Empirix

What Empirix does

Empirix, operating legally as Hammer Technologies Inc. and rebranding to VistaCX, is a US-based enterprise software subsidiary of Infovista that provides contact center and Customer Experience (CX) testing, assurance, and monitoring solutions. The company serves 500+ large enterprises and service providers across financial services, healthcare, utilities, retail, and CCaaS/UCaaS provider verticals, assuring 1 billion+ customer interactions per day across 1,000+ deployments. Its portfolio is built on a platform-plus-modules architecture: the VistaOne platform, powered by the proprietary VistAI agentic AI framework, serves as the unified intelligence layer, while specialized modules address the full testing lifecycle — Voice Explorer and CallMaster for IVR and CX script design, On-Demand QA and On-Demand Performance for pre-deployment validation, HammerRTC for cloud/virtual agent simulation, VoiceWatch for live contact center monitoring, and Hammer Edge for remote agent experience measurement. The company maintains integration partnerships with all major CCaaS/UCaaS platforms (Avaya, AWS, Cisco, Genesys, Five9, NICE CXone, Google Dialogflow, Amazon Connect).

Empirix generates revenue primarily through enterprise subscription licensing for its CX testing and monitoring modules, supplemented by usage-based pricing for on-demand QA and performance testing services, and quote-based enterprise contracts. Distribution is multi-channel: direct enterprise field sales, the AWS Marketplace listing for cloud-native procurement, and the Enterprise CX Intelligence Partner Program that sells through CCaaS/UCaaS providers into mid-market customers. The company's go-to-market is heavily enterprise-oriented, with content marketing, industry events, and free tools (Hammer One for IVR load testing, Hammer Number Audit for phone validation) used as top-of-funnel acquisition mechanisms. The 2025 strategic rebrand from Hammer to VistaCX reflects a positioning shift from point contact center testing to an Enterprise CX Intelligence framework that correlates customer journey behavior, AI automation decisions, application performance, and network conditions across the customer experience stack.

Name

Empirix

Legal name

Hammer Technologies Inc.

Website

https://empirix.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Empirix (operating as Hammer Technologies Inc., rebranding to VistaCX) provides enterprise CX testing, assurance, and monitoring software for large enterprises and CCaaS/UCaaS providers, built on Infovista's VistaOne AI-enabled platform.

Ownership category

akta.pro rank

Product category

Enterprise Contact Center CX Assurance Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Application Delivery Analytics & Observability (ADC Telemetry/AIOps) (HDAFAHAL), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Contact center testing
• Enterprise CX assurance
• IVR testing software
• Customer experience monitoring
• CCaaS testing platform

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise CX Testing Software: Enterprise software licensing and testing solutions for contact center CX assurance, including IVR testing, omnichannel testing, and performance monitoring. Revenue derived from software licenses, subscriptions, and professional services for deployment and onboarding.
2. On-Demand Testing Services: On-demand testing services providing flexible QA and performance testing capabilities. Revenue generated through usage-based or subscription consumption models.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Empirix sells an Enterprise CX Intelligence platform and suite of contact center testing, monitoring, and assurance software products (Voice Explorer, CallMaster, On-Demand QA, On-Demand Performance, End-to-End Components, HammerRTC, VoiceWatch, Hammer Edge, and the Hammer Cloud Platform) to large enterprises and service providers. Offerings include free tools (Hammer One, Hammer Number Audit) and are delivered via subscription, usage-based on-demand testing, and an Infovista VistaOne platform integration with VistAI agentic AI capabilities.

Product overview

Hammer (branded as VistaCX under Infovista) offers a platform-plus-modules architecture for Enterprise CX Intelligence. The core VistaOne platform provides AI-enabled network and CX intelligence, correlating customer journey behavior, AI automation decisions, application performance, and network conditions. The product portfolio includes specialized testing modules: Voice Explorer for IVR optimization, CallMaster for automated script design, On-Demand QA and Performance testing, End-to-End Components for 360-degree CX assurance, HammerRTC for virtual agent/cloud simulation (including Amazon Connect and Google Dialogflow), VoiceWatch for contact center monitoring, and Edge for agent experience measurement. Hammer Cloud Platform serves as the cloud infrastructure layer. Free tools include Hammer One (IVR load testing) and Hammer Number Audit (phone validation). The platform supports omnichannel assurance across IVR, contact centers, and CCaaS/UCaaS environments, with capabilities spanning test automation, performance testing, and proactive CX monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• VistaOne: AI-enabled network and enterprise CX intelligence platform powered by VistAI, the agentic AI framework.
• Hammer One
• VoiceWatch
• HammerRTC
• Hammer Number Audit
• Voice Explorer
• CallMaster
• Hammer Edge

Products and services

• VistaOne Platform AI-enabled network and enterprise CX intelligence platform from Infovista that serves as the unified intelligence layer for Enterprise CX Intelligence, continuously correlating customer journey behavior, AI automation decisions, application performance, and network conditions.
• Voice Explorer IVR performance optimization and discovery tool that helps enterprises and contact center operators improve IVR customer journeys and optimize voice interaction performance during planning and development.
• CallMaster Automated CX script design tool that speeds up testing for faster development cycles, enabling contact center teams to design and maintain test scripts more efficiently.
• On-Demand QA On-demand QA testing service that transforms and optimizes the QA testing process for contact centers, enabling pre-deployment regression and quality assurance testing on a consumption basis.
• On-Demand Performance On-demand performance testing solution that mimics real-world customer engagement scenarios for load and stress testing of contact center environments.
• End-to-End Components End-to-end testing software providing a 360-degree view of the CX experience across contact center operations and all customer touchpoints.
• HammerRTC Virtual agent simulation product for cloud platforms, supporting Amazon Connect and other CCaaS/UCaaS providers, enabling contact center cloud migration testing.
• VoiceWatch Complete contact center testing and monitoring solution that reduces contact center downtime through proactive monitoring and alerting in production environments.
• Hammer Edge Remote worker network measurement tool that extends measurement and management to the edge of the environment, measuring CX agent experience for distributed contact center staff.
• Hammer Cloud Platform Cloud-based enterprise CX intelligence platform enabling unified intelligence and continuous assurance across customer journey testing and monitoring.
• Hammer One Free limited-time IVR load testing tool providing a one-hour load test to identify IVR issues, integration challenges, and unknown unknowns impacting customer experience.
• Hammer Number Audit Free automated phone number validation tool enabling CX leaders to accelerate and automate mass phone number validation processes.
• Google Dialogflow Transformer Testing tool enabling DevOps teams to test thousands of natural language AI-driven self-service journeys built on Google AI Contact Center at reduced time and cost versus manual testing.

Quantifiable outcome

• 1 billion+ customer interactions assured per day
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered core.

• Amazon ConnectcoreTechnology or Integration · 18 August 2022
• AvayacoreTechnology or Integration
• AWScoreTechnology or Integration
• CiscocoreTechnology or Integration
• GenesyscoreTechnology or Integration
• Five9coreTechnology or Integration
• NICE CXonecoreTechnology or Integration
• CCaaS/UCaaS ProviderscoreChannel Partner/ Reseller/ Distributor
• Google DialogflowcoreTechnology or Integration

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cyara: Cyara is the most direct competitor in automated CX assurance and contact center testing, offering IVR, voice, and omnichannel testing platforms aimed at enterprise and CCaaS customers — the same core use case as Empirix/Hammer.
• Verint: Verint provides contact center speech analytics, quality monitoring, and CX automation that overlap directly with Empirix's VoiceWatch and QA testing products for enterprise customer service operations.

Broad incumbents

• Genesys: Genesys is a leading CCaaS platform and also one of Empirix's Core technology partners. It is comparable as a broad incumbent offering native CX testing/analytics within a much larger contact-center portfolio.
• NICE (CXone): NICE CXone is both a Core integration partner of Empirix and a broad incumbent with embedded quality management, speech analytics, and interaction analytics overlapping Empirix's CX assurance capabilities.
• Five9: Five9 is both a Core integration partner of Empirix and a CCaaS incumbent. Comparable as a cloud contact center platform increasingly bundling analytics and quality tooling that overlap with Empirix's assurance layer.
• Cisco (Webex Contact Center): Cisco is a Core integration partner of Empirix and a broad incumbent in contact center and collaboration, offering overlapping observability and analytics at enterprise scale.
• Avaya: Avaya is both a Core integration partner and a broad incumbent in legacy/on-premise contact center platforms whose installed base represents Empirix's core testing and migration assurance customer set.
• AWS Contact Center Intelligence: AWS is a Core partner and broad incumbent providing Amazon Connect plus native AI/analytics services that partially overlap with Empirix's HammerRTC and testing layer for cloud contact centers.

Emerging players

• Observe.AI: Observe.AI is an emerging player in contact center AI, speech analytics, and automated QA — overlapping with Empirix's testing/monitoring of AI-driven voice interactions and agent performance.
• CallMiner: CallMiner provides speech analytics and conversation intelligence for contact centers, comparable as a niche emerging player in the broader voice-CX assurance category Empirix serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Empirix
• YouTubeyoutube.com/@Hammer_CX
• LinkedInlinkedin.com/company/empirix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empirix