firm that delivers human-centered design solutions across workplace, academic, life sciences, municipal, hospitality, retail, and multi-family residential sectors. The firm provides end-to-end services from visioning and strategic planning through programming, schematic design, design development, construction documentation, construction administration, and consultant coordination, including specialized FF&E procurement, environmental graphics and branding, and LEED/WELL sustainable design facilitation.
Is ID Studios a public or private company?
ID Studios is a private company. It is classified as management employee owned and is currently operating.
When was ID Studios founded?
ID Studios was founded in 2005. It employs 11 to 50 people.
Where is ID Studios based?
ID Studios is headquartered in Solana Beach, United States, in the North America region.
How does ID Studios make money?
One revenue line is on record: interior Architecture & Design Services.
Who are ID Studios's main competitors?
Broad incumbents on record are Perkins&Will, Gensler and SmithGroup. Direct peers are HBA (Hirsch Bedner Associates), LPA Design Studios, Ware Malcomb, EwingCole, RMW Architecture & Interiors and IA Interior Architects. Design Workshop is listed as a regional player.
Does ID Studios have an API?
No public API is recorded for ID Studios.