What Movidiam does

Movidiam is a London-registered company that currently operates movidiam.com as an online content and affiliate platform promoting the Mines Game, a crash-style online casino title, to players in India. The website functions as an informational hub, publishing detailed game guides, betting strategy content, and reviews of partner casino platforms that host the Mines game — including 1Win, Stake, and various cryptocurrency-enabled casinos. Movidiam earns revenue through affiliate and referral relationships with these casino operators, with the underlying Mines game offering customizable risk parameters (1–24 mines), bet sizes from ₹0.01 to ₹200,000, multipliers up to 500x, and a real-time cash-out feature, alongside a no-stakes practice mode and mobile compatibility.

The Mines Game product itself is a single-game crash-style title rather than a full casino platform; players access gameplay through Movidiam's partner casino brands rather than directly on movidiam.com, which positions the company as a content-and-affiliate layer rather than a licensed operator. The original entity was founded in 2014 by co-founders Alexander Vero and George Olver and historically described itself as a professional network, marketplace, and project management platform for the creative industries. The shift to its current India-focused online casino affiliate posture represents a substantive operational pivot from that earlier positioning.

Capital structure is thin and dated: Movidiam raised approximately $1.56M across two funding rounds in 2015 (April and November), with no disclosed follow-on financing since. The current ownership, parent-company relationships, and split between the legacy creative-industries business and the current Mines Game operation are not clarified in available material, and the firmographic profile lists 11–50 employees without role segmentation.

Name

Movidiam

Legal name

Mines Game

Website

https://movidiam.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Movidiam operates movidiam.com as an online content and affiliate platform promoting the Mines Game crash-style casino title to players in India through partnerships with 1Win, Stake, and crypto casinos.

Ownership category

akta.pro rank

Product category

Online Casino Gaming

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Crypto Casinos (MPAEABAD)

Keywords

• Online casino games
• Casino affiliate platform
• Crash-style gaming
• Mines gambling game
• Online gaming reviews

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Casino Gaming (House Edge): Generates revenue through built-in house edge on the Mines game. Players wager real money with the casino retaining a percentage over time (RTP ranges from 95.5-99%).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Movidiam operates an online content and affiliate platform focused on the Mines crash-style casino game, targeting Indian players. The site publishes game-mechanic explanations, payout and RTP analysis, betting-strategy guides, and recommendations for partner casino platforms (1Win, Stake, crypto casinos) where the Mines game can be played for real money. Gameplay and wagering are executed on the partner casinos rather than on Movidiam itself; Movidiam's role is informational and referral-based.

Product overview

Movidiam offers the Mines Game, a single crash-style casino product that combines luck and strategic decision-making. Players customize their experience by selecting bet amounts (₹0.01 to ₹200,000), adjusting the number of mines on the grid, and choosing when to withdraw accumulated winnings. The game supports practice mode for risk-free strategy development and is accessible across online casino platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Mines Game Affiliate Platform Online content and affiliate platform that reviews the Mines crash-style casino game and directs Indian players to partner online casinos (1Win, Stake, crypto casinos) where the game can be played for real money. Includes bet/payout reference tables, RTP disclosures (95.5–99%), practice-mode guidance, and mobile play notes; the platform does not itself host real-money gameplay.

Quantifiable outcome

• RTP (Return to Player) ranges from 95.5-99% depending on game configuration
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• 1WincoreChannel Partner/ Reseller/ DistributorOnline casino platform where the Mines game is available for play. 1Win serves as a distribution channel making the game accessible to Indian players with local payment options.
• StakecoreChannel Partner/ Reseller/ DistributorLeading online casino platform hosting the Mines game. Stake provides the gaming infrastructure and player access for the game, including crypto and fiat payment options.
• Crypto CasinosminorChannel Partner/ Reseller/ DistributorCryptocurrency-enabled casino platforms offering the Mines game for crypto users seeking anonymous and decentralized gaming options.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CrashGambler: Niche review and affiliate site dedicated specifically to crash and instant-win casino games; highly comparable to Movidiam's single-game focus on Mines.
• Bigwinboard: Independent crash and slot game review/affiliate site with deep coverage of the Mines game mechanics, multiplier tables, and casino placements — directly comparable to Movidiam as a single-game vertical content hub for high-volatility titles.
• AskGamblers: Large-scale online casino review and affiliate platform operating across multiple geos; comparable to Movidiam as an SEO-driven affiliate destination that funnels players to licensed casino brands via content and review monetisation.
• Casino Guru: Global casino review and complaint-resolution site with affiliate monetisation across thousands of operators; directly comparable to Movidiam in operating an affiliate model that ranks and routes traffic to casino platforms.
• Latest Casino Bonuses (LCB): Long-running casino review and bonus-tracking affiliate site with global operator coverage; comparable to Movidiam as an SEO-driven affiliate destination funneling players to licensed casino brands.

Broad incumbents

• BC.Game: Large crypto casino platform offering the Mines game and other crash-style titles; comparable to the partners Movidiam distributes through and represents the broader category of crypto casino operators.
• Stake.com: Major crypto-native casino and sportsbook operator that hosts the Mines game and is one of Movidiam's listed distribution partners; comparable as both a channel and a potential direct competitor for player acquisition.
• Gambling.com: Publicly listed iGaming affiliate media group operating multiple verticals; comparable to Movidiam in business model (content-led affiliate acquisition of casino players) though at far greater scale and breadth.
• 1Win: Established online casino and sportsbook operator with Indian market focus that hosts the Mines title; comparable as a distribution partner and as a benchmark for the type of operator Movidiam drives traffic to.
• Roobet: Crypto-native casino with strong crash game portfolio (including Mines variants); comparable to Movidiam's distribution partners and representative of the competitive crypto casino landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/movidiam
• Facebookfacebook.com/movidiam
• LinkedInlinkedin.com/company/movidiam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movidiam