SimpleMDM
SimpleMDM is a cloud-based Mobile Device Management SaaS that enables IT teams to enroll, configure, secure, and automate macOS, iOS, and iPadOS device fleets via Apple Business Manager, VPP, and a REST API, serving education, healthcare, enterprise, and SMB customers.
- Company typePrivate
- Founded2012
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SimpleMDM does
SimpleMDM is a cloud-based Mobile Device Management (MDM) platform purpose-built for Apple devices, operating as a product line within PDQ.com Corporation, a Delaware-incorporated company headquartered in South Salt Lake, Utah. The platform manages macOS, iOS, iPadOS, and tvOS devices through deep integration with Apple's native enrollment and management stack, including Apple Business Manager for zero-touch Automated Device Enrollment, the Apple Volume Purchase Program and App Store Connect for app distribution, and Apple Configurator for device preparation. A hosted Munki integration extends macOS software deployment beyond native MDM channels and supports NoPkg scripts for configuration management without file installation. The product is delivered as a SaaS service running on Google Cloud and Microsoft Azure infrastructure, with a REST API for automation, Stripe handling payments, and Zendesk powering support.
The business model is per-device SaaS subscription with a product-led growth motion anchored by a 30-day free trial that requires no credit card, complemented by a "Request a demo" enterprise sales path. Target segments span education, healthcare, manufacturing, retail, enterprise, and SMB, with named customers including Deloitte, FedEx, Florida State University, Discovery, Volo Solutions, FREENOW, MakeSpace, and Michigan Software Labs across mobility-as-a-service, hospitality/healthcare technology, e-commerce/self-storage, and software development verticals. Differentiation is grounded in ease of use, fast US-based support advertised at sub-30-minute response times, a deep automation API (FREENOW's stack illustrates integration with Jira, Slack, Okta, AWS Lambda, Workato, Active Directory, and Git), and active community ties to the MacAdmins Slack channel.
PDQ.com Corporation maintains SOC 2 Type II certification, handles payment data through Stripe under PCI-DSS-aligned practices, and self-certifies to the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks, with an EU Representative (ISL Remote d.o.o.) in Ljubljana, Slovenia. SimpleMDM appears to be privately held and funded within PDQ.com Corporation, with no external funding, valuation, or ownership change disclosed in available materials, and the product line appears to be operating at sub-10 dedicated employees as reported in firmographic data while leveraging shared PDQ infrastructure.
SimpleMDM firmographics
Firmographics- Name
- SimpleMDM
- Legal name
- PDQ.com Corporation
- Website
- https://simplemdm.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimpleMDM is a cloud-based Mobile Device Management SaaS that enables IT teams to enroll, configure, secure, and automate macOS, iOS, and iPadOS device fleets via Apple Business Manager, VPP, and a REST API, serving education, healthcare, enterprise, and SMB customers.
- Ownership category
- akta.pro rank
SimpleMDM industry classification
Industry- Product category
- Mobile Device Management
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Unified Endpoint Management (UEM/MDM/MAM) Security (HDADAEAE)
- akta.pro secondary industries
- Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), Mobile Device Management & Security for Tablets/Ultrabooks (MDM/UEM, Device Encryption) (HDACAMAN)
Keywords
Where SimpleMDM is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimpleMDM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS: SimpleMDM operates as a cloud-based MDM SaaS subscription service. Pricing is based on a per-device or per-seat subscription model (implied by 'Start a trial' CTA, 'pricing' navigation link, and case study references to fleet management at scale). The company is owned by PDQ.com Corporation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 30-day trial — no credit card required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
SimpleMDM product offering
Product offeringCore offering
SimpleMDM is a cloud-based Mobile Device Management (MDM) SaaS platform purpose-built for Apple devices (macOS, iOS, iPadOS, tvOS). It enables IT administrators to enroll, configure, secure, deploy apps to, and automate management of Apple device fleets at scale via a web console and REST API. The product integrates natively with Apple Business Manager, Apple VPP, App Store Connect, and Apple Configurator, and offers a hosted Munki integration for macOS software deployment beyond native MDM channels.
Product overview
SimpleMDM is a cloud-based Mobile Device Management (MDM) solution specifically designed for Apple devices (macOS, iOS, iPadOS, tvOS). The core SimpleMDM platform provides zero-touch enrollment, security policy enforcement, app management, configuration profiles, device actions, and automation capabilities. It integrates with the SimpleMDM Hosted Munki Integration add-on for advanced macOS software deployment beyond native MDM channels, enabling self-serve app distribution and script execution. The product is built for MacAdmins and supports extensive REST API automation for enterprise workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpleMDM
Quantifiable outcome
- Support response time of 30 minutes or less
- +3 more outcomes
Companies that use SimpleMDM
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
SimpleMDM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature9 records
SimpleMDM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ApplecoreSimpleMDM is built on and deeply integrated with Apple's device management ecosystem. Key integrations include Apple Business Manager (Automated Device Enrollment / ADE) for zero-touch device enrollment, Apple Volume Purchase Program (VPP) for app licensing and distribution, App Store Connect for custom app deployment, and Apple Configurator for device preparation. SimpleMDM leverages Apple's native MDM protocols and APIs to deliver its management capabilities.
- Google Cloud (Cloud Computing)coreSimpleMDM's parent company PDQ uses Google Cloud as the underlying architecture on which its products (including SimpleMDM) run. This provides the compute, storage, and infrastructure backbone for the cloud-based MDM SaaS service.
- Microsoft AzurecorePDQ uses Microsoft Azure as part of the underlying architecture supporting its products. Azure complements Google Cloud in hosting SimpleMDM's infrastructure.
- StripecoreStripe handles payment processing and customer identity verification for SimpleMDM subscriptions. Payment and billing details are submitted directly to Stripe through PDQ's website integration. PDQ does not store or access full payment card details.
- Munki (Hosted Integration)coreSimpleMDM offers a hosted Munki integration, enabling macOS software deployment beyond what native MDM channels allow, with a self-serve Managed Software Center experience for end users. Munki is an open-source macOS software management tool, and SimpleMDM's integration makes it accessible within its managed cloud environment.
- MacAdmins Community / SlackcoreSimpleMDM maintains an active presence in the MacAdmins Slack community (macadmins.org), a professional community of IT administrators managing Apple devices. The community serves as a peer support network, product feedback channel, and word-of-mouth referral source.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
SimpleMDM competitors and assessment
Company assessmentDirect peers
- Jamf: The leading publicly traded Apple-only MDM/UEM vendor. Directly comparable to SimpleMDM on product (Apple device management), customer segment (enterprise, education, healthcare), and Apple-native protocol depth, but with substantially greater scale, sales coverage, and capital.
- Kandji: Apple-focused MDM/UEM vendor competing head-to-head with SimpleMDM and Jamf in mid-market and enterprise. Differentiates on automated device workflows and security; comparable on Apple-only positioning and PLG motion.
- Mosyle: Apple-only MDM platform with strong focus on education and SMB segments. Directly competes on price-sensitive Apple-only deployments, especially in K-12 and small business — overlapping SimpleMDM's stated SMB and education verticals.
- Addigy: Cloud-based Apple device management platform with multi-tenant MSP capabilities. Directly comparable on Apple-only focus, SaaS delivery, and MSP/Mid-market customer base, with stronger emphasis on managed service provider workflows.
- Hexnode: Multi-platform UEM (iOS, macOS, Android, Windows) targeting SMB and mid-market. Overlaps with SimpleMDM on Apple device management and per-device pricing, but expands to cross-platform fleets — competing for the same budget on hybrid deployments.
Broad incumbents
- Microsoft Intune: Broad enterprise UEM bundled with Microsoft 365 E3/E5. Competes with SimpleMDM in enterprises standardizing on Microsoft for endpoint management; less specialized on Apple but dominant where unified Windows+Apple management is required.
- ManageEngine Mobile Device Manager Plus: Multi-platform MDM from Zoho's ManageEngine, covering iOS, macOS, Android, Windows. Competes on breadth and price, particularly with SMB and mid-market buyers evaluating Apple device management as part of a broader endpoint suite.
- Cisco Meraki Systems Manager: Cloud-based MDM bundled with Cisco Meraki networking portfolio. Competes with SimpleMDM in enterprises already standardized on Meraki for networking, leveraging network+endpoint bundle economics.
- IBM MaaS360: Enterprise UEM with strong AI-driven security posture and Watson integration. Competes with SimpleMDM in regulated and large-enterprise Apple deployments where unified security analytics is a procurement requirement.
Emerging players
- Esper: Android-first dedicated device management platform with growing Apple support. Comparable on dedicated-device use cases (kiosks, point-of-sale, digital signage) — overlapping with SimpleMDM's retail, hospitality, and healthcare Single App Mode positioning, but from the Android side of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SimpleMDM social profiles
Digital presenceSimpleMDM compliance and trust
Trust signalCompliance3 records
SimpleMDM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleMDM leadership team
Management profileNumber of profiles
Profiles1 record
SimpleMDM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleMDM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleMDM
What does SimpleMDM do?
SimpleMDM is a cloud-based Mobile Device Management (MDM) SaaS platform purpose-built for Apple devices (macOS, iOS, iPadOS, tvOS). It enables IT administrators to enroll, configure, secure, deploy apps to, and automate management of Apple device fleets at scale via a web console and REST API. The product integrates natively with Apple Business Manager, Apple VPP, App Store Connect, and Apple Configurator, and offers a hosted Munki integration for macOS software deployment beyond native MDM channels.
Is SimpleMDM a public or private company?
SimpleMDM is a private company. It is classified as corporate owned and is currently operating.
When was SimpleMDM founded?
SimpleMDM was founded in 2012. It employs 1 to 10 people.
Where is SimpleMDM based?
SimpleMDM is headquartered in Portland, United States, in the North America region.
How does SimpleMDM make money?
One revenue line is on record: subscription-based SaaS.
Who are SimpleMDM's main competitors?
Direct peers on record are Jamf, Kandji, Mosyle, Addigy and Hexnode. Broad incumbents are Microsoft Intune, ManageEngine Mobile Device Manager Plus, Cisco Meraki Systems Manager and IBM MaaS360. Esper is listed as an emerging player.
Does SimpleMDM have an API?
Yes. SimpleMDM provides a REST API that allows administrators to manage and secure their Apple device fleet. The API enables automation of app distribution workflows, management of profile assignments, and device management operations. FREENOW case study demonstrates extensive API usage including webhook triggers for device enrollment, inventory record creation, Slack notifications, and automated workflows with AWS Lambda and Workato. The API supports automation across tools like Munki, Jira, Slack, Zoom, Active Directory, and Okta. Developer documentation is at api.simplemdm.com.
What industry is SimpleMDM in?
SimpleMDM's product category is Mobile Device Management. Its primary akta.pro industry code is HDADAEAE, Unified Endpoint Management (UEM/MDM/MAM) Security, with a secondary code of BPAEABAF, Endpoint & Device Management (UEM/MDM) Services. Its NAICS code is 54151 and its SIC code is 7373.