Clarebout Potatoes

Name

Clarebout Potatoes

Legal name

CLAREBOUT POTATOES NV

Website

https://clarebout.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Frozen Potato Products

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen potato products
• Private label manufacturing
• Frozen french fries
• Food processing
• Potato product supplier

Headquarters

HQ city

Nieuwkerke

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Frozen Potato Products: Clarebout develops, produces, packages and stores frozen potato products entirely customized to customer specifications. Products are sold under private labels to retail chains, foodservice operators, quick service restaurants, and food industry customers. The company operates on a B2B model with contracts typically negotiated annually.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clarebout develops, produces, packages and stores frozen potato products (french fries, wedges, hash browns, tater tots, roast potatoes, potato flakes and other variants) entirely customized to customer specifications and sold exclusively under private labels to supermarket chains, fast-food chains, foodservice operators, and food manufacturers. The company runs ultramodern production lines in Belgium (Nieuwkerke and Waasten) and France (Dunkirk), delivering more than 200 product types to customers in over 120 countries.

Product overview

Clarebout Potatoes is a frozen potato product manufacturer specializing exclusively in private label production. The company operates as a single-architecture producer offering four distinct product lines: Foodservice (catering and hospitality), Retail (supermarket private labels), Food Industry (ingredients for food manufacturing), and Restaurant Chain (quick-service restaurant products). The core offerings include over 200 product variants spanning French Fries in various cuts (Extra Thin, Straight, Medium, Thick, Steakhouse), specialty products (Wedges, Hash Browns, Tater Tots, Potato Waffles, Curly Fries, Sweet Potato Fries), potato cubes/diced products, roast potatoes, and potato flakes (Vlokken). A sub-brand called Marquise is available for customers requiring a named brand. The company also provides a cultivator portal for its supplier network. All products are manufactured in ultramodern production facilities in Belgium (Nieuwkerke and Waasten/Warneton) and France (Dunkirk), with distribution to over 120 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Marquise: A brand that customers who need a 'name' for their products may use; Clarebout has no growth ambitions for this brand as all focus is on private label.

Products and services

• Premium Extra Thin Cut Fries 7/7 Ultra-thin cut frozen french fries designed for quick-service restaurants requiring crispy, delicate fries.
• Premium Straight Cut Fries 9/9 - 3/8 Standard straight-cut frozen french fries for restaurant chains, available in 9/9 width and 3/8 specification.
• Premium Straight Cut Fries 10/10 - 3/8 Standard straight-cut frozen french fries for restaurant chains, available in 10/10 specification.
• Premium Medium Cut Fries 11/11 - 7/16 Medium-cut frozen french fries for foodservice and restaurant applications.
• Premium Thick Cut Fries 14/14 - 9/16 Thick-cut frozen french fries for restaurant chains seeking premium steakhouse-style fries.
• Premium Steakhouse Fries 10/20 Extra-thick steakhouse-style frozen french fries for premium restaurant applications.
• Dipper Fries Thick-cut frozen french fries designed for dipping, suitable for casual dining and bar applications.
• Criss Cross Fries Cross-hatch pattern frozen french fries for specialty restaurant applications.
• Curly Fries Spiral-cut frozen french fries for restaurant chains seeking differentiated presentation.
• Super Crunch Spicy Wedges Double Battered Double-battered spicy potato wedges for restaurant chains seeking bold flavor profiles.
• Sweet Potato Fries Sweet potato-based frozen fries for restaurants seeking alternative vegetable sides.
• Hash Browns Round Round-shaped frozen hash brown patties for foodservice applications.
• Hash Browns Oval Oval-shaped frozen hash brown patties for foodservice applications.
• Hash Browns Patties Frozen hash brown patties for foodservice and retail applications.
• Tater Tots Small cylindrical frozen potato products for restaurant chain applications.
• Potato Waffle Waffle-shaped frozen potato products for foodservice applications.
• Little Hearts Heart-shaped frozen potato products for specialty foodservice applications.
• Straight Cut Fries 3/8 - 9/9 - 10/10 Standard straight-cut frozen french fries for food industry applications, available in multiple specifications.
• Aardappelblokjes 12x12x12 Diced potato products in 12x12x12 mm cubes for food industry applications.
• Aardappelblokjes 20x20x25 Diced potato products in 20x20x25 mm cubes for food industry applications.
• Aardappelblokjes 25x32x25 Diced potato products in 25x32x25 mm cubes for food industry applications.
• Wedges Potato wedges, optionally with skin, for food industry applications.
• Roast Potatoes Pre-prepared frozen roast potatoes for food industry and foodservice applications.
• Vlokken (Potato Flakes) Dehydrated potato flakes for food industry applications as ingredients or processed products.

Quantifiable outcome

• Production capacity of ~700,000 tons per year
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Greenyard: Belgian-headquartered global supplier of frozen, fresh, and prepared fruit and vegetable products. Greenyard overlaps with Clarebout in the frozen vegetable / private label space and competes for similar European retail and foodservice customers.
• J.R. Simplot Company: US-based agribusiness and food company, now Clarebout's parent following the November 2025 acquisition. Simplot operates a large North American food business including frozen potatoes and overlapping customer relationships, making it both a corporate parent and a category peer.
• Nomad Foods: European-listed frozen food company owning brands such as Birds Eye, Findus, and Iglo. While focused on branded frozen meals and vegetables rather than pure potato products, Nomad competes with Clarebout indirectly for retailer shelf space and frozen foodservice contracts.

Direct peers

• McCain Foods: The world's largest producer of frozen french fries and potato products, headquartered in Canada. McCain is the #1 player globally in the exact same product category as Clarebout, with overlapping B2B private label and foodservice customers worldwide.
• Agristo: Belgian frozen potato products manufacturer based in Harelbeke, producing french fries, croquettes, and specialty potato products for retail and foodservice. Agristo is a fellow Belgian frozen potato peer competing in the same European private label market.
• Farm Frites: Dutch family-owned frozen potato products manufacturer supplying fries and potato specialties to QSR, foodservice, and retail customers globally. Farm Frites is a directly comparable European private label frozen potato competitor.
• Lamb Weston: US-headquartered global leader in frozen potato products (including french fries) supplying QSR and retail customers. Lamb Weston is one of the top three players globally in Clarebout's core category and a direct competitor in private label and foodservice channels.
• Aviko: European frozen potato specialist owned by Royal Cosun, headquartered in the Netherlands. Aviko is one of Clarebout's most direct European competitors in frozen fries, flakes, and granules for both foodservice and retail private label customers.
• Cavendish Farms: Canadian frozen potato products producer (subsidiary of Irving Group) serving retail, foodservice, and QSR customers across North America and internationally. Cavendish is one of the global top players referenced as a direct competitor to Clarebout.

Emerging players

• Ardo: Belgian family-owned producer of frozen vegetables, herbs, and potato products supplying retail, foodservice, and industrial customers. Ardo is a European peer in frozen vegetables with overlap in the frozen potato segment, serving comparable private label and B2B channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Clarebout-Potatoes
• LinkedInlinkedin.com/company/clarebout-potatoes-nv
• Instagraminstagram.com/clareboutpotatoes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarebout Potatoes