Digital Identity NZ
- Company typePrivate
- Founded2022
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
Digital Identity NZ firmographics
Firmographics- Name
- Digital Identity NZ
- Legal name
- Digital Identity New Zealand
- Website
- https://digitalidentity.nz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Digital Identity NZ industry classification
Industry- Product category
- Industry Association — Digital Identity
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Federation & Identity Standards (SAML/OIDC/OAuth, Federation Hubs) (HDADAAAG)
Keywords
Where Digital Identity NZ is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Digital Identity NZ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Annual membership fees: Tiered annual membership revenue based on member global revenues. Annual fees in NZD (exclusive of GST): Major Corporate (>$75m) $17,500; Large Corporate ($50–75m) $11,500; Medium Corporate/Large Govt Agencies/Large Education Agencies ($20–50m or Ministries/Departments/Universities) $9,000; Small Corporate/Small Govt Agencies/Small Education Agencies ($5–20m) $3,000; Medium SME ($1–5m) $1,100; Small SME (<$1m) $850; Start-up (NZ-owned, <3 years AND <$1m) $200; Individual (students/self-employed) $250. All staff of a member organisation are considered members.
- Event sponsorship and partnerships: Revenue from event sponsorships and confirmed partners. The Digital Trust Hui Taumata 2026 has confirmed partners including Lumin (Platinum sponsor) and Middleware, with additional sponsorship opportunities available. Member-supported events include the Worldline "Activating NZ's First Digital Identity Acceptance Network" webinar, PaymentsNZ next-generation payments session, and Microsoft Verified ID webinar.
- Event ticketing (ticketed events): Ticketed events such as the Digital Trust Hui Taumata 2026 (Super Saver tickets for DINZ and Tech New Zealand community members, with Member Launch Special pricing available until 31 May), alongside free member-only events (e.g., End-of-Year Celebration, Annual Meeting, Virtual Coffee Chats) and free community webinars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tier A – Major Corporate: >$75m revenue, $17,500/yr |
| Subscription | Annual | Tier B – Large Corporate: $50–75m revenue, $11,500/yr |
| Subscription | Annual | Tier C – Medium Corporate / Large Govt Agencies / Large Education Agencies: $20–50m revenue (or Ministries, Departments, Universities), $9,000/yr |
| Subscription | Annual | Tier D – Small Corporate / Small Govt Agencies / Small Education Agencies: $5–20m revenue, $3,000/yr |
| Subscription | Annual | Tier E – Medium SME: $1–5m revenue, $1,100/yr |
| Subscription | Annual | Tier F – Small SME: <$1m revenue, $850/yr |
| Subscription | Annual | Tier G – Start-up: NZ-owned, <3 years AND <$1m revenue, $200/yr |
| Subscription | Annual | Tier H – Individual (students, self-employed): $250/yr |
| Other | Pay-as-you-go | Free for members / $25 for non-members (webinars) |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels9 records
Digital Identity NZ product offering
Product offeringCore offering
Digital Identity NZ (DINZ) is a membership-based industry association that brings together New Zealand organizations working in digital identity. It operates a Member Hub on the Circle community platform, hosts working groups and events such as Virtual Coffee Chat and Hui Taumata, and represents the digital identity sector under the Tech New Zealand umbrella.
Product overview
Digital Identity NZ (DINZ) is an Aotearoa New Zealand industry membership association and community-of-practice organisation, not a packaged software vendor. Its offering is a programme-plus-platform architecture: the DINZ Member Hub (Circle-based online community) is the always-on digital anchor, while three working groups — the Biometrics Special Interest Group (SIG), the Reference Architecture Working Group, and the Trusted Credentials Adoption (TCA) Group — coordinate subject-matter collaboration. These are wrapped by recurring programming (the monthly DINZ Virtual Coffee Chat Series), the flagship annual Digital Trust Hui Taumata conference, the members-only DINZ Annual Meeting and End-of-Year Celebration, and a monthly DINZ Newsletter. Governance is anchored by the DINZ Charter (April 2024) and the organisation operates under New Zealand's Privacy Act.
Differentiator
Problem solved
Functional benefit
Products and services
- Member Hub (Circle community platform) An online community platform for DINZ members to connect, share resources, and collaborate on digital identity initiatives in New Zealand.
- Working Groups Collaborative groups of DINZ members focused on specific digital identity topics and policy issues in New Zealand.
- Events (Virtual Coffee Chat and Hui Taumata) Networking and knowledge-sharing events for the New Zealand digital identity community, including informal Virtual Coffee Chat sessions and the Hui Taumata gathering.
- Newsletters Regular member communications that provide sector news, DINZ updates, and curated digital identity content.
Quantifiable outcome
- 81 members across all tiers, with overall membership healthy and stable; major corporate membership tracking well
- +2 more outcomes
Companies that use Digital Identity NZ
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles1 record
Digital Identity NZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Digital Identity NZ partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- LuminflagshipLumin is a confirmed Platinum sponsor of the Digital Trust Hui Taumata 2026 (Tuesday 11 August 2026, Te Papa, Wellington). As a DINZ member, Lumin released new survey findings on identity fraud across the US, Australia and New Zealand and runs an Expert Insights roundtable series with leaders from Lumin, Air New Zealand, MBIE, and MATTR.
- MiddlewarecoreConfirmed partner for the Digital Trust Hui Taumata 2026. Sponsorship opportunity alongside Lumin (Platinum). Co-marketing of the Aotearoa flagship digital identity and trust gathering.
- Utah State-Endorsed Digital Identity (SEDI) SummitcoreBy invitation from Michael Proper and SEDI protocol leadership, Andy Higgs attended the Utah SEDI Summit on 20–23 April 2026. SEDI is an initiative to advance a privacy-focused framework where digital identity is separated from government-issued privileges, allowing for individual control and agency. DINZ notes the SEDI movement has moved beyond a single state experiment to more than 12 states actively engaged.
- Observer Research Foundation (ORF, India)coreBy invitation from Dr Samir Saran (President, Observer Research Foundation), Andy Higgs undertook an India Study Trip 12–16 April 2026, with itinerary including governance, policy architects, and infrastructure leaders shaping global digital identity, payments and governance. India DPI lessons (Account Aggregator consent model) are explicitly referenced as relevant to NZ's Consumer Data Right and Māori data sovereignty.
- Retail NZcoreAndy Higgs presented to the Retail NZ Industry Group on 18 March 2026 on "Trust at the Point of Sale", covering unified QR protocols for payments and identity, portable loyalty, consent-based personalisation, and the emerging agentic commerce landscape. Retail NZ is positioned as a partner to bring on board for the Kiwi Faces biometrics project.
- Cybersecurity Summit (Tākina Wellington)minorDINZ represented at the national Cybersecurity Summit on 17–18 March 2026 in Tākina Wellington as the identity and trust lens grows in importance across security frameworks.
- FinTech Hui Taumata (Tākina Wellington)minorAndy Higgs moderated the panel 'From KYC to Continuous Trust: Rethinking Identity in Real-Time Finance, Agentic Commerce and Open Payments' at FinTech Hui Taumata on 11–12 March 2026 at Tākina Wellington.
- AcademyEXcoreAcademyEX partnered with Digital Identity NZ and Tech New Zealand to host the panel discussion "Why trust, not technology, will define our AI future" on 26 February 2026. Thirty attendees took part, one of DINZ's most engaged member events of the year so far.
- Air New ZealandflagshipAir New Zealand hosted the DINZ End-of-Year Celebration 2025 at its Auckland offices (185 Fanshawe Street) on 11 December 2025 (5:30pm–7pm). Air NZ is a Major Corporate member and successfully completed a digital ID pilot with learnings shared with IATA.
- WorldlinecoreCo-hosted the "Activating NZ's First Digital Identity Acceptance Network" webinar on 4 March 2025 (12pm–1pm, Zoom). Speakers included Colin Wallis (DINZ Executive Director) and Helen Littlewood (Senior Product Manager Contactless, Worldline), with Q&A from Will Kim (Kiwi Access Card Manager) and Stefan Charsley (CTO, MyMahi). Worldline is integrating digital identity credentials into daily transactions, with a production-ready trial built on passport credentials with My Mahi and Kiwi Access Card.
- PaymentsNZcoreCo-hosted the "Payments for the Next Generation" webinar covering digital identity in next-generation payments, ecosystem design, capability sequencing, and future opportunities.
- Retail NZ Industry GroupcoreCo-hosted "Facial Recognition and CCTV Integration in Retail Security" webinar on 26 November 2024, unpacking how facial recognition is reshaping staff safety and security practices in retail environments.
- University of AucklandcoreCo-hosted the "Digital Identity, Higher Education, Aotearoa" webinar on 13 June 2024, exploring the evolution of Digital Identity in response to changing customer expectations and heightened needs for trust and interoperability.
- Department of Internal Affairs (DIA)flagshipCo-hosted "Building Aotearoa's Digital Identity: Regulatory Framework & Guidelines" webinar on 14 May 2024, providing an overview of the Digital Identity Services Trust Framework (which came into effect 1 July 2024), the role of the new digital identity services regulator, and an update on DISTF rules and regulations. DINZ actively engages with DIA on the Identification Management Standards interim review and DISTF Reference Architecture.
- Te Whatu Ora (Health New Zealand)coreCo-hosted "Digital Health Identity: Past, present and future" webinar on 3 April 2024, with two important units within Te Whatu Ora discussing their collaborative efforts in shaping digital identity within the healthcare sector.
- Tech New Zealand (Hangarau Aotearoa)flagshipDigital Identity New Zealand is part of the Tech New Zealand | Hangarau Aotearoa ecosystem. The DINZ Executive Director reports strategy and plans to Tech New Zealand, and DINZ branding has been refreshed as part of a Tech New Zealand ecosystem-wide refresh. DINZ operates c/o New Zealand Tech Alliance and membership is administered via members.technewzealand.org.nz. The Member Hub links out to technewzealand.org.nz/membership-checker/.
- Age Verification Providers Association (AVPA)minorFeatured alongside DINZ in the webinar "The emergence of euCONSENT in the digital economy and Age Verification's crucial role" on 21 November 2023, discussing children's data privacy rights and the euCONSENT framework.
- ZygmaminorZygma's Founder and CEO Richard Wilsher spoke at the "Digital Identity Services Trust Framework" webinar on 13 April 2023, sharing observations on the DISTF rules and the related assessment that could be developed. Facilitated by Colin Wallis (DINZ Executive Director).
- Te Matarau Māori Tech AssociationcoreCo-hosted "What is digital identity and what does this mean for Māori?" panel discussion on 6 April 2023, examining all things digital identity, including what it looks like today, why digital identity systems exist and what benefits they provide, potential risks, opportunities, and what the future of digital identity looks like.
- MicrosoftcorePartnered on the Verified ID | Microsoft's Identity Capabilities webinar on 2 November 2022 with Brandon Murdoch (Partner Director of Engineering, Microsoft Identity and Network Access) and Russell Craig (National Technology Officer, Microsoft NZ), facilitated by Colin Wallis (DINZ Executive Director). Microsoft is a Major Corporate DINZ member.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Digital Identity NZ competitors and assessment
Company assessmentDirect peers
- Digital ID & Authentication Council of Canada (DIACC): Canada's national digital ID and authentication industry council. Operates a similar multi-stakeholder convening model, develops the Pan-Canadian Trust Framework (PCTF), and brings together banks, governments, identity specialists and tech firms — closely analogous to DINZ's role coordinating Aotearoa's digital identity ecosystem under DISTF.
- Kantara Initiative: Global non-profit industry consortium focused on digital identity and privacy frameworks, operating working groups that produce specifications, assurance frameworks and conformity assessment programmes — closely paralleling DINZ's Reference Architecture and TCA working groups.
- Open Identity Exchange (OIX): UK-based, globally active non-profit identity industry body that runs working groups, white papers and trust framework projects. Directly comparable to DINZ in operating cross-sector working groups and producing identity interoperability guidance, though operating across multiple jurisdictions.
- ID2020 Alliance: Global multi-stakeholder alliance advancing ethical, user-centric digital ID, with a similar convening function across government, NGOs and the private sector. Comparable to DINZ's role bringing together Aotearoa stakeholders around inclusive and ethical digital identity.
- Biometrics Institute: International independent membership body for the biometrics and identity technology community. DINZ's Biometrics Special Interest Group (SIG) addresses a comparable remit (responsible biometrics, Kiwi Faces project, facial recognition in retail), making this a directly adjacent peer.
- FIDO Alliance: Industry alliance developing open authentication standards (FIDO2, passkeys). Operates a similar industry-body model with member-driven working groups producing widely adopted identity standards, and shares members (Microsoft, Google, AWS) with DINZ.
- MyData Global: International non-profit advancing human-centric personal data management, sharing DINZ's framing of trust, individual rights and interoperability. Operates community working groups and an annual conference analogous to DINZ's Hui Taumata and working group model.
- Trust over IP Foundation (Linux Foundation): Multi-stakeholder community defining a complete architecture for interoperable digital trust, with working groups producing specifications that overlap with DINZ's TCA and Reference Architecture work. Shares the trust-framework-as-infrastructure framing DINZ uses in its Hui Taumata 2026 theme.
Regional players
- InternetNZ: New Zealand's non-profit domain administrator and internet policy advocate. Not a direct competitor but a comparable NZ-based, member-funded, policy-influencing non-profit that operates in an adjacent digital-trust space, useful as a regional benchmark for scale and operating model.
Broad incumbents
- New Zealand Tech Alliance (Tech New Zealand / Hangarau Aotearoa): Umbrella organisation of which DINZ is a member organisation. Operates across multiple technology verticals with a much broader remit (broad incumbent), but directly shares infrastructure with DINZ — DINZ's Member Hub links to Tech NZ's membership platform and members.technewzealand.org.nz hosts DINZ's member login.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Digital Identity NZ social profiles
Digital presenceDigital Identity NZ compliance and trust
Trust signalCompliance1 record
Digital Identity NZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Identity NZ leadership team
Management profileNumber of profiles
Digital Identity NZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Identity NZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Identity NZ
What does Digital Identity NZ do?
Digital Identity NZ (DINZ) is a membership-based industry association that brings together New Zealand organizations working in digital identity. It operates a Member Hub on the Circle community platform, hosts working groups and events such as Virtual Coffee Chat and Hui Taumata, and represents the digital identity sector under the Tech New Zealand umbrella.
Is Digital Identity NZ a public or private company?
Digital Identity NZ is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Digital Identity NZ founded?
Digital Identity NZ was founded in 2022. It employs 1 to 10 people.
Where is Digital Identity NZ based?
Digital Identity NZ is headquartered in Auckland, New Zealand, in the Oceania region.
How does Digital Identity NZ make money?
Three revenue lines are on record. Annual membership fees are the primary driver. The others are event sponsorship and partnerships and event ticketing (ticketed events).
Who are Digital Identity NZ's main competitors?
Direct peers on record are Digital ID & Authentication Council of Canada (DIACC), Kantara Initiative, Open Identity Exchange (OIX), ID2020 Alliance, Biometrics Institute, FIDO Alliance, MyData Global and Trust over IP Foundation (Linux Foundation). InternetNZ is listed as a regional player. New Zealand Tech Alliance (Tech New Zealand / Hangarau Aotearoa) is listed as a broad incumbent.
Does Digital Identity NZ have an API?
No public API is recorded for Digital Identity NZ.
What industry is Digital Identity NZ in?
Digital Identity NZ's product category is Industry Association — Digital Identity. Its primary akta.pro industry code is HDADAAAG, Federation & Identity Standards (SAML/OIDC/OAuth, Federation Hubs). Its SIC code is 8600.