What Colibri Group does

Colibri Group is a private digital media operator that runs an SEO-driven content platform at colibri-group.org producing editorial reviews, guides, and comparisons targeting Indian consumers interested in online sports betting (with a heavy emphasis on cricket and the IPL) and online casino gaming (slots, Teen Patti, poker). The underlying technology is a content management system hosting articles that are monetized through affiliate referral links to partner betting platforms — primarily 10CRIC (the core commercial anchor), with Betway India and Bet365 as additional partners — and the company earns commissions or referral fees when referred users sign up or wager. Distribution is concentrated in a single geography (India) via owned-website organic search, with culturally-tailored content covering Diwali promotions, INR/UPI payment methods, and Hindi-language support.

The company's go-to-market is a top-of-funnel content play — informational articles attract search traffic, and embedded affiliate links convert that traffic into sign-ups and wagers on third-party platforms. In January 2025 Colibri Group extended this model by acquiring Boston Institute of Finance, a financial planning and wealth management education provider, marking an early entry into a second vertical aimed at financial professionals. The firm is headquartered in Bat'umi, Georgia (a non-Indian jurisdiction), employs 11-50 people, and discloses no revenue, funding, or ownership details.

Name

Colibri Group

Website

https://colibri-group.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Colibri Group is a private digital media operator running an SEO-driven content site (colibri-group.org) that publishes Indian-market betting and casino reviews, monetized via affiliate referrals to 10CRIC, Betway, and Bet365, with a recent expansion into financial education via the Boston Institute of Finance acquisition.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

NAICS

Gambling Industries (7132), Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (51314)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Affiliate marketing services
• Online gambling content
• Sports betting reviews
• Casino game guides
• Indian gaming market

Headquarters

HQ city

Bat'umi

HQ country

Georgia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: Colibri Group generates revenue by promoting and referring users to online betting platforms including 10CRIC, Betway, and Bet365. The company earns commissions or referral fees when users sign up or wager on these partner platforms. Content on the site includes detailed platform reviews, bonus comparisons, and betting guides designed to drive user acquisition for betting partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Colibri Group operates an editorial content publishing platform (colibri-group.org) that produces reviews, guides, and comparisons of online betting platforms (10CRIC, Betway, Bet365) and casino games targeted at Indian consumers. The company generates revenue through affiliate commissions earned when users sign up or wager on these partner platforms via embedded referral links. Following its January 2025 acquisition of Boston Institute of Finance, the company also offers financial planning and wealth management education for financial professionals.

Product overview

Colibri Group operates primarily as a content publishing and media company that produces editorial content about online betting platforms, casino games, and gaming trends targeted at the Indian market. The company's main digital presence (colibri-group.org) publishes reviews, guides, and comparative content covering partner betting platforms such as 10CRIC, Betway India, and Bet365, as well as educational content about slot machines, card games (Teen Patti, Poker), and seasonal promotions like Diwali casino offers. Additionally, Colibri Group acquired Boston Institute of Finance in January 2025 to expand into financial planning and wealth management education for financial professionals. The portfolio consists of content products focused on the Indian online gaming/entertainment market and an acquired educational brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Colibri Group Content Platform (colibri-group.org) Content publishing platform (colibri-group.org) that produces editorial content including betting platform reviews, casino game guides, sports betting tips, and gaming industry analysis targeted at Indian users. The site monetizes via embedded affiliate links to partner betting platforms.
• Boston Institute of Finance (Financial Planning and Wealth Management Education) Provider of financial planning and wealth management education, acquired by Colibri Group on January 2, 2025 to enhance services for financial professionals.

Quantifiable outcome

• Colibri Group drives user acquisition for multiple betting platforms through affiliate content

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Boston Institute of FinancecoreStrategic or Co-development Partner · 2 January 2025Colibri Group acquired Boston Institute of Finance on January 2, 2025. Boston Institute of Finance is a provider of financial planning and wealth management education. This acquisition aims to enhance Colibri Group's ability to serve financial professionals through its existing brands and programs, marking an expansion beyond the online gambling content business into financial education services.
• 10CRICcoreGTM or Marketing Partner10CRIC is a specialized online sports betting platform focused on the Indian market with cricket as its core offering. Colibri Group features 10CRIC prominently in its content, providing detailed reviews, IPL betting guides, and promotional information. 10CRIC supports INR transactions, UPI, Paytm, NetBanking, and offers Hindi language support. The platform operates under a Curaçao gaming license and provides responsible gambling tools.
• Betway IndiaminorGTM or Marketing PartnerBetway is an international betting platform featured in Colibri Group's betting app comparisons for Indian users. It offers sports betting and live streaming of events covering cricket, football, and tennis, with multiple payment methods including UPI, debit/credit cards, and e-wallets.
• Bet365minorGTM or Marketing PartnerBet365 is a global online betting leader featured in Colibri Group's content. The platform offers live streaming for sports events including cricket, football, tennis, and basketball, with HD-quality streams, 24/7 customer support, and multiple payment methods available to Indian users.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Gambling.com Group: Public gambling affiliate network operating sportsbook and casino review/comparison sites across multiple geographies. Directly comparable to Colibri as a content-driven affiliate monetizing sports betting and casino traffic via operator partnerships.
• Better Collective: Listed sports betting affiliate operator with a portfolio of comparison and tips sites (e.g., bettingexpert, oddschecker). Mirrors Colibri's sportsbook/casino affiliate model at much larger scale across multiple regions.
• Catena Media: iGaming and sports betting affiliate operator with SEO-led content sites generating leads for operators. Highly comparable business model, though focused on European and US markets.
• Oddschecker: Odds comparison and affiliate site owned by Better Collective, driving UK and global sportsbook sign-ups. Directly comparable as a comparison/affiliate site for sports betting.
• Raketech: Affiliate marketing company specializing in iGaming and sports betting lead generation across multiple markets. Closely comparable affiliate-first GTM, though operating in different geographies.
• XLMedia: Digital media publisher monetizing sports, gambling, and personal finance traffic through affiliate partnerships. Comparable SEO-driven affiliate content model, including a personal finance pivot similar to Colibri's BIIF move.
• Bookies.com: Sportsbook affiliate and review site that drives operator sign-ups via editorial content and comparison tools. Directly comparable affiliate-first GTM targeting sports bettors.
• BettingExpert: Community-driven sports betting tips and predictions site that monetizes via sportsbook affiliate referrals. Directly comparable affiliate-driven content site, currently part of Better Collective.

Broad incumbents

• Covers.com: Established sports media and sports betting content site with broad coverage of odds, picks, and news. Comparable content/affiliate monetization but operates as a broader sports media brand rather than a niche comparison site.

Regional players

• Sportskeeda: Large Indian sports media publisher covering cricket and other sports, with adjacent betting/fantasy content. Comparable Indian-market sports audience and content monetization approach, though broader than pure betting affiliate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/ColibriGroup
• LinkedInlinkedin.com/company/colibri-group-consulting

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colibri Group