oddschecker
Oddschecker is a UK-based online betting odds comparison platform launched in 1999 that aggregates real-time odds from 25+ bookmakers, serving millions of sports bettors worldwide via a free affiliate-driven website and a premium Oddschecker+ subscription product.
- Company typePrivate
- Founded1999
- HeadquartersIsleworth, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What oddschecker does
Oddschecker is a UK-based online betting odds comparison platform launched in 1999 and operated under the parent organization FairPlay Sports Media, headquartered in Isleworth. The platform aggregates real-time betting odds from 25+ UK-licensed bookmakers — including Bet365, William Hill, Ladbrokes, Coral, Paddy Power, Betfair Sportsbook, Sky Bet, BetMGM, Unibet, Boylesports, and BetVictor — across sports such as horse racing, football, golf, tennis, cricket, darts, and e-sports, as well as niche verticals including politics and awards markets. The core product is supported by auxiliary tools such as Bet Builder comparison, Market Movers, Bet Calculator, Bet Basket, and a TV sports calendar, alongside a premium subscription tier (Oddschecker+) offering EV Bets, trend analysis, and value bet alerts.
The underlying technology stack is a web-based aggregation platform delivering live odds comparison grids with support for both fractional and decimal odds formats, complemented by editorial content (tips, race previews, insights, educational guides) and a mobile app. The business model is performance-based affiliate/referral marketing: Oddschecker is free for consumers and generates revenue when users click through to partner bookmaker sites and subsequently register, deposit, or place bets. International expansion has produced localized versions for the USA, Spain, Italy, Colombia, and Brazil markets, with the company employing 11-50 staff and describing its user base as millions worldwide.
The company has encountered UK Advertising Standards Authority enforcement activity on Instagram advertisements featuring Harry Kane and Erling Haaland, which were banned for strong appeal to under-18s. The regulatory action reflects tightening UK rules on gambling advertising and foreshadows constraints on user acquisition tactics for the platform's free, ad-supported funnel.
oddschecker firmographics
Firmographics- Name
- oddschecker
- Legal name
- Oddschecker
- Website
- https://oddschecker.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oddschecker is a UK-based online betting odds comparison platform launched in 1999 that aggregates real-time odds from 25+ bookmakers, serving millions of sports bettors worldwide via a free affiliate-driven website and a premium Oddschecker+ subscription product.
- Ownership category
- akta.pro rank
oddschecker industry classification
Industry- Product category
- Sports Betting Odds Comparison
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
Where oddschecker is headquartered
LocationHeadquarters
- HQ city
- Isleworth
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
oddschecker business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Marketing: Oddschecker earns commission when users click through to partner bookmaker sites and subsequently register, deposit, or place bets. This is a performance-based affiliate model where revenue is generated through driving customer acquisition for betting operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access to odds comparison, tips, and betting tools |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
oddschecker product offering
Product offeringCore offering
oddschecker is a UK-based online odds comparison platform that aggregates real-time betting prices from 25+ UK-licensed bookmakers across horse racing, football, golf, tennis, and other sports, allowing users to view all available prices side-by-side and identify the best value before placing bets. The company also sells odds comparison and tipping content free of charge to consumers, monetizing traffic through affiliate referrals to partner bookmakers, and offers a premium subscription tier (Oddschecker+) with Expected Value (EV) bets, trends, and advanced value-betting tools.
Product overview
Oddschecker is a UK-based odds comparison platform launched in 1999, now serving as the core product with 25+ UK betting site partners. The platform aggregates real-time odds across sports including horse racing, football, golf, darts, tennis, cricket, boxing, and e-sports. The product portfolio consists of the core Oddschecker comparison platform, supplemented by the premium Oddschecker+ add-on offering EV Bets and trend analysis, a Free Bets aggregation module for partner bookmaker offers, Tips and Insights content modules, and auxiliary tools including Bet Calculator, Market Movers, Bet Basket, and TV Calendar. The platform enables users to compare odds across multiple bookmakers to maximize betting value.
Differentiator
Problem solved
Functional benefit
Brands
- Oddschecker+: Premium subscription service offering enhanced betting insights, EV bets, and value bet alerts.
Products and services
- oddschecker (Odds Comparison Platform) Free-to-consumer flagship odds comparison platform that aggregates real-time betting odds from 25+ UK betting sites and exchanges, enabling sports bettors to compare prices side-by-side across horse racing, football, golf, tennis, and dozens of other sports before placing bets through partner bookmakers.
- Oddschecker+ Premium subscription add-on offering enhanced betting tools including EV (Expected Value) Bets, trend analysis, and advanced value-bet identification for paying subscribers seeking more sophisticated betting insights.
- Free Bets & Sign Up Offers Aggregated display of welcome bonuses and promotional offers from partnered UK-licensed bookmakers (including Bet365, Ladbrokes, Coral, William Hill, Betfred, Paddy Power, Sky Bet, BetMGM UK, Betfair, Unibet, Boylesports, BetVictor and others), enabling users to compare and access free bet offers.
Companies that use oddschecker
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
oddschecker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
oddschecker partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Bet365coreMajor UK betting operator featured prominently on the platform. Oddschecker displays Bet365 odds alongside other bookmakers and promotes Bet365 welcome offers and free bets to users.
- William HillcoreEstablished UK bookmaker integrated into the odds comparison grid. Promoted through free bet offers and betting tips content.
- LadbrokescoreMajor UK betting brand featured in the odds comparison network with promotional offers displayed on the platform.
- CoralcoreUK bookmaker integrated into the odds aggregation with Bet £10 Get £50 offer promoted on the platform.
- Paddy PowercorePopular UK betting brand featured in odds comparisons with promotional offers available through the platform.
- BetfredcoreUK bookmaker partner with offers featured including Bet £10 Get £50 promotion. Displayed in betting site comparisons.
- Sky BetcoreUK betting operator included in the odds comparison grid and featured in promotional offers.
- BetMGM UKcorePremium UK betting brand featured with promotional offers including Bet £10 Get £40 in Free Bets.
- Betfair SportsbookcoreLeading betting exchange and sportsbook included in odds comparison with promotional offers displayed.
- UnibetminorEuropean betting operator with UK presence featured in the betting site comparisons and free bet listings.
- BoylesportsminorIrish bookmaker with UK operations featured in odds comparison and promotional offers.
- BetVictorminorUK betting operator included in site comparisons and free bet promotions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
oddschecker competitors and assessment
Company assessmentDirect peers
- Catena Media: Listed gambling affiliate operator providing leads and comparisons to online sportsbook and casino operators. Closely comparable business model to Oddschecker with international scope.
- Gambling.com Group: Publicly listed (Nasdaq: GAMB) performance marketing and affiliate company for the online gambling industry. Direct competitor to Oddschecker's affiliate model across multiple geographies including the US and UK.
- OLBG (Online Betting Guide): UK sports betting tips and odds comparison community. Comparable audience (UK sports bettors) and overlapping content/tools such as tips, predictions, and bookmaker reviews.
- Better Collective: Listed (Nasdaq Stockholm) sports betting affiliate and comparison operator. Direct competitor with a similar playbook of odds comparison, tips, and bookmaker referrals, but with deeper US presence.
- OddsMonkey: UK-based matched betting and odds tools platform. Comparable in serving value-seeking UK bettors, with overlapping functionality on odds comparison and bookmaker offers.
- Compare.bet: UK-focused odds and betting site comparison platform. Closely comparable service offering free odds comparison and bookmaker referrals in the UK market.
Broad incumbents
- Racing Post: Established UK horse racing media brand that also surfaces odds and bookmaker offers. Adjacent competitor for UK racing bettor attention and a potential alternative for Oddschecker's racing audience.
- Betfair: Major UK betting exchange and sportsbook integrated into Oddschecker's grid. A partner but also a structural alternative for price-conscious bettors Oddschecker targets.
- Bet365: Largest UK-licensed online sportsbook and a core Oddschecker partner. Acts both as a key commercial counterparty and as a broad incumbent whose in-product odds display competes with Oddschecker's comparison utility.
Emerging players
- Smarkets: Betting exchange with its own odds comparison and lay/price differentiation tools. Comparable in offering price-shopping utility to bettors but on an exchange model rather than pure affiliate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
oddschecker social profiles
Digital presenceoddschecker financial estimates
Financial estimateRevenue estimate
Valuation estimate
oddschecker leadership team
Management profileNumber of profiles
Profiles3 records
oddschecker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
oddschecker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about oddschecker
What does oddschecker do?
oddschecker is a UK-based online odds comparison platform that aggregates real-time betting prices from 25+ UK-licensed bookmakers across horse racing, football, golf, tennis, and other sports, allowing users to view all available prices side-by-side and identify the best value before placing bets. The company also sells odds comparison and tipping content free of charge to consumers, monetizing traffic through affiliate referrals to partner bookmakers, and offers a premium subscription tier (Oddschecker+) with Expected Value (EV) bets, trends, and advanced value-betting tools.
Is oddschecker a public or private company?
oddschecker is a private company. It is classified as corporate owned and is currently operating.
When was oddschecker founded?
oddschecker was founded in 1999. It employs 11 to 50 people.
Where is oddschecker based?
oddschecker is headquartered in Isleworth, United Kingdom, in the Europe region.
How does oddschecker make money?
One revenue line is on record: affiliate/Referral Marketing.
Who are oddschecker's main competitors?
Direct peers on record are Catena Media, Gambling.com Group, OLBG (Online Betting Guide), Better Collective, OddsMonkey and Compare.bet. Broad incumbents are Racing Post, Betfair and Bet365. Smarkets is listed as an emerging player.
Does oddschecker have an API?
No public API is recorded for oddschecker.
What industry is oddschecker in?
oddschecker's product category is Sports Betting Odds Comparison. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 713290.