Jet2holidays
Jet2holidays is the UK's largest tour operator, selling ATOL and ABTA-protected package holidays (flights, hotel, transfers, baggage) from 14 UK airports to 65+ destinations across Europe, North Africa and Turkey, distributed direct-to-consumer, via a UK call centre, and through 2,500+ independent travel agents.
- Company typePrivate
- Founded2002
- HeadquartersLeeds, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Jet2holidays does
Jet2holidays Limited is a UK-based package holiday tour operator and a wholly-owned subsidiary of Jet2 plc, the London-listed airline and travel group. Itself self-described as the UK's largest tour operator, Jet2holidays sells ATOL and ABTA-protected packages that bundle return flights, accommodation, 22kg baggage (25kg on luxury tiers) and hotel transfers into a single booking. The company operates daily flights from 14 UK departure airports to more than 65 destinations across Mediterranean Europe, North Africa, Turkey and Eastern Europe, with city break coverage across 40+ European cities. It distributes through three primary channels: an owned digital channel (website and mobile app), a UK-based call centre staffed by travel experts, and a network of more than 2,500 independent travel agent partners across the UK.
The product portfolio is structured as a set of branded sub-products that segment demand by use case and price point, including Jet2CityBreaks (city packages), Jet2Villas (villa + car hire packages), Indulgent Escapes (five-star luxury with private transfers), VIBE (lifestyle/party hotels), Luxe Collection, Jet2Weddings (destination weddings via a partnership with Perfect Weddings Abroad), Eurocamp (camping and holiday parks), and persona-specific packages for families, couples, solo travellers, single parents, groups and LGBTQ+ travellers. The free myJet2 loyalty programme, ancillary add-ons (travel insurance, car hire, airport fast track, lounges, parking, eSIMs, in-flight meals and champagne) and supporting integrations (WhatsApp, Facebook login, Feefo reviews, OneTrust consent management, Google Analytics, Meta pixel) extend the booking journey from search through post-travel.
Revenue is generated transactionally on each completed package booking, with deposits from £60 per person, dynamic quote-based pricing, optional zero-fee Pay Monthly instalments, and ancillary attach revenue across Holiday Essentials. Pricing varies by destination, hotel star rating, board basis, season and passenger mix, with no single publicly listed price. Customer concentration is highly dispersed across millions of individual leisure travellers annually, and no enterprise or B2B anchor accounts are disclosed.
Jet2holidays firmographics
Firmographics- Name
- Jet2holidays
- Legal name
- Jet2holidays Limited
- Website
- https://jet2holidays.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Jet2holidays is the UK's largest tour operator, selling ATOL and ABTA-protected package holidays (flights, hotel, transfers, baggage) from 14 UK airports to 65+ destinations across Europe, North Africa and Turkey, distributed direct-to-consumer, via a UK call centre, and through 2,500+ independent travel agents.
- Ownership category
- akta.pro rank
Jet2holidays industry classification
Industry- Product category
- Package Tour Services
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Air Travel Booking Platforms (Flights) (BPAMAIAB)
Keywords
Where Jet2holidays is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Jet2holidays business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Package Holidays: Jet2holidays sells ATOL-protected package holidays that bundle return flights, accommodation, transfers and baggage into one booking. Revenue is generated per transaction on each completed holiday booking.
- Holiday Ancillary Add-ons: The company generates ancillary revenue from add-ons including car hire (via Jet2carhire), travel insurance (via Jet2insurance), airport fast track, airport hotels, airport lounges, airport parking, pre-order champagne, and in-flight meals.
- Jet2Weddings: Wedding planning services are offered through a partnership with Perfect Weddings Abroad. The company earns commission on three wedding tiers (Classic from £1,650, Deluxe from £2,299, Ultimate from £4,250), with additional revenue from guest holiday bookings at £50pp discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Package Holiday — flights, accommodation, transfers and 22kg baggage included |
| Transaction based/ take rate | Pay-as-you-go | All Inclusive Package Holiday — flights, accommodation, transfers, 22kg baggage, three daily meals, drinks and snacks |
| Transaction based/ take rate | Pay-as-you-go | Indulgent Escapes luxury tier — five-star hotel, return flights, 25kg baggage and private hotel transfers |
| Other | Multi-year contract | Jet2Weddings Classic — wedding ceremony planning and coordination |
| Other | Multi-year contract | Jet2Weddings Deluxe — Classic inclusions plus photography, hair and makeup |
| Other | Multi-year contract | Jet2Weddings Ultimate — Classic and Deluxe inclusions plus private reception venue, three-course meal, drinks and DJ |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Jet2holidays product offering
Product offeringCore offering
Jet2holidays sells ATOL and ABTA-protected package holidays across more than 65 sun and city destinations, bundling return flights, accommodation, 22kg baggage, and hotel transfers into a single booking. The company operates from 14 UK airports and supports direct booking through its website, mobile app, and UK call centre, complemented by a network of 2,500+ independent travel agents.
Product overview
Jet2holidays is the UK's largest tour operator offering ATOL and ABTA-protected package holidays that bundle return flights, accommodation, baggage, and transfers. The core product portfolio comprises branded sub-brands: Jet2CityBreaks for city packages to 40+ European destinations, Jet2Villas for villa holidays with car hire, Indulgent Escapes for five-star luxury with premium perks, and VIBE for lifestyle/nightlife-focused holidays. Complementary offerings include All Inclusive, Adults Only, Family, Single Parent, Solo, Group, and Long Stay holiday packages. Jet2Weddings handles destination wedding planning with three tiered packages, while Eurocamp provides camping holidays. The ecosystem is extended through the free myJet2 loyalty programme, Holiday Essentials ancillary services (insurance, car hire, airport services), and Jet2.com ski flights.
Differentiator
Problem solved
Functional benefit
Brands
- Jet2CityBreaks: City break packages including return flights, accommodation, and 22kg baggage in ATOL-protected packages to European cities.
- Jet2Villas
- Indulgent Escapes
- VIBE
- Luxe Collection
- Jet2Weddings
- Eurocamp
Products and services
- Jet2CityBreaks City break package holidays combining return flights, accommodation, and 22kg baggage in ATOL-protected packages to over 40 European cities.
- Jet2Villas Villa holiday packages including private villa accommodation, return flights, 22kg baggage, and car hire all bundled into one package.
- Indulgent Escapes Ultra-luxury five-star holiday packages featuring swanky five-star hotels, return flights, 25kg baggage, private hotel transfers, priority lane passes, in-flight drinks, and a £10pp onboard voucher.
- VIBE Holidays Lifestyle-focused hotel packages for party-goers and social travellers, including return flights, transfers, hotel, and 22kg baggage for party pads to chilled spots.
- Jet2Weddings Destination wedding planning service in partnership with Perfect Weddings Abroad, offering Classic (£1,650+), Deluxe (£2,299+), and Ultimate (£4,250+) wedding packages across Cyprus, Greece, Turkey, Malta, Portugal, and Italy.
- Eurocamp Camping and holiday park holidays featuring family-friendly parks with activities, sandcastle building, village exploration, and pool relaxation options across European locations.
- Luxe Collection Curated collection of glitzy four and five-star hotels featuring lagoon-style pools, cocktail bars, and premium facilities for adults and families.
- All Inclusive Holidays Package holidays with return flights, accommodation, 22kg baggage, hotel transfers, three daily meals, drinks and snacks all included, including All Inclusive Plus variants with branded drinks and 24-hour service.
- myJet2 Loyalty Programme Free customer loyalty programme offering VIP service, prizes, discounts, exclusive offers, myJet2Perks, holiday shortlists, booking management, and tailored inspiration.
- Jet2holidays Package Holidays Core ATOL and ABTA-protected package holidays bundling return flights, accommodation, 22kg baggage, and hotel transfers across more than 65 sun and city destinations, with flexible durations and multiple board options.
Quantifiable outcome
- Millions of holidaymakers served annually
- +3 more outcomes
Companies that use Jet2holidays
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles6 records
Jet2holidays technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Jet2holidays partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Perfect Weddings AbroadcoreJet2holidays has partnered with Perfect Weddings Abroad, an industry-leading wedding specialist operating since 2005, to deliver Jet2Weddings. Perfect Weddings Abroad provides wedding planning, ceremony coordination and wedding packages (Classic, Deluxe, Ultimate) at over 80 hotels across Cyprus, Greece, Turkey, Malta, Portugal and Italy. Jet2holidays provides the package holiday component. The partnership is co-branded and represents a significant strategic initiative for Jet2holidays.
- UK Independent Travel AgentscoreJet2holidays distributes through a network of more than 2,500 independent travel agent partners across the UK. These partners provide face-to-face sales and advice to customers and sell Jet2holidays packages. The company actively supports local high streets through this partner network.
Scale indicators6 records
Recent moves1 record
Expansion highlights3 records
Jet2holidays competitors and assessment
Company assessmentDirect peers
- British Airways Holidays: British Airways Holidays bundles BA flights with hotels and car hire into ATOL-protected packages out of UK airports, targeting an overlapping premium-leaning leisure customer base with city and long-haul-plus short-haul packages.
- lastminute.com: lastminute.com is a UK-rooted OTA offering dynamic package and flight+hotel bookings to Mediterranean and city destinations, overlapping with Jet2holidays on late-booking and last-minute holiday demand.
- easyJet Holidays: easyJet Holidays packages easyJet flights with hotels, transfers, and baggage into ATOL-protected packages from UK airports into the same Mediterranean destinations as Jet2holidays, competing on price transparency and all-inclusive bundles.
- Love Holidays: Love Holidays is a UK-based online tour operator selling ATOL-protected package holidays to overlapping sun and city destinations, competing most directly on digital booking experience, hotel range, and price-led family and couple packages.
- TUI UK: TUI UK is the largest direct competitor to Jet2holidays, selling ATOL-protected package holidays that bundle flights, accommodation, and transfers from UK airports to overlapping Mediterranean destinations. It competes head-to-head on family, all-inclusive, and luxury tiers with a similar vertically integrated airline-plus-tour-operator model.
- On the Beach: On the Beach is a UK-focused OTA selling beach-holiday packages with flights, hotels, and transfers into Mediterranean sun destinations directly comparable to Jet2holidays' core package mix.
- Virgin Atlantic Holidays: Virgin Atlantic Holidays packages Virgin Atlantic flights with accommodation and ancillaries into protected holidays, sharing the airline-owned tour-operator model and competing for UK customers seeking premium service and beach/city packages.
Broad incumbents
- Booking.com: Booking.com is the dominant global accommodation-led OTA that competes with Jet2holidays for any booking where a customer unbundles flights and hotels, operating at vastly larger scale but without the airline-anchored package model.
- Expedia: Expedia is a global broad incumbent OTA selling flight+hotel packages, hotels, and ancillaries into the same European destinations, competing with Jet2holidays particularly on price-comparison shopping behaviour.
Emerging players
- Thomas Cook (online brand revival / Mystic Tom Ltd): Following the 2019 collapse of Thomas Cook, the Thomas Cook online brand has been re-licenced to operate as a UK-focused online tour operator selling package holidays to overlapping Mediterranean destinations — a re-emerging direct competitor to Jet2holidays' family and couple customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Jet2holidays social profiles
Digital presenceJet2holidays compliance and trust
Trust signalCompliance4 records
Jet2holidays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jet2holidays leadership team
Management profileNumber of profiles
Jet2holidays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jet2holidays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jet2holidays
What does Jet2holidays do?
Jet2holidays sells ATOL and ABTA-protected package holidays across more than 65 sun and city destinations, bundling return flights, accommodation, 22kg baggage, and hotel transfers into a single booking. The company operates from 14 UK airports and supports direct booking through its website, mobile app, and UK call centre, complemented by a network of 2,500+ independent travel agents.
Is Jet2holidays a public or private company?
Jet2holidays is a private company. It is classified as corporate owned and is currently operating.
When was Jet2holidays founded?
Jet2holidays was founded in 2002. It employs 1,001 to 5,000 people.
Where is Jet2holidays based?
Jet2holidays is headquartered in Leeds, United Kingdom, in the Europe region.
How does Jet2holidays make money?
Three revenue lines are on record. Package Holidays are the primary driver. The others are holiday Ancillary Add-ons and jet2Weddings.
Who are Jet2holidays's main competitors?
Direct peers on record are British Airways Holidays, lastminute.com, easyJet Holidays, Love Holidays, TUI UK, On the Beach and Virgin Atlantic Holidays. Broad incumbents are Booking.com and Expedia. Thomas Cook (online brand revival / Mystic Tom Ltd) is listed as an emerging player.
Does Jet2holidays have an API?
No public API is recorded for Jet2holidays.
What industry is Jet2holidays in?
Jet2holidays's product category is Package Tour Services. Its primary akta.pro industry code is BPAMAIAB, Air Travel Booking Platforms (Flights). Its NAICS code is 561520.