Lowry Computer Products

What Lowry Computer Products does

Lowry Computer Products, doing business as Lowry Solutions, is a private U.S. enterprise mobility and IoT asset tracking systems integrator founded in 1974 and headquartered in Brighton, Michigan. The company delivers RFID, barcode, GPS, Bluetooth Low Energy (BLE), ultra-wideband (UWB), and IoT-based solutions to manufacturing, warehouse and distribution, transportation and logistics, healthcare, retail, government, and automotive customers, with 10,549 companies and 200+ RFID deployments in its installed base. Its operations span 47 years of enterprise data collection experience and 20+ years of dedicated RFID implementation expertise.

The company's core product is Sonaria, a proprietary hybrid cloud platform built on Microsoft Azure that consolidates multiple tracking technologies into a single dashboard with real-time visibility, workflows, and ERP/WMS integration via REST APIs. Sonaria is complemented by RFID middleware, the LowryTrack ACS asset tracking application, a Brady-trackable B2B e-commerce storefront, and the Lowry Locate sub-product co-developed with Luna XIO. Core technology partnerships with Zebra, Honeywell, Impinj, Microsoft, and TEKLYNX support the platform, while CMMC Level 2 (SA) compliance achieved in October 2025 and SOC 2 Type II certification qualify the firm for defense and regulated procurement.

Lowry's revenue model spans hardware sales, professional services, Device as a Service (DaaS) subscriptions, Mobile Device Management (MDM), software licensing for Sonaria, and repair and managed print services. Go-to-market is consultative direct sales led through quote requests, industry events such as MODEX, and a supporting B2B e-commerce channel for catalog purchases. Notable enterprise customers include General Motors (Direct Part Marking), Hyundai Mobis (returnable container tracking), and the City of Tyler, Texas (IT asset auditing). The company is privately held and remains under founder Mike Lowry's ownership.

Name

Lowry Computer Products

Legal name

Lowry Solutions

Website

https://lowrysolutions.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Lowry Solutions is a 1974-founded U.S. systems integrator delivering RFID, barcode, GPS, BLE, UWB, and IoT asset tracking solutions through its proprietary Sonaria cloud platform, serving manufacturing, warehouse, healthcare, retail, government, and automotive enterprises with hardware, software, and managed services.

Ownership category

akta.pro rank

Product category

Enterprise Asset Tracking Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

akta.pro secondary industries

Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers) (HDACAKAC), End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)

Keywords

• RFID asset tracking
• Barcode inventory solutions
• IoT supply chain
• Enterprise mobility services
• Warehouse automation systems

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of RFID scanners, barcode scanners, rugged tablets, mobile computers, RFID tags and labels, thermal printers, and industrial labeling equipment sourced from vendor partners including Zebra, Honeywell, and Impinj.
2. RFID/IoT Implementation and Professional Services: End-to-end RFID consulting, system design, implementation, installation, and training services, including site readiness assessments, concept design, solution architecture, and post-implementation support. Revenue is project-based and consultative.
3. Device as a Service (DaaS): Per-device monthly subscription covering the complete device lifecycle from procurement, staging, deployment, monitoring, support, and recycling. Shifts hardware cost from capital expenditure to operating expense.
4. Managed Print Services: Supply of industrial barcode printers, labels, ribbons, and remote printer management, including label printer applicators and labeling software.
5. Mobile Device Management (MDM) Services: Cloud-hosted MDM service providing device monitoring, management, security, application management, geofencing, and remote support on a subscription basis.
6. Software Licensing (Sonaria): Sonaria platform provided as a hybrid cloud SaaS solution, with software licensing fees for inventory and asset tracking capabilities, analytics, and ERP/WMS integration.
7. Repair and Support Services: Tier 1, 2, and 3 technical support and break-fix services for RFID hardware and barcode scanners, offered as part of ongoing service contracts or per-incident.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lowry Computer Products (operating as Lowry Solutions) sells enterprise asset and inventory tracking solutions that combine RFID, barcode, GPS, Bluetooth, and ultra-wideband (UWB) hardware with its proprietary hybrid cloud software platform, Sonaria, to deliver real-time visibility across manufacturing, warehouse, healthcare, retail, government, automotive, and logistics operations. The company supplements these products with professional services including RFID consulting and implementation, mobile device management, Device-as-a-Service (DaaS), managed print, repair, and warehouse automation deployments.

Product overview

Lowry Computer Products (operating as Lowry Solutions) offers a unified IoT-based asset tracking and supply chain management platform called Sonaria, which serves as the core product and central hub integrating multiple tracking technologies — RFID, barcodes, GPS, Bluetooth Low Energy (BLE), and ultra-wideband (UWB) — into a single cloud-hosted system built on Microsoft Azure. The product portfolio spans hardware (RFID scanners, barcode scanners, fixed RFID readers, industrial printers, rugged tablets, mobile computers), proprietary software (Sonaria platform, RFID middleware, LowryTrack ACS asset tracking software), and managed services (MDM, deployment/staging, Device as a Service, RFID consulting and implementation, Android OS migration, warehouse automation, voice technology, WiFi network services, managed print, and repair services). Key sub-products include Lowry Locate (BLE device recovery with Luna XIO partnership) and ShipTrack (logistics/delivery tracking). The Sonaria mobile app extends the platform to iOS and Android devices, while 7iD RFID middleware handles data filtering and enterprise system integration. Together, these products form a technology-agnostic, end-to-end track-and-trace ecosystem serving manufacturing, warehouse/distribution, healthcare, retail, government, automotive, transportation/logistics, and small/mid-size business industries.

Differentiator

Problem solved

Functional benefit

Brands

• Sonaria: Proprietary hybrid cloud platform that unifies RFID, barcodes, GPS, Bluetooth, ultra-wideband (UWB), and IoT technologies for asset tracking and inventory management.
• Lowry Locate

Products and services

• Sonaria Platform
• RFID Scanners
• Barcode Scanners
• RFID Tags and Labels
• RFID Printers
• Barcode Printers
• Mobile Device Management (MDM)
• Device as a Service (DaaS)
• Device Deployment Services
• RFID Consulting and Implementation
• Advanced Exchange Services
• Android OS Migration
• Lowry Locate
• Sonaria Mobile App
• RFID Middleware Software (7iD)
• LowryTrack ACS Asset Tracking Software
• WiFi Network Services
• Voice Technology Solutions
• Managed Print Services
• Repair Services
• RTLS Systems

Quantifiable outcome

• 90%+ inventory accuracy with Sonaria IoT tracking software
• +5 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• Zebra TechnologiescoreTechnology or IntegrationZebra is a key technology partner providing RFID readers, barcode scanners, mobile computers, and fixed RFID scanners. Lowry Solutions is a Zebra partner offering complete asset tracking solutions using Zebra hardware integrated with Sonaria software.
• HoneywellcoreTechnology or IntegrationHoneywell is a strategic partner supplying barcode scanners, rugged mobile computers, industrial printers, and voice technology. Honeywell products are integrated into Lowry's asset tracking and enterprise mobility solutions.
• ImpinjcoreTechnology or IntegrationImpinj provides fixed RFID reader technology used in Lowry Solutions' RFID implementations. Lowry leverages Impinj's RFID infrastructure for inventory and asset tracking deployments.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a Gold Partner and provides the Microsoft Azure cloud infrastructure underlying Lowry's Sonaria SaaS platform. Azure powers enterprise-grade cybersecurity, compliance, and real-time data processing for Lowry's IoT solutions.
• Luna XIOcoreStrategic or Co-development PartnerLuna XIO is a co-development partner powering Lowry Locate, a Bluetooth-based device and asset tracking solution. Luna XIO provides its award-winning encrypted communication protocol while Lowry provides its management systems, resulting in a jointly developed integrated tracking solution.
• TEKLYNXcoreTechnology or IntegrationTEKLYNX is a labeling software partner providing label design and print management software integrated with Lowry's barcode and RFID printer solutions. Lowry is a TEKLYNX Premier Partner.
• GS1 UScoreTechnology or IntegrationLowry Solutions is a GS1 US Solution Partner, ensuring RFID supply chain management technology meets GS1 standards for product identification and barcodes.
• Sonaria (Proprietary Platform)coreOthersSonaria is Lowry's proprietary unified IoT asset tracking platform that integrates data from multiple tracking technologies. It serves as the core software layer across all Lowry solutions and is marketed at sonaria.com as a standalone product.

Scale indicators11 records

Recent moves6 records

Expansion highlights12 records

Broad incumbents

• Zebra Technologies: Zebra is both Lowry's largest hardware partner and a broad incumbent offering its own enterprise mobility hardware (scanners, mobile computers, RFID readers) and asset-tracking software (Zebra Savanna, MotionWorks). Closely comparable in product category but operates at global scale with vertically integrated software.
• Honeywell: Honeywell is a strategic supplier to Lowry and a broad incumbent in enterprise mobility with its own barcode scanners, rugged mobile computers, and mobility software (Mobility Edge). Competes with Lowry in serving manufacturing, warehouse, and healthcare buyers.
• Stanley Healthcare (Securitas Healthcare): Securitas Healthcare (formerly Stanley Healthcare) provides RTLS and asset tracking for healthcare — a primary vertical for Lowry. Comparable in RTLS use cases (medical equipment tracking) but operates as a broader healthcare-specialized incumbent.

Emerging players

• Impinj: Impinj is Lowry's core RFID reader partner and an emerging/independent player in RAIN RFID infrastructure for retail, automotive, and logistics. Comparable as an RFID specialist with overlapping end customers, though Impinj focuses on the reader/chip layer rather than full software.
• HID Global: HID Global provides RFID tags, readers, and asset-tracking solutions with overlap in identification and tracking use cases across healthcare, government, and industrial verticals. Comparable as an RFID hardware and tagging specialist.
• TEKLYNX: TEKLYNX is a Lowry labeling software partner and direct peer in barcode label design and print management software. Overlap with Lowry's managed print services and labeling solution offerings.
• Balluff: Balluff is an industrial RFID and sensor specialist serving manufacturing and warehouse automation with comparable IoT tracking use cases. Direct peer in industrial-grade RFID for production and material tracking.
• 7iD Technologies: 7iD is Lowry's RFID middleware partner and an emerging European specialist in RFID middleware, asset tracking, and ERP integration. Overlaps directly with Lowry's RFID middleware and integration layer.

Direct peers

• SOTI: SOTI provides mobile device management software (MobiControl) directly comparable to Lowry's MDM offering. Both target enterprise mobility management across iOS, Android, Windows, and rugged devices in warehouse, retail, and healthcare environments.
• Datalogic: Datalogic is a direct peer specializing in barcode scanners, mobile computers, and RFID readers for retail, manufacturing, transportation, and healthcare — the same verticals Lowry serves. Closely comparable product portfolio and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LowryComputer
• YouTubeyoutube.com/LowrySolutionsInc
• Facebookfacebook.com/Lowrycomputer
• LinkedInlinkedin.com/company/lowry-computer-products

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowry Computer Products