ORANGEWALLstudios

What ORANGEWALLstudios does

ORANGEWALLstudios is a privately held, full-service architecture and planning studio founded in 2004 by Gary Hartill and headquartered in Portland, Oregon, with additional offices in Oakland and Solana Beach, California. The firm delivers architectural design, interior design, and planning services across five horizontal project categories — Research + Wellness (laboratory and healthcare facilities), Workplace + Retail, Civic + Non-Profit, Brewery + Industrial, and Single + Multi-Family Residential — serving clients that include Oregon Health & Science University, Nike, Umpqua Bank, pFriem Family Brewers, Thunder Island Brewing, CBRE, YMCA of Columbia Willamette, and several Oregon fire districts. The studio operates with a team of approximately 18 members including principals, project architects, designers, and support staff, and emphasizes a human-centric, wellness-oriented design philosophy captured in its tagline "serving wellness in society through architecture."

Service delivery is built on industry-standard design tooling — Revit, AutoCAD, SketchUp, Enscape, Twinmotion, Adobe Creative Suite, Bluebeam, and Autodesk Collaborate Pro — with Building Information Modeling (BIM) and 3D visualization as core methods. Specialized technical competencies include life science laboratory planning (wet/dry labs, BSL2/BSL3, vivariums, cryo-EM facilities), Cross Laminated Timber (CLT) construction, and trauma-informed design, anchored by named principals including Paulina Bugyis (lab planning), Steven Lapp (wine industry), William Bailey (historic renovation and code), Ellen Krusi (sustainable design), and Jon Styner (transit-oriented development). Project scales range from approximately 750 SF tenant improvements to 20,400 SF laboratory builds.

Revenue is generated through professional service fees set on a per-project basis; pricing is not publicly disclosed and engagements are quote-based. The go-to-market motion is sales-led and relationship-driven, with clients acquired through direct engagement, referrals, and partnerships with consultants and contractors across the Pacific Northwest and California. Strategic alliances — most notably the 2020 partnership with ID Studios in Solana Beach, California, which combined lab planning and interior design expertise for West Coast life science outreach — extend the firm's reach without requiring full organic headcount expansion.

Name

ORANGEWALLstudios

Legal name

ORANGEWALLstudios

Website

https://orangewallstudios.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ORANGEWALLstudios is a privately held Portland-based architecture and planning studio founded in 2004, delivering design services for healthcare, life sciences, commercial, civic, brewery, and residential clients in the Pacific Northwest and California.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Architectural design services
• Interior design planning
• Laboratory facility design
• Commercial building design
• Residential architecture services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Planning Services: Full-service architecture and planning studio providing design services across commercial, residential, civic, healthcare, and industrial sectors. Revenue is generated through professional service fees for project design, planning, documentation, and construction administration.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ORANGEWALLstudios is a full-service architecture and planning studio providing architectural design, interior design, and planning services from concept through construction administration. Its portfolio spans Research + Wellness (laboratory and healthcare facility design), Workplace + Retail, Civic + Non-Profit, Brewery + Industrial, and Single + Multi-Family Residential projects for clients across the Pacific Northwest and California.

Product overview

ORANGEWALLstudios is a full-service architecture and planning studio that provides architectural design, interior design, and planning services across multiple project categories. Their portfolio includes Research + Wellness (laboratory and healthcare facility design), Workplace + Retail (commercial office and retail spaces), Civic + Non-Profit (community facilities), Brewery + Industrial (breweries and industrial facilities), and Single + Multi-Family Residential projects. The studio's work spans from concept through construction administration, serving clients including OHSU, Nike, Umpqua Bank, pFriem Family Brewers, and various civic organizations. As a service-based firm, their offerings are delivered through collaborative design processes rather than discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Research + Wellness Architecture Services Full-service architectural design for healthcare systems, universities, and research institutions, including specialized laboratory environments for immunology, genomics, biochemistry, and neuroscience research, vivariums, cryo-EM centers, and clinical specialty spaces.
• Workplace + Retail Architecture Services Architectural design for corporate offices, retail spaces, bank branches, and tenant improvements, addressing workplace modernization, brand expression, and employee experience.
• Civic + Non-Profit Architecture Services Design of civic and community-serving facilities including fire stations, community centers, educational facilities, and non-profit spaces that emphasize accessibility, budget efficiency, and public engagement.
• Brewery + Industrial Architecture Services Architectural design for craft breweries, wineries, and industrial food and beverage production facilities, including tasting rooms, production spaces, restaurants, patios, and brand-driven design.
• Single + Multi-Family Residential Architecture Services Architectural design for individual homeowners, developers, and affordable housing projects including single-family homes, multi-family developments, additions, remodels, and adaptive reuse of historic properties.

Quantifiable outcome

• 121% growth ranked 48th among PBJ100 fastest-growing Oregon companies (2015)
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ID StudioscoreStrategic or Co-development Partner · 1 October 2020ORANGEWALLstudios formed a strategic alliance with ID Studios, a tenured interior design studio in Solana Beach, CA, specifically to address increased demand for highly qualified lab planning and cutting-edge workplace design services in the life science sector in San Diego. The collaboration combines ORANGEWALLstudios' 17+ years of life science laboratory design experience with ID Studios' interior design expertise, providing expanded West Coast outreach and a new physical presence in San Diego. Combined experience exceeds 1.5 million SF in lab planning and workplace design.
• LRS ArchitectsminorStrategic or Co-development PartnerPartnership with LRS Architects for adaptive reuse projects including the renovation and restoration of 2 Portland hotels into workforce housing (Erickson Fritz Apartments), which won a 2015 DeMuro Award.
• WHPacificminorStrategic or Co-development PartnerPartnered with WHPacific and Beaverton High School Success Fund to create a master plan for the school's athletic facilities and outdoor community spaces.
• R&H ConstructionminorStrategic or Co-development PartnerCollaborated with R&H Construction and WDY Structural+Civil Engineers in a design-build can food drive benefiting the Oregon Food Bank (CANstruction 2017).

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SmithGroup: National architecture firm with one of the most prominent science & technology and laboratory design practices. Represents the larger incumbent competing for the institutional life-science lab work ORANGEWALLstudios targets.
• Perkins&Will: Global AEC firm with a major science and healthcare practice — the larger competitor ORANGEWALLstudios will increasingly face as it scales lab planning into California and beyond.
• ZGF Architects: Large Portland-headquartered AEC firm with deep life-science, healthcare, and workplace practices. Same geographic footprint and overlapping client base (OHSU, Nike) but operates at materially larger scale than ORANGEWALLstudios.
• Ankrom Moisan: Larger Portland-headquartered AEC firm with strong multifamily, mixed-use, and senior-living practices — a step up in scale but competes for the same Portland developer and institutional clients.

Direct peers

• Waterleaf Architecture: Co-located in the Telegram Building in Portland, Waterleaf Architecture is a similarly sized Portland studio offering architectural design across residential, commercial, and institutional projects — directly comparable in scale, geography, and service mix.
• LRS Architects: Portland-based architecture firm that has partnered with ORANGEWALLstudios on adaptive reuse projects (Erickson Fritz Apartments). Comparable in regional focus, project scale, and emphasis on multifamily, civic, and historic preservation work.
• TVA Architects: Portland architecture firm with comparable scale and a diversified practice across civic, education, workplace, and residential — same competitive set for Oregon mid-market institutional RFPs.
• Mithun: Mid-sized Pacific Northwest architecture firm with strong life-science, workplace, and residential practices and a mission-led design ethos similar to ORANGEWALLstudios' wellness orientation.
• SRG Partnership: Portland-based architecture and interior design studio with comparable size, multi-sector practice (workplace, life sciences, civic), and relationship-driven GTM — closest head-to-head peer in Oregon.
• Miller Hull Partnership: Seattle-based architecture firm of comparable size with civic, residential, and sustainability-focused work (CLT expertise) that overlaps directly with ORANGEWALLstudios' civic, CLT, and residential portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/orangewallstudios
• Xx.com/orangewall

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORANGEWALLstudios