Brandmotion
- Company typePrivate
- Founded2006
- HeadquartersSouthfield, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Brandmotion firmographics
Firmographics- Name
- Brandmotion
- Legal name
- Brandmotion, LLC
- Website
- https://brandmotion.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Brandmotion industry classification
Industry- Product category
- Aftermarket Vehicle Safety Technology
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH)
- akta.pro secondary industry
- Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules) (IMACAKAF)
Keywords
Where Brandmotion is headquartered
LocationHeadquarters
- HQ city
- Southfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brandmotion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Vehicle Safety Hardware Products: One-time hardware sales of vehicle safety products including cameras, vision systems, monitors, mirrors, proximity sensors, and accessories. Revenue generated through direct sales, dealer network, and retail partners. Products priced from $39.95 to $1,849.96 retail.
- Installation Services: Professional installation services through InstallPRO Network for fleet and consumer vehicles. Services include mobile installation, maintenance and repair, nationwide service, and workforce training.
- Government ITS and IoT Services: Vehicle integration services for connected vehicle pilots and emerging technology deployments including installation services, hardware and software solutions, testing and validation, HMI development, and workforce development for government clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FullVUE Mirror Vision System - Universal application mirror with built-in DVR |
| One time/ perpetual license | Pay-as-you-go | SurroundVUE 360-Degree Vision System - Complete fleet awareness solution |
| One time/ perpetual license | Pay-as-you-go | Wireless HD Observation System - RV and trailer visibility solution |
| One time/ perpetual license | Pay-as-you-go | Proximity Sensors and Blind Spot Detection |
| Unit Pricing | Pay-as-you-go | Cameras and Monitors - Individual components |
| One time/ perpetual license | Pay-as-you-go | Wireless Chargers - Vehicle integration accessories |
| Unit Pricing | Pay-as-you-go | Accessories - Mounts and adapters |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Brandmotion product offering
Product offeringCore offering
Brandmotion designs, engineers, and sells aftermarket vehicle safety technology including 360-degree bird's-eye view camera systems, digital rearview mirror replacements, wireless trailer observation systems, radar blind spot detection, and ultrasonic parking sensors. The company also provides V2X connected vehicle integration services for government pilots and nationwide professional installation through its InstallPRO Network.
Product overview
Brandmotion is an aftermarket vehicle safety technology company offering a comprehensive portfolio of OEM-level safety products designed in Novi, Michigan. The core product lines include the SurroundVUE™ 360° System family (360-degree bird's-eye view cameras with optional Samsara integration, CarPlay/Android Auto connectivity, and proximity sensors), the FullVUE® Mirror Vision System (rearview mirror replacements with integrated DVR), and the Wireless HD Observation System (for RVs and trailers). Supporting product categories include radar blind spot detection systems, parking sensors, commercial-grade cameras and monitors, wireless charging solutions, and Jeep/SUV-specific SummitView products. The company also provides installation services through its InstallPRO Network and government ITS/IoT integration services for V2X connected vehicle deployments. Products are organized by vehicle type (Commercial, RVs, Towing, Consumer, Off Road) and by product category (Vision Systems, Proximity Sensors, Cameras, Mirrors, Monitors, Wireless Chargers, Accessories).
Differentiator
Problem solved
Functional benefit
Brands
- SurroundVUE™: 360-degree vision system product line offering total fleet awareness with bird's-eye view capabilities, compatible with Apple CarPlay and Android Auto
- FullVUE®
- SummitView™
- HitchVUE™
- Transparent Trailer®
- FreedomCharge™
- InstallPRO
- Vision Zero Automotive Network
Products and services
- SurroundVUE 360 Degree System A 4-camera 360-degree bird's-eye view system that eliminates blind spots by stitching together a complete view around the vehicle using 1920x1080p HD video at 60 fps with optional DVR recording. Designed for commercial fleet applications with modular add-on capabilities and Samsara fleet management integration.
- FullVUE Mirror Vision System A live streaming full HD rearview mirror replacement providing always-on visibility without obstructions from partitions, passengers, cargo, or small rear windows. Includes integrated dash-cam, 2-channel DVR recording, night vision, and park-mode settings. Available in universal and vehicle-specific variants.
- Wireless HD Observation System A wireless vision system for trailers and RVs featuring a 7-inch monitor and 1080p HD wireless camera with extremely low latency, IP68 waterproof rating, built-in DVR recording, and support for up to 4 cameras on one monitor.
- Wireless Transparent Trailer System A wired wide angle lens camera system that mounts to the rear of the vehicle for always-on visibility whether towing or not, paired with a wireless trailer-mounted camera providing visibility behind the trailer while towing. Seamlessly navigates between camera views.
- Heavy Duty Radar Blindspot Detection System Radar-based blind spot detection system with cross traffic detection for heavy-duty commercial vehicles, identifying vehicles in blind spots and approaching cross traffic using radar technology.
- Rear Parking Sensor Systems 4-sensor and 6-sensor ultrasonic rear parking detection systems with visual and audible alerts for parking assistance and fixed-object collision prevention in heavy-duty and commercial vehicles.
- SummitView Jeep Wrangler Rear Vision System Patented adjustable rear vision system specifically designed for Jeep Wrangler JK and JL models, providing adjustable rear camera views while preserving iconic aesthetics. Multiple variants available for aftermarket and factory displays.
- FreedomCharge Wireless Charging Kits QI certified universal and vehicle-specific wireless phone charging kits that integrate into vehicle storage trays for factory finish look. Includes FreedomCharge MAX universal kit and GM retrofit repair kit.
- InstallPRO Network Installation Services Nationwide fleet installation services network providing certified technicians for installation of Brandmotion and partner products. Services include mobile installation, maintenance and repair, first article installation, workforce training, and dedicated project managers for small to large scale fleet deployments.
- Government ITS and IoT Integration Services Vehicle integration services for Connected Vehicle pilots and emerging technology deployments. Includes installation services, hardware and software solutions, testing and validation, HMI development, and workforce development for government and enterprise V2X deployments through USDOT programs.
Quantifiable outcome
- Over 60% incident reduction on average with Brandmotion safety systems
- +4 more outcomes
Companies that use Brandmotion
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Brandmotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature6 records
Brandmotion partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- KnapheidecoreCollaboration announced March 2026 to bring key integrated safety technologies to upfitted commercial work trucks. Knapheide is a leading manufacturer of truck bodies and commercial vehicle equipment. Partnership combines Brandmotion's safety technology with Knapheide's upfitting expertise.
- Keller Marine & RVminorPartnership announced May 2025 to expand access to premium RV safety solutions. Keller Marine & RV is a distributor partner helping to expand Brandmotion's reach in the RV and marine market.
- Morgan Truck BodycorePartnership launched in 2022 to integrate Brandmotion's situational awareness packages into Morgan Truck Body truck bodies. Engineering and marketing teams collaborated to develop custom packages that integrated seamlessly into Morgan truck bodies.
- DENSOcorePartnership announced October 7, 2021 for one-stop vehicle integration of advanced connectivity technology. DENSO Products and Services Americas partnered with Brandmotion for seamless integration of advanced vehicle connectivity solutions.
- StoneridgecoreInstallPRO Network selected as services partner in 2020 to integrate, deploy, and retrofit the Stoneridge MirrorEye Camera Monitor System on Class 8 trucks nationwide. Enhanced driver field of view and safety for over-the-road freight trucks.
- MagnaminorMagna Autonomous Grand Cherokee Build in 2018. Brandmotion provided high-quality integration of sensors for Magna's fleet of Autonomous Grand Cherokees, seamlessly integrating multiple lidar, radar, and 360 camera systems with complete OEM quality.
- SamsaracoreIntegration with Samsara fleet management platform providing seamless connectivity between Brandmotion's SurroundVUE 360-degree visibility system and Samsara's dashboard. Features include real-time tracking, driver analytics, automatic video file storage, and real-time alerts.
- U.S. Department of Transportation (USDOT)coreOngoing partnership with USDOT for connected vehicle pilot programs. Brandmotion has deployed V2X technologies in thousands of vehicles nationwide through Tampa CV Pilot and Smart Columbus programs since 2016.
- City of TampacoreTampa Connected Vehicle Pilot - First USDOT deployment to reach completion and field operation. Operational for 3+ years with daily OTA updates. 1,200 resident participant vehicle installations. Winner of Best of ITS Award at ITS America 2019.
- City of Columbus (Smart Columbus)coreSmart Columbus Pilot Deployment - Winner of USDOT's first-ever Smart City Challenge. Deployed 300+ private vehicles, 350 city buses, 400+ emergency vehicles. Brandmotion created Linden District Technician Workforce Training Program and deployed first wide-scaled HUD deployment.
- KeystoneminorDistributor partner for RV and towing products. Featured on dealer and distributor network page.
- KAOminorDistributor partner featured on dealer and distributor network page.
- SiemensminorSiemens project collaboration for City of Columbus Emergency Vehicles. Designed siren interface to V2X onboard units - a milestone never before achieved in USDOT CV deployment projects.
- Newmar CoachesminorSince 2015, Brandmotion supplies Newmar with customizable wireless charging pads for their highest level coaches. Qi certified and validated technology utilized for seamless applications through these coaches.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Brandmotion competitors and assessment
Company assessmentBroad incumbents
- Gentex Corporation: Large OEM supplier of auto-dimming mirrors and camera-based driver-assist systems. Overlaps with Brandmotion's FullVUE mirror vision and 360° vision business as a much larger incumbent with direct OEM contracts and global scale.
- Magna International: Global Tier-1 automotive supplier with a broad ADAS, camera, and vision systems portfolio. Brandmotion has provided integration services for Magna's autonomous builds, and Magna competes on the OEM side for camera monitoring and surround-view contracts that touch Brandmotion's addressable market.
- Continental Automotive: Global Tier-1 supplier with extensive ADAS, sensor, and connected vehicle product portfolios. Competes with Brandmotion indirectly by setting OEM ADAS standards that erode aftermarket retrofit demand and by participating in V2X programs (where Brandmotion is also a deployment partner).
- Bosch Automotive (ADAS): Bosch is a dominant OEM ADAS supplier of radar, cameras, and ultrasonic sensors used in OE blind spot, parking, and surround-view systems. It represents the long-term OEM competitive threat to Brandmotion's aftermarket safety business.
- Valeo: Tier-1 automotive supplier with major camera, sensor, and ADAS offerings (including 360° surround-view and driver monitoring). Serves as a broader incumbent whose OEM penetration affects Brandmotion's aftermarket and fleet opportunity.
Direct peers
- Stoneridge: Tier-1 automotive electronics supplier whose MirrorEye Camera Monitor System directly competes with Brandmotion's FullVUE and 360° vision systems for commercial truck fleets. Brandmotion's InstallPRO Network is also Stoneridge's nationwide deployment partner for MirrorEye retrofits on Class 8 trucks.
- VOXX Electronics: Aftermarket automotive electronics company (parent of Advent, Rosen, Audiovox, and EchoMaster) selling cameras, mirrors, and safety products through similar dealer, retail, and fleet channels as Brandmotion.
- EchoMaster: Aftermarket vehicle safety specialist offering blind spot detection, cameras, and integration kits for fleets and upfitters. Competitor in the commercial fleet and OEM upfitting channels where Brandmotion also sells its SurroundVUE and radar systems.
- Rear View Safety: Aftermarket-focused supplier of backup cameras, mirror monitors, and 360° observation systems for commercial fleets, RVs, and trucks. Direct competitor in the same price-sensitive retrofit segment that Brandmotion serves.
- Garmin: Garmin's aftermarket automotive products (dash cams, backup cameras, RV/trailer wireless camera systems, navigation) compete directly with Brandmotion's consumer, RV, and towing product lines, and share the same retail channels (e.g., Crutchfield, automotive dealers).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Brandmotion social profiles
Digital presenceBrandmotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandmotion leadership team
Management profileNumber of profiles
Profiles1 record
Brandmotion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandmotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandmotion
What does Brandmotion do?
Brandmotion designs, engineers, and sells aftermarket vehicle safety technology including 360-degree bird's-eye view camera systems, digital rearview mirror replacements, wireless trailer observation systems, radar blind spot detection, and ultrasonic parking sensors. The company also provides V2X connected vehicle integration services for government pilots and nationwide professional installation through its InstallPRO Network.
Is Brandmotion a public or private company?
Brandmotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brandmotion founded?
Brandmotion was founded in 2006. It employs 1 to 10 people.
Where is Brandmotion based?
Brandmotion is headquartered in Southfield, United States, in the North America region.
How does Brandmotion make money?
Three revenue lines are on record. Vehicle Safety Hardware Products are the primary driver. The others are installation Services and government ITS and IoT Services.
Who are Brandmotion's main competitors?
Broad incumbents on record are Gentex Corporation, Magna International, Continental Automotive, Bosch Automotive (ADAS) and Valeo. Direct peers are Stoneridge, VOXX Electronics, EchoMaster, Rear View Safety and Garmin.
Does Brandmotion have an API?
No public API is recorded for Brandmotion.
What industry is Brandmotion in?
Brandmotion's product category is Aftermarket Vehicle Safety Technology. Its primary akta.pro industry code is IMACANAH, Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start), with a secondary code of IMACAKAF, Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules). Its NAICS code is 33632 and its SIC code is 3714.