Ureed.com

What Ureed.com does

Ureed.com is an online freelance marketplace serving the Middle East and North Africa (MENA) region, connecting employers with independent professionals across disciplines including AI and data science, technology and IT, digital marketing, design and creative, and other categories. Founded in 2016 and headquartered in Dubai, the company operates regional offices in Riyadh (regional HQ), Doha, and Amman. The platform serves a dual-sided user base: employers ranging from startups to large enterprises seeking vetted freelance talent, and freelancers seeking project-based work. As of the most recent disclosures, the platform hosts 130,000+ registered freelancers and counts major MENA brands Dubizzle, Careem, Noon, Talabat, and Tarjama among its enterprise clients.

The platform's core technology is an AI-powered talent matching engine that processes text-based inputs — job postings, freelancer profiles, proposals, chat messages, and resumes — to recommend candidates tailored to project requirements. Distribution occurs through a self-serve web platform (app.ureed.com), native iOS and Android mobile applications, and dedicated enterprise sales. The marketing mix combines content marketing via a blog covering hiring strategy and remote work, organic social presence on LinkedIn, Instagram, Facebook, and Snapchat, and SEO-driven organic search.

Ureed operates a three-tier monetization model: a free Standard tier for small businesses and startups, a Pro tier charging a 5% service fee on completed projects for growing businesses, and a custom-priced Enterprise tier offering Employer of Record (EoR) services, dedicated hiring experts, dedicated account managers, and multi-year contracts for large organizations. A Partnership Program supports third-party referrals of freelancers and employers. The company is privately held and has raised $1.0M in disclosed funding from Anova Investments and Wamda Capital in June 2020, with no subsequent funding rounds reported in the source material.

Name

Ureed.com

Legal name

Ureed

Website

https://ureed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ureed.com is a MENA-focused online freelance marketplace connecting employers with 130,000+ registered freelancers across multiple disciplines. The platform operates a three-tier freemium model with AI-powered talent matching, enterprise EoR services, and regional offices in Dubai, Riyadh, Doha, and Amman.

Ownership category

akta.pro rank

Product category

Freelance Marketplace Platform

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI)

akta.pro secondary industries

HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), Contractor / Freelancer Payments (FSAMAKAC)

Keywords

• Freelance marketplace platform
• Talent matching services
• Remote work solutions
• Enterprise staffing platform
• MENA freelance network

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Transaction Fees (Pro Plan): 5% service fee charged on each completed job through the Pro plan, deducted from project payments.
2. Enterprise Solutions: Custom-tailored pricing for enterprise clients with dedicated account managers, hiring experts, EoR services, and premium job credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ureed.com operates an AI-powered online freelance marketplace that connects employers with freelance professionals across the MENA region. The platform offers free job posting, AI-driven talent matching, secure pay-after-delivery payments, and tiered employer plans (Standard free, Pro with a 5% completed-job fee, and custom Enterprise with dedicated hiring experts and Employer of Record services). It supports 11+ specialty categories including AI & Data Science, Tech & IT, Digital Marketing, and Design & Creative, served through web and mobile apps with over 130,000 registered freelancers.

Product overview

Ureed is a MENA-focused freelance marketplace platform offering a tiered subscription model: Standard (free), Pro (5% commission), and Enterprise (custom pricing). The core platform connects employers with freelancers across 11 specialties including AI & Data Science, Tech & IT, Digital Marketing, Design & Creative, and others. AI-powered talent matching is a key differentiator. The platform includes additional offerings such as a mobile app (iOS/Android), partnership program, and specialized Enterprise solutions including Employer of Record (EoR) services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ureed Mobile App Native iOS and Android applications available on the App Store and Google Play that let freelancers and employers access the Ureed marketplace, browse projects, apply to jobs, communicate, and manage work from mobile devices.
• Ureed Enterprise Solutions (with Employer of Record) Custom-tailored staffing and workforce solution for large MENA organizations, providing hiring plan assessment, dedicated hiring experts, a dedicated account manager, flexible payments, premium job/employer credits, and Employer of Record (EoR) services that handle compliance and engagement of freelance talent on behalf of the enterprise.
• Ureed Online Freelance Marketplace Platform Core web-based marketplace platform (app.ureed.com) that connects employers with freelance talent across 11+ specialties in the MENA region, offering AI-powered talent matching, secure pay-after-delivery payments, profile search, hiring funnel, direct chat, and project tracking tools.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Upwork: Upwork is the largest global freelance marketplace connecting businesses with independent professionals across categories including tech, design, marketing, and AI. It is a direct competitor to Ureed on the same two-sided marketplace model, though Upwork operates globally while Ureed is regionally focused on MENA.
• PeoplePerHour: PeoplePerHour is a UK-headquartered freelance marketplace connecting businesses with freelance talent across writing, design, development, and marketing. It is comparable to Ureed in marketplace mechanics and SMB-to-enterprise buyer personas, though it serves primarily Western markets.
• Freelancer.com: Freelancer.com operates one of the world's largest freelance and crowdsourcing marketplaces with bidding-based job posting and contest features. It directly competes with Ureed's marketplace model, supports a global talent pool, and targets similar buyer personas seeking flexible talent.
• Fiverr: Fiverr is a global freelance services marketplace with a strong presence in MENA (notably via its acquisition of Khamsat). It directly competes with Ureed on the marketplace model and overlaps on categories such as digital marketing, design, and programming, though Fiverr is broader and has significantly more liquidity.
• 99designs: 99designs is a global creative marketplace connecting businesses with freelance designers via contests and direct hire. It overlaps with Ureed's Design & Creative category and shares a marketplace/take-rate business model targeting SMB and enterprise buyers.
• Toptal: Toptal is a vetted freelance talent network focused on the top 3% of software developers, designers, finance, and project managers globally. It is comparable to Ureed's premium/Pro tier positioning where quality and AI-driven matching are emphasized.
• Mostaql: Mostaql is an Arabic-language freelance marketplace launched out of the same regional ecosystem (originally incubated by ArabNet/Iraqdev). It directly competes with Ureed on Arabic-first freelance hiring in the MENA region, with overlap on developer, design, and writing categories.
• Khamsat: Khamsat is a MENA-focused micro-services marketplace for Arabic-speaking freelancers, originally independent and later integrated into Fiverr's regional offering. It is comparable to Ureed on regional focus and Arabic localization, with strong overlap on small-ticket services.

Emerging players

• Deel: Deel is a global HR and payroll platform specializing in Employer of Record, contractor management, and international hiring. It is comparable to Ureed's Enterprise EoR offering, though Deel is significantly larger and targets global enterprises rather than MENA SMBs.
• Remote.com: Remote.com is a global Employer of Record and international payroll platform enabling companies to hire across borders. It is comparable to Ureed Enterprise's EoR service and could be considered both a partner (for cross-border payroll) and competitor (as a standalone EoR provider).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ureedarabia
• LinkedInlinkedin.com/company/ureed
• Instagraminstagram.com/ureedarabia
• Xx.com/ureedarabia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ureed.com