What Rogers & Hollands does

Rogers & Hollands is a privately held, family-owned fine jewelry retailer founded in 1910 and operated under the corporate entity Rogers Enterprises, Inc., headquartered in Matteson, Illinois. The company sells engagement rings, wedding bands, loose diamonds, gemstone jewelry, fashion jewelry, and branded watches (Bulova, Citizen, Movado, Hamilton) across a network of physical retail stores operating under the Rogers & Hollands and Ashcroft & Oak banners, supplemented by a full e-commerce storefront on Salesforce Commerce Cloud (Demandware). Supporting services include custom jewelry design, jewelry repair, trade-in/upgrade programs, lifetime and 3-year protection plans, and four-tier financing (in-house credit, Klarna, Progressive Leasing, layaway).

The company monetizes primarily through one-time unit sales of jewelry across price points from $39.99 to approximately $10,000, with ancillary revenue from extended protection plans and financing fees. The go-to-market motion is direct-to-consumer across both physical and digital channels, with customer acquisition driven by store traffic, online browsing, appointment booking, seasonal promotions (July 4th sales, clearance events up to 60% off), and a Diamond Preferred Club loyalty program. Marketing spans website content (diamond 4 Cs education, engagement ring guides), email, social (Facebook, Instagram, Pinterest, YouTube), and customer reviews. The company carries no public listing, no institutional private equity backing, and remains in continuous family ownership across at least two generations.

Name

Rogers & Hollands

Legal name

Rogers Enterprises, Inc.

Website

https://rogersandhollands.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rogers & Hollands is a family-owned fine jewelry retailer founded in 1910, operating Rogers & Hollands and Ashcroft & Oak stores across the United States plus an e-commerce site. It sells engagement rings, wedding bands, diamonds, gemstones, and watches to individual retail consumers, with custom design, financing, and protection plan services.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Engagement Rings (CRAKACAA)

Keywords

• Fine jewelry retail
• Engagement rings
• Wedding bands
• Diamond jewelry
• Custom jewelry design

Headquarters

HQ city

Matteson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Jewelry Product Sales: One-time sales of fine jewelry including engagement rings, wedding rings, diamonds, gemstones, and watches across various price points from $39.99 to $3,999+. Products include both natural and lab-grown diamonds, created and genuine gemstones.
2. Protection Plans and Warranties: Extended protection plans offering coverage for repairs, stone replacement, and maintenance. Lifetime Protection and 3-Year Protection options available for purchase alongside jewelry.
3. Financing Programs: In-house credit account financing, third-party financing through Klarna and Progressive Leasing, and layaway programs generate revenue through interest charges and financing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rogers & Hollands is a family-owned fine jewelry retailer that sells engagement rings, wedding bands, loose and set diamonds (natural and lab-grown), gemstone jewelry, and watches through physical retail stores and an e-commerce website. The retailer also provides custom jewelry design, jewelry repair, protection plans (Lifetime and 3-Year), trade-in/upgrade programs, and consumer financing options including in-house credit, Klarna, Progressive Leasing, and layaway.

Product overview

Rogers & Hollands is a family-owned fine jewelry retailer founded in 1910, operating under the Rogers & Hollands and Ashcroft & Oak brands. The company offers a comprehensive portfolio of fine jewelry products organized into core categories: engagement rings (featuring multiple cuts, styles, and custom design services), wedding rings for men and women, diamond jewelry (including lab grown, natural, and color diamonds), gemstone jewelry (amethyst, aquamarine, blue sapphire, blue topaz, citrine, emerald, garnet, opal, pearl, peridot, ruby), general jewelry (rings, earrings, necklaces, bracelets), and watches. The company also offers exclusive in-house collections (Blossom, Hometown, JK Crown) alongside designer partnerships (ArtCarved Bridal, Gabriel & Co. NY, Effy, Martha Stewart, Chatham, Shy Creation, Triton). Supporting services include custom jewelry design, jewelry protection plans (Lifetime and 3-Year), multiple financing options (in-house credit, Klarna, Progressive Leasing), trade-in/upgrade programs, and jewelry repair services.

Differentiator

Problem solved

Functional benefit

Brands

• The Hometown Collection: Featured engagement ring collection
• Blossom Exclusively Ours
• Blossom Diamond Rings
• JK Crown Collection
• ArtCarved Bridal
• Gabriel & Co. NY

Products and services

• Engagement Rings

Quantifiable outcome

• One necklace lasting nearly 10 years with daily wear and no tarnishing or noticeable wear

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered minor.

• BulovaminorOthersWatch brand partner offering watches at various price points from $69.95 to $495, including exclusive designs like the Latin GRAMMY collection.
• CitizenminorOthersWatch brand partner offering eco-drive and automatic watches ranging from $260 to $575.
• MovadominorOthersLuxury watch brand partner offering high-end timepieces including the Museum Velura collection up to $995.
• HamiltonminorOthersLuxury watch brand partner offering premium timepieces.
• EffyminorOthersFine jewelry designer brand offering contemporary gemstone and diamond jewelry pieces ranging from $249.99 to $2,749.
• ChathamminorOthersGemstone brand specializing in created emeralds and other gemstones, offering lab-grown gemstone jewelry.
• Martha StewartminorOthersLicensed designer collection offering gemstone jewelry pieces including blue topaz and pink sapphire designs.
• UnitedHealthcare / UMR BenefitsminorOthersHealth benefits provider creating machine-readable files for Transparency in Coverage compliance on behalf of Rogers Enterprises, Inc.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kay Jewelers: Signet Jewelers' flagship US mall-based mid-market jewelry banner. Directly comparable to Rogers & Hollands in store channel, mid-tier price positioning, bridal focus, and reliance on financing and trade-in/upgrade programs.
• Zales: Signet-owned US mall and online fine jewelry retailer with comparable bridal assortment, entry-to-mid price band, and promotional cadence. Same mall-channel exposure and bridal-tilted merchandising as Rogers & Hollands.
• Jared The Galleria of Jewelry: Signet's off-mall destination-store banner offering similar bridal and fashion jewelry assortments. Comparable mid-market positioning, omnichannel model, and reliance on extended service plans and financing.
• Helzberg Diamonds: Family-founded (1915) US-based mid-market jewelry retailer with similar heritage positioning, mall and lifestyle-center footprint, bridal focus, and breadth of designer brand partnerships. One of the closest analog competitors.
• Shane Co. Privately held, family-owned US fine jewelry retailer operating showrooms and an e-commerce site. Similar family-run DNA, bridal and diamond focus, in-house design, and direct-to-consumer pricing approach.

Emerging players

• Brilliant Earth: Online-first jewelry retailer specializing in ethical and lab-grown diamonds with home try-on and transparent pricing. Competes for the same Millennial/Gen Z bridal cohort Rogers & Hollands is targeting with lab-grown and Chatham offerings.
• Blue Nile: Online diamond and fine jewelry retailer (now part of Signet) offering broad loose-diamond selection and build-your-own ring flows. Represents the digital-channel disintermediation pressure on Rogers & Hollands' loose-diamond and custom-design business.
• James Allen: Online-first diamond and bridal retailer with 360° diamond viewing and extensive customization. A direct competitive threat to Rogers & Hollands' Design-Your-Own-Ring and loose-diamond categories.

Broad incumbents

• Tiffany & Co. Luxury jewelry incumbent owned by LVMH with strong brand pricing power and global flagship retail. Sets the upper bound of the bridal and fine jewelry market that mid-market players like Rogers & Hollands reference for price and brand cues.
• Macy's: US department store with significant fine jewelry and watch departments including bridal. While not a specialty jeweler, Macy's competes for mid-market bridal and gifting traffic in overlapping malls and lifestyle centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RogersHollands
• LinkedInlinkedin.com/company/rogers-and-hollands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers & Hollands