RakeTech
RakeTech Group Holding Plc is a Malta-headquartered iGaming affiliate marketing company operating ~20 owned publisher brands and its AffiliationCloud platform, delivering player acquisition services via CPA arrangements with 400+ iGaming operators across the Nordics and UK.
- Company typePublic
- Founded2010
- HeadquartersValletta, Malta
- Headcount101–250
- GTM typeB2B
- OfferingServices
What RakeTech does
RakeTech Group Holding Plc is a Malta-headquartered, Nasdaq First North Premier Growth Market-listed (ticker RAKE) iGaming affiliate marketing company founded in 2010. The company operates a portfolio of approximately 20 owned flagship publisher brands — including Casinofeber, TVmatchen, TVsportguide, Betting.se, BetXpert, Casinoguide, odds.dk, and Turtlebet — alongside international affiliates acquired in Japan (Casumba Media), Canada/New Zealand/Germany (Lead Republik), and Finland (TVmatsit.com). Raketech monetises these assets primarily through Cost Per Acquisition (CPA) and revenue-share arrangements with iGaming operators, delivering player acquisition services, SEO-optimised content, comparison sites, and lead generation across the Nordics, UK, and other markets. The company's stated customer base spans 400+ business-partner operators, served by a remote-first team of 124 employees.
Underlying Raketech's commercial operation is its AffiliationCloud platform, which integrates owned publishers, external organic publishers (via the SubAffiliation network), and operators into a single commercial ecosystem designed to improve data utilisation, coordination, and traffic monetisation. The technology stack emphasises advanced technical SEO — including Core Web Vitals optimisation, website speed tuning, "first pool then loop" database query patterns, code minification, CSS deferral, cumulative layout shift prevention, and Google Trends-driven real-time keyword research for markets such as US sports betting. Raketech complements organic SEO with PPC capability (acquired via Shogun Media) and operates a dual-hub model (Malta headquarters and a Lisbon Rakehub opened in January 2023).
The business model is asset-heavy in media and lightweight in capital: revenue is generated when referred users convert on operator sites, with payment tied to CPA or revenue share. The Paid Publisher Network within SubAffiliation has been deliberately phased out, with emphasis shifted to the higher-quality Organic Publisher Network. Raketech grew historically through acquisitions funded by a 2019 EUR 70 million capital raise ahead of its acquisition push, and supports its M&A strategy through public-market access (since the 2018 IPO), share buybacks, and an insider-heavy ownership base (top 10 holders ~58% of shares). Reported Q1 2026 revenue from continued operations was EUR 5.3 million, with adjusted EBITDA of EUR 1.2 million — a year-over-year decline reflecting the Paid Publisher phase-out but with stabilising core owned-publisher economics.
RakeTech firmographics
Firmographics- Name
- RakeTech
- Legal name
- Raketech Group Holding Plc
- Website
- https://raketech.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RakeTech Group Holding Plc is a Malta-headquartered iGaming affiliate marketing company operating ~20 owned publisher brands and its AffiliationCloud platform, delivering player acquisition services via CPA arrangements with 400+ iGaming operators across the Nordics and UK.
- Ownership category
- akta.pro rank
RakeTech industry classification
Industry- Product category
- iGaming Affiliate Marketing
- NAICS
- Gambling Industries (7132), Media Buying Agencies (541830)
- akta.pro primary industry
- Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH)
- akta.pro secondary industries
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG), Paid Media/Media Buying Networks for Betting Leads (MPAEAMAF)
Keywords
Where RakeTech is headquartered
LocationHeadquarters
- HQ city
- Valletta
- HQ country
- Malta
- HQ region
- Europe
Offices2 records
Markets served
RakeTech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliation Marketing: Revenue from owned publisher assets (websites, comparison services, online guides, communities, social media products) that generate traffic and leads for iGaming operators. Raketech owns and operates brands including Casinofeber, TVMatchen, Betting.se, and others, with revenues driven by Cost Per Acquisition (CPA) arrangements with operators.
- SubAffiliation: Revenue from SubAffiliation business including the Paid Publisher Network (being phased out) and External Organic Publisher Network. Revenue is generated by bundling traffic from Raketech owned assets with organic publisher traffic.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RakeTech product offering
Product offeringCore offering
Raketech operates an iGaming affiliate marketing business consisting of owned publisher assets (websites, comparison services, online guides, communities, and social media products) that generate traffic and player leads for online casino and sports betting operators, primarily through Cost Per Acquisition (CPA) arrangements. The company also operates the AffiliationCloud platform that integrates owned publishers, external organic publishers, and operators into a unified commercial ecosystem, alongside a SubAffiliation business bundling Raketech-owned traffic with partner publisher traffic.
Product overview
Raketech is an iGaming affiliate and content marketing company operating a platform-plus-products model. The core platform is AffiliationCloud, which connects owned publishers, external organic publishers, and operators into a unified commercial ecosystem. The product portfolio includes owned affiliation marketing assets (casino and sports betting comparison sites, TV sports guides, and media products) serving primarily Nordic markets, alongside SubAffiliation services that manage external publisher networks. The company operates approximately 20 flagship brands including Casinofeber, TVmatchen, TVsportguide, Betting.se, and Casinoguide. Raketech grows both organically and through acquisitions, having expanded into Japan, Canada, New Zealand, and Germany via strategic acquisitions.
Differentiator
Problem solved
Functional benefit
Brands
- AffiliationCloud: SaaS platform integrating Raketech owned publishers, external organic publishers, and operators into a connected commercial ecosystem
- TVMatchen
- Casinofeber
- BetXpert
- Betting.se
- turtlebet
- TVsportguide
- Casumba
Products and services
- AffiliationCloud
Quantifiable outcome
- Q1 2026 Affiliation Marketing (owned publishers) delivered approximately 1.5% growth compared to Q4 2025
- +1 more outcomes
Companies that use RakeTech
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
RakeTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RakeTech partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- LoveYourNutsminorPartnership with LoveYourNuts.org, an organization dedicated to raising awareness about testicular cancer, particularly in the 15-40 age group. The founder Torben Koehler spoke at Raketech during Movember fundraiser.
- Richmond FoundationminorPartnership with Richmond Foundation (Malta) to provide free counselling and support services to all Raketech employees as part of mental health support initiatives.
- Mission of LoveminorPartnership with Mission of Love, a Maltese charity providing education, family support, and medical care to underprivileged children in the Philippines. Raketech donated €10,000 for school renovation and continues partnership for education initiatives with the Ati tribe on Boracay Island.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
RakeTech competitors and assessment
Company assessmentDirect peers
- Better Collective: Nasdaq Copenhagen-listed iGaming affiliate operator with a comparable mix of sports betting and casino comparison sites across global markets. Directly competes with Raketech for operator partnerships and SEO-driven traffic in the same core verticals.
- Catena Media: Malta-based iGaming affiliate operator also listed on Nasdaq Stockholm with a focus on sports betting and casino lead generation. Closely comparable to Raketech in geography (Malta/Nordic), product mix, and CPA economics, and a direct competitor for both operators and publisher inventory.
- Gambling.com Group: US-listed (Nasdaq) iGaming affiliate operator specializing in sports betting and casino comparison/lead generation, with strong US market exposure. Comparable to Raketech's affiliation marketing model and geographic expansion ambitions (e.g., howtobet.com).
- XLMedia (Trafficpoint): Digital media and affiliate marketing company with significant exposure to personal finance, gambling, and comparison verticals. Competes with Raketech for SEO-driven traffic and operator partnerships in regulated markets.
- Blexr: Malta-based iGaming affiliate operator focused on casino and sports betting lead generation across multiple European markets. Closely comparable to Raketech in operating geography, customer base (operators), and CPA-driven revenue model.
- Game Lounge: iGaming affiliate operator owned by Betsson Group, focused on casino and sportsbook lead generation, with strong Nordic roots. Direct competitor to Raketech in the Nordic affiliate market and overlapping operator relationships.
- Oddschecker: UK-based sports betting odds comparison platform with global operator partnerships. Comparable to Raketech's TVMatchen/Betting.se comparison-and-guide style assets in sports betting.
Broad incumbents
- Gaming Innovation Group (GiG): Larger iGaming platform, media, and affiliate operator offering end-to-end services to operators, including affiliate marketing via GiG Media. Overlaps with Raketech's affiliation marketing business but operates a much broader iGaming platform portfolio.
Emerging players
- Commission Kings: Smaller iGaming affiliate network focused primarily on poker affiliate programs. Compares to Raketech's original poker-affiliate heritage and remaining poker assets like Pokernet.
- Web Partners: iGaming affiliate program management company focused on operator-side affiliate programs. Comparable as a counterpart/partner in the affiliate ecosystem in which Raketech operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RakeTech social profiles
Digital presenceRakeTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
RakeTech leadership team
Management profileNumber of profiles
Profiles8 records
RakeTech subsidiaries and ownership
Company hierarchySubsidiaries4 records
RakeTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RakeTech M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RakeTech
What does RakeTech do?
Raketech operates an iGaming affiliate marketing business consisting of owned publisher assets (websites, comparison services, online guides, communities, and social media products) that generate traffic and player leads for online casino and sports betting operators, primarily through Cost Per Acquisition (CPA) arrangements. The company also operates the AffiliationCloud platform that integrates owned publishers, external organic publishers, and operators into a unified commercial ecosystem, alongside a SubAffiliation business bundling Raketech-owned traffic with partner publisher traffic.
Is RakeTech a public or private company?
RakeTech is a public company. It is classified as public and is currently operating.
When was RakeTech founded?
RakeTech was founded in 2010. It employs 101 to 250 people.
Where is RakeTech based?
RakeTech is headquartered in Valletta, Malta, in the Europe region.
How does RakeTech make money?
Two revenue lines are on record. Affiliation Marketing is the primary driver. The others are subAffiliation.
Who are RakeTech's main competitors?
Direct peers on record are Better Collective, Catena Media, Gambling.com Group, XLMedia (Trafficpoint), Blexr, Game Lounge and Oddschecker. Gaming Innovation Group (GiG) is listed as a broad incumbent. Emerging players are Commission Kings and Web Partners.
Does RakeTech have an API?
No public API is recorded for RakeTech.
What industry is RakeTech in?
RakeTech's product category is iGaming Affiliate Marketing. Its primary akta.pro industry code is MPAEACAH, Affiliate, Media Buying & Performance Marketing for Sports Betting, with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 7132.