Shardlow India Limited ( Subsidiary of Simpson & Co Ltd, A Member of Amalgamation Group

What Shardlow India Limited ( Subsidiary of Simpson & Co Ltd, A Member of Amalgamation Group does

Shardlow India Limited is presented in firmographics as a Chennai-headquartered entity (founded 1960, 11–50 employees) described as a subsidiary of Simpson & Co Ltd and member of the Amalgamation Group; however, none of that industrial-group context appears in any source block, and the website operating at shardlow.in is owned and operated by 1WIN N.V., a Curacao-licensed company. The substantive source data therefore describes an online betting and casino platform doing business as 1Win India, founded in 2016 and licensed under Curacao №8048/JAZ2018-040. The platform offers pre-match and live sports betting across 35+ sports with 1,500+ daily events — with cricket (IPL, PKL), football (ISL) and kabaddi prioritized for the Indian market — alongside an online casino of 10,500+ slots and 12,000+ total games sourced from 125–170 software providers including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Play'n GO, Playtech, Spribe and Aviatrix.

The platform's technical architecture centers on a web/mobile distribution stack with native Android (APK, 42.53 MB) and iOS (configuration-profile, 50 MB) apps deployed outside Google Play and the Apple App Store to comply with their real-money gambling restrictions, plus a mobile-browser fallback. Game fairness is anchored by Provably Fair cryptographic verification (used in crash games such as Aviator, Lucky Jet and Aviatrix), RNG-driven slot outcomes, SSL-encrypted transactions, segregated player funds and, for TVBet lottery draws, blockchain-verified results. Lucky Jet is a proprietary in-house crash title, and Aviatrix integrates NFT-based aircraft customization. Customer onboarding supports social login via Google, Telegram and Steam plus quick INR-currency registration, with KYC verification completing in 24–48 hours.

The business model is transaction-fee B2C gambling revenue: sports-betting margin on odds, casino house edge (94–98% RTP slots, 97%+ RTP crash games, 99%+ RTP optimal-strategy tables), and bonus-program economics (600% welcome bonus across four deposits up to ₹216,000 with x40 wagering, 1–30% weekly cashback, 7–15% express accumulator bonuses, weekly freebets). Distribution is INR-native with UPI, PhonePe, PayTM, IMPS, bank transfer and crypto (BTC, ETH, USDT, USDC, TRX) rails, minimum deposit ₹300, and a Revenue-Share/CPA affiliate program supporting top-of-funnel acquisition. Customer segments are dispersed across Indian sports bettors, online casino players, in-play bettors, fantasy-sports users, mobile-casino users, crypto users and esports bettors — there is no enterprise or B2B customer concentration. A material data-quality caveat applies: the firmographic record (Simpson & Co subsidiary, 1960 founding, 11–50 employees, Chennai) is not corroborated by any source block and conflicts with the operational scale described on the website.

Name

Shardlow India Limited ( Subsidiary of Simpson & Co Ltd, A Member of Amalgamation Group

Legal name

1WIN N.V.

Website

https://shardlow.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Shardlow India Limited operates the shardlow.in domain as 1Win India, an online sports betting and casino platform licensed in Curacao, serving Indian consumers with INR-denominated sportsbook, 12,000+ casino games, proprietary crash titles and localized UPI payments.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL), Card & Alternative Payment Processing (PSPs, Acquirers, Aggregators) (MPAEALAA)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer games
• Crash games betting
• Esports betting

Headquarters

HQ city

Chennai, Tamil Nadu

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Sports Betting Margins: 1Win generates revenue from the margin built into odds for sports betting. The platform offers pre-match and live betting across 35+ sports with 1,500+ daily events, taking a percentage from losing bets while paying out winners.
2. Casino House Edge: The online casino generates revenue through the mathematical house edge inherent in slot machines (94-98% RTP), table games, crash games, and live dealer games. Players wager on games of chance where the platform maintains a statistical advantage.
3. Welcome Bonus Wagering Requirements: Revenue is generated from players who do not complete wagering requirements before bonus expiration or withdrawal limits (maximum withdrawal is x1 of bonus amount with x40 wagering requirement).
4. Express Bonus Program: Accumulator bets with 5+ selections earn 7-15% extra bonus. This encourages higher-stakes betting and multi-leg wagers.
5. Affiliate Program Revenue Share: The company shares a percentage of revenue generated by referred players with affiliate partners.
6. Casino Cashback Program: Up to 30% weekly cashback on slot losses. The cashback tiers incentivize continued play while the platform retains the majority of player losses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

1Win India operates a unified online sports betting and iGaming platform licensed by Curacao (8048/JAZ2018-040). The platform offers pre-match and live sports betting across 35+ sports with 1,500+ daily events, alongside an online casino with 11,000+ games including slots, live dealer tables, table games, crash games, poker, esports, virtual sports, fantasy sports, and TVBet lottery-style games. Services are delivered in INR via local payment methods (UPI, PhonePe, PayTM, IMPS, bank transfer) and cryptocurrencies, accessible through website, Android app, iOS app, and mobile browser.

Product overview

1Win India operates as a unified online betting and casino platform combining sports betting and iGaming services. The core platform (1Win Online Betting Platform) provides sports betting across 35+ sports and an online casino with 12,000+ games. Key product modules include: Sports Betting for pre-match and live wagering; the 1Win Online Casino housing Live Dealer Casino (200+ tables), Crash Games (Aviator, Lucky Jet, Aviatrix), Online Slots (10,500+ titles), Table Games (30+ variations), and Poker; Esports Betting for 15+ titles; Virtual Sports and Twain Sport for simulated events; Fantasy Sports for team-based contests; and TVBet for lottery-style games. Mobile access is provided via dedicated Android and iOS applications. The platform is licensed by Curacao (8048/JAZ2018-040) and serves Indian players with INR currency support and local payment integration.

Differentiator

Problem solved

Functional benefit

Brands

• Aviatrix: Crash game launched in 2021 by Aviatrix company, featuring NFT technology, Provably Fair mechanism, 97% RTP, and medium volatility with maximum multiplier up to x25,000.
• Lucky Jet

Products and services

• Sports Betting
• 1Win Online Casino
• Live Dealer Casino
• Online Slots
• Table Games
• Poker
• Esports Betting
• Aviator
• Lucky Jet
• Aviatrix
• Virtual Sports
• Twain Sport
• Fantasy Sports
• TVBet
• 1Win Mobile App (Android)
• 1Win Mobile App (iOS)
• Game Shows

Quantifiable outcome

• Maximum 600% welcome bonus up to ₹216,000 on first four deposits
• +4 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core and major.

• Evolution GamingcoreTechnology or Integration · 1 January 2018Evolution Gaming is a primary live casino software provider for 1Win, supplying over 200 live dealer tables including blackjack, roulette, baccarat, and game shows. Their HD-streamed professional dealers operate 24/7 with in-game chat features.
• Pragmatic PlaycoreTechnology or Integration · 1 January 2018Pragmatic Play provides popular slot games including Gates of Olympus, Sweet Bonanza, and crash game Lucky Jet. They also offer live casino games and game shows like Crazy Time.
• NetEntcoreTechnology or Integration · 1 January 2018NetEnt supplies classic slot games including Starburst and Gonzo's Quest, known for their innovative features like re-spins and avalanche mechanics.
• MicrogamingcoreTechnology or Integration · 1 January 2018Microgaming provides progressive jackpot slot Mega Moolah and other casino games. They are known for pioneering online casino software.
• Play'n GOcoreTechnology or Integration · 1 January 2018Play'n GO supplies the popular Ancient Egypt-themed slot Book of Dead with free spins and expanding symbols mechanics.
• PlaytechcoreTechnology or Integration · 1 January 2018Playtech is a major software provider offering various casino games on the platform.
• Yggdrasil GamingmajorTechnology or Integration · 1 January 2018Yggdrasil Gaming provides innovative slot games with advanced graphics and bonus features.
• WazdanmajorTechnology or Integration · 1 January 2018Wazdan provides casino games to the 1Win platform.
• EzugimajorTechnology or Integration · 1 January 2018Ezugi provides live casino games with real dealers streaming from professional studios.
• SpribecoreTechnology or Integration · 1 January 2018Spribe is the developer of the popular Aviator crash game (launched 2019) based on Provably Fair technology. They are a primary provider of innovative crash games.
• AviatrixcoreTechnology or Integration · 1 January 2018Aviatrix is the developer of the Aviatrix crash game (launched 2021) featuring NFT technology integration, plane customization, and tournament support.
• Big Time GamingmajorTechnology or Integration · 1 January 2018Big Time Gaming developed the Bonanza Megaways slot offering up to 117,649 ways to win with unlimited multipliers.
• QuickspinmajorTechnology or Integration · 1 January 2018Quickspin provides slot games known for high-quality graphics and innovative bonus features.
• Red Tiger GamingmajorTechnology or Integration · 1 January 2018Red Tiger Gaming supplies slot games with daily jackpots and innovative features.
• BetsoftmajorTechnology or Integration · 1 January 2018Betsoft provides casino games to the 1Win platform.
• UPI (Unified Payments Interface)coreTechnology or Integration · 1 January 2018UPI is the primary instant payment system for Indian deposits and withdrawals. Enables seamless INR transactions with minimum deposit ₹300 and withdrawal ₹2,000.
• PhonePecoreTechnology or Integration · 1 January 2018PhonePe e-wallet integration for instant Indian deposits. Minimum deposit ₹300.
• PayTMcoreTechnology or Integration · 1 January 2018PayTM e-wallet integration for Indian deposits. Minimum deposit ₹300.
• Bitcoin, Ethereum, USDT, USDC, TRX (Cryptocurrencies)majorTechnology or Integration · 1 January 2018Cryptocurrency integration for deposits and withdrawals with minimum 5 USDT equivalent. Offers faster processing and higher limits than fiat methods.
• TVBetmajorTechnology or Integration · 1 January 2018TVBet provides lottery-style games with live streaming and blockchain-verified draws. Games include Keno, Wheel of Fortune, and 5Bet with draws every 2-5 minutes.

Scale indicators27 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stake.com: Stake.com is a crypto-native sportsbook and casino with significant Indian user acquisition through mirror sites, sharing 1Win's emphasis on cryptocurrency rails, in-play betting and a curated casino/sportsbook product.
• Betway India: Betway India is a globally established sportsbook and casino operator with deep India-specific localization (INR, local payment methods, cricket focus) and a similar mix of pre-match, in-play betting and casino games.
• Parimatch: Parimatch is an Eastern-European-founded sportsbook and casino operator with significant India presence, offering comparable products (sports betting, casino, crash games, live dealers) under a Curacao license and INR/UPI-friendly deposits.
• BetWinner: BetWinner operates a comparable Curacao-licensed sportsbook and casino platform with India-friendly INR/UPI payments, broad sports coverage and a similar bonus-led acquisition model.
• 1xBet: 1xBet is one of the largest direct competitors to 1Win in the Indian market, offering sports betting, casino, crash games and live dealer content under a Curacao license and supporting INR/UPI-style local payments with aggressive bonuses.
• 22Bet: 22Bet is a Curacao-licensed sportsbook and casino with strong presence in India, offering similar breadth (35+ sports, large casino library, live dealer, crash games) and INR/UPI-style local payment support.
• 10CRIC: 10CRIC is an India-first online sportsbook and casino brand focused on cricket, football and kabaddi with INR support and UPI/net-banking deposits, making it one of the closest direct category peers to 1Win's India-focused proposition.

Broad incumbents

• LeoVegas: LeoVegas is a publicly listed European online casino and sportsbook operator with a strong mobile-first product, providing a broader incumbent comparable to 1Win's casino-heavy mix and mobile app strategy.
• Bet365: Bet365 is the global incumbent in online sports betting and casino with a much broader international footprint; it serves as the benchmark competitor for product depth, live betting coverage and odds quality that 1Win is competing against.

Regional players

• JeetWin: JeetWin is an India-focused online casino and sportsbook operator, offering INR support, local payment methods and casino/sports content specifically targeted at Indian players, making it a relevant regional peer for 1Win India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/1winPro
• YouTubeyoutube.com/@1winglobalsport
• Facebookfacebook.com/English1win
• Instagraminstagram.com/1win.global
• Pinterestpinterest.com/1win_global
• LinkedInlinkedin.com/company/shardlow-india-limited-subsidiary-of-simpson-co-ltd-a-member-of-amalgamation-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shardlow India Limited ( Subsidiary of Simpson & Co Ltd, A Member of Amalgamation Group