Metra Electronics

What Metra Electronics does

Metra Electronics Corporation is a privately held US manufacturer of 12-volt aftermarket installation accessories, headquartered at 460 Walker St, Daytona Beach, FL. Founded in 1945, the company serves professional vehicle installers across automotive, marine, powersports, motorcycle, and commercial fleet verticals through a 13-brand portfolio that includes the core Metra dash kit line plus Axxess (vehicle integration/steering wheel control interfaces), iBEAM (ADAS and vehicle safety), T-SPEC (competition audio), Raptor (entry-level accessories), VIBE Audio (audio upgrades), Heise (LED lighting), InstallBay (installation hardware), Ballistic (sound damping), Shuriken (batteries), Metra Marine, PowerSports, and AmmoTenna (antennas).

The product stack centers on vehicle-specific mechanical and electrical integration: dash kits with differentiated variants (TurboKit, Turbo2 with integrated climate controls, TurboTouch touchscreen kits, TouchTronix for constrained dashboards), wire harnesses, speaker adapters, antenna adapters, and amp kits. Proprietary technology is concentrated in Axxess data interfaces that communicate with vehicle data buses to retain factory steering wheel controls, telematics, and safety features during aftermarket radio replacement, including the AXSWC-2 with automatic vehicle and radio detection. The Vehicle Fit Guide is an online database indexing part fitment by year, make, model, and RPO codes. Hardware revenue is generated through physical product sales; no public API, SDK, or software platform is offered.

Commercial operations run exclusively through an authorized B2B dealer network served by a secure portal at metraonline.com (the 2025 consolidation of the prior metraonline.com catalog and metradealer.com ordering sites), with physical and training presence at SEMA Show (booth #10439) and KnowledgeFest. Pricing is not publicly disclosed; dealer accounts access pricing, ordering, and resources via login. No public ticker, SEC filings, or institutional investors are identified in the source data.

Name

Metra Electronics

Legal name

Metra Electronics Corporation

Website

https://metraonline.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Metra Electronics is a privately held US manufacturer of 12-volt aftermarket vehicle installation accessories (dash kits, interfaces, harnesses, LED lighting, ADAS, audio) sold exclusively through an authorized B2B dealer network serving professional installers in automotive, marine, powersports, commercial fleet, and motorcycle channels.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)

akta.pro secondary industry

Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)

Keywords

• Automotive aftermarket electronics
• Car audio installation accessories
• Vehicle dash kits
• Aftermarket vehicle lighting
• 12-volt installation products

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Aftermarket Vehicle Installation Products: Metra Electronics generates revenue through the sale of physical installation accessories, dash kits, wire harnesses, antennas, vehicle interfaces, LED lighting, sound damping, batteries, and related products to professional installers through their dealer network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Metra Electronics manufactures and distributes aftermarket 12-volt installation accessories for vehicles, including dash kits, wire harnesses, antennas, vehicle data interfaces, LED lighting, sound damping materials, batteries, amplifier kits, and ADAS safety systems. The company sells these products exclusively through a B2B dealer network serving professional installers, with a portfolio of 13 brands spanning automotive, marine, powersports, and commercial fleet applications.

Product overview

Metra Electronics is a hardware manufacturer of 12-volt aftermarket car audio, lighting, and vehicle safety installation accessories. The company operates as a multi-brand portfolio rather than a unified software platform. The core Metra brand provides the foundational installation products including the industry's largest selection of dash kits, wire harnesses, and antennas. Axxess complements this with vehicle integration solutions including data interfaces with steering wheel control retention. Specialty sub-brands extend the portfolio: iBEAM for ADAS and safety systems, T-SPEC for competition-grade car audio, Heise for LED lighting, Ballistic for sound damping, Shuriken for batteries, and VIBE for audio upgrade kits. Additional brands include Raptor (entry-level accessories), Install Bay (installation hardware and tools), Marine (boat-specific products), PowerSports (recreational vehicles), and AmmoTenna (antenna masts). Metra also offers a Vehicle Fit Guide tool for identifying compatible products by year/make/model/RPO code.

Differentiator

Problem solved

Functional benefit

Brands

• Axxess: Audio and video integration solutions for today's high-tech vehicles
• iBEAM Vehicle Safety Systems
• T-SPEC
• Raptor
• VIBE Audio
• Heise Universe Lighting Systems
• InstallBay
• Ballistic Sound Damping
• Shuriken Battery Products
• Metra Marine
• PowerSports
• AmmoTenna

Products and services

• Dash Kits Plastic installation kits for replacing factory radios, including differentiated lines such as TurboKits (plastic kits without electronics), Turbo2 Kits (with integrated climate controls and displays), TurboTouch (touchscreen with built-in SWC interface), and TouchTronix (laser-etched plastics for tight dashboard spaces).
• Vehicle Interfaces Data interfaces (including AXSWC-2) that retain factory steering wheel controls, telematics, and other vehicle functions during aftermarket head unit upgrades, featuring automatic vehicle and radio detection.
• Wire Harnesses

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• VIBE AudiocoreStrategic or Co-development Partner · 28 October 2025Metra Electronics collaborated with VIBE Audio to develop all-in-one premium audio kits specifically designed to fit Toyota Tacoma, Jeep Gladiator, and Ford F-150 SuperCrew vehicles. These comprehensive audio kits include everything needed to install a premium aftermarket audio system in one convenient package and were debuted at SEMA 2025.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scosche Industries: Scosche is a direct competitor in aftermarket automotive installation accessories, offering dash kits, wire harnesses, antennas, and sound damping — closely overlapping Metra's core catalog and serving the same professional installer base.
• AAMP Global (American International): AAMP owns multiple aftermarket audio/integration brands (iDatalink Maestro, EchoMaster, Stinger, PAC, Rosen) and competes directly with Metra's Axxess interfaces, InstallBay hardware, and Stinger-adjacent product lines for the same 12V installer channel.
• iDatalink (Maestro): iDatalink's Maestro RR/SW data interfaces are the closest functional analog to Metra's Axxess interfaces, retaining OEM features (SWC, gauges, vehicle settings) during aftermarket radio replacement — a near 1:1 competitor in the integration niche.
• Connects2: Connects2 specializes in vehicle-specific wiring harnesses, steering wheel control interfaces, and antenna adapters — direct overlap with Metra's harness and interface SKUs, with strong presence in the European market.
• Stinger (DEI / Directed Electronics): Stinger competes in aftermarket audio installation accessories, wiring, and integration, sharing the same professional installer customer base and trade show circuit (SEMA, KnowledgeFest) as Metra.
• Rockford Fosgate: Rockford Fosgate is a leading aftermarket car audio brand whose installation accessories, amplifier kits, and wiring overlap with Metra's T-SPEC and InstallBay catalogs, often sold through the same dealers.
• JL Audio: JL Audio's marine and powersports audio subwoofer/amplifier lines overlap with Metra Marine and PowerSports audio accessory products, sharing dealer channels and the same end customer installing audio in boats and UTVs.
• Wet Sounds: Wet Sounds designs marine and powersports audio systems, overlapping with Metra Marine and PowerSports audio/lighting in the same dealer ecosystem serving boat and UTV upfitters.

Emerging players

• Brandmotion: Brandmotion focuses on aftermarket ADAS retrofits (blind-spot, cameras, parking sensors) and commercial fleet safety, directly competitive with Metra's iBEAM product line in the same emerging retrofit safety category.

Broad incumbents

• VOXX International (Audiovox): VOXX International is a publicly traded aftermarket automotive and consumer electronics parent (including Advent, Rosen, and distribution of Jensen/ADASTRA), broadly competing with Metra in aftermarket infotainment and installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metra-electronics-corp-181404418566743
• LinkedInlinkedin.com/company/metra-electronics

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metra Electronics