Yaymaker

What Yaymaker does

Yaymaker, operating as Paint Nite, LLC, is a privately held event-planning company founded in 2012 and headquartered in Allston, Massachusetts. It functions as a full-service concierge platform delivering corporate team-building events, private social celebrations, and nonprofit fundraisers through a portfolio of 100+ customizable experiences spanning creative workshops (Paint Nite, Plant Nite, Candle Maker, Create a Ukulele, Chunky Blanket, Mosaics, Resin, Florals), interactive games (Code Crackers, Winning Opinions, Digital Escape Room, Musical Bingo, Themed Trivia, Virtual Murder Mystery), wellness (Chair Yoga & Meditation), and a Motivational Minutes speaker series. The company serves three primary customer segments: corporate/enterprise teams (HR professionals, people leaders, and event planners at mid-to-large businesses), individuals hosting private social events (birthday, bachelorette, baby shower, family reunion), and nonprofit/fundraising organizations.

The underlying technology consists of the PaintNite event management platform with virtual event streaming via Zoom, a proprietary logistics system for supply shipping and vendor coordination, a PII-compliant address collection and payment processing system, and a library of 36,000+ original painting designs governed by a royalty-based artist compensation model. A network of 1,000+ hosts and venue partnerships across the US and Canada delivers events in in-person, virtual, and hybrid formats with international shipping available. Yaymaker's sister public-events marketplace, PaintNite.com, drives top-of-funnel consumer demand that feeds the corporate and private-event booking funnel.

Revenue is generated primarily through per-person event fees (typically $25-$114/pp with a 15-person minimum) plus supplementary add-on revenue from custom notes, snack boxes, drink packages, custom paintings, puzzles, custom swag, and celebrity engagement. Distribution operates through two complementary motions: enterprise field sales with dedicated event consultants for corporate clients (including a no-fee VIP Corporate Rewards program offering preferred pricing, Slack integration, and Net 30/60 payment terms), and self-serve website inquiry forms for private parties. Corporate events require a $200 non-refundable booking deposit with payment due 14 days before the event. The company is privately held with no disclosed external venture or private equity ownership and has reported lifetime metrics of 300,000+ events held and 907,000+ tickets sold, with a 4.75 average customer rating.

Name

Yaymaker

Legal name

Paint Nite, LLC

Website

https://yaymaker.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Yaymaker is a privately held event-planning company operating Paint Nite, LLC, delivering 100+ customizable in-person, virtual, and hybrid experiences (paint and sip, workshops, games, wellness, speakers) for corporate team-building, private celebrations, and nonprofit fundraisers across the US and Canada.

Ownership category

akta.pro rank

Product category

Corporate Event Planning Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Corporate event planning
• Team building experiences
• Paint and sip events
• Virtual team activities
• Private party planning

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Per-Person Event Fees: Primary revenue stream from per-person fees for event attendance. Events have a minimum of 15 guests, with pricing varying by experience type (e.g., Paint Nite starts at $49/pp for in-person, $74/pp for virtual premium kits). Additional revenue from add-ons such as custom swag, beverage packages, snack boxes, custom paintings, celebrity engagement, and puzzles.
2. Event Add-Ons and Enhancements: Supplementary revenue from add-on products and services including custom notes (starting at $4/pp), snack boxes (starting at $17/pp), drink packages (starting at $27/pp), custom paintings (starting at $300), puzzles (starting at $39/pp), custom swag (starting at $25/pp), and celebrity engagement (starting at $250).
3. Booking Deposits: $200 non-refundable deposit required at booking to secure event date. Corporate clients may request alternative payment arrangements including Net 30 terms, ACH, or check payments.
4. VIP Corporate Rewards Program: VIP program for mid to large-scale businesses that organize regular events. Provides exclusive benefits including preferred pricing, early access to new experiences, Slack integration with event planners, and invoice/payment flexibility (Net 30/Net 60, ACH, POs). No membership fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yaymaker is a full-service event planning company that delivers 100+ customizable experiences for corporate team-building events and private parties. Core offerings include Paint Nite, Plant Nite, Create a Ukulele, Candle Maker, Code Crackers, Winning Opinions, and Virtual Murder Mystery, delivered in-person, virtual, or hybrid formats with supplies shipped to participants. The company provides concierge-level planning with dedicated event consultants, a network of 1,000+ professional hosts and venue partners across the US and Canada, and PII-compliant guest data handling.

Product overview

Yaymaker, sister company of PaintNite.com, operates as a full-service event planning platform offering 100+ customizable experiences across corporate team building, private celebrations, and fundraising events. The core portfolio centers on Paint Nite® (paint and sip), Plant Nite® (succulent planting), and creative crafts including Create a Ukulele, Candle Maker, and Chunky Blanket workshops. Virtual/gaming experiences include Code Crackers (puzzles), Winning Opinions (debate), Digital Escape Room, Musical Bingo, Themed Trivia, and Virtual Murder Mystery. Wellness offerings feature Chair Yoga & Meditation and Motivational Minutes (speaker series). Corporate services are organized into Creative Events, Fun & Games, Food & Drink, Speaker Series, and Wellness & Entertainment categories. Add-on modules include Custom Notes, Snack Boxes, Drink Packages, Custom Paintings, Puzzles, Custom Swag, and Celebrity Engagement. The VIP Corporate Rewards program provides preferred pricing, Slack integration, and payment flexibility for regular corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Paint Nite: Original paint and sip experience brand offering mobile creative entertainment at venues
• Plant Nite
• VIP Corporate Rewards

Products and services

• Paint Nite The original paint and sip experience where professional hosts guide participants step-by-step through creating a painting while enjoying beverages. Available as in-person, virtual, or hybrid events with 36,000+ original design options. Pricing starts at $49/pp for in-person and $74/pp for virtual premium kits.
• Plant Nite Succulent planting workshop where participants build their own terrariums with correct drainage. Available virtually, in-person, or hybrid with international shipping options. Includes live terrarium kit with 3-4 succulents, soil, moss, and choice of container. Priced at $79/pp with free US mainland shipping.
• Create a Ukulele Participants build and decorate their own working ukulele, learning string attachment, painting, and basic chords. Kits include body, neck, strings, saddle, acrylic paint, and accessories. In-person only, 120-minute event duration, priced at $84/pp in US and C$94 in Canada.
• Candle Maker Participants create personalized soy candles with custom scents and decorations. Includes 3 candle tins, soy wax, 4 candle scents, wicks, color tabs, wax melter, and popsicle sticks. Available virtual or in-person for 15-300 people, priced from $79/pp with supplies from $35/pp.
• Code Crackers Competitive virtual puzzle-solving game show where teams race to solve puzzles before time runs out. Features real-time collaboration through video, voice, and visual annotations. Virtual-only event for 15-2,000 people at $39/pp, with service and planning fee waived for 100+ guests.
• Winning Opinions Virtual team bonding experience featuring debates on light-hearted topics where teams find 'correct' answers to popular questions. Virtual-only event with 20-62 person capacity, 60-90 minute duration, priced at $59/pp.
• Chunky Blanket Arm knitting workshop teaching participants to create chunky knit blankets using jumbo yarn (weight 7). Includes four skeins of chenille yarn. In-person only, 2-2.5 hour duration, priced at $114/pp.
• Mosaics/Ceramics Customizable ceramic activities including Sun, Mosaic Mirror, or Seasonal Creation options. No kiln needed; uses ceramic materials box with supplies shipped to participants. Available virtual or in-person for 15-300 people, 90-120 minutes, priced from $69/pp.
• Digital Escape Room Virtual escape room experience with 360-degree views where teams collaborate on puzzles in a head-to-head race. Features identical missions for all teams to complete.
• Musical Bingo Music-themed bingo game combining music challenges in breakout rooms with custom bingo board creation using pen and paper. Includes 4 rounds of gameplay.
• Themed Trivia Virtual and hybrid trivia event with multiple rounds of interesting and humorous questions. Features large group and small team formats with 100+ available themes.
• Virtual Murder Mystery Virtual murder mystery event where participants solve a whodunnit with professional actors. Available themes include 'Murder! At the Manor' and 'Mystery in Hollywood: The Missing Movie.' Pricing ranges from $950 (1 actor/60 min, 20 ppl max) to $2,500 (5 actors/90 min, 280 ppl max).
• Chair Yoga & Meditation Workplace wellness activity featuring desk-friendly yoga poses and guided meditation. No experience or clothing change required; only a chair and quiet space needed. Virtual from $25/pp for 15-500 people; in-person starting at $800 minimum for up to 20 guests.
• Collaborative Abstract Art Team building painting event producing office murals where groups of 3-4 create canvases together under host guidance. In-person only with all materials provided for 20-300 people over 90-120 minutes. Priced at $1,000 + tax for 0-20 guests, $45 + tax per additional guest.
• Resin Art Create stunning coasters or wall art using resin with decorative elements like petals, shells, or other materials.
• Florals Flower arrangement experiences for creative events and celebrations.
• Motivational Minutes Virtual speaker series featuring DEI, mental health, and leadership speakers including Michael Irvin, Montell Jordan, Johnny Quinn, and others. Perfect for corporate team-building events and workshops. 45-60 minute duration, starting at $29/pp.
• Corporate Events Service Full-service corporate event planning with categories including Creative Events, Fun & Games, Food & Drink, Speaker Series, and Wellness & Entertainment. Offers in-person, virtual, and hybrid formats with 100+ customizable experiences and concierge-level dedicated event planners.
• Private Parties Service Private social event planning for celebrations including birthday parties, bachelorette parties, baby showers, and family reunions. Includes Girl's Night Packages and Small Group options with 15-person minimum bookings.
• Fundraisers Paint and sip fundraising events where Yaymaker donates $7 per $45 ticket sold. Includes dedicated event planner, professional host, supplies, and venue suggestions. Minimum 15 tickets required; organizer can increase ticket price to raise more funds.
• VIP Corporate Rewards Program Premium program for mid to large-scale businesses with exclusive pages, preferred pricing, early access to events, Slack integration for direct planner communication, and invoice/payment flexibility (ACH, Net 30/60, POs). No membership fees.

Quantifiable outcome

• 4.75 average rating across events indicating high customer satisfaction
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wildly Different: Wildly Different provides corporate team-building and entertainment events including game shows, cooking classes, and wellness activities. Comparable to Yaymaker's Fun & Games, Food & Drink, and Wellness event categories.
• The Murder Mystery Company: The Murder Mystery Company provides in-person and virtual murder mystery entertainment for corporate and private events. Overlaps with Yaymaker's Virtual Murder Mystery and broader entertainment event portfolio.
• The Go Game: The Go Game specializes in virtual and hybrid corporate team-building games, scavenger hunts, and trivia. Directly comparable to Yaymaker's Code Crackers, Winning Opinions, Themed Trivia, and Virtual Murder Mystery offerings.

Direct peers

• AR Workshop: AR Workshop offers hands-on DIY craft classes (wood signs, home decor, jewelry) for private parties, team building, and virtual events. Directly comparable to Yaymaker's craft portfolio and private/corporate event delivery model.
• Pinot's Palette: Pinot's Palette is a paint-and-sip franchise offering public classes, private parties, and virtual events. Direct competitor to Yaymaker's Paint Nite across both consumer and corporate segments, with comparable pricing and event formats.
• Painting with a Twist: Painting with a Twist is one of the largest paint-and-sip franchise operators in the US, offering guided painting events at studios and for private parties. Directly comparable to Yaymaker's Paint Nite offering and similar in private event and BYOB model.
• Muse Paintbar: Muse Paintbar operates paint-and-sip studios offering public classes and private events including corporate team building. Directly comparable in product, target audience, and pricing model to Yaymaker's in-person Paint Nite events.
• Board & Brush Creative Studio: Board & Brush is a DIY wood sign and home decor workshop franchise offering private parties, corporate events, and date nights. Overlaps with Yaymaker's craft-based experiences (Resin Art, Florals, Chunky Blanket) and similar private event model.

Broad incumbents

• TeamBonding: TeamBonding is an established corporate team-building company with a broad portfolio of in-person activities and games. Overlaps with Yaymaker's corporate events segment, particularly for HR and event planner buyers seeking engagement experiences.
• Outback Team Building: Outback Team Building provides corporate team-building programs including virtual, hybrid, and in-person events for enterprises. Comparable to Yaymaker's corporate customer base and multi-format delivery, though with broader event categories and fewer branded experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Paint_Nite
• Facebookfacebook.com/TheOriginalPaintNite
• Instagraminstagram.com/theoriginalpaintnite
• Pinterestpinterest.com/paintnitedotcom
• TikToktiktok.com/@theoriginalpaintnite
• Xx.com/YaymakerN

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaymaker