xCube
xCube is a UAE-regulated fintech offering retail investors a commission-free trading platform for DFM and ADX stocks, IPOs, and futures, and provides institutional clients with liquidity provision, IPO price stabilisation, and API infrastructure via xCube Connect.
- Company typePrivate
- Founded2023
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What xCube does
xCube is a UAE-regulated digital brokerage and market-making firm operating as X CUBE LLC from its headquarters in Convention Tower on Sheikh Zayed Road, Dubai. The company was founded in 2023 as an initiative originating from the Securities and Exchange Higher Commission, with the stated mission of enhancing UAE capital market competitiveness, and began as the largest market maker on the Dubai Financial Market (DFM). It is licensed by the UAE Capital Markets Authority under Category 1 (Dealing in Securities) and Category 5 (Arranging and Advice), and by the Securities and Commodities Authority under license number 20200000071.
xCube firmographics
Firmographics- Name
- xCube
- Legal name
- X CUBE LLC
- Website
- https://xcube.ae
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- xCube is a UAE-regulated fintech offering retail investors a commission-free trading platform for DFM and ADX stocks, IPOs, and futures, and provides institutional clients with liquidity provision, IPO price stabilisation, and API infrastructure via xCube Connect.
- Ownership category
- akta.pro rank
xCube industry classification
Industry- Product category
- Online Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA)
- akta.pro secondary industry
- Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)
Keywords
Where xCube is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
xCube business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Commissions: Commission-based trading fees on stocks and securities. The platform markets zero commissions on futures trading and competitive rates on brokerage fees. Esaad cardholders receive up to 20% discount on brokerage fees.
- Margin Interest: Interest earned on margin loans provided to margin account holders. xCube markets the most competitive margin loan interest rates in the UAE market.
- Advisory Services (xCube Access): Performance-based fees charged when client portfolios grow. Advisors earn only when the portfolio generates positive returns, aligning advisor interests with client outcomes.
- Institutional Services: Fees for IPO price stabilization services (reverse greenshoe mechanism) and liquidity provider services for listed companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cash Account - Standard brokerage services with zero commission on futures |
| Usage-based | Pay-as-you-go | Margin Account - Enhanced trading with leverage and access to futures markets |
| Outcome Based/ Performance | Multi-year contract | xCube Access - Managed investment service with performance-based advisor fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
xCube product offering
Product offeringCore offering
xCube operates a UAE-licensed digital trading platform that enables retail investors to trade stocks on the Dubai Financial Market (DFM) and Abu Dhabi Exchange (ADX), subscribe to IPOs, and trade futures with zero commission on futures and no minimum deposit. It extends into institutional services (IPO price stabilization via a reverse greenshoe mechanism and liquidity provision for listed companies) and technology services (xCube Connect API/FIX and white-label brokerage infrastructure), as well as a managed advisory offering (xCube Access) with CMA-licensed advisors.
Product overview
xCube is a UAE-based fintech platform providing a unified digital trading ecosystem. The core offering is the xCube Trading Platform enabling retail investors to trade DFM and ADX stocks with zero commission. The platform is complemented by xCube Access for managed advisory services, xCube Connect for institutional API/FIX infrastructure integration, and specialized services including IPO subscription, margin accounts, and automated Securities Lending & Borrowing (SLB). For institutional clients, xCube offers IPO Price Stabilisation and Liquidity Provider services.
Differentiator
Problem solved
Functional benefit
Brands
- xCube Access: A managed investment service connecting users with CMA-licensed financial advisors for professional portfolio management with full oversight
Products and services
- xCube Trading Platform Digital investment and trading platform enabling retail investors in the UAE to trade stocks on the Dubai Financial Market (DFM) and Abu Dhabi Exchange (ADX), subscribe to IPOs, and trade futures, with zero commission on futures and no minimum deposit.
- xCube Access Managed investment advisory service that connects clients with CMA-licensed accredited financial advisors for portfolio management with performance-based advisor fees and full client transparency and control.
- xCube Connect Institutional integration platform providing API, FIX protocol, and white-label infrastructure access for third-party platforms and financial service providers to access xCube's UAE brokerage services and reach DFM and ADX markets.
- IPO Price Stabilisation Services Service acting as Price Stabilisation Manager during IPO windows using a reverse greenshoe mechanism to support newly listed securities on DFM/ADX and stabilise share prices if they trade below IPO price.
- Liquidity Provider Services Designated Liquidity Provider service for listed companies on DFM and ADX that supports trading liquidity, market depth, and orderly price discovery through continuous bids and offers placement.
- Securities Lending and Borrowing (SLB) Automated Securities Lending and Borrowing service enabling investors to lend securities for earnings while borrowers use them for short selling and hedging, marketed as the first automated SLB service in the UAE.
Quantifiable outcome
- 128% surge in median daily traded value for Dubai Investments to AED 5.97 million under liquidity provider mandate
Companies that use xCube
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
xCube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
xCube partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TradingViewcorexCube partnered with TradingView to provide charting and trading capabilities. Users can analyze markets and execute trades directly within TradingView using real-time data and advanced charting tools. This integration provides xCube access to TradingView's global community of traders.
- CMA-Licensed Financial AdvisorscorexCube Access connects users with CMA-licensed financial advisors who provide portfolio management services on the platform. Advisors are selected based on proven experience and structured investment approaches.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
xCube competitors and assessment
Company assessmentBroad incumbents
- Robinhood: Pioneer of the commission-free retail trading model in the US; comparable product philosophy and retail segment as xCube's commission-free platform.
- Saxo Bank: Global multi-asset brokerage with strong institutional API/white-label offering (SaxoOpen); comparable to xCube Connect's institutional infrastructure play.
- Interactive Brokers: Large global multi-asset brokerage with API/FIX connectivity and broad institutional and retail offerings; competes with xCube on trade execution, margin, and institutional API services across markets.
- Webull: Digital-first brokerage offering commission-free stock and futures trading globally; comparable offering to xCube Trading Platform in product, UX, and target customer.
Direct peers
- eToro: Global commission-free multi-asset trading platform serving retail investors with social/copy features; competes for the same retail trading user and offers a similar zero-commission value proposition as xCube.
- Sarwa: UAE-headquartered digital wealth and trading platform offering commission-free investing on regional and global markets to retail users — directly comparable to xCube's retail product and target customer in the UAE.
- Trading 212: Commission-free retail trading platform with CFDs, stocks, and futures; directly comparable business model and customer segment to xCube's zero-commission retail platform.
- Plus500: CFD and futures-focused commission-free trading platform; comparable to xCube's futures offering and zero-commission retail pricing model.
Others
- Mubasher: Leading MENA financial markets data and trading portal; adjacent ecosystem player that overlaps with xCube in serving UAE/Arab retail traders and listing IPOs.
Regional players
- Emirates NBD Securities: UAE bank-backed brokerage offering DFM/ADX trading to retail and institutional clients; directly overlaps xCube's UAE equity execution offering and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
xCube social profiles
Digital presencexCube compliance and trust
Trust signalCompliance1 record
xCube financial estimates
Financial estimateRevenue estimate
Valuation estimate
xCube leadership team
Management profileNumber of profiles
Profiles9 records
xCube funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
xCube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about xCube
What does xCube do?
xCube operates a UAE-licensed digital trading platform that enables retail investors to trade stocks on the Dubai Financial Market (DFM) and Abu Dhabi Exchange (ADX), subscribe to IPOs, and trade futures with zero commission on futures and no minimum deposit. It extends into institutional services (IPO price stabilization via a reverse greenshoe mechanism and liquidity provision for listed companies) and technology services (xCube Connect API/FIX and white-label brokerage infrastructure), as well as a managed advisory offering (xCube Access) with CMA-licensed advisors.
Is xCube a public or private company?
xCube is a private company. It is classified as unknown and is currently operating.
When was xCube founded?
xCube was founded in 2023. It employs 11 to 50 people.
Where is xCube based?
xCube is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does xCube make money?
Four revenue lines are on record. Brokerage Commissions are the primary driver. The others are margin Interest, advisory Services (xCube Access) and institutional Services.
Who are xCube's main competitors?
Broad incumbents on record are Robinhood, Saxo Bank, Interactive Brokers and Webull. Direct peers are eToro, Sarwa, Trading 212 and Plus500. Mubasher is listed as an others. Emirates NBD Securities is listed as a regional player.
Does xCube have an API?
Yes. xCube Connect enables trusted third-party platforms, financial service providers, and institutional partners to connect with xCube's digital infrastructure through a wide array of integrations. The platform provides access points from API to FIX to complete white label infrastructure, allowing institutions to access UAE markets in shorter time frames with reduced costs and overheads.
What industry is xCube in?
xCube's product category is Online Brokerage. Its primary akta.pro industry code is FSAFANAA, Equities Trade Execution Platforms (ATS/MTF/ECN), with a secondary code of FSADAJAJ, Institutional API Connectivity, OMS/EMS & FIX Gateways. Its NAICS code is 5231 and its SIC code is 6211.