Carloha
Carloha is a vertically integrated automotive platform operating across the US, China, and Nigeria, selling premium US-sourced pre-owned vehicles and new Chery vehicles through 200+ dealers, while running Shanghai-based remanufacturing (Haishang) and Nigerian fleet/rental services (Loha Mobility).
- Company typePrivate
- Founded2014
- HeadquartersWestbury, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Carloha does
Carloha is an online and offline automobile company operating a vertically integrated multi-subsidiary platform spanning the United States, China, and Nigeria. Founded in New York in 2014 as a pre-owned vehicle e-commerce marketplace (positioned as "Amazon for cars"), the company pivoted internationally starting in 2017 and selected Nigeria in 2019 as its primary market, establishing a US-purchase / Nigeria-repair-and-sale model. Today it operates through four business units: Carloha Nigeria (retail of new Chery vehicles and premium US-sourced pre-owned vehicles including Land Rover, Mercedes-Benz, Lexus, Toyota, Ford, and Tesla), Carloha Haishang (China's first bonded used car repair factory in Shanghai's Lingang New Area, handling remanufacturing and global wholesale to 100+ sub-dealers), Loha Mobility (vehicle rental, leasing, fleet management, and driver outsourcing), and the Chery Nigeria exclusive partnership for assembly, sales, and after-sales service.
The company differentiates through proprietary operational standards — a 149-point vehicle quality inspection protocol (first in Nigeria), a 3-month/5,000 km used car warranty (first of its kind), and the CarlohaCare 6-6-7 service package offering 6 years warranty and 6 years free service for Chery vehicles. Distribution combines 200+ authorized Nigerian dealers with company-owned showrooms in Lagos, Abuja, Port Harcourt, and Kano, supported by digital channels. Revenue mechanics span one-time vehicle sales (new and pre-owned), recurring fleet subscriptions (Loha Mobility), parts and after-sales service, and wholesale distribution through Haishang's international sub-dealer network. A CKD assembly plant under construction in the Lekki Free Trade Zone (2026 completion) signals a transition from importer to local manufacturer.
Carloha firmographics
Firmographics- Name
- Carloha
- Legal name
- Carloha, Inc.
- Website
- https://carloha.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carloha is a vertically integrated automotive platform operating across the US, China, and Nigeria, selling premium US-sourced pre-owned vehicles and new Chery vehicles through 200+ dealers, while running Shanghai-based remanufacturing (Haishang) and Nigerian fleet/rental services (Loha Mobility).
- Ownership category
- akta.pro rank
Where Carloha is headquartered
LocationHeadquarters
- HQ city
- Westbury
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Carloha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales (Chery): Sale of new Chery vehicles (Tiggo series, Arrizo series, EXEED) through authorized dealership network in Nigeria. Revenue from vehicle sales, warranty packages, and service contracts.
- Pre-Owned Vehicle Sales: Sale of premium pre-owned vehicles imported from the United States, including luxury brands (Land Rover, Mercedes-Benz, Lexus) and mainstream brands (Toyota, Ford). Revenue from vehicle sales with included warranty.
- Vehicle Rental and Fleet Management (Loha Mobility): Short-term and long-term vehicle leasing, fleet management services, driver outsourcing, and logistics services for businesses and individuals.
- Used Car Remanufacturing and Export (Haishang): Remanufacturing and global trade of pre-owned vehicles through Shanghai facility. Connected supply chain financing and parts distribution services.
- After-Sales Service and Parts: Maintenance, repairs, and genuine parts supply through authorized service centers and dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | CarlohaCare 6-6-7 Package for Chery Vehicles |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Carloha product offering
Product offeringCore offering
Carloha is an online and offline automobile company that sells new Chery vehicles and premium pre-owned vehicles imported from the United States (Land Rover, Mercedes-Benz, Lexus, Toyota, Ford) primarily through its Nigeria operations. The company also provides vehicle rental, fleet management, and logistics services through its Loha Mobility subsidiary, and operates a bonded used-car remanufacturing and global supply chain facility through Carloha Haishang in the Shanghai Pilot Free Trade Zone.
Product overview
Carloha is an online and offline automobile company operating a multi-brand, multi-segment vehicle business. The core portfolio consists of Carloha Nigeria (new Chery vehicles and premium used cars from Tesla, Land Rover, Mercedes-Benz, Lexus, Toyota, Ford), Carloha Chery (Chery dealership operations), Carloha Haishang (Shanghai-based sustainable supply chain and remanufacturing hub), and Loha Mobility (vehicle rental and fleet management subsidiary). Chery models span the Tiggo SUV lineup (Tiggo 2 Pro through Tiggo 9 including PHEV variants), Arrizo sedans, commercial vehicles like Chery Himla, and new energy vehicles including the iCAUR electric brand. Services include CarlohaCare 6-6-7 (6-year warranty and free service), used car warranty (3-month/5,000 km), vehicle financing partnerships, and an expanding network of 200+ dealers across Nigeria. A CKD assembly plant is under construction in Lekki Free Trade Zone.
Differentiator
Problem solved
Functional benefit
Brands
- CarlohaCare 6-6-7: Service brand offering 6 years warranty and 6 years free service for Chery new vehicles, and 3-month or 5,000 km warranty for pre-owned vehicles.
Products and services
- Carloha Nigeria — New and Pre-Owned Vehicle Sales
- Carloha Chery Authorized Dealership
- Loha Mobility Vehicle Rental and Fleet Management
- Carloha Haishang Used Car Sourcing and Remanufacturing
- CarlohaCare 6-6-7 Service Package
- Used Car Quality Inspection and Warranty
- Vehicle Parts Distribution
Quantifiable outcome
- 149 quality inspection standards established as industry first in Nigeria
- +4 more outcomes
Companies that use Carloha
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Carloha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Carloha partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- Stanbic IBTC to Empower Nigerians with Flexible Vehicle FinancingcorePartnership with Stanbic IBTC continues to empower Nigerians with flexible vehicle financing, enabling more customers to access vehicle ownership through financing plans.
- NAPE Golf TournamentminorCarloha sponsors NAPE Golf Tournament with Tiggo 8 Pro as hole-in-one prize, supporting professional networking and brand visibility in energy sector.
- Oluyole Golf TournamentminorCarloha and Chery announced as official automobile sponsors of the 2025 Oluyole Golf Tournament, providing Tiggo 8 Pro as grand prize for hole-in-one.
- Okpekpe International Road RaceminorCarloha partners with Okpekpe International Road Race to promote sports development and endurance culture in Nigeria.
- Nigeria Football Federation (NFF)minorCarloha Nigeria partnered with the Nigerian Football Federation to drive football development in Nigeria. The partnership includes supporting the Super Falcons' activities and various football programs.
- HuaweicoreCarloha Mobility partnered with Huawei on fleet management projects utilizing Chery vehicles. This technology partnership enables advanced fleet management capabilities for Loha Mobility's rental and fleet services.
- Stanbic IBTCcoreCarloha Nigeria partnered with Stanbic IBTC Bank to provide flexible vehicle financing solutions to Nigerian customers, enabling wider access to vehicle ownership through financing options.
- Chery AutomobileflagshipCarloha Nigeria entered into an exclusive national partnership with Chery Automobile (one of the world's fastest-growing auto brands) in 2023, responsible for assembly, sales, and after-sales service in Nigeria. In 2024, Carloha became the exclusive strategic partner for Chery in Nigeria. Chery has over 11 million vehicles sold globally, exports to 80+ countries, and holds 14,000+ patents.
- Chery Jaguar Land RoverflagshipChery established Chery Jaguar Land Rover Motors through joint investment with Land Rover in 2012 - the first Sino-British joint venture in the high-end automotive sector. This partnership demonstrates Chery's global strategic alliances and technology capabilities.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Carloha competitors and assessment
Company assessmentDirect peers
- Cars24: India-headquartered online used-car marketplace operating a full-stack model of sourcing, inspection, sales, and financing. Most directly comparable to Carloha's hybrid online/offline used-car platform and after-sales warranty approach, although at significantly larger scale and in India rather than Africa.
- Innoson Vehicle Manufacturing (IVM): Nigerian indigenous automaker producing and distributing vehicles domestically. Directly comparable to Carloha's Nigeria new-vehicle and planned local assembly ambitions, and a fellow local-content champion in the Nigerian market.
- Be Forward: Japan-headquartered exporter of used vehicles primarily into African and emerging markets. Highly relevant peer to Carloha Haishang's bonded Shanghai export business and to Carloha's pre-owned import model into Nigeria.
- Auto1 Group: Europe-based online used-car platform combining a B2B remarketing business with a consumer retail brand. Comparable to Carloha in cross-border used-car sourcing, reconditioning, and tech-enabled dealer inventory distribution.
- Kavak: Mexico-born pre-owned car marketplace that expanded across Latin America and the Middle East. Closely comparable to Carloha on emerging-market used-car e-commerce, certified inspection standards, and warranty-backed sales, though with a broader geographic footprint.
- Coscharis Motors: Long-established Nigerian auto distributor representing global brands (Ford, BMW, Jaguar Land Rover) with nationwide dealer and service network. Comparable to Carloha on multi-brand Nigerian distribution, after-sales, and premium positioning, with longer operating history.
- Cars45 (by Autochek): Nigeria-origin used-car inspection and auction platform now part of Autochek. Direct head-to-head competitor for pre-owned vehicle sourcing and retail in Nigeria, with overlapping inspection-led value proposition.
- Autochek: Pan-African automotive fintech and marketplace enabling vehicle sourcing, financing, and after-sales across multiple African markets. Comparable to Carloha on dealer network enablement and vehicle financing, and overlapping on the Nigerian retail customer.
Broad incumbents
- Carvana: US-based online used-car retailer known for fully digital purchase, home delivery, and integrated reconditioning. Comparable to Carloha's original US "Amazon for cars" heritage, but at a much larger, publicly listed scale.
Regional players
- Cheki Africa: Pan-African online auto classifieds and marketplace active in Nigeria, Kenya, Ghana, and other markets. Comparable to Carloha's online lead-generation and dealer connection layer, though Cheki is primarily a listings platform rather than a vertically integrated distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carloha social profiles
Digital presenceCarloha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carloha leadership team
Management profileNumber of profiles
Profiles3 records
Carloha subsidiaries and ownership
Company hierarchySubsidiaries4 records
Carloha funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carloha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carloha
What does Carloha do?
Carloha is an online and offline automobile company that sells new Chery vehicles and premium pre-owned vehicles imported from the United States (Land Rover, Mercedes-Benz, Lexus, Toyota, Ford) primarily through its Nigeria operations. The company also provides vehicle rental, fleet management, and logistics services through its Loha Mobility subsidiary, and operates a bonded used-car remanufacturing and global supply chain facility through Carloha Haishang in the Shanghai Pilot Free Trade Zone.
Is Carloha a public or private company?
Carloha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carloha founded?
Carloha was founded in 2014. It employs 11 to 50 people.
Where is Carloha based?
Carloha is headquartered in Westbury, United States, in the North America region.
How does Carloha make money?
Five revenue lines are on record. New Vehicle Sales (Chery) is the primary driver. The others are pre-Owned Vehicle Sales, vehicle Rental and Fleet Management (Loha Mobility), used Car Remanufacturing and Export (Haishang) and after-Sales Service and Parts.
Who are Carloha's main competitors?
Direct peers on record are Cars24, Innoson Vehicle Manufacturing (IVM), Be Forward, Auto1 Group, Kavak, Coscharis Motors, Cars45 (by Autochek) and Autochek. Carvana is listed as a broad incumbent. Cheki Africa is listed as a regional player.
Does Carloha have an API?
No public API is recorded for Carloha.