Anywhere

What Anywhere does

Anywhere Inc. (DBA: Anywhere.com) is a Seattle-headquartered, privately held online travel agency founded in 2015 that designs and books customized international itineraries for individual travelers. The company serves direct-to-consumer customers - families, couples, honeymooners, solo travelers, and small groups - through a sales-led, phone- and website-based booking process, with dedicated inbound lines in the US, Canada, and the UK. Its core offering is an insider-led trip planning service in which 12 visible in-country local experts (supplemented by destination teams) design, book, and provide 24/7 in-trip support across 45+ countries spanning Central/South America, Europe, Africa, Asia, Oceania, and the USA, with featured destinations including Costa Rica, Peru, Thailand, Greece, Italy, Japan, and Iceland.

The underlying technology is a relatively thin travel planning platform that combines destination content, a Pathfinder-style "Global Visionary" questionnaire tool, contact-form quote requests, and human-insider workflow coordination. The platform does not expose a public API or SDK, has no mobile app, and shows no documented AI/ML capabilities. The company's economic moat rests on its network of in-country local experts, long-standing supplier relationships (drivers, guides, hotels, activity operators), and trust signals including IATA accreditation (Code: 50550732), ASTA membership, and 2,600+ verified 5-star customer reviews. The company packages its service in three tiers (Standard, Premium, Exclusive) ranging from basic insider planning with private transfers to top-tier properties and 24/7 concierge-level handling.

Anywhere operates as a transaction-based travel agency, earning revenue through take rates on booked travel services (accommodations, transportation, tours, activities) plus service fees, with custom per-trip pricing rather than publicly listed rates. The company is incorporated in Washington State, USA, is independently owned with no disclosed parent company or institutional funding, and has a headcount in the 11-50 range. Its commercial strategy relies on content marketing, customer testimonials, Trustpilot reviews, and the Global Visionary tool for top-of-funnel acquisition, supplemented by a Faye partnership that embeds travel insurance into the booking flow.

Name

Anywhere

Legal name

Anywhere Inc.

Website

https://anywhere.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Anywhere Inc. is a Seattle-based online travel agency that designs and books custom international itineraries for individual travelers using a network of in-country local experts across 45+ countries, operating via a sales-led, direct-to-consumer model with three service tiers and 24/7 in-trip support.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industry

Destination-Specific Custom Itinerary Specialists (THAKAOAN)

Keywords

• Custom travel planning
• Guided vacation services
• International tour packages
• Travel itinerary design
• Online travel agency

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Travel Booking and Planning Services: Anywhere acts as an accredited travel agency (IATA #50550732) that books and arranges travel services including accommodations, transportation, tours, and activities on behalf of customers. The company charges for the full cost of services booked plus service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Anywhere is an IATA-accredited online travel agency that designs, books, and supports custom international trips. Customers work one-on-one with in-country local experts (insiders) who create personalized itineraries covering accommodations, transportation, tours, and activities, with 24/7 in-country support available throughout the trip. The service spans 45+ countries and is offered in three tiers (Standard, Premium, Exclusive), with pricing set by custom quote based on destination, duration, and accommodations.

Product overview

Anywhere.com is a travel planning platform offering a three-step service model: (1) Insider Access where local experts translate traveler preferences into draft plans, (2) Easy Planning where travelers fine-tune itineraries with insider guidance, and (3) Trusted Connections providing vetted local providers and 24/7 in-country support. The core product is the Anywhere.com platform itself, supported by Insider-Led Trip Planning Service, In-Country Support, Trusted Connections, and Global Visionary tools. The company offers Customizable Itineraries across 11+ destinations and three Trip Tiers (Standard, Premium, Exclusive). A partnership with Faye provides travel insurance integration. The service does not have a public API or AI/ML capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Anywhere.com Insider-Led Trip Planning Service Personalized travel design service in which in-country local experts (insiders) consult with travelers on preferences and budget, draft a custom itinerary covering accommodations, transportation, activities, and experiences, and handle bookings. Available for individual travelers, families, couples, groups, and solo travelers across 45+ destinations.
• Global Visionary destination-matching tool Trip-planning tool that analyzes traveler style, budget, and desired highlights across all destinations served by Anywhere to recommend suitable countries, paired with a complimentary 15-minute Zoom consultation with an Anywhere expert.
• Customizable multi-destination itineraries Tailored multi-day trip itineraries that bundle accommodations, transportation, activities, and experiences for a chosen destination or set of destinations.

Quantifiable outcome

• 24/7 in-country support available via phone, text, and WhatsApp throughout trip duration
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Faye (Travel Insurance)minorGTM or Marketing PartnerFaye provides travel insurance partnership integrated with Anywhere bookings. Faye offers whole-trip travel insurance including trip cancellation, medical coverage, emergency evacuation, and 24/7 support services. This partnership provides customers with recommended travel insurance options for their bookings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audley Travel: UK-based custom travel company that designs bespoke international trips using country-specialist experts, very similar in operating model to Anywhere's insider-led planning and tiered service levels.
• Abercrombie & Kent: Long-established luxury custom travel operator offering private-guided international itineraries with on-the-ground local experts, comparable to Anywhere's Premium and Exclusive tiers across high-end destinations.
• Kensington Tours: Bespoke luxury tour operator that builds custom international itineraries using a global network of destination experts, directly comparable to Anywhere's insider-led, fully-fulfillment model.
• Wild Frontiers: Adventure and cultural travel company specializing in off-the-beaten-path itineraries across the same regions Anywhere serves (Latin America, Africa, Asia), with a similar destination-expert-led model.
• Tourlane: Online travel agency that combines digital self-service tools with human travel experts to build custom international itineraries, directly competing with Anywhere on custom trip design and booking.
• Evaneos: Marketplace that connects travelers with local travel agents who design custom trips in-destination, mirroring Anywhere's insider-led concept through a multi-supplier platform model.
• Classic Vacations: Wholesale luxury travel agency offering custom international itineraries with a tiered product portfolio (including villa, resort, and guided experiences) and a focus on higher-AOV leisure travelers.

Broad incumbents

• Viator: Tripadvisor-owned marketplace for tours, activities, and experiences worldwide. Represents the scaled OTA approach to in-destination bookings that Anywhere must compete against for activity-led trip components.
• GetYourGuide: Large global marketplace for tours, attractions, and experiences with a strong digital booking layer; an alternative channel for the same traveler pool that Anywhere serves with full-service planning.

Emerging players

• TravelPerk: Modern corporate travel platform that combines self-service booking with managed-travel support, representative of how tech-enabled entrants could pressure traditional agencies like Anywhere if they expand into higher-touch leisure or group travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anywhere
• Facebookfacebook.com/anywhereco
• LinkedInlinkedin.com/company/anywhere-inc-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anywhere