Clarebout Potatoes
- Company typePrivate
- Founded1988
- HeadquartersNieuwkerke, Belgium
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Clarebout Potatoes firmographics
Firmographics- Name
- Clarebout Potatoes
- Legal name
- CLAREBOUT POTATOES NV
- Website
- https://clarebout.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Clarebout Potatoes industry classification
Industry- Product category
- Frozen Potato Products
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Snacks & Appetizers (CRADADAD)
Keywords
Where Clarebout Potatoes is headquartered
LocationHeadquarters
- HQ city
- Nieuwkerke
- HQ country
- Belgium
- HQ region
- Europe
Offices6 records
Markets served
Clarebout Potatoes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Private Label Frozen Potato Products: Clarebout develops, produces, packages and stores frozen potato products entirely customized to customer specifications. Products are sold under private labels to retail chains, foodservice operators, quick service restaurants, and food industry customers. The company operates on a B2B model with contracts typically negotiated annually.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Clarebout Potatoes product offering
Product offeringCore offering
Clarebout develops, produces, packages and stores frozen potato products (french fries, wedges, hash browns, tater tots, roast potatoes, potato flakes and other variants) entirely customized to customer specifications and sold exclusively under private labels to supermarket chains, fast-food chains, foodservice operators, and food manufacturers. The company runs ultramodern production lines in Belgium (Nieuwkerke and Waasten) and France (Dunkirk), delivering more than 200 product types to customers in over 120 countries.
Product overview
Clarebout Potatoes is a frozen potato product manufacturer specializing exclusively in private label production. The company operates as a single-architecture producer offering four distinct product lines: Foodservice (catering and hospitality), Retail (supermarket private labels), Food Industry (ingredients for food manufacturing), and Restaurant Chain (quick-service restaurant products). The core offerings include over 200 product variants spanning French Fries in various cuts (Extra Thin, Straight, Medium, Thick, Steakhouse), specialty products (Wedges, Hash Browns, Tater Tots, Potato Waffles, Curly Fries, Sweet Potato Fries), potato cubes/diced products, roast potatoes, and potato flakes (Vlokken). A sub-brand called Marquise is available for customers requiring a named brand. The company also provides a cultivator portal for its supplier network. All products are manufactured in ultramodern production facilities in Belgium (Nieuwkerke and Waasten/Warneton) and France (Dunkirk), with distribution to over 120 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Marquise: A brand that customers who need a 'name' for their products may use; Clarebout has no growth ambitions for this brand as all focus is on private label.
Products and services
- Premium Extra Thin Cut Fries 7/7 Ultra-thin cut frozen french fries designed for quick-service restaurants requiring crispy, delicate fries.
- Premium Straight Cut Fries 9/9 - 3/8 Standard straight-cut frozen french fries for restaurant chains, available in 9/9 width and 3/8 specification.
- Premium Straight Cut Fries 10/10 - 3/8 Standard straight-cut frozen french fries for restaurant chains, available in 10/10 specification.
- Premium Medium Cut Fries 11/11 - 7/16 Medium-cut frozen french fries for foodservice and restaurant applications.
- Premium Thick Cut Fries 14/14 - 9/16 Thick-cut frozen french fries for restaurant chains seeking premium steakhouse-style fries.
- Premium Steakhouse Fries 10/20 Extra-thick steakhouse-style frozen french fries for premium restaurant applications.
- Dipper Fries Thick-cut frozen french fries designed for dipping, suitable for casual dining and bar applications.
- Criss Cross Fries Cross-hatch pattern frozen french fries for specialty restaurant applications.
- Curly Fries Spiral-cut frozen french fries for restaurant chains seeking differentiated presentation.
- Super Crunch Spicy Wedges Double Battered Double-battered spicy potato wedges for restaurant chains seeking bold flavor profiles.
- Sweet Potato Fries Sweet potato-based frozen fries for restaurants seeking alternative vegetable sides.
- Hash Browns Round Round-shaped frozen hash brown patties for foodservice applications.
- Hash Browns Oval Oval-shaped frozen hash brown patties for foodservice applications.
- Hash Browns Patties Frozen hash brown patties for foodservice and retail applications.
- Tater Tots Small cylindrical frozen potato products for restaurant chain applications.
- Potato Waffle Waffle-shaped frozen potato products for foodservice applications.
- Little Hearts Heart-shaped frozen potato products for specialty foodservice applications.
- Straight Cut Fries 3/8 - 9/9 - 10/10 Standard straight-cut frozen french fries for food industry applications, available in multiple specifications.
- Aardappelblokjes 12x12x12 Diced potato products in 12x12x12 mm cubes for food industry applications.
- Aardappelblokjes 20x20x25 Diced potato products in 20x20x25 mm cubes for food industry applications.
- Aardappelblokjes 25x32x25 Diced potato products in 25x32x25 mm cubes for food industry applications.
- Wedges Potato wedges, optionally with skin, for food industry applications.
- Roast Potatoes Pre-prepared frozen roast potatoes for food industry and foodservice applications.
- Vlokken (Potato Flakes) Dehydrated potato flakes for food industry applications as ingredients or processed products.
Quantifiable outcome
- Production capacity of ~700,000 tons per year
- +2 more outcomes
Companies that use Clarebout Potatoes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Clarebout Potatoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Clarebout Potatoes partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Clarebout Potatoes competitors and assessment
Company assessmentBroad incumbents
- Greenyard: Belgian-headquartered global supplier of frozen, fresh, and prepared fruit and vegetable products. Greenyard overlaps with Clarebout in the frozen vegetable / private label space and competes for similar European retail and foodservice customers.
- J.R. Simplot Company: US-based agribusiness and food company, now Clarebout's parent following the November 2025 acquisition. Simplot operates a large North American food business including frozen potatoes and overlapping customer relationships, making it both a corporate parent and a category peer.
- Nomad Foods: European-listed frozen food company owning brands such as Birds Eye, Findus, and Iglo. While focused on branded frozen meals and vegetables rather than pure potato products, Nomad competes with Clarebout indirectly for retailer shelf space and frozen foodservice contracts.
Direct peers
- McCain Foods: The world's largest producer of frozen french fries and potato products, headquartered in Canada. McCain is the #1 player globally in the exact same product category as Clarebout, with overlapping B2B private label and foodservice customers worldwide.
- Agristo: Belgian frozen potato products manufacturer based in Harelbeke, producing french fries, croquettes, and specialty potato products for retail and foodservice. Agristo is a fellow Belgian frozen potato peer competing in the same European private label market.
- Farm Frites: Dutch family-owned frozen potato products manufacturer supplying fries and potato specialties to QSR, foodservice, and retail customers globally. Farm Frites is a directly comparable European private label frozen potato competitor.
- Lamb Weston: US-headquartered global leader in frozen potato products (including french fries) supplying QSR and retail customers. Lamb Weston is one of the top three players globally in Clarebout's core category and a direct competitor in private label and foodservice channels.
- Aviko: European frozen potato specialist owned by Royal Cosun, headquartered in the Netherlands. Aviko is one of Clarebout's most direct European competitors in frozen fries, flakes, and granules for both foodservice and retail private label customers.
- Cavendish Farms: Canadian frozen potato products producer (subsidiary of Irving Group) serving retail, foodservice, and QSR customers across North America and internationally. Cavendish is one of the global top players referenced as a direct competitor to Clarebout.
Emerging players
- Ardo: Belgian family-owned producer of frozen vegetables, herbs, and potato products supplying retail, foodservice, and industrial customers. Ardo is a European peer in frozen vegetables with overlap in the frozen potato segment, serving comparable private label and B2B channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clarebout Potatoes social profiles
Digital presenceClarebout Potatoes compliance and trust
Trust signalCompliance2 records
Clarebout Potatoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarebout Potatoes leadership team
Management profileNumber of profiles
Profiles1 record
Clarebout Potatoes subsidiaries and ownership
Company hierarchySubsidiaries11 records
Clarebout Potatoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarebout Potatoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarebout Potatoes
What does Clarebout Potatoes do?
Clarebout develops, produces, packages and stores frozen potato products (french fries, wedges, hash browns, tater tots, roast potatoes, potato flakes and other variants) entirely customized to customer specifications and sold exclusively under private labels to supermarket chains, fast-food chains, foodservice operators, and food manufacturers. The company runs ultramodern production lines in Belgium (Nieuwkerke and Waasten) and France (Dunkirk), delivering more than 200 product types to customers in over 120 countries.
Is Clarebout Potatoes a public or private company?
Clarebout Potatoes is a private company. It is classified as corporate owned and is currently operating.
When was Clarebout Potatoes founded?
Clarebout Potatoes was founded in 1988. It employs 501 to 1,000 people.
Where is Clarebout Potatoes based?
Clarebout Potatoes is headquartered in Nieuwkerke, Belgium, in the Europe region.
How does Clarebout Potatoes make money?
One revenue line is on record: private Label Frozen Potato Products.
Who are Clarebout Potatoes's main competitors?
Broad incumbents on record are Greenyard, J.R. Simplot Company and Nomad Foods. Direct peers are McCain Foods, Agristo, Farm Frites, Lamb Weston, Aviko and Cavendish Farms. Ardo is listed as an emerging player.
Does Clarebout Potatoes have an API?
No public API is recorded for Clarebout Potatoes.
What industry is Clarebout Potatoes in?
Clarebout Potatoes's product category is Frozen Potato Products. Its primary akta.pro industry code is CRADADAD, Frozen Snacks & Appetizers. Its SIC code is 2030.