Bella

What Bella does

Bella Health + Wellness is a 501(c)(3) nonprofit, multi-specialty medical group headquartered in Englewood, Colorado, founded in December 2014 by Dede Chism and Abby Sinnett. The clinic delivers OB-GYN, family medicine, pediatrics, fertility education, and wellness services under a Catholic, life-affirming care model with specialization in NaPRO Technologies (restorative reproductive medicine developed by the Saint Paul VI Institute) for infertility, endometriosis, PCOS, and fibroids. Distinctive offerings include bioidentical hormone replacement therapy, Marquette and Creighton fertility education, medical weight loss (semaglutide/tirzepatide), minimally invasive and DaVinci robotic surgery, and Abortion Pill Reversal — the latter protected by a 2025 Colorado court victory.

The organization operates four locations (Englewood and Parker, CO; a Denver East satellite inside Marisol Health; and a newly opened Bismarck, ND clinic developed with University of Mary's St. Gianna School of Health Sciences) supported by nearly 70 medical and administrative professionals and serves over 10,000 patients annually. Technology infrastructure rests on athenahealth for EMR and patient portal, HIPAA-compliant telemedicine, Provider Match online scheduling, and a stack of donation/event platforms (GivingFuel, WebConnex, Bolder.bid, RedPodium).

Bella's business model blends fee-for-service insurance and Medicaid reimbursement, a direct primary care membership called Dignity Direct ($125/adult/month, $95/child/month), self-pay services, an Amazon-affiliated supply channel, an in-house supplement store, and donations that cover roughly 18% of the annual budget to subsidize care for religious communities, first responders, and trafficking survivors. Go-to-market is mission-driven and community-embedded: church ambassador programs, speaking engagements, medical mission trips, and referral networks generate patient acquisition across the faith-based segment.

Name

Bella

Legal name

Bella Health + Wellness

Website

https://bellawellness.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bella Health + Wellness is a 501(c)(3) nonprofit, multi-specialty clinic in Colorado and North Dakota offering OB-GYN, family medicine, pediatrics, fertility education, and wellness under a Catholic, life-affirming model with NaPRO specialization.

Ownership category

akta.pro rank

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Reimbursements: Bella accepts most insurance plans including Medicaid. Services billed through insurance for OB-GYN, family medicine, pediatrics, and specialty services.
2. Direct Primary Care Membership (Dignity Direct): Monthly membership program offering comprehensive primary care for individuals and families without insurance middleman. Provides predictable costs and enhanced access.
3. Donations and Fundraising: As a 501(c)(3) non-profit, Bella raises approximately 18% of annual budget through donations, sponsorships, and fundraising events. Individual donations, church partnerships, and events like the Bella Ball.
4. Self-Pay Services: Transparent self-pay rates for various services. Pellet hormone therapy ($375-675 per treatment), medical weight loss medications, and fertility education classes available at discounted self-pay rates.
5. Sliding Scale and Charity Care: Serves religious communities at no cost, first responders at discounted rates, and abortion vulnerable/survivors of trafficking at no cost. Relies on donations to subsidize care for those unable to pay.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bella Health + Wellness is a faith-based, multi-specialty medical clinic that delivers life-affirming OB-GYN (with NaPRO Technologies specialization), family medicine, pediatrics, fertility education, bioidentical hormone therapy, medical weight loss, abortion pill reversal, and minimally invasive surgery. Services are delivered through physical clinics in Colorado and North Dakota, supplemented by telemedicine and a direct-primary-care membership called Dignity Direct. The clinic accepts most insurance including Medicaid and is supported by donations as a 501(c)(3) nonprofit.

Product overview

Bella Health + Wellness is a multi-specialty medical group offering a full continuum of care at every stage of life. The core offerings include OB-GYN services with NaPRO Technologies specialization, Family Medicine, Pediatrics, and Wellness services. The clinic operates a membership-based direct primary care program called Dignity Direct, and provides specialty services including Fertility Education (Marquette Method, Creighton Model), Bioidentical Hormone Therapy, Medical Weight Loss, and Minimally Invasive Surgery using DaVinci robotics. Services are delivered through physical clinic locations in Englewood, CO and Bismarck, ND, as well as telemedicine. The organization is a 501(c)(3) nonprofit that raises 18% of its annual budget through donations to serve over 10,000 patients, accepting most insurance including Medicaid.

Differentiator

Problem solved

Functional benefit

Brands

• Dignity Direct: A membership-based primary care program offering direct access to compassionate, relationship-based care with monthly membership fees ($125/adult, $95/child).
• Bella Bismarck

Products and services

• OB-GYN Services Comprehensive obstetrics and gynecology care including prenatal care, delivery, postpartum support, gynecologic treatments, and NaPRO Technologies for fertility and reproductive health. For women seeking dignified, faith-aligned OB-GYN care.
• Family Medicine Primary care for adults including preventive care, chronic disease management, sick visits, and wellness programs for men, women, and children. Delivered across Bella's Colorado and North Dakota clinics.
• Pediatrics Pediatric healthcare for children ages 0-17 including well-child exams, immunizations, sick visits, behavioral assessments, and specialist referrals. For families seeking faith-aligned pediatric primary care.
• Fertility Education Natural family planning education using the Marquette Method (urine hormone monitoring), Creighton Model (cervical mucus biomarkers), and NaPRO Technologies for infertility evaluation and treatment. For women and couples seeking restorative reproductive medicine.
• Dignity Direct Membership Membership-based direct primary care program bypassing insurance. Includes primary care across the lifespan, fertility awareness education, basic labs and procedures, and 24-hour access to the care team. Priced at $125/adult/month and $95/child/month with a three-month minimum commitment and a $75 registration fee per person.
• Bioidentical Hormone Replacement Therapy Personalized hormone replacement using bioidentical estradiol and testosterone delivered via pellets, oral, or topical methods. Female pellets priced at $375 per treatment, male pellets at $675 per treatment. Not covered by insurance. For men and women with hormonal imbalances.
• Medical Weight Loss Prescription-based medical weight loss program with body composition analysis, semaglutide injections ($800-$1,000/month co-pay or $190-$395/vial compounded), and compounded tirzepatide ($395-$695/vial). Medications shipped directly to home. For adults seeking physician-supervised weight management.
• Abortion Pill Reversal Clinical treatment protocol using progesterone to attempt to reverse the effects of mifepristone when initiated within 72 hours. Includes financial assistance for uninsured or out-of-network patients. For women who have taken the abortion pill and wish to attempt reversal.
• Minimally Invasive Surgery Advanced surgical techniques including laparoscopy, DaVinci robotic surgery, and NaPRO Technologies for endometriosis, fibroids, PCOS, and infertility. Includes pelvioplasty and fertility-restoring procedures delivered at Swedish Medical Center and Littleton Adventist Hospital.
• Telemedicine Visits HIPAA-compliant telehealth visits delivered via SMS video link for lab reviews, anxiety and depression consultations, fertility consultations, and follow-up appointments. Billable to insurance or cash pay. Available to Colorado patients.
• Obstetrics and Prenatal Care Comprehensive pregnancy care including confirmation, scheduled prenatal visits, ultrasound imaging, genetic screening, gestational diabetes testing, and postpartum care. Deliveries performed at Swedish Medical Center and Littleton Adventist Hospital. For expectant mothers.
• Gynecology Women's reproductive health services treating endometriosis, fibroids, PCOS, PMS, irregular or painful periods, thyroid issues, urinary incontinence, and sexual wellness concerns. Includes preventive care, cycle charting, and IUD removal.

Quantifiable outcome

• Served over 10,000 patients annually
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Marisol Health ServicescoreStrategic or Co-development PartnerPartnership to bring first full continuum of care to Colorado. Bella's medical services complement Catholic Charities social service offerings through Marisol Health. Both groups remain separately funded and governed but work together to provide comprehensive healthcare at every stage of life.
• Archdiocese of DenvercoreStrategic or Co-development PartnerBella received guidance and blessings from Archbishop Samuel Aquila. The organization is a 501(c)(3) non-profit with Catholic identity and operates under ethical and religious directives for Catholic health care.
• University of Mary - St. Gianna School of Health SciencescoreStrategic or Co-development PartnerPartnership with Bishop Kagan and the University of Mary in Bismarck, ND. Bella Bismarck will partner with the university's St. Gianna School of Health Sciences to train nursing students as the next generation of life-affirming medical providers.
• Swedish Medical CentermajorImplementation/ SI/ Consulting PartnerPrimary delivery hospital for Bella obstetrics patients in Englewood, CO (HealthOne facility). Bella has hospital privileges for deliveries and surgical procedures.
• Littleton Adventist HospitalmajorImplementation/ SI/ Consulting PartnerSecondary hospital privileges through Centura health system for deliveries and surgical procedures.
• Saint Paul VI InstitutecoreTechnology or IntegrationBella providers are trained and certified in NaPRO Technologies developed by the Saint Paul VI Institute for restorative reproductive medicine and surgery.
• Church Partners (various)coreChannel Partner/ Reseller/ DistributorChurches partner through ambassador programs, hosting speakers, tabling events, prayer teams, fundraising, and volunteer coordination. Churches help connect Bella with communities needing life-affirming healthcare.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Marisol Health: Affiliated Catholic Charities-affiliated women's health service partner of Bella in Colorado; provides complementary social services and medical care, making it both a partner and a near-comparable peer.
• Obria Medical Clinics: Obria operates a national chain of faith-based women's health clinics offering life-affirming OB-GYN, family medicine, and reproductive health services — directly overlapping Bella's core service line and mission-aligned positioning.
• Saint Paul VI Institute: Developer of the NaPRO Technology that Bella's clinicians are trained in; trains physicians in restorative reproductive medicine and operates a research/clinical institute — directly upstream technology peer for Bella's fertility offering.

Broad incumbents

• Avera Health: Catholic-affiliated regional health system based in South Dakota with significant presence in North Dakota — a direct geographic and mission-comparable peer to Bella's Bismarck expansion.
• Ascension: Large Catholic non-profit health system with hospitals and clinics nationwide; offers OB-GYN, women's health, and primary care in mission-aligned settings comparable to Bella's faith-based positioning.
• Christus Health: Large Catholic non-profit health system operating hospitals and clinics across the southern and western U.S.; comparable faith-based model but at vastly greater scale across a broader service portfolio.
• CommonSpirit Health: One of the largest U.S. non-profit Catholic health systems, formed by the merger of Catholic Health Initiatives and Dignity Health; overlapping faith-based identity and OB-GYN service lines, but with national scale.

Others

• Students for Life of America: Pro-life advocacy and grassroots organization where Bella's Chief Mission Officer previously served; comparable mission-aligned ecosystem participant that funnels awareness and potential patients/advocates toward life-affirming providers like Bella.
• Catholic Medical Association: National professional association of Catholic physicians that provides ethical/religious guidelines and physician training relevant to Bella's mission-aligned provider community.

Emerging players

• Natural Cycles: Digital fertility awareness and natural family planning platform using basal body temperature; overlaps with Bella's Marquette/Creighton fertility education offerings but delivers via a consumer app rather than clinic-based care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWDU6BRl-XwpWWnGFhJqEMw
• Facebookfacebook.com/Bella.BeWhole
• Instagramfacebook.com/Bella.BeWhole
• Xx.com/Bella_BeWhole
• LinkedInlinkedin.com/company/bella-health-wellness

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella