What Highgate Senior Living does

Highgate Senior Living is a privately held, family-run senior living operator founded in 1994 by Howard N. Addison, operating 10 boutique-style communities across four western U.S. states: Washington (Bellingham, Wenatchee, Yakima, Vancouver), Montana (Billings, Bozeman, Great Falls), Arizona (Prescott, Flagstaff), and California (Temecula). The company provides a continuum of senior living services spanning Independent Living (The Villas and The Lofts), Assisted Living (The Manor), Memory Care (The Cottage), Couples Care, and Respite Stays. Reported headcount is in the 501-1000 range, and the Issaquah, WA-based organization markets a resident-focused, holistic care philosophy emphasizing mind, body, and spirit alongside signature programs such as Growing Groceries, the Life Enhancement Program, and Paris-trained chef culinary services.

The underlying technology stack centers on per-community resident portals, electronic care documentation, 24/7 emergency response systems, and a strategic integration with SafelyYou for AI-powered fall detection in memory care. Clinically, the company is differentiated through organization-wide adoption of Teepa Snow's Positive Approach to Care (PAC) methodology and certified dementia practitioners; partnerships with the Veterans Administration and long-term care insurers extend payer reach. Core differentiation rests on talent (certified dementia practitioners, Paris-trained culinary leadership under Director Khalid Iraqui), program design (aromatherapy, holistic care, resident-led gardening), and brand reputation built over 30+ years of continuous family ownership.

The revenue model is residential subscription: recurring monthly rental payments ranging from approximately $3,800 to $5,060 base per community, with additional recurring care and medication management fees layered on top. Go-to-market is direct-to-family via community tours, centralized phone/contact-center routing (888-365-0693), and broad content marketing (Aging Wisely blog, video library, downloadable guides, checklists, nine community-specific Facebook pages, YouTube, Instagram), supplemented by referral channels through VA, long-term care insurance providers, healthcare partners, and word-of-mouth. No franchise, reseller, or public-market listing is in evidence; ownership remains with the Addison family and no institutional investor or external funding rounds are disclosed.

Name

Highgate Senior Living

Legal name

Highgate Senior Living

Website

https://highgateseniorliving.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living facilities
• Memory care services
• Independent living communities
• Respite care stays

Headquarters

HQ city

Issaquah

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Monthly Rental - Base Living: Base monthly rental payment covering apartment living, linen and laundry service, housekeeping, meals, access to social and activity programs, limited transportation, amenities, and basic utilities. Additional care and medication assistance services are priced separately based on resident need and preference.
2. Care and Medication Assistance: Personalized care services including assistance with bathing, medication management, and daily routines offered as add-on services based on individual assessment and preference.
3. Veterans Administration Partnerships: Partnership with VA to help access available assisted living benefits for eligible veterans and their families.
4. Long-Term Care Insurance Coordination: Partnership with long-term care insurance companies to facilitate coverage for residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Highgate Senior Living operates ten boutique-style senior living communities across four Western U.S. states, providing assisted living, memory care, independent living, couples care, and respite stays. Each community delivers 24-hour care, medication management, chef-prepared meals, housekeeping, activities, transportation, and personalized care plans grounded in a holistic, purpose-driven philosophy. Add-on services such as medication assistance and bathing support are layered onto a base monthly rental.

Product overview

Highgate Senior Living operates a network of ten boutique-style senior living communities across four Western states (Washington, Montana, Arizona, and California). The company offers four core living option products: Assisted Living (The Manor), Memory Care (The Cottage), Independent Living (The Villas and The Lofts), and Couples Care. These are complemented by Respite Stays for short-term needs. Supporting programs include the Life Enhancement Program for activities and engagement, the Holistic Care Approach with signature aromatherapy and wellness practices, the Growing Groceries garden initiative, and a culinary program featuring made-from-scratch meals prepared by trained chefs. The portfolio is unified by a shared philosophy emphasizing purposeful living, whole-person care, and resident-centered support across all care levels.

Differentiator

Problem solved

Functional benefit

Brands

• The Manor: Assisted Living neighborhood offering daily support and help with everyday tasks so residents can focus on what matters most.
• The Cottage
• The Villas
• The Lofts

Products and services

• Assisted Living (The Manor) Daily support and assistance with everyday tasks for seniors in The Manor neighborhood, including refreshment kitchenettes, spacious bathrooms with walk-in showers, and 24-hour emergency call systems. Designed for seniors who need help with daily activities but want to maintain independence.
• Memory Care (The Cottage) Safe, secure, and compassionate support in The Cottage neighborhood for individuals living with memory loss, Alzheimer's, or dementia. Guided by Teepa Snow's Positive Approach to Care, focusing on what remains rather than what's been lost, with SafelyYou AI-powered fall detection and 24/7 remote clinical support.
• Independent Living (The Villas) Freedom from home maintenance in The Villas, with spacious ground-level homes including attached garages, fireplaces, and garden spaces, plus 24-hour support nearby if needed. Designed for active seniors seeking community connection without home upkeep.
• The Lofts (Luxury Independent Living) Luxury Independent Living on the private third floor of the Bozeman community, offering concierge-style services, personalized assistance with daily tasks, a vibrant social atmosphere, and flexible meal plans.
• Couples Care Flexible care options that allow senior couples to continue living together even when their care needs differ. Couples can share a suite or live steps apart while enjoying daily connection and quality time together.
• Respite Stays Short-term temporary stays with fully furnished suites, three made-from-scratch meals daily, housekeeping, laundry, medication assistance, and personalized care at one all-inclusive daily rate. Designed for recovery, caregiver relief, or trial experiences.
• Holistic Care Approach Whole-person care program addressing mind, body, and spirit through signature aromatherapy, spa baths, foot massages, herbal teas, and daily wellness practices, with collaboration with families and physicians for personalized care plans.
• Life Enhancement Program Activity and engagement program supporting physical, mental, and spiritual well-being through morning walks, art workshops, brain games, book clubs, music, outings, and quiet reflection opportunities.
• Growing Groceries Program Resident-led gardening program where residents and team members plan, plant, tend, and harvest fresh fruits, vegetables, and herbs. Harvested ingredients are used in meals, featured in cooking demonstrations, and donated to local food banks.
• Culinary Program Made-from-scratch dining with Paris-trained chefs. Includes all-day restaurant-style dining from 7:00 a.m. to 7:00 p.m., three daily meals, signature London-style afternoon tea, sugar-free dessert options, and resident-guided menu planning.

Quantifiable outcome

• 30 years in senior living industry
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SafelyYoucoreTechnology or IntegrationSafelyYou provides AI-powered video technology and 24/7 remote clinical support to detect and assess falls in real time. Highgate uses this technology to understand fall patterns and create safer environments and personalized care plans for residents, combining compassionate care with world-class technology for fall prevention.
• Teepa Snow / Positive Approach to CarecoreImplementation/ SI/ Consulting PartnerTeepa Snow is a dementia expert whose internationally recognized Positive Approach to Care (PAC) and Positive Physical Approach training programs are used across Highgate. The organization has Certified Dementia Practitioners and certified PAC trainers. Highgate also uses the GEM color model to understand residents' changing abilities throughout dementia stages.
• Veterans AdministrationminorOthersHighgate works with the Veterans Administration to help eligible veterans and their families access available assisted living benefits to help cover senior living costs.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Merrill Gardens: Family-founded senior living operator offering independent living, assisted living, and memory care across the Western US. Highly comparable to Highgate on founder/family heritage, Western geographic footprint, and mixed product continuum.
• Enlivant: Assisted living and memory care operator with ~200+ communities across the US. Comparable assisted living and memory care focus, though Enlivant skews more toward value/mid-market while Highgate positions as boutique premium.
• MBK Senior Living: Family-owned senior living operator offering independent living, assisted living, and memory care primarily in Western US states. Comparable family-run ownership structure, premium product positioning, and geographic overlap with Highgate's footprint.
• Pacifica Senior Living: Operates assisted living and memory care communities across multiple Western and Southern states with a boutique-style approach. Comparable service mix and mid-sized regional operator profile to Highgate.
• Aegis Living: West Coast-focused assisted living and memory care operator with ~30 communities, founded in the Pacific Northwest. Highly comparable to Highgate on geographic overlap (WA), boutique scale, premium positioning, and emphasis on holistic/dementia-specialized care.
• Atria Senior Living: Operates ~200+ senior living communities across the US offering assisted living and memory care with a premium, hospitality-forward positioning. Closest direct peer to Highgate's boutique, holistic-care approach and multi-state footprint, including overlap in Western markets.
• Belmont Village Senior Living: Premium assisted living and memory care operator with ~30 communities concentrated in major US metros. Closely comparable to Highgate on boutique premium positioning, dementia-care emphasis, and upscale amenity offerings.
• Sunrise Senior Living: Premium assisted living and memory care operator with ~270 communities in the US and abroad. Comparable boutique-style model with strong clinical and dementia-care programs, directly competing for similar resident profiles and family decision-makers.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the US with a mix of owned and managed properties. Comparable IL/AL/MC product continuum, though at larger scale and broader geographic reach than Highgate.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with ~650 communities offering independent living, assisted living, and memory care. Directly comparable operating model and product mix to Highgate, but at vastly greater scale and geographic reach, making it the benchmark broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJ3UwJ-Y_4gB5FQOxFM84-Q
• Facebookfacebook.com/HighgatePrescottLakes
• Instagraminstagram.com/highgateseniors
• Xx.com/highgatesenior

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highgate Senior Living