What ALTA Good Deeds Foundation does

The ALTA Good Deeds Foundation is a 501(c)(3) charitable organization (EIN 85-2558405) founded in October 2020 by the American Land Title Association (ALTA), the national trade association representing over 6,000 title insurance companies and settlement service providers. Headquartered at 601 Pennsylvania Avenue NW, Washington, D.C., the foundation channels charitable giving from the title industry to community-based nonprofits, operating with a small staff of 1-10 employees and a board composed of senior executives from major title underwriters and industry service providers.

The foundation's core offering is a bi-annual competitive grant program with application deadlines of January 31 and July 31. Applications must be submitted by an individual working in the land title and settlement industry on behalf of a 501(c)(3) nonprofit organization, with preference given to organizations addressing housing affordability and homelessness. Since founding, the foundation has distributed nearly $1.5 million in grants to nonprofits across 46 states and the District of Columbia, awarded in typical cycle sizes of approximately $125,000-$143,000. Supporting products include an online donation platform (one-time and recurring contributions via Stripe) and the AGDF Merch branded merchandise program operated through Squad Locker, with 10% of sales routed to the foundation.

The business model is purely philanthropic: the foundation generates no revenue from goods or services and instead relies on individual donations and a tiered corporate sponsorship program (Founding Underwriter $50,000+ down through Defender $2,500-$4,999) populated by title underwriters, agents, and technology vendors. The go-to-market is non-transactional and centered on awareness-building through the ALTA ONE annual conference, The Good News quarterly newsletter, social media, and PR Newswire-distributed press releases. The foundation has no app, no API, and operates without external investors or venture funding.

Name

ALTA Good Deeds Foundation

Legal name

ALTA Good Deeds Foundation

Website

https://altagooddeeds.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The ALTA Good Deeds Foundation is a 501(c)(3) nonprofit founded in 2020 by the American Land Title Association that awards biannual charitable grants to community nonprofits nominated by title insurance professionals, having distributed nearly $1.5M across 46 states plus DC.

Ownership category

akta.pro rank

Product category

Charitable Foundation / Nonprofit Grant-Making

NAICS

Grantmaking Foundations (813211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Charitable grants program
• Nonprofit foundation
• Community philanthropy
• Corporate giving
• Donation management

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual and Corporate Donations: The foundation receives donations from individuals and corporations in the land title insurance industry. The foundation has corporate sponsors at various giving levels (Protector, Dream Maker, Guardian, Closer, Defender, Coach, Problem Solver). 10% of sales from ALTA Good Deeds Foundation-branded merchandise also goes directly to the foundation.
2. Corporate Sponsorships: Major title insurance companies and related businesses sponsor the foundation at various levels, including Founding Underwriter ($50,000+), Protector ($25,000+), Dream Maker ($15,000-$24,999), Guardian ($10,000-$14,999), Closer ($5,000-$9,999), and Defender ($2,500-$4,999) levels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The ALTA Good Deeds Foundation awards competitive charitable grants twice per year (January 31 and July 31 deadlines) to 501(c)(3) nonprofit organizations that are nominated by individuals working in the land title and settlement industry, with preference given to housing affordability causes. The foundation operates an online donation platform accepting one-time and recurring contributions from individuals and corporations, plus a branded merchandise store (AGDF Merch) with 10% of sales directed to the foundation. Since its 2020 founding, it has distributed nearly $1.5 million in grants across 46 states and the District of Columbia.

Product overview

The ALTA Good Deeds Foundation operates as a 501(c)(3) charitable organization offering a grant program and donation platform as its core products. The primary product is the Charitable Grants Program, which awards competitive grants twice annually to 501(c)(3) nonprofits nominated by land title industry professionals, with preference for organizations focused on housing affordability. The Foundation also operates a Donation Platform enabling individual and corporate contributions with options for recurring donations. An auxiliary product is AGDF Merch, branded merchandise sold through Squad Locker with a portion of proceeds supporting the Foundation's mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Charitable Grants Program Twice-yearly competitive grant program awarding funds to 501(c)(3) nonprofit organizations that are nominated by individuals in the land title insurance and settlement industry, with preference given to organizations addressing housing affordability. Applications are reviewed by the foundation's Board of Directors and decisions are communicated within 6-8 weeks after each application window closes.
• Donation Platform Online donation portal accepting one-time and recurring (monthly) contributions from individuals and corporations in the land title industry, with options to cover payment transaction fees and to make donations in honor of or in memory of specific individuals. Payment processing is handled via Stripe, and recurring donors' credit card information is stored only on Stripe's platform.
• AGDF Merch (ALTA Good Deeds Foundation Gear) Branded merchandise store operated through Squad Locker, selling ALTA Good Deeds Foundation apparel and gear, with 10 percent of sales proceeds donated directly to the foundation.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• American Land Title Association (ALTA)coreStrategic or Co-development Partner · 6 October 2020ALTA is the founding organization behind the ALTA Good Deeds Foundation. The foundation was established in 2020 during the COVID-19 pandemic as ALTA's charitable arm to empower industry members to help their communities. ALTA provides governance, staff support, and branding through this strategic relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Land Title Association: Parent trade association of ALTA Good Deeds Foundation. Operates as the national membership organization for the title insurance industry, providing governance, staffing, and brand support to the foundation's charitable mission.
• First American Foundation: Corporate foundation of First American Title Insurance Company, a major title industry underwriter. Comparable as a corporate-affiliated foundation within the same title insurance ecosystem.
• Habitat for Humanity International: Major nonprofit focused on affordable housing. While not an industry trade foundation, it directly competes for donor dollars and grant applicant attention in the same housing-affordability cause area.
• Enterprise Community Partners: Large national nonprofit focused on affordable housing and community development. Comparable as a major grantmaking and programmatic nonprofit operating in the same housing-affordability cause area.

Direct peers

• MBA Opens Doors Foundation: Charitable arm of the Mortgage Bankers Association providing mortgage and rental assistance to families in need. Operates as an industry-affiliated grantmaking foundation serving the housing ecosystem, with similar structure and donor base.
• National Housing Endowment: Charitable arm of the National Association of Home Builders supporting housing affordability and workforce development. Operates as a real estate industry-aligned 501(c)(3) with similar mission overlap.
• Housing Endowment and Community Trust of Los Angeles: Regional affordable-housing-focused grantmaking foundation. Comparable as a grantmaking organization focused on housing affordability, though geographically narrower in scope.
• REALTORS Relief Foundation: Charitable arm of the National Association of REALTORS providing housing-related disaster relief and hardship assistance. Directly comparable as another real estate industry-aligned 501(c)(3) grantmaking foundation.
• NAR Foundation: Broader charitable and educational efforts of the National Association of REALTORS. Comparable as a real estate trade-association-aligned philanthropic structure supporting housing-related causes.

Others

• Fidelity National Charitable Gift Fund: Major donor-advised fund sponsor affiliated with Fidelity National Financial, a top title industry underwriter. Comparable as a philanthropic vehicle used by title industry professionals for charitable giving.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ALTAonline
• Facebookfacebook.com/ALTAGoodDeedsFoundation
• Pinterestpinterest.com/altagooddeeds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments59 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTA Good Deeds Foundation