Racing Post
Racing Post is a UK digital media platform providing horse and greyhound racing racecards, results, expert tips, and news to betting enthusiasts across the UK and Ireland. It monetizes primarily through affiliate commissions from 50+ licensed bookmakers, complemented by Racing Post+ subscriptions and advertising.
- Company typePrivate
- Founded1986
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Racing Post does
Racing Post is a UK-based digital media platform providing horse racing and greyhound racing information, founded in 1986 and headquartered in London. The platform serves horse racing and greyhound betting enthusiasts across the United Kingdom and Ireland, offering real-time racecards, live results, form guides, expert tipping content, news, bloodstock coverage, and historical statistics. Its product surface has expanded well beyond racecards to include a premium Racing Post+ subscription tier, a digital newspaper, a Horse Tracker tool, the Ten To Follow fantasy game, My Bookmakers account aggregation, Raceday Live coverage, dedicated festival hubs for Royal Ascot, Cheltenham, and Grand National, plus complementary verticals in Sport Tips (football, golf), Online Casino, and Tote Pools. Native iOS and Android applications and a multi-platform social presence (Instagram, X, YouTube, TikTok, Facebook, WhatsApp, Spotify) round out the distribution surface. Distribution is primarily direct-to-consumer via racingpost.com and mobile apps, with commercial monetization flowing through three streams: affiliate referral commissions from 50+ UK and Irish licensed bookmakers (the primary revenue driver), recurring Racing Post+ subscription fees, and display advertising and sponsorships. The platform integrates with major bookmakers (Bet365, Coral, Ladbrokes, Paddy Power, Betfair, William Hill, Skybet) to enable users to track balances and view live odds within the Racing Post interface. Racing Post operates as a subsidiary brand within Spotlight Sports Group Limited, a privately held UK media conglomerate that also owns Free Super Tips, Soccerbase, MyRacing, and ICS-Digital. The company employs between 251 and 500 people and has no publicly disclosed revenue, funding, or ownership transaction data.
Racing Post firmographics
Firmographics- Name
- Racing Post
- Legal name
- Spotlight Sports Group Limited
- Website
- https://racingpost.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Racing Post is a UK digital media platform providing horse and greyhound racing racecards, results, expert tips, and news to betting enthusiasts across the UK and Ireland. It monetizes primarily through affiliate commissions from 50+ licensed bookmakers, complemented by Racing Post+ subscriptions and advertising.
- Ownership category
- akta.pro rank
Racing Post industry classification
Industry- Product category
- Horse racing media and betting information
- NAICS
- Spectator Sports (71121)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
- akta.pro secondary industry
- Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD)
Keywords
Where Racing Post is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Racing Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate/Referral Commissions: Racing Post earns commissions by directing users to partnered bookmakers. The site features extensive bookmaker offers, sign-up bonuses, and betting promotions with tracked referral links. This is the primary revenue driver.
- Subscription (Racing Post+): Premium subscription service offering exclusive content, expert tips, and enhanced features for paying members.
- Advertising: Display advertising and sponsorship on the digital platform, including bookmaker brand placements and promotional content.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Racing Post product offering
Product offeringCore offering
Racing Post is a digital media platform that provides horse racing and greyhound racing information including real-time racecards, results, news, expert tips, form guides, and odds comparisons across 50+ bookmakers. It monetises primarily through affiliate referral commissions from partnered bookmakers, with supplementary revenue from a Racing Post+ premium subscription and display advertising.
Product overview
Racing Post is a comprehensive horse racing and betting platform operated by Spotlight Sports Group. The platform operates as a unified digital destination combining racecards, results, news, and betting tips across horse racing, greyhound racing, and sports. The core offering includes the main racing content platform (Racecards, Results, News, Racing Tips, Bloodstock, Statistics) alongside complementary modules (Free Bets aggregator, My Bookmakers account management, Ten To Follow fantasy game, Digital Newspaper, Horse Tracker, Raceday Live, Casino, Pools). The platform also features dedicated sub-brand hubs for major festivals (Royal Ascot, Cheltenham Festival, Grand National) and integrates with multiple UK bookmakers for account management.
Differentiator
Problem solved
Functional benefit
Brands
- Racing Post+: Premium subscription service offering exclusive racing content and tips.
Products and services
- Racecards Real-time horse racing racecards providing live odds, runner information, race schedules, and results for UK, Irish, and international race meetings, intended for horse racing fans and bettors.
- Results Comprehensive race results database showing finishing positions, odds, and race details for completed UK, Irish, and international horse and greyhound racing meetings, intended for racing followers reviewing past performance.
- Horse Racing Tips Expert betting tips and predictions for horse racing events, including premium tipster content and ante-post recommendations, targeted at racing bettors seeking expert analysis.
- News Horse racing news coverage including flat racing, jumps racing, bloodstock, betting industry updates, and international racing news for racing followers.
- Free Bets Aggregator of betting offers and free bet promotions from UKGC-regulated bookmakers, featuring comparison tools and betting calculators, aimed at UK and Irish bettors seeking the best promotions.
- Racing Post+ Subscription Premium subscription service offering exclusive expert tips, enhanced analysis, digital newspaper access, horse tracking, and member-only racing content for paying members.
- Greyhounds Greyhound racing coverage including racecards, results, and betting tips for UK and Irish greyhound meetings, aimed at greyhound racing followers and bettors.
- Online Casino Online casino offering including slot games and casino promotions, distributed alongside the racing platform for Racing Post users seeking casino gaming.
- Tote Pools Tote-style betting pools offering win, place, and quinella betting on horse racing for Racing Post users who prefer pool betting formats.
- My Bookmakers Account management tool allowing users to connect multiple bookmaker accounts (Coral, Ladbrokes, Paddy Power, Betfair, William Hill, Bet365, Skybet) to track balances and compare odds across platforms.
- Racing Post Mobile App Native mobile application for iOS and Android providing racecards, results, tips, and bookmaker offers on-the-go for racing bettors accessing Racing Post from mobile devices.
- Racing Post Shop Online store for Racing Post branded merchandise and publications, operated via shop1.racingpost.com, serving racing fans and readers.
Companies that use Racing Post
Customer profileSegments1 record
Ideal customer profiles1 record
Racing Post technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Racing Post partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core, minor and flagship.
- Paddy PowermajorMajor bookmaker partner featured prominently on Racing Post with affiliate links and new customer offers including £40 in free bets when betting £5.
- William HillmajorFeatured bookmaker partner offering £30 in free bets for new customers depositing and betting £10. Racing Post receives affiliate commissions for referred customers.
- Bet365majorMajor bookmaker partner offering £30 in free bets for new customers. Prominently featured across Racing Post betting offers pages.
- CoralmajorBookmaker partner featured on Racing Post with affiliate offers including £30 in free bets when betting £5.
- LadbrokesmajorFeatured partner bookmaker with new customer offers of £30 in free bets and Best Odds Guaranteed promotions.
- BetfairmajorPartner bookmaker/exchange offering £30 in free bet multis for new customers placing £10 bets.
- SkybetcoreFeatured bookmaker partner offering £30 in free bets when placing any bet for new customers.
- TotecorePool betting partner offering £40 in free bets when betting £10, with Tote Credit rewards.
- BetfredcorePartner bookmaker with new customer offers including £50 in free bets when betting £10.
- BoyleSportscoreFeatured Irish bookmaker partner offering £40 in free bets plus MB 2nd To SP Fav promotion.
- SpreadexminorSpread betting partner offering £60 in free bets when betting £10, featuring sports spread betting products.
- 10betminorPartner bookmaker with 100% welcome bonus up to £50 on first deposit.
- Spotlight Sports GroupflagshipParent company of Racing Post. Racing Post is a flagship brand within the Spotlight Sports Group portfolio, which also includes Free Super Tips, Soccerbase, MyRacing, and ICS-Digital.
- Diffusion DatacoreOdds data provider powering Racing Post's price comparisons across bookmakers.
Recent moves6 records
Expansion highlights5 records
Racing Post competitors and assessment
Company assessmentBroad incumbents
- Catena Media: Listed global affiliate marketing company with significant horse racing and sports betting vertical exposure. Comparable business model (affiliate-driven sports betting media) at much larger scale, providing public-market valuation reference.
- Better Collective: Global sports betting affiliate media group operating multiple sports verticals including racing-adjacent content. Publicly listed comparable with similar affiliate economics, though broader in sports coverage than Racing Post.
- Sky Sports Racing: Major broadcast racing media brand owned by Flutter Entertainment. Competes for racing audience attention and benefits from Flutter's vertically integrated sportsbook, allowing it to subsidize racing content from betting operations — a structural threat to Racing Post.
- Paddy Power News: Bookmaker-owned editorial hub covering horse racing tips, news, and betting content. Vertically integrated into Flutter, it competes for racing punters using sportsbook-subsidized content production.
Direct peers
- Oddschecker: UK odds comparison and affiliate platform with strong horse racing vertical coverage. Competes directly for affiliate-driven betting audience and bookmaker partnerships with Racing Post.
- Sporting Life: UK-focused horse racing and sports betting media platform offering tips, racecards, results, and bookmaker offers. Directly competes with Racing Post for UK racing audience and bookmaker affiliate partnerships.
- Racing TV: Subscription-based horse racing broadcast and streaming service owned by the Racecourse Media Group. While primarily a TV product, it competes for the same UK/Irish racing fan audience and offers editorial content adjacent to Racing Post.
- At The Races: Direct UK/Irish horse racing media competitor providing racecards, results, tips, and bookmaker offers. Operates as a joint venture of Sky Sports Racing and racecourse groups, making it the closest editorial and affiliate competitor to Racing Post.
- Timeform: Long-established UK horse racing data, form analysis, and tipping publisher. Now owned by Flutter, Timeform competes directly with Racing Post's premium tipping/form analysis offering and represents a major historical brand in the same content vertical.
- Free Super Tips: Sister brand under Spotlight Sports Group, providing free betting tips across horse racing and sports. While under common ownership, it directly competes for the same UK tipping audience and represents internal portfolio overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Racing Post social profiles
Digital presenceRacing Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racing Post leadership team
Management profileNumber of profiles
Profiles4 records
Racing Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racing Post M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racing Post
What does Racing Post do?
Racing Post is a digital media platform that provides horse racing and greyhound racing information including real-time racecards, results, news, expert tips, form guides, and odds comparisons across 50+ bookmakers. It monetises primarily through affiliate referral commissions from partnered bookmakers, with supplementary revenue from a Racing Post+ premium subscription and display advertising.
Is Racing Post a public or private company?
Racing Post is a private company. It is classified as corporate owned and is currently operating.
When was Racing Post founded?
Racing Post was founded in 1986. It employs 251 to 500 people.
Where is Racing Post based?
Racing Post is headquartered in London, United Kingdom, in the Europe region.
How does Racing Post make money?
Three revenue lines are on record. Affiliate/Referral Commissions are the primary driver. The others are subscription (Racing Post+) and advertising.
Who are Racing Post's main competitors?
Broad incumbents on record are Catena Media, Better Collective, Sky Sports Racing and Paddy Power News. Direct peers are Oddschecker, Sporting Life, Racing TV, At The Races, Timeform and Free Super Tips.
Does Racing Post have an API?
No public API is recorded for Racing Post.
What industry is Racing Post in?
Racing Post's product category is Horse racing media and betting information. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content, with a secondary code of MPAEADAD, Online Horse Racing Betting (Advance Deposit Wagering/ADW). Its NAICS code is 71121 and its SIC code is 2721.